Why is it so hard for women to talk about money- especially in industries still dominated by men?
In this episode, we sit down with Sonja, the co-owner and co-founder of North Shore Distillery. She and her husband built their business from the ground up, learning firsthand the unique challenges women face in financial and entrepreneurial spaces.
She shares her journey navigating the finances while building a company with her husband. There are hard truths about being a woman in a space where men still hold most of the power, but like she says, “ You’ll find ways to use it to your advantage when people underestimate you!” From securing funding to advocating for herself in high-stakes conversations, Sonja shares insights that every woman entrepreneur needs to hear, regardless of their industry.
Sonja learned to stand her ground. Why do we feel the need to over-prepare, over-deliver, and prove ourselves in ways men often don’t have to? Sonja’s advice to women looking to break barriers in finance and entrepreneurship is nothing short of inspirational. This conversation is for any woman who’s ever felt like she had to fight a little harder to be taken seriously- especially when it comes to money.
02:12 Women Leading the Liquor Industry
05:38 Meet Sonja Kassebaum: Co-Founder of North Shore Distillery
07:26 The Journey from Law to Distilling
08:46 Crafting Unique Spirits at North Shore
10:05 Navigating Financial Challenges
12:25 The Role of Women in a Male-Dominated Industry
24:53 Tips for Aspiring Entrepreneurs
Got a unique financial story to share? Whether it’s about crushing debt, building wealth, an unexpected windfall, or just a wild money moment, we want to hear it! Or are you a professional who helps women with money? If you’re a financial coach, attorney, CPA, or work in any area that empowers women financially, we’d love to hear from you too! Your story could inspire our community of women. Fill out our intake form here!
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