July 1, 2025 • 60 mins
In this exclusive RV Queens Circles training, Kate is joined by the team from Nomadic Influence—our new partner helping travel content creators and business owners pitch with clarity and confidence.
Whether you’re brand new to pitching or ready to uplevel your existing sponsorships, this training walks you through exactly how to build a digital media kit using Pillar.io (yes, even if you’re not “techy”).
The best part? RV Queens Circles members now have access to Nomadic Influence’s premium Pillar media kits for free as part of their membership.
🔑 Key Takeaways:
- The #1 mistake most creators make when pitching (and what to do instead)
- What brands are really looking for in your media kit
- How to use storytelling, data, and design to stand out from the crowd
- A full walkthrough of the Pillar platform—and how it makes you look like a pro
- The top 3 things you need to include in every pitch
- Why confidence and connection are more important than follower count
✨ Meet the Team
Nomadic Influence is a team of industry pros who’ve worked behind the scenes at brands, agencies, and on major creator campaigns. They know how to help you pitch smarter—not harder.
This event was hosted live for RV Queens Circles members. Want access to future events like this one? Come join us inside the Circles and get instant access to coaching, tools, and resources to grow your travel-based brand or business.
🎥 Watch the replay on YouTube or Spotify to see the screen share demo of Pillar in action.
🔗 Connect with Nomadic Influence:
- Website: https://www.nomadicinfluence.com/
- Instagram: @nomadic.influence
- Creator Sign Up (FREE!): https://www.nomadicinfluence.com/creator
—
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—
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I'm sure some of you have tried pitching to grants before and
you say, you know, they'll look at you and say, well, you only
have 10,000 followers and we're looking for somebody that's more
around 100,000. And so you kind of feel defeated
because you just don't have whatever they're looking for.
But when we as nomadic can come together as a whole and say we
(00:21):
have a pool of creators that we can work with, that gives us the
opportunity to diversify the creators that we have.
And we put you in a talent list like this.
Welcome back to the RV. Queens podcast where we are all
about women making money on the road.
I'm your host, Kate White, and today I'm bringing you a front
row seat to a powerful communitytraining led by Amanda Cooper,
(00:46):
Nomadic Influence. I'm excited to announce that
Nomadic Influence is now an official RV Queens partner.
And in this episode, you'll understand what they offer to RV
Queens circles members and content creators across the
United States. If you've ever wanted to pitch
to brands, land paid partnerships, or just feel more
confident as a creator, Amanda breaks it all down.
(01:08):
In this episode, she shares whatbrands actually look for and
it's not just follower count, how to communicate your value
clearly, and how to use the resources available to RV Queen
Circles members to stand out in the creator space.
Amanda also walks us through howto customize your media kit
using pillar dot IO, the platform included with your
(01:31):
Circles membership. Now, if you're listening on
audio, this conversation is totally packed with gold, but I
highly recommend checking out the video version on Spotify or
YouTube to see Amanda's screen share and follow along step by
step. All right, my friends, grab your
coffee. And let's roll.
(01:53):
Well, hi everyone. I am Amanda Cooper.
I am one of the three that are part of nomadic influence right
now. And we started this, we started
our in December of 2023 technically.
And it really came from recognizing 2 things.
One, as creators that are traveling, trying to work in
(02:15):
this industry, it's very, very hard to get connected with the
right people at the right time and to be able to monetize.
So when we're working, reaching out to campgrounds or reaching
out to businesses in the area, alot of times we're moving to a
new spot, we're starting all over, we're we're sourcing those
brand contacts all over again. And that can be very exhausting
(02:37):
as well as a lot of brand contacts just don't do, they
don't respond. So they're that part of it and
it makes monetizing even harder.When we started talking to
brands and campgrounds, a lot ofthings that we ran into with
them is just generally wanting accountability as well as they
wanted. You know, for them, it's getting
the right creators in at the time that they need for us that
(03:02):
are moving across the country, they may find you, but you may
not be in their area anytime soon.
So it's and they might need creators like next week because
they are trying to run some promotions.
So right there we started realizing there was a big yeah.
And how do we solve this? How do we get this together?
So it the real story on how it started was that we got a call
(03:29):
from the manager of the Sun Outdoors in Sugar Low Key.
They were getting ready to open in October of 2023.
And in July, they still had not a single reservation.
And for a sign outdoors in Florida Keys, like they should
be busy, they should be booked up.
(03:49):
But the fact was, is that they had a corporate entity that was
running all of the social media for all of their sign outdoors.
And they definitely had, you know, a very generic approach.
They were more blanket corporateas a whole and not specific to
the campground. And as you guys know, as
travelers, we want to know exactly what that campground is
(04:12):
going to look like before we book it.
And a lot of times when you get on those websites or when you
get on their social media, you're not getting an accurate
picture. So how do we get people there?
He called me in July and was like, I'm trying to get Creator
Source to come and stay at my campground when we open to like
showcase what it is, but I'm having a hard time tracking down
(04:35):
people that are going to be in the area.
Do you know anybody? So I ended up contacting about
12 creators that I knew didn't have a whole lot of plans for
their Christmas vacation. And we all ended up coming down
between Thanksgiving and New Year's.
Now by the time we got for New Year's, they were basically
kicking us out because they needed that spot to get paid.
(04:57):
So in just a matter of about a six week time period and just
with some coordination among us as the community, I realized how
much power that we had. How do we put this together?
How do we make this tangible forall our our brands and our
campgrounds and for the creatorsthat are doing this?
(05:18):
I've met with Kitty and Lauren who are my Co partners.
I'll share my screen I. Have a little.
Presentation more just for me tokeep me on track but I met we so
Lauren and Kitty are are my other Co founders and
(05:40):
unfortunately Lauren is at Disney today so she couldn't
make it. I know you're all heartbroken
for her, and Kitty is actually out to Greeley, Co today, so she
couldn't make it either. But it's OK.
I'm the one that talks the most in the group anyway, so that's
why I'm here. But we basically sat down at
Sugarloaf and we're like, let's get a plan together.
(06:01):
How can we do this? We first realized that for us as
travelers in this world, we really need to kind of power
together. We really need to work together
on having systems that are the same, not only to make our lives
easier, but also to make it easier for the brands and the
campgrounds that we partner with.
So we actually partnered with a company called Pillar, which
(06:22):
I'll show you here in a second, but a lot of that works around
what do we do to support you. We do everything from brand
analytic, from brand reporting to analytics communication.
Some of you may already be part of affiliate programs and then
realize you're not always givingcommunication on from the brand
on upcoming products or upcomingspecials or things that you
(06:46):
could start promoting if you would have known in advance.
A lot of times we bridge that cap when we work with a brand,
we're having a we're that kind of connection with them to
strategize their marketing plan and then feed that back to you
guys so that you guys can promote that stuff for them and
be kind of that first line for your followers to know about
(07:07):
those promotions and those new products and we.
Agree to that amount. We also run campaign and
challenges all the time. We all know as creators, you can
get burnt out, you can get de motivated.
And so sometimes having that community to keep you connected,
to keep you motivated, to keep you going on a challenge or a
(07:27):
campaign and even having some ofthat friendly competition really
helps keep you going and improving on your content.
And that's what we like to provide for our creators as that
central place to expand and growand get new knowledge.
We also do training and back office support, everything from
we do a lot of training to our creators, not just on how to
(07:51):
produce content for Nomadic and with our partnership, but just
your own. We want to help you learn how to
pitch yourself to your own brand, how to negotiate a
contract. If a brand does reach out to you
and wants to do a contract, we also work with you on just
reviewing contracts or reviewingyour account, helping you grow,
(08:13):
helping you understand your analytics, all of those things.
That's what we like to do and offer for support for creative.
Now, how do we do that? Well, to start off with, we do
that through a company called Pillar.
We actually have contract with Pillar as a whole where we can
offer you Pillar for free. So that is something that we are
(08:35):
very adamant on in Nomadic and we don't charge the creator to
us. Our model is that we make money
when you make money. So the more that we can support
you, the more that we can help train you, the more that we can
go out and get make sure that your content is getting you're
getting out there and you're getting some better photography
(08:59):
or videography. Or if you are an influencer, you
know, anything that we can do tohelp support you obviously will
support us in the back end. So the first thing that we do is
we partner with filler. Filler is like a Lincoln bio on
steroids. And the reason that I say that
is like, I'm sure some of you have probably used like stand
store or link tree or maybe you have your own website that you
(09:21):
link to your on your social media pages.
This is that, but it offers a lot more than just a Lincoln
bio. It actually offers you
analytics. It offers you e-mail marketing,
it offers you brand reporting and a full a full media kit that
keeps up to date at all times. I'm going to kind of pop in here
(09:43):
and show you what my pillar looks like.
So kind of get an idea. This is the front facing.
This would be like a what a Lincoln bio looks like for you.
You would have your logo on here.
You would have all of your linksto all of your social media
platforms and even your contact.If you have an e-mail, you can
choose how you want this to look.
(10:04):
You can put links to the most recent videos of you're trying
like a YouTube or maybe you wantto push towards your Instagram.
You can put the most recent video up there.
You can also have all of your affiliate links.
You want lead magnets, any of those things, or even if you're
selling a product or a course, all of that is available.
(10:26):
The back end, the back end of pillar is where all of the power
kind of lies because on top of it giving you the analytics, it
also will let you set up your store, which is exactly kind of
what I just showed you. But you can connect anything
from like an online course. You want to add a coaching call,
(10:48):
you want to add your media kit, you want to put links to another
another social media platform. You can absolutely set it all
up, customize it. Think on Linktree they give you
like maybe like what like 5 or 6generic kind of layouts that are
(11:12):
free. And I think if you want to do
more, you have to pay for the the like advanced package in
LinkedIn here you literally haveaccess to all these templates
and every single one of them is customizable.
You can even change like the color of the text in the
background. You can really like go to town.
(11:33):
I'm customizing this to meet your brand, to get your brand
colors. Honestly, all of that is
completely free. The other thing that we use most
importantly for nomadic influence is the media kit.
And that is something as the content creator or even if
you're UGC or you're, or, or even if you're just an editor,
(11:54):
whatever your skill is or whatever your talent is.
This is kind of like your resume.
But the good thing about this isit's automatically updating it
at all times. It's once you connect your, when
you're setting up a media kit, once you connect your social
media platforms to it, all of the data starts feeding in on
(12:14):
exactly all of your views, all of your heart engagement.
And then it'll even include somevideos of your most recent
videos. It will apply in there or you
can even customize it for like highlight.
If you have some highlight videos that you really would
want to, you can customize it todo that.
You can also put in here the brand collaborations that you've
done in the past. And if you want to, you can put
(12:35):
press releases or your rates in here.
All of this customizable. The good thing is, is that 99%
of it gets set up when you connect to your account and then
it keeps updating. So if you do have a video that
goes viral, all of that stuff which flows in there.
Media kits if, if you guys don't, if you, I'm, I'm not
(12:55):
blanketing anybody here, but a media kit is kind of like a
resume for creators and influencers.
But I know some of you probably have pitch to brands in the past
and you've created like a maybe a Canva media kit.
And we still recommend if you have those to use those if
you're using, if you're like trying to market to a specific
brand that has specific style. This is more of like a generic
(13:19):
media kit, but we use this internally through nomadic to
pitch you to brand as well. So setting this up is not a like
for you to use, but it's also for nomadic influence to use to
pitch you to brands. The other piece of pillar that
we use is what we call I lost mybrand deals because I was
talking to Kim about this yesterday is the brand deal side
(13:44):
of stuff. So in a pillar themselves, there
is always a list once you get onboarded of brand contacts and
these are corporate brand contacts that work with
directly, but you have access toreach out to those and if a lot
of times you can just click in here and it will give you the
(14:04):
actual marketing contact for that brand.
So if you did want to pitch to that brand, absolutely those
contacts are there pitch to them.
We've already had some of our creators that have gotten brand
deals just by using these contacts and we encourage people
to do that. We even train you on how to do
that. Or if you need help pitching, we
(14:25):
will absolutely help with that as well.
The other piece, the last big important piece is the
reporting. So one of the things that Pillar
offers for us that we think is really important is just I feel
like as a creator, we're constantly trying to prove our
worth to brands. We'll post a video and they'll
say, well, we didn't make any sales on that.
(14:47):
We didn't make any sales directly, but you could have
gotten engagement, you could have gotten some traction, and
let's keep running that traction.
You can prove that all out here by creating a campaign report.
When we work with a brand, we create a report that we can
provide back to that brand to show them exactly how many posts
(15:09):
that there were, how many followers that were impacted,
what their total impressions are.
Give them all the demographics and then they can even go in on
a platform by platform basis andsee all of the content that was
posted and give you details of that view.
Now that's something that we've been able to as a content
creator to be able to go back tothe brand and give them a list
(15:32):
of all of the videos that you posted and how those videos are
doing. And even on a higher level, when
we work with a big brand and we have big projects like
campaigns, all of the creators that are on that campaign can
put their video links in here and it runs those reports and it
keeps that updated. So it really establishes a
relationship with that business and gives proof of our worth of
(15:55):
what we've done for that brand. That and Pillar is something
that if you were a content creator on your and you signed
up for Pillar yourself, it wouldbe $30.00 a month in order to
pay for this. But through Nomadic, we actually
provide it for you for free because we want you to have
these tools in order to not onlybuild your business, but to help
(16:17):
us build our business from a creator.
Like from a nomadic influence perspective, that gives us the
power that we can show to a brand that when US creators work
together to promote a brand, we can actually magnify that and
amplify those results because wehave multiple creators posting
about the same thing all at once.
(16:38):
We're currently like working on an all stays project and we have
22 creators all posting about all Stays in a matter of a 30
daytime period. And they're getting all kinds of
attention and support because we're all working together.
And we can prove that out through reports that we can
provide back to all states because everybody is working on
the same. Platform.
(16:59):
I know that's a lot and I just started right in on it and I
apologize because I just dive right in and talk about it.
But Pillar is one of the big tools that we use in order to
help promote creators and for creators to promote themselves
to really build that back office.
That is something that we're also trying to kind of set a
(17:20):
standard in the industry. So when brands start working
with creators, they have some kind of expectations on what
they can look for or what they can get now from a bigger level,
from a more high level understanding of Nomad.
When you come under that umbrella, that puts you on kind
(17:42):
of what we call a talent list. Our talent list kind of looks
something like this. And these are the things that we
pitch to brands. So I'm sure some of you have
tried pitching to brands before and you say, you know, they'll
look at you and say, well, you only have 10,000 followers and
we're looking for somebody that's more around 100,000.
And so you kind of feel defeatedbecause you just don't have
(18:07):
whatever they're looking for. But when we as nomadic can come
together as a whole and say we have a whole pool of creators
that we can work with, that gives us the opportunity to
diversify the creators that we have on the project.
And we put you in a talent list like this.
Right now we have 65 creators A nomadic, and our total region is
(18:29):
about 1.9. It's actually more than that,
but I have a couple creators that are still working on
getting on boarded and we'll be put to 3,000,000 once they get
on boarded. So we will have a total reach of
3,000,000. Now when you go to a brand and I
say I have 65 creators and 3,000,000 followers in a total
(18:49):
reach, now all of a sudden the brand starts to pay attention.
Does that mean I'm going to use all 65 creators?
No, but I'm going to give me an opportunity to get with that
brand and say what are you looking for?
What exactly do you need? And let's get a package together
where we can get multiple creators to get you.
And being able to give them a talent list like this gives them
(19:09):
the opportunity to not only see each one of these creators who's
on the project, but it also gives you their updated media
kit. So at any point in time, the
brand can look at this and look to see exactly what some of
these creators have done in the past.
Do they work for what's their total reach?
And even some of the videos thatthey've done business campaign
(19:31):
errands. And I'm sure she's not on this
call and I'm really bummed because I was going to call her
out. But but the, the this list is
something that we provide to brands that are interested in
working with us. A perfect example.
We are working with a tourism board up in Michigan, Newaygo
County, and you've probably never heard of it, but you
(19:54):
probably will after the end of this.
So the Newaygo Tourism board actually reached out to us
because they have 3 campgrounds,they have a whole list of
businesses plus like 3 boutique hotels and Airbnb is that they
wanted to highlight as they really are trying to get some
more tourism attention to Newaygo.
They wanted five creators to go to to go out and experience
(20:19):
Newaygo over the course of theircamping season, starting in
spring all the way through. Fall.
So for us, that was a really easy way for us to put a package
together that it includes maybe one large creator, but for
medium to small size creators. Giving them this opportunity to
go out and get footage and experience what it's like to
(20:43):
have a full itinerary made for them and where not only can they
stay for free, but they were able to go to quite a few
businesses and patronize that business for a comp whatever if
it was a meal or some of them went to an arcade, some of them
went to a brewery, some of them went to escape rooms.
They all have kind of their own customized itinerary, but it
(21:04):
gives them a chance to go to those businesses.
They make their trip out of it and then we help them monetize
it on the back end. So not only are they getting
paid to be there by the tourism board, but when they go, they're
creating a feature video to highlight those businesses that
they went to. So they might have a top 10
things to do in the way go videothat they drop and they
(21:24):
highlight those 10 businesses. And then they say while you're
here, stay at so and so campground.
But we also pitch back to those brands and say, do you want a
feature video? We go back to those businesses
and say, look, you know, so and so creator was there and if
you're interested, we could do afeature video.
Now that creator's already been there, that creator's already
(21:45):
got footage. Now we're just helping them
monetize it to the next level bypitching UGC or pitching a
feature video that they can do. Some of them are just trying to
get their own content up. So they just want stock photos
or they want some stock videos or they want we work with that
business to figure out what do they need?
Communicate that back to the creator and if they have that
(22:07):
footage, OK, how do we help you get that put together for the
brand? Let's pitch it back to that
brand and let's sell it to them.That's just one example that was
working with the campground tourism board.
But that's how we kind of position ourselves in the
middle. You know, that tourism board
needs five travel creators. How hard would it be for that
(22:27):
tourism board who had a volunteer who's trying to track
down and find creators and know which creators are going to be
or interested in being in the way go found in Michigan to
through the course of the summer.
The next one possible for them to find it.
But I have 65 creators that I can reach out to and say, are
any of you interested in going and can you go within these
(22:50):
hybrids and then we help juggle and determine that and get them
in there and meet those expectations that.
The tourism board is, I think that's just.
True of them for example, we have a couple more examples I'll
go to but that gives you an ideakind of what it looks like from
a talent list perspective how weleverage that talent list to
(23:10):
pitch to brands to get them whatthey need and get them what they
want. We also have some brands that
will take this talent list, they'll go through it, they'll
pick certain creators that they're like, I absolutely want
this creator. And then we help facilitate that
contact. And if you know, you're a
creator that has certain salary expectations, we make sure that
(23:31):
those are, you know, presented up front that, you know, in
order for this creator to be here, this is what they're going
to expect for compensation. And it's that the route you
still want to go. If they do, great.
If they don't, and I want to find a creator that's cheaper,
OK, we'll help you do that too. So that back to OK, so how do we
(23:55):
how do we support our creators? Well, First off, every Wednesday
we have a creator chat. This is a very open chat, even
more open than this one because it's a lot of times we're
talking about our wins of the week and he fails.
We help support each other. Like a lot of times, if we have
contacts to brands, we share those contacts.
If we had a situation with the brand where maybe we didn't go
(24:18):
so great, we make sure we talk about what that is and how to
either work around it or how maybe not to work with that
brand, but maybe that brand isn't a good brand to work with.
We share that information as well as if we do have brands
that we think are really good towork with and they need more
support, we've passed that information along.
We also introduce any newbies and a lot of times we have guest
(24:40):
speakers or we have a topic of the week.
Like we just had a thought. We've been talking about YouTube
pretty excessively the last couple of weeks.
Apparently that's a big topic that a lot of people have a lot
of questions on. And we have a lot of YouTube
strong creators that are in thatgroup.
And so they're sharing their knowledge, they're sharing their
experience. That is also on the Wednesday
(25:01):
chat is usually where we share our information.
Every time we get a new brand, we get a new opportunity.
Even if we get a campground thatwe put on the map, which I'll
show you the map here in a second, we share that
information with our creators onour Wednesday chat right away.
So they get first opportunity tojump on any projects, campaigns,
(25:21):
challenges that we may have. We also have the the pillar
dashboard community, which is our pillar account.
That's another reason why we support our creators as well as
we also have a community chat. We have an Instagram chat and we
have a WhatsApp chat. I know it sounds a little our
(25:42):
Instagram group is very is like just an extension of our
Wednesday chat. Everybody's in there dropping
their wins, talking about their new videos.
Any weird things that have happened like very open.
Our WhatsApp chats are very specific to nomadic.
Every time we have a new opportunity, every time we have
a challenge, if we have creatorsthat are working on a project
(26:02):
together like it's our no way gocreators all have their own
WhatsApp chat because they're talking back and forth about the
Nuevo project specifically. We've had a we had a situation
with our first creator that wentout to the Nuevo, her drone.
She heard the whole point of hergoing out there was to drone the
campground so that we could get drone footage to start creating
(26:23):
UGC for Nuevo and her drone hit a tree 30 seconds into flight.
And so she was like what am I supposed to do with the whole
reason I'm here? Well, the great thing is is we
Joni, who is another nomadic influence creator, is actually
going to no way go this weekend.So she made sure to get a drone.
(26:46):
She's going to go back through and get the drone footage.
We have all been in that situation where we made a
commitment with the campground and then the tire blows and we
can't make it or we get there and it rains the entire time.
So now we can't get good footage.
Well, that campground still needs that footage and we
usually have creators that we can put in place to get that.
So the campground still gets what they need without too much
(27:11):
an impact to the brand or the campgrounds.
The other thing we have is our nomadic influence map, and this
is a list of campgrounds, businesses, anything that is
interested in working with content creators, we put a pin
on our map. And so every contact that is on
(27:33):
this map, either one that is paying to be on here or at the
very most has some kind of active campaign with us and we
have their direct contact. So when you reach out to the
contact on this map, it is goingto go to their actual marketing
person, the person that you needto speak to in order to work
directly with this, with that either business or that
(27:54):
campground and everything that'sout here.
So let's say you click on and you're like going to be in the
Savannah area, you would click on Savannah Lakes and you would
see, OK, what does Savannah Lakes offer and what are they
looking for as far as content? And you can decide if you want
to go forward with that. So like specifically Savannah
Lakes three to four night complimentary stay.
(28:17):
And this is kind of what they'reoutlining that they're looking
for. Now, I would highly recommend we
negotiate this stuff when you goto reach out to them, but at the
same time, no kind of going intoit, what they're looking for,
what they need. When you click on here and hit
next steps, it's going to take you to a core that they're
requesting to have filled out and it will go directly to that
(28:38):
contact. That contact should reach out to
you within 48 hours because that's the contract that they
have with us, but they're going to reach out to you within 48
hours. Now they do have the choice to,
if it's just not going to work for them at that time or the
dates that you're looking for orwhatever, they do have that
choice to say it's not going to work for right now.
But at least they are supposed to contact you and let you know
(29:00):
why they may not want to work with you.
Most of the time with Savannah Likes, they'll work with you.
The other side of it too is whenyou contact and let me know that
you're going to go to somebody like Savannah Likes, I can also
help you and coaching on some ofthe UGC content that they're
looking for and that they will purchase.
So even if they're giving you a comp today, can also help you to
(29:23):
know what other content we can sell back to them so that you
can still monetize this comps. We do have active projects
though, like for example, the new Way Go project is on here.
So if you were interested in being part of the new way Go
contract, you could fill this out.
This is a paid opportunity and it will stay tagged on there.
(29:43):
It needs the opportunity. They're paid.
And then the next step is going to be the submission form.
We are handling all of the adminstuff for Noego.
So a lot of this stuff will go directly through nomadic
influence. Once we work with you, then we
work with Noego to make those arrangements and do that stuff
because that's the partnership that we have with Noego.
(30:03):
We, but we also have other things out here too, like if you
guys would be interested in a jet car race, which I didn't
mean that what that was a few months ago, but apparently
they're drag races with using cars that you jet fuel, but they
actually are really interested in working with creators and
they have a whole offer on all of their races.
(30:26):
And we, we have pinball now herefor them as well.
So anytime we get a new opportunity, anytime we get a
new campground, we not only put the pin on the map and outline
what they're looking for, but wealso share that within our
community to give you guys the first steps and the
opportunities to go and work with those brands.
And if you have brands that you are working with or maybe you
(30:49):
have worked with us in the past who have said, like I need help,
they need support. We offer everything from getting
a creator out there to helping them set up their social media
to helping them manage it, to helping them with new GC and B
will anything like that. And that's how we kind of are
bridging that gap. But as well as making sure that
(31:11):
we can help these creators that are travelling monetize faster
and as well as make it easier totravel and live on the road.
I know that's a lot. I went through a lot and I don't
even know if I answered all of Kate's questions.
Music is really important to ourfamily.
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(31:32):
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There's one thing that I want, Iwant you to answer because I
(32:34):
know we are all smart business women sitting here and we're
thinking, but how does Amanda make money?
Because you're giving all of this support to creators.
Talk to us about your business model real quick and then we'll
start diving into some of the questions.
Lining up here. I think the best way to do it is
kind of like go through a coupleof the active champions.
(32:56):
Yeah. So let's take no way go for
example, because I kind of gave you an idea on like the Newaygo
5 creators coming through the porks of the camping season.
So Newaygo pays us X dollar amount to have all of these
creators come in and this is thelist of content that they need.
And, and realize that a lot of these businesses, which I didn't
(33:17):
realize before I got into this, they actually have two budgets,
one for influencers, one for content.
It's something I didn't realize.So a lot of times when
influencers are coming in and they're saying, hey, I'm an
influencer, I'm a content creator, I want to come in.
They're just looking at, I don'thave money in my budget to pay
an influencer. I get that, which is where we
(33:38):
step in. So they had a small influencer
budget and that they needed to work with.
So for us, it was how do we get 5 creators in this budget plan?
And there was we took a small percentage of that and to keep
for us to do the administrative side of stuff, to organize it to
obviously pay for, continue to pay for Pillar and continue to
(34:00):
pay for all this back office stuff.
But the rest of it, we take a budget and go, OK, we need 5
creators. Maybe this creator is the big
creator is going to charge 2 grand to go out there.
OK, that's going to take X amount of the budget.
I have this much left. Let's divide that out among
these other creators that I knoware smaller, but they can still
do just as much work, maybe not for the same amount of price.
(34:24):
So we kind of use that budget asa guide on how we're going to
get creators out there, making sure that are we being fair to
the creators as well as are we saving a little for ourselves
from the admin side. Now how do we take this tourism
board budget and expand it even more?
That's where we come in with theupsell side, the content side.
(34:47):
So for example, we had Amber Clark with a veteran Nomads who
was the first creator that went out there.
She was going to do drone footage and she also did footage
of all these other businesses. We pitch back to that those
businesses and say Amber was outthere, would you like a feature
video you can buy? She will create a feature video
(35:09):
for your brand for X dollar amount or maybe two or three
feature videos, whatever you're looking for or maybe you know
that brand is looking for UGC content or you know, whatever we
pitch back to them and then whatever we sell, we just take a
small percentage. We take actually 10%.
So let's say that creator sells another $3000 worth of business
(35:35):
videos to the businesses that she went to to get, we get 300,
she gets thrust. So that's so when we I say that
our structure is your success ishow we get paid, which is why
it's important for you guys to be on a centralized platform.
And when you, when you send us your content to sell back to
(35:58):
them, we have a platform called them oil that we loaded up into
and then we can put watermarks on it that have, and then until
they buy it, it has a water mug on it, but they can purchase it
all right there and then automatically kind of divvies up
the financial piece of it there so that creators get X amount.
And then we get the, we have another campaign going on with
(36:19):
all states right now. It's actually pretty complex,
but there's multiple forms of revenue.
First of all, we're running a, achallenge, a con affiliate
challenge right now. So Allstate is actually paying
Nomadic to on board all these affiliates and to manage their
affiliate programs. So we have a set fee that
(36:42):
they're paying Nomadic to manageall this stuff.
Now the creators and the affiliates, they obviously have
an affiliate link. So they get a Commission for the
sales of Allstate that is a thatis like a 20% Commission.
And then Nomadic gets a small piece on top of that for what
they sell. So that's part of why it's
(37:04):
incentivized for us to make sureyour campaign, your selling is
successful because when you sell, we make money.
So that's why we try to work with you on these challenges to
try to like, how can we make this better?
How can we work together? To.
Make, you know, so and so made avideo and it's taken off and
it's doing really well. What are they doing?
(37:26):
How can we do that? The rest of the creators and our
groups do that and be able to besuccessful too.
We put them together in a challenge because obviously the
more people that are posting about the same thing at the same
time, the more amplification you're going to get at that
content, which is why we have 22creators all posting at the same
time right now, because we're trying to amplify everybody's
(37:48):
exposure at the end of this challenge, which ends on the
15th. We are going to actually, and
we've worked with Allstate to make this commitment that we are
hiring a paid ambassador. So Allstate will actually be
hiring paid ambassadors based onthe video the the people that
(38:10):
posted in the challenge, we're going to pick ambassadors out of
that group. The ambassador is going to play
this dual role of not only working with the brand to make
sure that they're posting consistently on their page, but
they're also working with Nomadic to help Nomadic support
the brand's incentive, like thatwhole project.
So they're going to be kind of that community manager working
(38:33):
with the affiliates, helping them get on boarded, as well as
working with the brand. So when the brand has new
product release features or theywant to run a special or they
want to, they are getting that knowledge from their meeting
with that brand once a week to get that information.
And then they can get that information back to the
affiliates so that the affiliates can post in a timely
(38:55):
manner in line with those special, you know sales.
I also actually just released a bookability last week and so it
was nice to just be able to get on a call with Allstate and know
that that was active. We need to start promoting it
and then we can get that out to our affiliates so that they can
also be the first in line to start promoting that.
(39:15):
All stays have book. Building you can book a.
Campground directly through the Allstate though and so we also
Allstate is asking for usage. So for example, we had one of
our creators in the Allstate Challenge post a video and
Allstate loved it. So all states came back to us
(39:37):
and said, can we buy that video?And so we helped facilitate not
only for that creator to sell their video back to all states,
but that creator actually is putting a series together for
all States and they're selling that series to all states.
And we helped facilitate that. And we just take 10% of the
(39:57):
sold. Amount of that.
So that's kind. So does that make sense?
How? How do we make money?
When you make money. I love it.
Thank you for those like real examples too.
That really helps paint the picture of how this all works
together and how you support it makes sense how you support the
(40:17):
community. And then basically we're the
community supports each other and in this whole model, I love
it. OK, we have, you know, 15
minutes left and a bunch of questions.
So I'm going to start moderatingkind of the questions that are
coming up in the chat. So as you guys have them, keep
dropping them in the chat. Kelly Raber asks.
(40:37):
This is going back to like the specific whenever you start your
pillar pillar media kit, is there any kind of import feature
for people that already have like a Lincoln bio set up from a
different platform? That's a really good question.
I'm going to ask Pillar about that honestly, because you're
(40:58):
right, there's probably a lot ofyou probably use link trees, so
you have all the links in there.I haven't used 1 yet.
I will say that setting it up inPillar is so stinking easy and
that's kind of what I like aboutit because it does give you a
lot of flexibility for me share my span here, for example, like
it's super easy. You just go in, you add a link,
(41:20):
it'll ask you what do you want your link title to be the
subtitle. So like all stays, this is my
all stays link. You get 10% off when you use
code by the coop. And then there's the there's the
URL that will take you directly.So and then you can go in and
customize. You want it to be tiles.
Do you want it to be a little, you know, 1 little box or do you
(41:40):
want it to be just one little link?
You can kind of customize to go in and create it.
The other thing that is crazy cool, I'm just going to throw
this out there. If you guys have the magnets or
you have products that you sell,it could be a digital product or
it could be a physical product. You can actually set that up
(42:01):
with affiliate links. So if someone else sells it for
you and they get like 10% of whatever the sale is, it will
automatically divide it. So like if Kim is selling a
digital product on how to chooseyour first RV and Kate sells it,
when it sells, Kate gets her 10%right away and then Kim gets her
(42:22):
90% and it will, like we'll see here, promote.
No, let me. I want to show you so like I
have this Route 66 big rig friendly guide and if I wanted
you to, I could go out here, I could say 10% and create a link
(42:42):
and send it to Kim and when she puts it on her page and sell it,
it'll automatically do it. So it even gives you that
flexibility internally to set upsome of that type of stuff.
It even had like a check out page so you can customize, you
can stick a video in there it and it will even let you do
e-mail marketing. Now the e-mail marketing in the
(43:06):
ebook AI writing is an upgrade. It's an $80.00 a month package.
But with Nomadic, if you're already under our umbrella, you
get it for $25. I have a little discount code so
you can get it. But the e-mail marketing thing
is awesome because when you sellthat digital download or that or
you sell even just a lead magnet, some of you are probably
(43:29):
using like Aweber or some MailChimp to set up your
autoresponders after the fact. It's all set up within Pillar to
do it for you. So a lot of that stuff that that
was one of the things that we really liked about Pillar and
why we partnered with them is because a lot of the that as a
(43:50):
creator, we're separately tryingto get to talk to each other and
fighting all the time. When we change it, what are you
still do automatically and they make it?
Are all of your opportunities listed on the map?
OK, so there's a map inside the RV Queens member site.
There's a map on your website astell us, tell me like are all
(44:13):
the maps, are they the same map or do we need to go?
Is there like a special map for nomadic influencer creators or
how does that work? All of the opportunities that we
have are available now. How do you find the paid out?
There is a filter in it that youcan just click that says paid
and it will show the ones that are actually paid.
(44:34):
And those are the ones that are paid upfront, like the the
tourism board where there is a set amount that we're working
with. And now there's other
opportunities where it says it'sa comp stay.
But if you reach out to us and you're saying like I'm gonna go
to, you know, I'm gonna go to Lagoon Ranch in Livingston, TX,
I can tell you specifically theyare looking for UGC content like
(44:58):
crazy. So if you can put together some
UGC content, they will absolutely buy it from you so
you can make that comp stay a paid stick.
We have the only opportunity that's not on our map because we
need to. It's not a location specific.
We need to come up with a new filter for the non location
(45:20):
specific is all. Space.
We're working on that. We are.
The point is this to get all theopportunities on the map that
are available so that you guys have, can you look through that
anytime? And especially idea is it's over
time, you guys can just start route planning based on how well
you can the campgrounds or the tourism boards or the businesses
(45:43):
that you can make money with andyour route planning.
That's our main goal. We need to get quite a few more
campgrounds on the map. But if you do have campgrounds
like paint that you work with, once you get them on the map,
you get 10% of whatever we make.So in that case, like I just had
(46:05):
coffee which you made from village camp, but we're about
ready to onboard all thirteen ofour properties and we've got
some pretty big projects we're going to work with.
Can't disclose anything quite yet, but once those are done,
again, since she was a referral from Kate, she'll get a
(46:26):
percentage of what we make from that as well.
And so if you have other campgrounds that you know that
are like, they need help, they need support, they're yeah,
refer them over to us. Let's get them on boarded and
let's. Yeah, and, and for those that
haven't dug deep into the nomadic map yet, you know, I I
(46:49):
love a good bougie campground and there are tons of sun
outdoors campgrounds on that map.
Yeah. So you guys need to take a deep
dive into that. OK?
Jess Walker asks, Do you offer feedback to your creators, for
example, if they should make adjustments in their
requirements, like if they turn down a creator because they were
(47:12):
high on cost? And went with a cheaper.
Creator like do you kind of helpeveryone navigate that that road
I think is what you're asking. Just pipe up if I.
Said that wrong. We absolutely do.
First of all, a lot of times going into a project we have an
idea on what the brand is kind of looking for.
We still want to give you guys full authenticity.
(47:33):
Obviously we want you to be you,that's what sells.
But the brand also may be looking for like for example,
Allstate came to us and said youknow, we're really looking for
brand awareness. Allstate dropped off the map for
like 3 years when they got bought by Apex, it just went
dark. They've barely been keeping
their website going. Now all of a sudden they're
(47:55):
putting a lot of money into getting it like back up on
online. They're getting brand awareness.
They're doing a bunch of improvements on the back end.
Obviously they're adding things like they've they've partnered
with Harvest Hose and they are adding book ability.
They're just doing a lot of things to improve the app that
they really wanted for brand awareness.
(48:16):
They also needed how to videos testimonial so they can, they
gave us a whole list of like this is generally what we're
looking for in content, but it'sstill open to you guys to do
that Now when they post because they're affiliates right now, I
can't control when you post or what you post.
(48:37):
I can't dictate that because I'mnot paying a creator to do a
post, but I can offer them advice if they post something
And I see like, OK, I think nexttime it would probably convert a
little better if you use this title or if you have this image
as your opening image to capture, capture that attention.
(49:00):
And that's a lot of what we talkabout in our creator chat.
So we kind of go over people's videos and say, offer feedback,
not in a like negative, tearing down way.
Just like next time, let's try this to see if it works or
another creator may go, hey, I did this and it took off like
crazy. Try this next time.
Now as an ambassador where I'm paying you a specific amount
(49:24):
each month, then we might be a little bit more specific around
what content you're pushing because obviously the brand is
like next month, the brand is going to be running these
specials and you need to make sure that there's content going
out promoting that special so that I might even ask to have
reviewed before you post it. So that way I make sure we're
hitting all the marks that the brand was looking for.
(49:45):
But that's in a paid situation. Like they're paying that creator
to put out that content. We need to make sure it's right
an ambassador situation. I'm just trying to coach you to
help, or we're just trying to coach you to help.
See what we can do to make that content even richer and better
for the next time. All right, Penny asks.
This is on the business side of things.
Does Nomadic Influence ever havetrouble collecting the contract
(50:08):
payment? Or are the brands more likely to
pay Nomadic Influence because it's easier to pay you than five
different graders? She knows creators who are
supposed to get paid net 60 and after the content goes live,
then the brands try to stretch it out beyond 60 days.
So with most of our contracts where we're paying out creators,
(50:29):
we get paid before we like no Waygo, we've already been fully
paid by no Waygo. We just have that money sitting
in a pool so that when those creators get out there as soon
as they, they're our creators. Usually we say 30 days after new
week or we get some creators, we'll post within a couple of
days. Some creators, it takes them a
little bit more time to get, butthey have a deadline of 30 days
(50:51):
and we have a set price now that.
So there you have to realize twothings. 1.
My contract, nomadic influence has a contract with no Waygo and
it outlines everything that they're looking for.
I have separate contracts with the creators that are going out.
So when that creator posts theirvideo about 24 to 48 hours after
posting your video, you're goingto have the money deposited in a
(51:13):
year because you've met that, you've met your expectation, you
met what you need and I have a contract with you say that money
has already been sitting there waiting for it.
The affiliate side of stuff. So right now we have a, we're
working with all states, we're changing their affiliate program
because they don't have very good ones.
(51:35):
And when I say it's like the back end side of their affiliate
program is not a very good one. So I'm working with them to get
it changed. But essentially what we're going
to try to do is get them set up on a nomadic influence
affiliate. So that way the creators are
connected with nomadic influence, their banking
information is with us, It's notwith that brand.
That brand is paying us and thenno Waygo is we're paying nomadic
(52:00):
is paying that creator. So that way we make sure those
obligations. A big part of what we've learned
in this industry is accountability and studying
those right expectations. That's the biggest gap that we
have found that we're trying. There's a lot of brands that
have high expectations of what they want those creators to
create when they come to their property.
(52:22):
They don't do a very good job ofexplaining that.
We make sure that that is outlined exactly on what those
deliverables are in advance and if we hit them, then that's when
they get paid. So that's a big piece of what
we're trying to do is just bridge that gap in
accountability and expectation and make sure that there's
(52:42):
contracts in place to follow through no matter what.
We did have one brand that we partnered with in the very
beginning and it was an affiliate relationship.
It wasn't a paid, it wasn't likea paid ambassador or a paid.
It was just an affiliate campaign and that brand didn't
pay out to any of our affiliates.
So not only is that something that we share with our creators
(53:04):
when we come on board, don't work with this brand because
they don't pay creators out, butalso we will never work with
them again. And that's kind of a thing that
we've set a standard of. We actually have a what we call
a free stretch route. Rule.
For our creators and for our brands.
So we have creators that you know, if you don't post, if you
don't follow through with you, we give you 30 days after you
(53:26):
leave a project to get a post out.
If you don't make that deadline and you do it three times, we're
out. You're just out of dumbstick
because we need simple people accountable.
I thought that was going to be the hardest part.
Turns out the creator side supereasy.
The brand side is the problem. We have the same thing with
brands. If you ghost our creators, if
(53:48):
you don't pay our creators, if you don't hold up to the
expectations, you have three strikes, you're out.
We actually had to pull Northgate properties off of our
map because they never returned our creators e-mail messages or
their calls when they were trying to work with these brands
to go or this campgrounds to go in and do content.
(54:08):
He wouldn't return anybody's calls.
And after he did it three times,I pulled all of his things off
the map. I, I just, if you're not going
to work with us, then we're not going to work with you.
All right, girl. The remaining questions were all
pretty much how do how do we getset up with this?
How do we sign up with you? So for RV Queens that are
already in the community, what is the best next step?
(54:30):
Sure. Matic influence.com and you
click under the creator portal, which I'll drop the link here.
You can go in and sign up and then there will be a part that
asks you to request a media kit and just click that box to
request the media kit. What we will do is that will
drop you into our our pillar piece.
(54:53):
We'll create a pillar for you. We'll send you the link and you
can get started setting it up. I will host in the next 30 days
pillar training class so that you can get on and we can walk
you through not only I mean pillar is kind of one of those
things. There is videos on the website
that will help guide you throughit, but you might need extra
(55:16):
support because it's sometimes it's just new and I get it.
So I will do it a pillar training course class.
So you can just come on and we can walk through it and we can
train you as well as provide youany feedback and support.
And if you come on the Wednesdaychat, a lot of times people will
ask their question what they chat to you and I'll just.
Jump on it. Show them how.
And do it and how to walk through it.
(55:37):
So that would be the next step. Just sign up, ask for a media
kit. We'll get it over to you.
I did miss one question. Thank you Kim for pointing that
out. Stephanie asked if the map only
shows campgrounds that provide hosted stays.
Seems like that's not the case, but will you speak to that for
just a minute? If I am working with them, it's
to get. Them on the map.
(55:59):
Is, you know, they're in negotiation stages with me right
now and as soon as we get outlined exactly what they're
looking for, what they need, then we put them on the map and
then that's readily, readily available.
We'll also anytime we get a new campground or a new business on
the map, that's when we present it.
We do it in our creator chat first on Wednesdays and then an
(56:20):
e-mail will go out usually on Thursday or Friday of that
following that will also list those new opportunities that
come out. OK, So you're not doing like
products or brands with productsor anything, you're doing these.
Does that make sense? So it's all parks and resorts.
That's what I meant. I'm sorry, it was confusing.
I mean like you're not doing like, I guess that's the only
(56:43):
thing I think of like products or well, I guess apps besides
all stay, you have all stay, butare there other ones outside of
that as well? We're not actively looking at
anyone but all stays right now. But I'm saying if a brand comes
to me and they have a product, because we've done products
before. We did Level Mate Max over the
(57:04):
course of the Thanksgiving through Christmas last year
where we had a product that we were promoting.
If a brand comes to us and wantsto do it, we'll put that
opportunity out. We would love to do products, we
would love to do businesses and we would love to do PF rounds.
We work with tourism boards, anything.
(57:25):
I mean, there's so much that thetravel community can support.
I just want to make it readily available for them and that's
anything from a travel brand to a non travel brand.
I would love for non travel brands that are interested in
getting into the travel also come to us and use our creators
because that would be amazing. E-mail better for you or DM on
(57:47):
Instagram. What's the best way to
communicate with you directly? That's all they're saying to me.
And your e-mail is Amanda at no matter exactly.
So Kelly, maybe reach out to herthere.
OK. Oh my gosh, you guys, I'm loving
all these questions. A creator brings a brand to you
and you make a deal. Do you also give them a cut?
(58:08):
Yes, that's, that's the 10% cut that you'll get.
So if let's say a brand comes tome and they want 5 creators,
they're going to pay 10 grand for us to facilitate that.
You get 10% of that off the top before I even start, before I
even start sourcing Creator and,you know, getting them their
budgets and what I'm going to get.
(58:29):
You get that off. I mean, what's the, what's the
saying? A rising tide lifts it lifts all
shapes or something that's like the model that you're doing
here. I love it.
It's. Good stuff.
Yeah, that's what hey, it's the RV community, right?
Like the the travel community. That's what we do.
We we learn to like work together, build each other out.
How do we share? How do we support each other?
(58:50):
And that's all we're doing. And that's honestly why we
created Nomadic. And for us, it was how do I in,
how do I bottle this community of the RV community is traveling
and how do I drive it to supportthe businesses and the people in
it? And that's where Nomadic is,
honest to God. And it still is today.
(59:12):
Yeah. I love it.
That's a great note to end on too.
I because this community is awesome and so supportive.
All right everyone, so head to nomadicinfluence.com/creator,
get your pillar media kit, get into the nomadic influence
ecosystem. They have so much going on.
Amanda, thank you so much for tonight, for presenting all of
(59:34):
this, and so excited to be partnered with you.
You add so much value to RV Queens.
So appreciate you and thank you so much.
Thank you so much for tuning in to today's episode and for being
part of the RV Queens community.Remember to hit subscribe on
whatever platform you're listening on.
And guess what? You can have conversations like
(59:56):
I had on this episode with your fellow RV women who are living
intentionally and making money on the road.
Head to rvqueenspodcast.com. Slash community to join RV queen
circles today it's a totally unique online space with a
shared prosperity model that's all about community over
competition I'd love to have yoube a part all right guys I'll
(01:00:18):
see you next week or hopefully Iwill see you on the.
Road Aww that's great, I love that.
I'm sure some of you have tried pitching to grants before and
you say, you know, they'll look at you and say, well, you only
have 10,000 followers and we're looking for somebody that's more
around 100,000. And so you kind of feel defeated
because you just don't have whatever they're looking for.
But when we as nomadic can come together as a whole and say we
(00:21):
have a pool of creators that we can work with, that gives us the
opportunity to diversify the creators that we have.
And we put you in a talent list like this.
Welcome back to the RV. Queens podcast where we are all
about women making money on the road.
I'm your host, Kate White, and today I'm bringing you a front
row seat to a powerful communitytraining led by Amanda Cooper,
(00:46):
Nomadic Influence. I'm excited to announce that
Nomadic Influence is now an official RV Queens partner.
And in this episode, you'll understand what they offer to RV
Queens circles members and content creators across the
United States. If you've ever wanted to pitch
to brands, land paid partnerships, or just feel more
confident as a creator, Amanda breaks it all down.
(01:08):
In this episode, she shares whatbrands actually look for and
it's not just follower count, how to communicate your value
clearly, and how to use the resources available to RV Queen
Circles members to stand out in the creator space.
Amanda also walks us through howto customize your media kit
using pillar dot IO, the platform included with your
(01:31):
Circles membership. Now, if you're listening on
audio, this conversation is totally packed with gold, but I
highly recommend checking out the video version on Spotify or
YouTube to see Amanda's screen share and follow along step by
step. All right, my friends, grab your
coffee. And let's roll.
(01:53):
Well, hi everyone. I am Amanda Cooper.
I am one of the three that are part of nomadic influence right
now. And we started this, we started
our in December of 2023 technically.
And it really came from recognizing 2 things.
One, as creators that are traveling, trying to work in
(02:15):
this industry, it's very, very hard to get connected with the
right people at the right time and to be able to monetize.
So when we're working, reaching out to campgrounds or reaching
out to businesses in the area, alot of times we're moving to a
new spot, we're starting all over, we're we're sourcing those
brand contacts all over again. And that can be very exhausting
(02:37):
as well as a lot of brand contacts just don't do, they
don't respond. So they're that part of it and
it makes monetizing even harder.When we started talking to
brands and campgrounds, a lot ofthings that we ran into with
them is just generally wanting accountability as well as they
wanted. You know, for them, it's getting
the right creators in at the time that they need for us that
(03:02):
are moving across the country, they may find you, but you may
not be in their area anytime soon.
So it's and they might need creators like next week because
they are trying to run some promotions.
So right there we started realizing there was a big yeah.
And how do we solve this? How do we get this together?
So it the real story on how it started was that we got a call
(03:29):
from the manager of the Sun Outdoors in Sugar Low Key.
They were getting ready to open in October of 2023.
And in July, they still had not a single reservation.
And for a sign outdoors in Florida Keys, like they should
be busy, they should be booked up.
(03:49):
But the fact was, is that they had a corporate entity that was
running all of the social media for all of their sign outdoors.
And they definitely had, you know, a very generic approach.
They were more blanket corporateas a whole and not specific to
the campground. And as you guys know, as
travelers, we want to know exactly what that campground is
(04:12):
going to look like before we book it.
And a lot of times when you get on those websites or when you
get on their social media, you're not getting an accurate
picture. So how do we get people there?
He called me in July and was like, I'm trying to get Creator
Source to come and stay at my campground when we open to like
showcase what it is, but I'm having a hard time tracking down
(04:35):
people that are going to be in the area.
Do you know anybody? So I ended up contacting about
12 creators that I knew didn't have a whole lot of plans for
their Christmas vacation. And we all ended up coming down
between Thanksgiving and New Year's.
Now by the time we got for New Year's, they were basically
kicking us out because they needed that spot to get paid.
(04:57):
So in just a matter of about a six week time period and just
with some coordination among us as the community, I realized how
much power that we had. How do we put this together?
How do we make this tangible forall our our brands and our
campgrounds and for the creatorsthat are doing this?
(05:18):
I've met with Kitty and Lauren who are my Co partners.
I'll share my screen I. Have a little.
Presentation more just for me tokeep me on track but I met we so
Lauren and Kitty are are my other Co founders and
(05:40):
unfortunately Lauren is at Disney today so she couldn't
make it. I know you're all heartbroken
for her, and Kitty is actually out to Greeley, Co today, so she
couldn't make it either. But it's OK.
I'm the one that talks the most in the group anyway, so that's
why I'm here. But we basically sat down at
Sugarloaf and we're like, let's get a plan together.
(06:01):
How can we do this? We first realized that for us as
travelers in this world, we really need to kind of power
together. We really need to work together
on having systems that are the same, not only to make our lives
easier, but also to make it easier for the brands and the
campgrounds that we partner with.
So we actually partnered with a company called Pillar, which
(06:22):
I'll show you here in a second, but a lot of that works around
what do we do to support you. We do everything from brand
analytic, from brand reporting to analytics communication.
Some of you may already be part of affiliate programs and then
realize you're not always givingcommunication on from the brand
on upcoming products or upcomingspecials or things that you
(06:46):
could start promoting if you would have known in advance.
A lot of times we bridge that cap when we work with a brand,
we're having a we're that kind of connection with them to
strategize their marketing plan and then feed that back to you
guys so that you guys can promote that stuff for them and
be kind of that first line for your followers to know about
(07:07):
those promotions and those new products and we.
Agree to that amount. We also run campaign and
challenges all the time. We all know as creators, you can
get burnt out, you can get de motivated.
And so sometimes having that community to keep you connected,
to keep you motivated, to keep you going on a challenge or a
(07:27):
campaign and even having some ofthat friendly competition really
helps keep you going and improving on your content.
And that's what we like to provide for our creators as that
central place to expand and growand get new knowledge.
We also do training and back office support, everything from
we do a lot of training to our creators, not just on how to
(07:51):
produce content for Nomadic and with our partnership, but just
your own. We want to help you learn how to
pitch yourself to your own brand, how to negotiate a
contract. If a brand does reach out to you
and wants to do a contract, we also work with you on just
reviewing contracts or reviewingyour account, helping you grow,
(08:13):
helping you understand your analytics, all of those things.
That's what we like to do and offer for support for creative.
Now, how do we do that? Well, to start off with, we do
that through a company called Pillar.
We actually have contract with Pillar as a whole where we can
offer you Pillar for free. So that is something that we are
(08:35):
very adamant on in Nomadic and we don't charge the creator to
us. Our model is that we make money
when you make money. So the more that we can support
you, the more that we can help train you, the more that we can
go out and get make sure that your content is getting you're
getting out there and you're getting some better photography
(08:59):
or videography. Or if you are an influencer, you
know, anything that we can do tohelp support you obviously will
support us in the back end. So the first thing that we do is
we partner with filler. Filler is like a Lincoln bio on
steroids. And the reason that I say that
is like, I'm sure some of you have probably used like stand
store or link tree or maybe you have your own website that you
(09:21):
link to your on your social media pages.
This is that, but it offers a lot more than just a Lincoln
bio. It actually offers you
analytics. It offers you e-mail marketing,
it offers you brand reporting and a full a full media kit that
keeps up to date at all times. I'm going to kind of pop in here
(09:43):
and show you what my pillar looks like.
So kind of get an idea. This is the front facing.
This would be like a what a Lincoln bio looks like for you.
You would have your logo on here.
You would have all of your linksto all of your social media
platforms and even your contact.If you have an e-mail, you can
choose how you want this to look.
(10:04):
You can put links to the most recent videos of you're trying
like a YouTube or maybe you wantto push towards your Instagram.
You can put the most recent video up there.
You can also have all of your affiliate links.
You want lead magnets, any of those things, or even if you're
selling a product or a course, all of that is available.
(10:26):
The back end, the back end of pillar is where all of the power
kind of lies because on top of it giving you the analytics, it
also will let you set up your store, which is exactly kind of
what I just showed you. But you can connect anything
from like an online course. You want to add a coaching call,
(10:48):
you want to add your media kit, you want to put links to another
another social media platform. You can absolutely set it all
up, customize it. Think on Linktree they give you
like maybe like what like 5 or 6generic kind of layouts that are
(11:12):
free. And I think if you want to do
more, you have to pay for the the like advanced package in
LinkedIn here you literally haveaccess to all these templates
and every single one of them is customizable.
You can even change like the color of the text in the
background. You can really like go to town.
(11:33):
I'm customizing this to meet your brand, to get your brand
colors. Honestly, all of that is
completely free. The other thing that we use most
importantly for nomadic influence is the media kit.
And that is something as the content creator or even if
you're UGC or you're, or, or even if you're just an editor,
(11:54):
whatever your skill is or whatever your talent is.
This is kind of like your resume.
But the good thing about this isit's automatically updating it
at all times. It's once you connect your, when
you're setting up a media kit, once you connect your social
media platforms to it, all of the data starts feeding in on
(12:14):
exactly all of your views, all of your heart engagement.
And then it'll even include somevideos of your most recent
videos. It will apply in there or you
can even customize it for like highlight.
If you have some highlight videos that you really would
want to, you can customize it todo that.
You can also put in here the brand collaborations that you've
done in the past. And if you want to, you can put
(12:35):
press releases or your rates in here.
All of this customizable. The good thing is, is that 99%
of it gets set up when you connect to your account and then
it keeps updating. So if you do have a video that
goes viral, all of that stuff which flows in there.
Media kits if, if you guys don't, if you, I'm, I'm not
(12:55):
blanketing anybody here, but a media kit is kind of like a
resume for creators and influencers.
But I know some of you probably have pitch to brands in the past
and you've created like a maybe a Canva media kit.
And we still recommend if you have those to use those if
you're using, if you're like trying to market to a specific
brand that has specific style. This is more of like a generic
(13:19):
media kit, but we use this internally through nomadic to
pitch you to brand as well. So setting this up is not a like
for you to use, but it's also for nomadic influence to use to
pitch you to brands. The other piece of pillar that
we use is what we call I lost mybrand deals because I was
talking to Kim about this yesterday is the brand deal side
(13:44):
of stuff. So in a pillar themselves, there
is always a list once you get onboarded of brand contacts and
these are corporate brand contacts that work with
directly, but you have access toreach out to those and if a lot
of times you can just click in here and it will give you the
(14:04):
actual marketing contact for that brand.
So if you did want to pitch to that brand, absolutely those
contacts are there pitch to them.
We've already had some of our creators that have gotten brand
deals just by using these contacts and we encourage people
to do that. We even train you on how to do
that. Or if you need help pitching, we
(14:25):
will absolutely help with that as well.
The other piece, the last big important piece is the
reporting. So one of the things that Pillar
offers for us that we think is really important is just I feel
like as a creator, we're constantly trying to prove our
worth to brands. We'll post a video and they'll
say, well, we didn't make any sales on that.
(14:47):
We didn't make any sales directly, but you could have
gotten engagement, you could have gotten some traction, and
let's keep running that traction.
You can prove that all out here by creating a campaign report.
When we work with a brand, we create a report that we can
provide back to that brand to show them exactly how many posts
(15:09):
that there were, how many followers that were impacted,
what their total impressions are.
Give them all the demographics and then they can even go in on
a platform by platform basis andsee all of the content that was
posted and give you details of that view.
Now that's something that we've been able to as a content
creator to be able to go back tothe brand and give them a list
(15:32):
of all of the videos that you posted and how those videos are
doing. And even on a higher level, when
we work with a big brand and we have big projects like
campaigns, all of the creators that are on that campaign can
put their video links in here and it runs those reports and it
keeps that updated. So it really establishes a
relationship with that business and gives proof of our worth of
(15:55):
what we've done for that brand. That and Pillar is something
that if you were a content creator on your and you signed
up for Pillar yourself, it wouldbe $30.00 a month in order to
pay for this. But through Nomadic, we actually
provide it for you for free because we want you to have
these tools in order to not onlybuild your business, but to help
(16:17):
us build our business from a creator.
Like from a nomadic influence perspective, that gives us the
power that we can show to a brand that when US creators work
together to promote a brand, we can actually magnify that and
amplify those results because wehave multiple creators posting
about the same thing all at once.
(16:38):
We're currently like working on an all stays project and we have
22 creators all posting about all Stays in a matter of a 30
daytime period. And they're getting all kinds of
attention and support because we're all working together.
And we can prove that out through reports that we can
provide back to all states because everybody is working on
the same. Platform.
(16:59):
I know that's a lot and I just started right in on it and I
apologize because I just dive right in and talk about it.
But Pillar is one of the big tools that we use in order to
help promote creators and for creators to promote themselves
to really build that back office.
That is something that we're also trying to kind of set a
(17:20):
standard in the industry. So when brands start working
with creators, they have some kind of expectations on what
they can look for or what they can get now from a bigger level,
from a more high level understanding of Nomad.
When you come under that umbrella, that puts you on kind
(17:42):
of what we call a talent list. Our talent list kind of looks
something like this. And these are the things that we
pitch to brands. So I'm sure some of you have
tried pitching to brands before and you say, you know, they'll
look at you and say, well, you only have 10,000 followers and
we're looking for somebody that's more around 100,000.
And so you kind of feel defeatedbecause you just don't have
(18:07):
whatever they're looking for. But when we as nomadic can come
together as a whole and say we have a whole pool of creators
that we can work with, that gives us the opportunity to
diversify the creators that we have on the project.
And we put you in a talent list like this.
Right now we have 65 creators A nomadic, and our total region is
(18:29):
about 1.9. It's actually more than that,
but I have a couple creators that are still working on
getting on boarded and we'll be put to 3,000,000 once they get
on boarded. So we will have a total reach of
3,000,000. Now when you go to a brand and I
say I have 65 creators and 3,000,000 followers in a total
(18:49):
reach, now all of a sudden the brand starts to pay attention.
Does that mean I'm going to use all 65 creators?
No, but I'm going to give me an opportunity to get with that
brand and say what are you looking for?
What exactly do you need? And let's get a package together
where we can get multiple creators to get you.
And being able to give them a talent list like this gives them
(19:09):
the opportunity to not only see each one of these creators who's
on the project, but it also gives you their updated media
kit. So at any point in time, the
brand can look at this and look to see exactly what some of
these creators have done in the past.
Do they work for what's their total reach?
And even some of the videos thatthey've done business campaign
(19:31):
errands. And I'm sure she's not on this
call and I'm really bummed because I was going to call her
out. But but the, the this list is
something that we provide to brands that are interested in
working with us. A perfect example.
We are working with a tourism board up in Michigan, Newaygo
County, and you've probably never heard of it, but you
(19:54):
probably will after the end of this.
So the Newaygo Tourism board actually reached out to us
because they have 3 campgrounds,they have a whole list of
businesses plus like 3 boutique hotels and Airbnb is that they
wanted to highlight as they really are trying to get some
more tourism attention to Newaygo.
They wanted five creators to go to to go out and experience
(20:19):
Newaygo over the course of theircamping season, starting in
spring all the way through. Fall.
So for us, that was a really easy way for us to put a package
together that it includes maybe one large creator, but for
medium to small size creators. Giving them this opportunity to
go out and get footage and experience what it's like to
(20:43):
have a full itinerary made for them and where not only can they
stay for free, but they were able to go to quite a few
businesses and patronize that business for a comp whatever if
it was a meal or some of them went to an arcade, some of them
went to a brewery, some of them went to escape rooms.
They all have kind of their own customized itinerary, but it
(21:04):
gives them a chance to go to those businesses.
They make their trip out of it and then we help them monetize
it on the back end. So not only are they getting
paid to be there by the tourism board, but when they go, they're
creating a feature video to highlight those businesses that
they went to. So they might have a top 10
things to do in the way go videothat they drop and they
(21:24):
highlight those 10 businesses. And then they say while you're
here, stay at so and so campground.
But we also pitch back to those brands and say, do you want a
feature video? We go back to those businesses
and say, look, you know, so and so creator was there and if
you're interested, we could do afeature video.
Now that creator's already been there, that creator's already
(21:45):
got footage. Now we're just helping them
monetize it to the next level bypitching UGC or pitching a
feature video that they can do. Some of them are just trying to
get their own content up. So they just want stock photos
or they want some stock videos or they want we work with that
business to figure out what do they need?
Communicate that back to the creator and if they have that
(22:07):
footage, OK, how do we help you get that put together for the
brand? Let's pitch it back to that
brand and let's sell it to them.That's just one example that was
working with the campground tourism board.
But that's how we kind of position ourselves in the
middle. You know, that tourism board
needs five travel creators. How hard would it be for that
(22:27):
tourism board who had a volunteer who's trying to track
down and find creators and know which creators are going to be
or interested in being in the way go found in Michigan to
through the course of the summer.
The next one possible for them to find it.
But I have 65 creators that I can reach out to and say, are
any of you interested in going and can you go within these
(22:50):
hybrids and then we help juggle and determine that and get them
in there and meet those expectations that.
The tourism board is, I think that's just.
True of them for example, we have a couple more examples I'll
go to but that gives you an ideakind of what it looks like from
a talent list perspective how weleverage that talent list to
(23:10):
pitch to brands to get them whatthey need and get them what they
want. We also have some brands that
will take this talent list, they'll go through it, they'll
pick certain creators that they're like, I absolutely want
this creator. And then we help facilitate that
contact. And if you know, you're a
creator that has certain salary expectations, we make sure that
(23:31):
those are, you know, presented up front that, you know, in
order for this creator to be here, this is what they're going
to expect for compensation. And it's that the route you
still want to go. If they do, great.
If they don't, and I want to find a creator that's cheaper,
OK, we'll help you do that too. So that back to OK, so how do we
(23:55):
how do we support our creators? Well, First off, every Wednesday
we have a creator chat. This is a very open chat, even
more open than this one because it's a lot of times we're
talking about our wins of the week and he fails.
We help support each other. Like a lot of times, if we have
contacts to brands, we share those contacts.
If we had a situation with the brand where maybe we didn't go
(24:18):
so great, we make sure we talk about what that is and how to
either work around it or how maybe not to work with that
brand, but maybe that brand isn't a good brand to work with.
We share that information as well as if we do have brands
that we think are really good towork with and they need more
support, we've passed that information along.
We also introduce any newbies and a lot of times we have guest
(24:40):
speakers or we have a topic of the week.
Like we just had a thought. We've been talking about YouTube
pretty excessively the last couple of weeks.
Apparently that's a big topic that a lot of people have a lot
of questions on. And we have a lot of YouTube
strong creators that are in thatgroup.
And so they're sharing their knowledge, they're sharing their
experience. That is also on the Wednesday
(25:01):
chat is usually where we share our information.
Every time we get a new brand, we get a new opportunity.
Even if we get a campground thatwe put on the map, which I'll
show you the map here in a second, we share that
information with our creators onour Wednesday chat right away.
So they get first opportunity tojump on any projects, campaigns,
(25:21):
challenges that we may have. We also have the the pillar
dashboard community, which is our pillar account.
That's another reason why we support our creators as well as
we also have a community chat. We have an Instagram chat and we
have a WhatsApp chat. I know it sounds a little our
(25:42):
Instagram group is very is like just an extension of our
Wednesday chat. Everybody's in there dropping
their wins, talking about their new videos.
Any weird things that have happened like very open.
Our WhatsApp chats are very specific to nomadic.
Every time we have a new opportunity, every time we have
a challenge, if we have creatorsthat are working on a project
(26:02):
together like it's our no way gocreators all have their own
WhatsApp chat because they're talking back and forth about the
Nuevo project specifically. We've had a we had a situation
with our first creator that wentout to the Nuevo, her drone.
She heard the whole point of hergoing out there was to drone the
campground so that we could get drone footage to start creating
(26:23):
UGC for Nuevo and her drone hit a tree 30 seconds into flight.
And so she was like what am I supposed to do with the whole
reason I'm here? Well, the great thing is is we
Joni, who is another nomadic influence creator, is actually
going to no way go this weekend.So she made sure to get a drone.
(26:46):
She's going to go back through and get the drone footage.
We have all been in that situation where we made a
commitment with the campground and then the tire blows and we
can't make it or we get there and it rains the entire time.
So now we can't get good footage.
Well, that campground still needs that footage and we
usually have creators that we can put in place to get that.
So the campground still gets what they need without too much
(27:11):
an impact to the brand or the campgrounds.
The other thing we have is our nomadic influence map, and this
is a list of campgrounds, businesses, anything that is
interested in working with content creators, we put a pin
on our map. And so every contact that is on
(27:33):
this map, either one that is paying to be on here or at the
very most has some kind of active campaign with us and we
have their direct contact. So when you reach out to the
contact on this map, it is goingto go to their actual marketing
person, the person that you needto speak to in order to work
directly with this, with that either business or that
(27:54):
campground and everything that'sout here.
So let's say you click on and you're like going to be in the
Savannah area, you would click on Savannah Lakes and you would
see, OK, what does Savannah Lakes offer and what are they
looking for as far as content? And you can decide if you want
to go forward with that. So like specifically Savannah
Lakes three to four night complimentary stay.
(28:17):
And this is kind of what they'reoutlining that they're looking
for. Now, I would highly recommend we
negotiate this stuff when you goto reach out to them, but at the
same time, no kind of going intoit, what they're looking for,
what they need. When you click on here and hit
next steps, it's going to take you to a core that they're
requesting to have filled out and it will go directly to that
(28:38):
contact. That contact should reach out to
you within 48 hours because that's the contract that they
have with us, but they're going to reach out to you within 48
hours. Now they do have the choice to,
if it's just not going to work for them at that time or the
dates that you're looking for orwhatever, they do have that
choice to say it's not going to work for right now.
But at least they are supposed to contact you and let you know
(29:00):
why they may not want to work with you.
Most of the time with Savannah Likes, they'll work with you.
The other side of it too is whenyou contact and let me know that
you're going to go to somebody like Savannah Likes, I can also
help you and coaching on some ofthe UGC content that they're
looking for and that they will purchase.
So even if they're giving you a comp today, can also help you to
(29:23):
know what other content we can sell back to them so that you
can still monetize this comps. We do have active projects
though, like for example, the new Way Go project is on here.
So if you were interested in being part of the new way Go
contract, you could fill this out.
This is a paid opportunity and it will stay tagged on there.
(29:43):
It needs the opportunity. They're paid.
And then the next step is going to be the submission form.
We are handling all of the adminstuff for Noego.
So a lot of this stuff will go directly through nomadic
influence. Once we work with you, then we
work with Noego to make those arrangements and do that stuff
because that's the partnership that we have with Noego.
(30:03):
We, but we also have other things out here too, like if you
guys would be interested in a jet car race, which I didn't
mean that what that was a few months ago, but apparently
they're drag races with using cars that you jet fuel, but they
actually are really interested in working with creators and
they have a whole offer on all of their races.
(30:26):
And we, we have pinball now herefor them as well.
So anytime we get a new opportunity, anytime we get a
new campground, we not only put the pin on the map and outline
what they're looking for, but wealso share that within our
community to give you guys the first steps and the
opportunities to go and work with those brands.
And if you have brands that you are working with or maybe you
(30:49):
have worked with us in the past who have said, like I need help,
they need support. We offer everything from getting
a creator out there to helping them set up their social media
to helping them manage it, to helping them with new GC and B
will anything like that. And that's how we kind of are
bridging that gap. But as well as making sure that
(31:11):
we can help these creators that are travelling monetize faster
and as well as make it easier totravel and live on the road.
I know that's a lot. I went through a lot and I don't
even know if I answered all of Kate's questions.
Music is really important to ourfamily.
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(31:32):
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There's one thing that I want, Iwant you to answer because I
(32:34):
know we are all smart business women sitting here and we're
thinking, but how does Amanda make money?
Because you're giving all of this support to creators.
Talk to us about your business model real quick and then we'll
start diving into some of the questions.
Lining up here. I think the best way to do it is
kind of like go through a coupleof the active champions.
(32:56):
Yeah. So let's take no way go for
example, because I kind of gave you an idea on like the Newaygo
5 creators coming through the porks of the camping season.
So Newaygo pays us X dollar amount to have all of these
creators come in and this is thelist of content that they need.
And, and realize that a lot of these businesses, which I didn't
(33:17):
realize before I got into this, they actually have two budgets,
one for influencers, one for content.
It's something I didn't realize.So a lot of times when
influencers are coming in and they're saying, hey, I'm an
influencer, I'm a content creator, I want to come in.
They're just looking at, I don'thave money in my budget to pay
an influencer. I get that, which is where we
(33:38):
step in. So they had a small influencer
budget and that they needed to work with.
So for us, it was how do we get 5 creators in this budget plan?
And there was we took a small percentage of that and to keep
for us to do the administrative side of stuff, to organize it to
obviously pay for, continue to pay for Pillar and continue to
(34:00):
pay for all this back office stuff.
But the rest of it, we take a budget and go, OK, we need 5
creators. Maybe this creator is the big
creator is going to charge 2 grand to go out there.
OK, that's going to take X amount of the budget.
I have this much left. Let's divide that out among
these other creators that I knoware smaller, but they can still
do just as much work, maybe not for the same amount of price.
(34:24):
So we kind of use that budget asa guide on how we're going to
get creators out there, making sure that are we being fair to
the creators as well as are we saving a little for ourselves
from the admin side. Now how do we take this tourism
board budget and expand it even more?
That's where we come in with theupsell side, the content side.
(34:47):
So for example, we had Amber Clark with a veteran Nomads who
was the first creator that went out there.
She was going to do drone footage and she also did footage
of all these other businesses. We pitch back to that those
businesses and say Amber was outthere, would you like a feature
video you can buy? She will create a feature video
(35:09):
for your brand for X dollar amount or maybe two or three
feature videos, whatever you're looking for or maybe you know
that brand is looking for UGC content or you know, whatever we
pitch back to them and then whatever we sell, we just take a
small percentage. We take actually 10%.
So let's say that creator sells another $3000 worth of business
(35:35):
videos to the businesses that she went to to get, we get 300,
she gets thrust. So that's so when we I say that
our structure is your success ishow we get paid, which is why
it's important for you guys to be on a centralized platform.
And when you, when you send us your content to sell back to
(35:58):
them, we have a platform called them oil that we loaded up into
and then we can put watermarks on it that have, and then until
they buy it, it has a water mug on it, but they can purchase it
all right there and then automatically kind of divvies up
the financial piece of it there so that creators get X amount.
And then we get the, we have another campaign going on with
(36:19):
all states right now. It's actually pretty complex,
but there's multiple forms of revenue.
First of all, we're running a, achallenge, a con affiliate
challenge right now. So Allstate is actually paying
Nomadic to on board all these affiliates and to manage their
affiliate programs. So we have a set fee that
(36:42):
they're paying Nomadic to manageall this stuff.
Now the creators and the affiliates, they obviously have
an affiliate link. So they get a Commission for the
sales of Allstate that is a thatis like a 20% Commission.
And then Nomadic gets a small piece on top of that for what
they sell. So that's part of why it's
(37:04):
incentivized for us to make sureyour campaign, your selling is
successful because when you sell, we make money.
So that's why we try to work with you on these challenges to
try to like, how can we make this better?
How can we work together? To.
Make, you know, so and so made avideo and it's taken off and
it's doing really well. What are they doing?
(37:26):
How can we do that? The rest of the creators and our
groups do that and be able to besuccessful too.
We put them together in a challenge because obviously the
more people that are posting about the same thing at the same
time, the more amplification you're going to get at that
content, which is why we have 22creators all posting at the same
time right now, because we're trying to amplify everybody's
(37:48):
exposure at the end of this challenge, which ends on the
15th. We are going to actually, and
we've worked with Allstate to make this commitment that we are
hiring a paid ambassador. So Allstate will actually be
hiring paid ambassadors based onthe video the the people that
(38:10):
posted in the challenge, we're going to pick ambassadors out of
that group. The ambassador is going to play
this dual role of not only working with the brand to make
sure that they're posting consistently on their page, but
they're also working with Nomadic to help Nomadic support
the brand's incentive, like thatwhole project.
So they're going to be kind of that community manager working
(38:33):
with the affiliates, helping them get on boarded, as well as
working with the brand. So when the brand has new
product release features or theywant to run a special or they
want to, they are getting that knowledge from their meeting
with that brand once a week to get that information.
And then they can get that information back to the
affiliates so that the affiliates can post in a timely
(38:55):
manner in line with those special, you know sales.
I also actually just released a bookability last week and so it
was nice to just be able to get on a call with Allstate and know
that that was active. We need to start promoting it
and then we can get that out to our affiliates so that they can
also be the first in line to start promoting that.
(39:15):
All stays have book. Building you can book a.
Campground directly through the Allstate though and so we also
Allstate is asking for usage. So for example, we had one of
our creators in the Allstate Challenge post a video and
Allstate loved it. So all states came back to us
(39:37):
and said, can we buy that video?And so we helped facilitate not
only for that creator to sell their video back to all states,
but that creator actually is putting a series together for
all States and they're selling that series to all states.
And we helped facilitate that. And we just take 10% of the
(39:57):
sold. Amount of that.
So that's kind. So does that make sense?
How? How do we make money?
When you make money. I love it.
Thank you for those like real examples too.
That really helps paint the picture of how this all works
together and how you support it makes sense how you support the
(40:17):
community. And then basically we're the
community supports each other and in this whole model, I love
it. OK, we have, you know, 15
minutes left and a bunch of questions.
So I'm going to start moderatingkind of the questions that are
coming up in the chat. So as you guys have them, keep
dropping them in the chat. Kelly Raber asks.
(40:37):
This is going back to like the specific whenever you start your
pillar pillar media kit, is there any kind of import feature
for people that already have like a Lincoln bio set up from a
different platform? That's a really good question.
I'm going to ask Pillar about that honestly, because you're
(40:58):
right, there's probably a lot ofyou probably use link trees, so
you have all the links in there.I haven't used 1 yet.
I will say that setting it up inPillar is so stinking easy and
that's kind of what I like aboutit because it does give you a
lot of flexibility for me share my span here, for example, like
it's super easy. You just go in, you add a link,
(41:20):
it'll ask you what do you want your link title to be the
subtitle. So like all stays, this is my
all stays link. You get 10% off when you use
code by the coop. And then there's the there's the
URL that will take you directly.So and then you can go in and
customize. You want it to be tiles.
Do you want it to be a little, you know, 1 little box or do you
(41:40):
want it to be just one little link?
You can kind of customize to go in and create it.
The other thing that is crazy cool, I'm just going to throw
this out there. If you guys have the magnets or
you have products that you sell,it could be a digital product or
it could be a physical product. You can actually set that up
(42:01):
with affiliate links. So if someone else sells it for
you and they get like 10% of whatever the sale is, it will
automatically divide it. So like if Kim is selling a
digital product on how to chooseyour first RV and Kate sells it,
when it sells, Kate gets her 10%right away and then Kim gets her
(42:22):
90% and it will, like we'll see here, promote.
No, let me. I want to show you so like I
have this Route 66 big rig friendly guide and if I wanted
you to, I could go out here, I could say 10% and create a link
(42:42):
and send it to Kim and when she puts it on her page and sell it,
it'll automatically do it. So it even gives you that
flexibility internally to set upsome of that type of stuff.
It even had like a check out page so you can customize, you
can stick a video in there it and it will even let you do
e-mail marketing. Now the e-mail marketing in the
(43:06):
ebook AI writing is an upgrade. It's an $80.00 a month package.
But with Nomadic, if you're already under our umbrella, you
get it for $25. I have a little discount code so
you can get it. But the e-mail marketing thing
is awesome because when you sellthat digital download or that or
you sell even just a lead magnet, some of you are probably
(43:29):
using like Aweber or some MailChimp to set up your
autoresponders after the fact. It's all set up within Pillar to
do it for you. So a lot of that stuff that that
was one of the things that we really liked about Pillar and
why we partnered with them is because a lot of the that as a
(43:50):
creator, we're separately tryingto get to talk to each other and
fighting all the time. When we change it, what are you
still do automatically and they make it?
Are all of your opportunities listed on the map?
OK, so there's a map inside the RV Queens member site.
There's a map on your website astell us, tell me like are all
(44:13):
the maps, are they the same map or do we need to go?
Is there like a special map for nomadic influencer creators or
how does that work? All of the opportunities that we
have are available now. How do you find the paid out?
There is a filter in it that youcan just click that says paid
and it will show the ones that are actually paid.
(44:34):
And those are the ones that are paid upfront, like the the
tourism board where there is a set amount that we're working
with. And now there's other
opportunities where it says it'sa comp stay.
But if you reach out to us and you're saying like I'm gonna go
to, you know, I'm gonna go to Lagoon Ranch in Livingston, TX,
I can tell you specifically theyare looking for UGC content like
(44:58):
crazy. So if you can put together some
UGC content, they will absolutely buy it from you so
you can make that comp stay a paid stick.
We have the only opportunity that's not on our map because we
need to. It's not a location specific.
We need to come up with a new filter for the non location
(45:20):
specific is all. Space.
We're working on that. We are.
The point is this to get all theopportunities on the map that
are available so that you guys have, can you look through that
anytime? And especially idea is it's over
time, you guys can just start route planning based on how well
you can the campgrounds or the tourism boards or the businesses
(45:43):
that you can make money with andyour route planning.
That's our main goal. We need to get quite a few more
campgrounds on the map. But if you do have campgrounds
like paint that you work with, once you get them on the map,
you get 10% of whatever we make.So in that case, like I just had
(46:05):
coffee which you made from village camp, but we're about
ready to onboard all thirteen ofour properties and we've got
some pretty big projects we're going to work with.
Can't disclose anything quite yet, but once those are done,
again, since she was a referral from Kate, she'll get a
(46:26):
percentage of what we make from that as well.
And so if you have other campgrounds that you know that
are like, they need help, they need support, they're yeah,
refer them over to us. Let's get them on boarded and
let's. Yeah, and, and for those that
haven't dug deep into the nomadic map yet, you know, I I
(46:49):
love a good bougie campground and there are tons of sun
outdoors campgrounds on that map.
Yeah. So you guys need to take a deep
dive into that. OK?
Jess Walker asks, Do you offer feedback to your creators, for
example, if they should make adjustments in their
requirements, like if they turn down a creator because they were
(47:12):
high on cost? And went with a cheaper.
Creator like do you kind of helpeveryone navigate that that road
I think is what you're asking. Just pipe up if I.
Said that wrong. We absolutely do.
First of all, a lot of times going into a project we have an
idea on what the brand is kind of looking for.
We still want to give you guys full authenticity.
(47:33):
Obviously we want you to be you,that's what sells.
But the brand also may be looking for like for example,
Allstate came to us and said youknow, we're really looking for
brand awareness. Allstate dropped off the map for
like 3 years when they got bought by Apex, it just went
dark. They've barely been keeping
their website going. Now all of a sudden they're
(47:55):
putting a lot of money into getting it like back up on
online. They're getting brand awareness.
They're doing a bunch of improvements on the back end.
Obviously they're adding things like they've they've partnered
with Harvest Hose and they are adding book ability.
They're just doing a lot of things to improve the app that
they really wanted for brand awareness.
(48:16):
They also needed how to videos testimonial so they can, they
gave us a whole list of like this is generally what we're
looking for in content, but it'sstill open to you guys to do
that Now when they post because they're affiliates right now, I
can't control when you post or what you post.
(48:37):
I can't dictate that because I'mnot paying a creator to do a
post, but I can offer them advice if they post something
And I see like, OK, I think nexttime it would probably convert a
little better if you use this title or if you have this image
as your opening image to capture, capture that attention.
(49:00):
And that's a lot of what we talkabout in our creator chat.
So we kind of go over people's videos and say, offer feedback,
not in a like negative, tearing down way.
Just like next time, let's try this to see if it works or
another creator may go, hey, I did this and it took off like
crazy. Try this next time.
Now as an ambassador where I'm paying you a specific amount
(49:24):
each month, then we might be a little bit more specific around
what content you're pushing because obviously the brand is
like next month, the brand is going to be running these
specials and you need to make sure that there's content going
out promoting that special so that I might even ask to have
reviewed before you post it. So that way I make sure we're
hitting all the marks that the brand was looking for.
(49:45):
But that's in a paid situation. Like they're paying that creator
to put out that content. We need to make sure it's right
an ambassador situation. I'm just trying to coach you to
help, or we're just trying to coach you to help.
See what we can do to make that content even richer and better
for the next time. All right, Penny asks.
This is on the business side of things.
Does Nomadic Influence ever havetrouble collecting the contract
(50:08):
payment? Or are the brands more likely to
pay Nomadic Influence because it's easier to pay you than five
different graders? She knows creators who are
supposed to get paid net 60 and after the content goes live,
then the brands try to stretch it out beyond 60 days.
So with most of our contracts where we're paying out creators,
(50:29):
we get paid before we like no Waygo, we've already been fully
paid by no Waygo. We just have that money sitting
in a pool so that when those creators get out there as soon
as they, they're our creators. Usually we say 30 days after new
week or we get some creators, we'll post within a couple of
days. Some creators, it takes them a
little bit more time to get, butthey have a deadline of 30 days
(50:51):
and we have a set price now that.
So there you have to realize twothings. 1.
My contract, nomadic influence has a contract with no Waygo and
it outlines everything that they're looking for.
I have separate contracts with the creators that are going out.
So when that creator posts theirvideo about 24 to 48 hours after
posting your video, you're goingto have the money deposited in a
(51:13):
year because you've met that, you've met your expectation, you
met what you need and I have a contract with you say that money
has already been sitting there waiting for it.
The affiliate side of stuff. So right now we have a, we're
working with all states, we're changing their affiliate program
because they don't have very good ones.
(51:35):
And when I say it's like the back end side of their affiliate
program is not a very good one. So I'm working with them to get
it changed. But essentially what we're going
to try to do is get them set up on a nomadic influence
affiliate. So that way the creators are
connected with nomadic influence, their banking
information is with us, It's notwith that brand.
That brand is paying us and thenno Waygo is we're paying nomadic
(52:00):
is paying that creator. So that way we make sure those
obligations. A big part of what we've learned
in this industry is accountability and studying
those right expectations. That's the biggest gap that we
have found that we're trying. There's a lot of brands that
have high expectations of what they want those creators to
create when they come to their property.
(52:22):
They don't do a very good job ofexplaining that.
We make sure that that is outlined exactly on what those
deliverables are in advance and if we hit them, then that's when
they get paid. So that's a big piece of what
we're trying to do is just bridge that gap in
accountability and expectation and make sure that there's
(52:42):
contracts in place to follow through no matter what.
We did have one brand that we partnered with in the very
beginning and it was an affiliate relationship.
It wasn't a paid, it wasn't likea paid ambassador or a paid.
It was just an affiliate campaign and that brand didn't
pay out to any of our affiliates.
So not only is that something that we share with our creators
(53:04):
when we come on board, don't work with this brand because
they don't pay creators out, butalso we will never work with
them again. And that's kind of a thing that
we've set a standard of. We actually have a what we call
a free stretch route. Rule.
For our creators and for our brands.
So we have creators that you know, if you don't post, if you
don't follow through with you, we give you 30 days after you
(53:26):
leave a project to get a post out.
If you don't make that deadline and you do it three times, we're
out. You're just out of dumbstick
because we need simple people accountable.
I thought that was going to be the hardest part.
Turns out the creator side supereasy.
The brand side is the problem. We have the same thing with
brands. If you ghost our creators, if
(53:48):
you don't pay our creators, if you don't hold up to the
expectations, you have three strikes, you're out.
We actually had to pull Northgate properties off of our
map because they never returned our creators e-mail messages or
their calls when they were trying to work with these brands
to go or this campgrounds to go in and do content.
(54:08):
He wouldn't return anybody's calls.
And after he did it three times,I pulled all of his things off
the map. I, I just, if you're not going
to work with us, then we're not going to work with you.
All right, girl. The remaining questions were all
pretty much how do how do we getset up with this?
How do we sign up with you? So for RV Queens that are
already in the community, what is the best next step?
(54:30):
Sure. Matic influence.com and you
click under the creator portal, which I'll drop the link here.
You can go in and sign up and then there will be a part that
asks you to request a media kit and just click that box to
request the media kit. What we will do is that will
drop you into our our pillar piece.
(54:53):
We'll create a pillar for you. We'll send you the link and you
can get started setting it up. I will host in the next 30 days
pillar training class so that you can get on and we can walk
you through not only I mean pillar is kind of one of those
things. There is videos on the website
that will help guide you throughit, but you might need extra
(55:16):
support because it's sometimes it's just new and I get it.
So I will do it a pillar training course class.
So you can just come on and we can walk through it and we can
train you as well as provide youany feedback and support.
And if you come on the Wednesdaychat, a lot of times people will
ask their question what they chat to you and I'll just.
Jump on it. Show them how.
And do it and how to walk through it.
(55:37):
So that would be the next step. Just sign up, ask for a media
kit. We'll get it over to you.
I did miss one question. Thank you Kim for pointing that
out. Stephanie asked if the map only
shows campgrounds that provide hosted stays.
Seems like that's not the case, but will you speak to that for
just a minute? If I am working with them, it's
to get. Them on the map.
(55:59):
Is, you know, they're in negotiation stages with me right
now and as soon as we get outlined exactly what they're
looking for, what they need, then we put them on the map and
then that's readily, readily available.
We'll also anytime we get a new campground or a new business on
the map, that's when we present it.
We do it in our creator chat first on Wednesdays and then an
(56:20):
e-mail will go out usually on Thursday or Friday of that
following that will also list those new opportunities that
come out. OK, So you're not doing like
products or brands with productsor anything, you're doing these.
Does that make sense? So it's all parks and resorts.
That's what I meant. I'm sorry, it was confusing.
I mean like you're not doing like, I guess that's the only
(56:43):
thing I think of like products or well, I guess apps besides
all stay, you have all stay, butare there other ones outside of
that as well? We're not actively looking at
anyone but all stays right now. But I'm saying if a brand comes
to me and they have a product, because we've done products
before. We did Level Mate Max over the
(57:04):
course of the Thanksgiving through Christmas last year
where we had a product that we were promoting.
If a brand comes to us and wantsto do it, we'll put that
opportunity out. We would love to do products, we
would love to do businesses and we would love to do PF rounds.
We work with tourism boards, anything.
(57:25):
I mean, there's so much that thetravel community can support.
I just want to make it readily available for them and that's
anything from a travel brand to a non travel brand.
I would love for non travel brands that are interested in
getting into the travel also come to us and use our creators
because that would be amazing. E-mail better for you or DM on
(57:47):
Instagram. What's the best way to
communicate with you directly? That's all they're saying to me.
And your e-mail is Amanda at no matter exactly.
So Kelly, maybe reach out to herthere.
OK. Oh my gosh, you guys, I'm loving
all these questions. A creator brings a brand to you
and you make a deal. Do you also give them a cut?
(58:08):
Yes, that's, that's the 10% cut that you'll get.
So if let's say a brand comes tome and they want 5 creators,
they're going to pay 10 grand for us to facilitate that.
You get 10% of that off the top before I even start, before I
even start sourcing Creator and,you know, getting them their
budgets and what I'm going to get.
(58:29):
You get that off. I mean, what's the, what's the
saying? A rising tide lifts it lifts all
shapes or something that's like the model that you're doing
here. I love it.
It's. Good stuff.
Yeah, that's what hey, it's the RV community, right?
Like the the travel community. That's what we do.
We we learn to like work together, build each other out.
How do we share? How do we support each other?
(58:50):
And that's all we're doing. And that's honestly why we
created Nomadic. And for us, it was how do I in,
how do I bottle this community of the RV community is traveling
and how do I drive it to supportthe businesses and the people in
it? And that's where Nomadic is,
honest to God. And it still is today.
(59:12):
Yeah. I love it.
That's a great note to end on too.
I because this community is awesome and so supportive.
All right everyone, so head to nomadicinfluence.com/creator,
get your pillar media kit, get into the nomadic influence
ecosystem. They have so much going on.
Amanda, thank you so much for tonight, for presenting all of
(59:34):
this, and so excited to be partnered with you.
You add so much value to RV Queens.
So appreciate you and thank you so much.
Thank you so much for tuning in to today's episode and for being
part of the RV Queens community.Remember to hit subscribe on
whatever platform you're listening on.
And guess what? You can have conversations like
(59:56):
I had on this episode with your fellow RV women who are living
intentionally and making money on the road.
Head to rvqueenspodcast.com. Slash community to join RV queen
circles today it's a totally unique online space with a
shared prosperity model that's all about community over
competition I'd love to have yoube a part all right guys I'll
(01:00:18):
see you next week or hopefully Iwill see you on the.
Road Aww that's great, I love that.
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