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January 30, 2025 40 mins

You’ve tossed tradition to the wind, bought an RV, and are building a brand around your unique life.

But how do you GROW that personal brand?

Val Domnenko and her husband took a spontaneous leap from their Chicago-based life to a full-time RV adventure with their two kids. 

Originally from Ukraine, Val’s journey has been anything but ordinary. She’s faced bankruptcy (!!!), rebuilt from scratch, and now thrives as a content creator with hundreds of thousands of followers across platforms.

In this candid conversation, Val reveals how she balances mom life, homeschooling, and a fierce focus on self-care—all while serving up consistent, high-quality content that resonates with her audience… and pays the bills! 

If you’re wondering how to pivot your life and business in bold, surprising ways, Val’s story will inspire you to dream big, take action, and never look back.


Key Takeaways

1️⃣ Rebuilding After Hardship ◦ Val and her husband experienced rapid business success, a sudden bankruptcy, and a complete restart—proving it’s never too late to reinvent.

2️⃣ Spontaneity Beats Overplanning ◦ The idea to travel full-time in an RV came out of nowhere, and it was the best $13K they ever spent.

3️⃣ Consistency in Content Creation ◦ From angles to outfits, Val’s cohesive style across platforms (including separate RV and travel handles) keeps her brand memorable.

4️⃣ Balancing Self-Care & Motherhood ◦ Dedicated “me time” each week for skin, hair, nails, and reflection helps Val stay energized and aligned with her family’s needs.

5️⃣ Embrace Your Personal Style ◦ There’s no one-size-fits-all in content creation or life on the road—find what sparks joy for you, and let that authenticity shine.

Connect with Val Online• Travel Adventures & Lifestyle ◦ TikTok: @the.travel.show ◦ Instagram: @the.travel.show ◦ Youtube: @the.travelshow

• RV Tours & Reviews ◦ Instagram: @vals.review ◦ Youtube: @vals.review


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