August 25, 2025 • 17 mins
Ad fraud and data privacy are changing the way advertisers and consumers interact. In this episode of Women of Influence, Nina Talcott, Director of Research Communications and Media Engagement at Pixalate, explains how fraud drains billions from the industry, what new privacy laws mean for consumers, and why transparency is critical. She also shares her perspective on influence, the value of mentorship, and the advice she would give her younger self.
Episode Highlights:
- How Pixalate combats ad fraud and protects consumer data.
- Billions lost to bots, spoofing, and fake apps on connected TV.
- Why consumer privacy and new data laws matter.
- Influence built through one-on-one connections.
- Advice to her younger self: be authentic and embrace individuality.
Links and Resources
Connect with Nina Talcott on LinkedIn
Connect with Pixalate on LinkedIn
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
lean into your uniqueness.
I think it's very easy earlieron in a career to try to do
everything the right way andfollow this path of.
I need to make sure thateverything I'm doing you know I
have this persona and thedemeanor I've learned over the
years that I've had a muchbetter connection with people of
(00:21):
just being my authentic self asmuch as possible.
Speaker 2 (00:35):
Welcome back for another episode of she Speaks
Women of Influence podcast.
Today, I'm joined by NinaTalcott, and Nina works in an
industry that you probably don'tthink about, but is something
you interact with every day.
You are surfing the web ifyou're on social media, and Nina
(00:55):
is the Director of Research,communications and Media
Entertainment at Pixelate, andPixelate is focused on ad
protection and privacy forconsumers, and Pixelate is
focused on ad protection andprivacy for consumers, and what
Nina does specifically is sheconnects the work of the data
science that her team does withthe broader advertising industry
(01:15):
people who are advertising toyou and I online and shares
those insights about ad fraudand privacy and consumer
protection.
So in our conversation, ninaand I explore how fraud is
actually affecting bothadvertisers and consumers like
us, why transparency in digitaladvertising is so important and
(01:40):
what influence means to her inher own life as well as in her
career.
She shares some really greatadvice on mentoring others and
embracing authenticity, whichhas been a theme that we've been
hearing about so much from thewomen who come on the show.
I think you're really going toenjoy this conversation with
Nina.
You're going to learn about anindustry that you interact with,
(02:03):
as I said every day, you'regoing to learn about an industry
that you interact with as Isaid every day but probably
don't think that much about, butalso has implications for you
as a consumer.
So with that, I'm going to letyou hear my conversation with
Nina Talcott.
Here we go.
Nina, welcome to the show.
Thank you for having me.
I'm excited to talk with youbecause there is so much
(02:27):
conversation right now in themarket.
I was just at a conference inMiami and there was a lot of
conversation about fraud andwhat companies advertisers can
do to mitigate fraud, and I knowwe're going to get into that in
terms of what your company does.
So you are currently thedirector of research,
communications and MediaEntertainment at Pixelate, so
(02:50):
can you talk a little bit aboutwhat Pixelate does and more
about your day-to-day role?
Speaker 1 (02:56):
Sure, thank you.
So Pixelate is an analyticsplatform focused on ad fraud,
privacy and compliance,specializing in connected TV so
your Rokus, your Apple TV, yourAmazon but then also looking at
programmatic ad trends on mobileGoogle, android phones and
(03:19):
iPhones, and then also web aswell.
In a lot of ways, I feel likewe are the watchdogs to see and
make sure that there'stransparency within the
advertising ecosystem.
So when you have an ad that'sbeing placed on a website, we're
able to see how those ads arebeing viewed or not viewed by
(03:41):
humans or bots.
So that is something that ourteam has been doing now for over
a decade, and my particularrole is kind of bridging the gap
between all of the datascientists who we have on our
team who are doing the research,and I'm taking that and then
synthesizing it out to oursocial, on LinkedIn, different
(04:06):
places that it might be pickedup from like a media standpoint.
We've had articles that havebeen in Wall Street Journal to
those people in like thepublishing space, the brands and
(04:28):
the agencies to see the data.
Speaker 2 (04:31):
So it sounds like it's a bit like B2B marketing.
You are kind of in charge ofhelping to build the brand
Pixelate brand with thepotential customers who might
use your services, is that?
Speaker 1 (04:46):
a good yeah.
So we operate only in the B2Bspace and working with large
clients and some smaller ones aswell, but 100% B2B and so
there's a lot of interest in itfrom like a consumer standpoint.
So we have a couple of toolsthat you can go on right now and
look up an app.
So if you have children who areplaying like Roblox or things
(05:09):
like anything on the Xbox, youcan actually go to our site
right now anybody and look up tosee are these apps that I'm
using, my children are using, myfamily, my business are using?
Are there areas where there'smaybe privacy policies missing?
Are they targeted towardsclients and age groups that they
shouldn't be?
So we have that data online,which is really a great tool,
(05:31):
and useful for me, okay.
Speaker 2 (05:33):
So, nina, I really want to delve into this a little
bit more, if we can.
So it's almost like there aretwo elements of who you're
bringing value for, and I'm veryglad you clarified this because
, on the one hand, if you're anadvertiser let's say I'm just
making your Coca-Cola you wantto know that if you're placing
an ad somewhere, that ad is notbeing just shown to bots.
(05:57):
Right, there are tons and tonsof bots out there.
How do you know that your ad isactually getting in front of
your intended target audienceand they are not mine?
That's one part of what you'reworking on and is obviously
extremely valuable to theadvertising marketing industry,
because you budget and as aformer brand marketer, I
(06:20):
remember we always knew thatthere was some fraud going on,
but we didn't know where thefraud was Right.
So, helping to and it'sobviously just a waste of money,
I mean you're wasting yourbudget.
So there's that.
That part of what you're doing.
More about consumerunderstanding and consumer
(06:43):
safety is another part and I'dlove if you could talk about
just a little bit.
How do you think consumers arefeeling now, in this day and age
, about their privacy and havingan understanding of what some
of the risks are when they'reusing some of the apps.
Speaker 1 (07:05):
Yeah, so it's evolving, I would say, as we
look to the UK with things likethe GDPR and making that pretty
prominent in everyone'sday-to-day life, and that you
have these new laws to protectyou from your data being shared,
(07:25):
your data being added to aregistry, your data being sold
to others to then market to you,and so those laws are coming
and have been coming statesidein places like California and
New York, and it's definitelybecome more commonplace now to
(07:45):
wonder you know, how is my databeing used?
And it wasn't always that way,maybe five or so years ago.
But when we have these reportsthat we're producing and we're
putting a spotlight on the factthat dozens of apps have and
thousands of apps really havedata and are using it in a way
(08:08):
that is not probably in the waythat you would want it to be
used.
And you talked about the amountof money that's being lost to
things like ad fraud and bots.
Last year we had a report inthe Q3 2024 timeframe that $1.4
billion was lost to ad fraud onCTV, on connected television,
(08:33):
just on CTV, on.
Speaker 2 (08:34):
CTV.
That's mind-blowing.
$1.4 billion just on CTV.
I mean that's incredible.
And is that mostly bots?
Just so the audienceunderstands, when that fraud
that you're talking about forNCTV, what is really driving it.
Speaker 1 (08:56):
We also have a report on that as well.
To actually go through thetypes of fraud that we are
seeing, whether that is actualbots, whether that is a data
center that's just collectingthat information and not
actually people, whether that'sIP address spoofing you could
have a bunch of computerspretending to be people that are
(09:17):
from XYZ location and it reallyis and it's just like a whole
algorithm being run to justsiphon money away from these
advertisers.
Speaker 2 (09:28):
So the spoofing is interesting because it's sort of
a variation of what I wouldconsider like a bot, because
you're taking a computer andsort of setting it up and
pretending that it's a personsimilar to like a bot being an
actual person or pretending tobe an actual person so people
understand.
I realize that might beworthwhile to explain to people
(09:51):
what is a bot.
Speaker 1 (09:52):
A bot is essentially any kind of scripts that's being
run to mimic what a human wouldbe doing.
So there might be you'rebrowsing the internet, you're
clicking and you're looking atthings.
You're on your phone and there'susually going to be like ups
and downs of you clicking andyou can see that traffic on the
back end, whereas a bot, theremight be uniform clicks
(10:15):
happening.
So every three seconds whenyou're looking on the back end,
you see like every three seconds, this is being clicked.
That's pretty unusual and it'sbeing done in these 30 minute
intervals over and over again.
Most likely a human would notbe clicking every three seconds
for 30 minutes non-stops.
Those are kind of a 30,000 viewof what a bot could be and, as
(10:39):
you mentioned, with spoofing aswell, some of the data that
we've done over the years andsome of the reports that we do
highlight not just like spoofingfrom that standpoint, but also
spoofing from fake apps beingcreated.
You might be actually going tolike a fake app and you won't
even realize that you're noteven in the app that you're
supposed to be, because they'vebuilt it and made it look like
(11:00):
exactly the way you know thatit's supposed to look.
Speaker 2 (11:05):
Yeah.
So, Nina, this podcast iscalled Women of Influence.
Can you give us an idea of what?
Speaker 1 (11:11):
influence means to you?
Yeah, for me it's notnecessarily about how many
followers people have or anykind of subscribers that they
have.
I think it's like you can havea thousand people following your
subscribers, but if no one'sreally doing anything with the
information that you're sharing,then it's like you're not
really influencing.
(11:32):
And so I find to say, like forme, influencing is more like a
one-on-one.
I have a couple of people thatreach out to me that I've made
connections with over the courseof my career, and one
particular that I can share.
The story is I worked with herfor a long time at a large
corporation and at the time shewas an executive assistant.
(11:55):
But she was looking to make achange.
And she came to me and said Ireally love your advice in this
time, like, give me theprescription of how, what I
should be doing here.
And so I said let's take a lookat your resume, let's just
update it.
And I said here's someopportunities for new career
paths that I think would begreat for you.
And she was like I don't thinkI could do this.
(12:18):
I've just been in EA and I'mlike listen, you do project
management, you are coordinatingall these different marketing
efforts and so giving her thatplatform to say, okay, let's
just go for it.
And so I feel like having thoseone-on-one opportunities to
influence people, where she waslike, okay, I'm going to go do
this.
And the end of the story isthat she did find an opportunity
(12:42):
in a completely differentcapacity.
Out of the executive function,assistant function is now a
project manager.
She often will like ping me onLinkedIn and she's like I just
am so thankful that we were ableto have those like
conversations where you werejust like an encouragement and I
wasn't really getting that fromother people around me where it
was like this is your box, thisis the box you're staying in.
(13:04):
Listen, you don't need to beanything other than what you'd
like to be.
Just because someone's sayinglike you've always been this
role doesn't mean you need tostay there forever.
And for me, that's where I seethe value of influencing is
having those like one-on-onepersonal conversations and just
sharing more of a story so thatother people might resonate with
it.
You never know where someonemight be stuck, and you have
(13:28):
those like moments where you'retalking with them and they're
like, oh, okay, you've gonethrough this too.
That's where I kind of see,influence is like that more
personal touch.
Speaker 2 (13:38):
I love that and I agree with you completely.
I think that we sometimes don'trecognize day-to-day, let's say
, you're not a traditionalinfluencer.
The rest of us, day-to-day, arehaving an influence and it's
sometimes hard to recognize andsee that influence.
But when you do, and this womanthat you mentored to evolve her
(14:02):
thinking on what she wascapable of, sometimes you like,
we can see things for otherpeople that they can't see for
themselves, and what a gift itis to give that to someone else.
I love that example that youshared, because having that
impact and the fact that she wasgenerous in letting you know
(14:24):
that you had that impact on her,that's a gift back to you For
sure.
Speaker 1 (14:29):
And I try to as much as I can whether it's like in
personal or professional do justthat of where people don't
necessarily see the impact thatthey're making or the good work
that they're doing, to just likecall it out and it's just very
easy just to be oh, you're doinga really good job, but you're
(14:58):
not.
It doesn't need to be like, oh,you closed this million dollar
deal, it could just be like youhandled that very professionally
or whatever it is.
So, just bringing that to theforefront, people take that with
them and they keep that withthem and I think about I just
always try to do that as much aspossible.
Speaker 2 (15:15):
I love that.
Well, nina.
My last question what would yougo back and tell the younger
Nina?
Speaker 1 (15:20):
I would say lean into your uniqueness.
I think it's very easy earlieron in a career to try to do
everything the right way andfollow this path of.
I need to make sure thateverything I'm doing you know, I
have this persona and thedemeanor I've learned over the
years that I've had a muchbetter connection with people of
(15:43):
just being my authentic self asmuch as possible A little goofy
sometimes, nerding out onthings like Star Trek and
bringing references to that intothe workplace.
Okay, and so I think for me,looking back on it, I wish I had
done that earlier of just likenot trying to be someone that I
(16:04):
wasn't.
I think that's something that Iwish I could say now to like
that.
Speaker 2 (16:09):
Yeah Well, I love that, and I think it's also the
recognition that being who youare authentically actually is a
thing that draws people to you,and I think that we don't
necessarily learn that as we'rekind of coming up through our
schooling system.
It sort of teaches us that youget graded and it's like you
(16:32):
can't fail.
You can't.
It almost makes us less likelyto take a risk and kind of just
show the world who we are.
I love that advice.
Well, nina, thank you so muchfor spending this time with us.
I am so grateful that you tookthe time to give your insights
and talk about your industry.
I learned a lot, so I'm excitedfor people to hear this episode
(16:53):
.
Well, thank you for having metoday.
lean into your uniqueness.
I think it's very easy earlieron in a career to try to do
everything the right way andfollow this path of.
I need to make sure thateverything I'm doing you know I
have this persona and thedemeanor I've learned over the
years that I've had a muchbetter connection with people of
(00:21):
just being my authentic self asmuch as possible.
Speaker 2 (00:35):
Welcome back for another episode of she Speaks
Women of Influence podcast.
Today, I'm joined by NinaTalcott, and Nina works in an
industry that you probably don'tthink about, but is something
you interact with every day.
You are surfing the web ifyou're on social media, and Nina
(00:55):
is the Director of Research,communications and Media
Entertainment at Pixelate, andPixelate is focused on ad
protection and privacy forconsumers, and Pixelate is
focused on ad protection andprivacy for consumers, and what
Nina does specifically is sheconnects the work of the data
science that her team does withthe broader advertising industry
(01:15):
people who are advertising toyou and I online and shares
those insights about ad fraudand privacy and consumer
protection.
So in our conversation, ninaand I explore how fraud is
actually affecting bothadvertisers and consumers like
us, why transparency in digitaladvertising is so important and
(01:40):
what influence means to her inher own life as well as in her
career.
She shares some really greatadvice on mentoring others and
embracing authenticity, whichhas been a theme that we've been
hearing about so much from thewomen who come on the show.
I think you're really going toenjoy this conversation with
Nina.
You're going to learn about anindustry that you interact with,
(02:03):
as I said every day, you'regoing to learn about an industry
that you interact with as Isaid every day but probably
don't think that much about, butalso has implications for you
as a consumer.
So with that, I'm going to letyou hear my conversation with
Nina Talcott.
Here we go.
Nina, welcome to the show.
Thank you for having me.
I'm excited to talk with youbecause there is so much
(02:27):
conversation right now in themarket.
I was just at a conference inMiami and there was a lot of
conversation about fraud andwhat companies advertisers can
do to mitigate fraud, and I knowwe're going to get into that in
terms of what your company does.
So you are currently thedirector of research,
communications and MediaEntertainment at Pixelate, so
(02:50):
can you talk a little bit aboutwhat Pixelate does and more
about your day-to-day role?
Speaker 1 (02:56):
Sure, thank you.
So Pixelate is an analyticsplatform focused on ad fraud,
privacy and compliance,specializing in connected TV so
your Rokus, your Apple TV, yourAmazon but then also looking at
programmatic ad trends on mobileGoogle, android phones and
(03:19):
iPhones, and then also web aswell.
In a lot of ways, I feel likewe are the watchdogs to see and
make sure that there'stransparency within the
advertising ecosystem.
So when you have an ad that'sbeing placed on a website, we're
able to see how those ads arebeing viewed or not viewed by
(03:41):
humans or bots.
So that is something that ourteam has been doing now for over
a decade, and my particularrole is kind of bridging the gap
between all of the datascientists who we have on our
team who are doing the research,and I'm taking that and then
synthesizing it out to oursocial, on LinkedIn, different
(04:06):
places that it might be pickedup from like a media standpoint.
We've had articles that havebeen in Wall Street Journal to
those people in like thepublishing space, the brands and
(04:28):
the agencies to see the data.
Speaker 2 (04:31):
So it sounds like it's a bit like B2B marketing.
You are kind of in charge ofhelping to build the brand
Pixelate brand with thepotential customers who might
use your services, is that?
Speaker 1 (04:46):
a good yeah.
So we operate only in the B2Bspace and working with large
clients and some smaller ones aswell, but 100% B2B and so
there's a lot of interest in itfrom like a consumer standpoint.
So we have a couple of toolsthat you can go on right now and
look up an app.
So if you have children who areplaying like Roblox or things
(05:09):
like anything on the Xbox, youcan actually go to our site
right now anybody and look up tosee are these apps that I'm
using, my children are using, myfamily, my business are using?
Are there areas where there'smaybe privacy policies missing?
Are they targeted towardsclients and age groups that they
shouldn't be?
So we have that data online,which is really a great tool,
(05:31):
and useful for me, okay.
Speaker 2 (05:33):
So, nina, I really want to delve into this a little
bit more, if we can.
So it's almost like there aretwo elements of who you're
bringing value for, and I'm veryglad you clarified this because
, on the one hand, if you're anadvertiser let's say I'm just
making your Coca-Cola you wantto know that if you're placing
an ad somewhere, that ad is notbeing just shown to bots.
(05:57):
Right, there are tons and tonsof bots out there.
How do you know that your ad isactually getting in front of
your intended target audienceand they are not mine?
That's one part of what you'reworking on and is obviously
extremely valuable to theadvertising marketing industry,
because you budget and as aformer brand marketer, I
(06:20):
remember we always knew thatthere was some fraud going on,
but we didn't know where thefraud was Right.
So, helping to and it'sobviously just a waste of money,
I mean you're wasting yourbudget.
So there's that.
That part of what you're doing.
More about consumerunderstanding and consumer
(06:43):
safety is another part and I'dlove if you could talk about
just a little bit.
How do you think consumers arefeeling now, in this day and age
, about their privacy and havingan understanding of what some
of the risks are when they'reusing some of the apps.
Speaker 1 (07:05):
Yeah, so it's evolving, I would say, as we
look to the UK with things likethe GDPR and making that pretty
prominent in everyone'sday-to-day life, and that you
have these new laws to protectyou from your data being shared,
(07:25):
your data being added to aregistry, your data being sold
to others to then market to you,and so those laws are coming
and have been coming statesidein places like California and
New York, and it's definitelybecome more commonplace now to
(07:45):
wonder you know, how is my databeing used?
And it wasn't always that way,maybe five or so years ago.
But when we have these reportsthat we're producing and we're
putting a spotlight on the factthat dozens of apps have and
thousands of apps really havedata and are using it in a way
(08:08):
that is not probably in the waythat you would want it to be
used.
And you talked about the amountof money that's being lost to
things like ad fraud and bots.
Last year we had a report inthe Q3 2024 timeframe that $1.4
billion was lost to ad fraud onCTV, on connected television,
(08:33):
just on CTV, on.
Speaker 2 (08:34):
CTV.
That's mind-blowing.
$1.4 billion just on CTV.
I mean that's incredible.
And is that mostly bots?
Just so the audienceunderstands, when that fraud
that you're talking about forNCTV, what is really driving it.
Speaker 1 (08:56):
We also have a report on that as well.
To actually go through thetypes of fraud that we are
seeing, whether that is actualbots, whether that is a data
center that's just collectingthat information and not
actually people, whether that'sIP address spoofing you could
have a bunch of computerspretending to be people that are
(09:17):
from XYZ location and it reallyis and it's just like a whole
algorithm being run to justsiphon money away from these
advertisers.
Speaker 2 (09:28):
So the spoofing is interesting because it's sort of
a variation of what I wouldconsider like a bot, because
you're taking a computer andsort of setting it up and
pretending that it's a personsimilar to like a bot being an
actual person or pretending tobe an actual person so people
understand.
I realize that might beworthwhile to explain to people
(09:51):
what is a bot.
Speaker 1 (09:52):
A bot is essentially any kind of scripts that's being
run to mimic what a human wouldbe doing.
So there might be you'rebrowsing the internet, you're
clicking and you're looking atthings.
You're on your phone and there'susually going to be like ups
and downs of you clicking andyou can see that traffic on the
back end, whereas a bot, theremight be uniform clicks
(10:15):
happening.
So every three seconds whenyou're looking on the back end,
you see like every three seconds, this is being clicked.
That's pretty unusual and it'sbeing done in these 30 minute
intervals over and over again.
Most likely a human would notbe clicking every three seconds
for 30 minutes non-stops.
Those are kind of a 30,000 viewof what a bot could be and, as
(10:39):
you mentioned, with spoofing aswell, some of the data that
we've done over the years andsome of the reports that we do
highlight not just like spoofingfrom that standpoint, but also
spoofing from fake apps beingcreated.
You might be actually going tolike a fake app and you won't
even realize that you're noteven in the app that you're
supposed to be, because they'vebuilt it and made it look like
(11:00):
exactly the way you know thatit's supposed to look.
Speaker 2 (11:05):
Yeah.
So, Nina, this podcast iscalled Women of Influence.
Can you give us an idea of what?
Speaker 1 (11:11):
influence means to you?
Yeah, for me it's notnecessarily about how many
followers people have or anykind of subscribers that they
have.
I think it's like you can havea thousand people following your
subscribers, but if no one'sreally doing anything with the
information that you're sharing,then it's like you're not
really influencing.
(11:32):
And so I find to say, like forme, influencing is more like a
one-on-one.
I have a couple of people thatreach out to me that I've made
connections with over the courseof my career, and one
particular that I can share.
The story is I worked with herfor a long time at a large
corporation and at the time shewas an executive assistant.
(11:55):
But she was looking to make achange.
And she came to me and said Ireally love your advice in this
time, like, give me theprescription of how, what I
should be doing here.
And so I said let's take a lookat your resume, let's just
update it.
And I said here's someopportunities for new career
paths that I think would begreat for you.
And she was like I don't thinkI could do this.
(12:18):
I've just been in EA and I'mlike listen, you do project
management, you are coordinatingall these different marketing
efforts and so giving her thatplatform to say, okay, let's
just go for it.
And so I feel like having thoseone-on-one opportunities to
influence people, where she waslike, okay, I'm going to go do
this.
And the end of the story isthat she did find an opportunity
(12:42):
in a completely differentcapacity.
Out of the executive function,assistant function is now a
project manager.
She often will like ping me onLinkedIn and she's like I just
am so thankful that we were ableto have those like
conversations where you werejust like an encouragement and I
wasn't really getting that fromother people around me where it
was like this is your box, thisis the box you're staying in.
(13:04):
Listen, you don't need to beanything other than what you'd
like to be.
Just because someone's sayinglike you've always been this
role doesn't mean you need tostay there forever.
And for me, that's where I seethe value of influencing is
having those like one-on-onepersonal conversations and just
sharing more of a story so thatother people might resonate with
it.
You never know where someonemight be stuck, and you have
(13:28):
those like moments where you'retalking with them and they're
like, oh, okay, you've gonethrough this too.
That's where I kind of see,influence is like that more
personal touch.
Speaker 2 (13:38):
I love that and I agree with you completely.
I think that we sometimes don'trecognize day-to-day, let's say
, you're not a traditionalinfluencer.
The rest of us, day-to-day, arehaving an influence and it's
sometimes hard to recognize andsee that influence.
But when you do, and this womanthat you mentored to evolve her
(14:02):
thinking on what she wascapable of, sometimes you like,
we can see things for otherpeople that they can't see for
themselves, and what a gift itis to give that to someone else.
I love that example that youshared, because having that
impact and the fact that she wasgenerous in letting you know
(14:24):
that you had that impact on her,that's a gift back to you For
sure.
Speaker 1 (14:29):
And I try to as much as I can whether it's like in
personal or professional do justthat of where people don't
necessarily see the impact thatthey're making or the good work
that they're doing, to just likecall it out and it's just very
easy just to be oh, you're doinga really good job, but you're
(14:58):
not.
It doesn't need to be like, oh,you closed this million dollar
deal, it could just be like youhandled that very professionally
or whatever it is.
So, just bringing that to theforefront, people take that with
them and they keep that withthem and I think about I just
always try to do that as much aspossible.
Speaker 2 (15:15):
I love that.
Well, nina.
My last question what would yougo back and tell the younger
Nina?
Speaker 1 (15:20):
I would say lean into your uniqueness.
I think it's very easy earlieron in a career to try to do
everything the right way andfollow this path of.
I need to make sure thateverything I'm doing you know, I
have this persona and thedemeanor I've learned over the
years that I've had a muchbetter connection with people of
(15:43):
just being my authentic self asmuch as possible A little goofy
sometimes, nerding out onthings like Star Trek and
bringing references to that intothe workplace.
Okay, and so I think for me,looking back on it, I wish I had
done that earlier of just likenot trying to be someone that I
(16:04):
wasn't.
I think that's something that Iwish I could say now to like
that.
Speaker 2 (16:09):
Yeah Well, I love that, and I think it's also the
recognition that being who youare authentically actually is a
thing that draws people to you,and I think that we don't
necessarily learn that as we'rekind of coming up through our
schooling system.
It sort of teaches us that youget graded and it's like you
(16:32):
can't fail.
You can't.
It almost makes us less likelyto take a risk and kind of just
show the world who we are.
I love that advice.
Well, nina, thank you so muchfor spending this time with us.
I am so grateful that you tookthe time to give your insights
and talk about your industry.
I learned a lot, so I'm excitedfor people to hear this episode
(16:53):
.
Well, thank you for having metoday.
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