Get ready for some beauty biz insights as I sit down with the fabulous Gabi Soares, a successful beauty YouTuber who's turned her passion into a full-time gig. Gabi started her channel to answer her clients' beauty questions, and with a lot of hustle and heart, she gained a loyal following. After three years of grinding, she finally ditched her job as a stylist to go all-in on YouTube. In this episode, Gabi spills the tea on the importance of having a strong purpose and genuine connection with your audience, along with creating content that appeals to a broad audience.
She shares the magic of building a community and truly understanding your viewers' needs. Gabi also talks about the game-changing move of hiring a manager to handle brand sponsorships and negotiations. We dive into her strategies for monetizing her channel, from using data and analytics to creating content that people are searching for, to diversifying income streams with brand deals, AdSense, affiliates, merch, and memberships. Gabi opens up about her not-so-great experiences with brands when she was a smaller creator and emphasizes the importance of focusing on your goals and outsourcing tasks outside your genius zone. Plus, she gives us a sneak peek into her exciting plans to launch her own product line. Tune in for some serious inspiration and practical tips from Gabi's incredible journey!
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Follow Gabi at https://www.youtube.com/c/glamgirlgabi
Chapters
00:00 Introduction to Gabby and Her Journey
02:23 Becoming a Full-Time YouTuber
05:33 The Power of Purpose and Connection
09:17 Creating Broad Content for Maximum Reach
13:15 Building a Community and Understanding Your Audience
16:28 The Benefits of Hiring a Manager
23:56 Maximizing YouTube Monetization with Data and Analytics
25:19 Diversifying Income Streams as a YouTube Creator
26:10 Outsourcing and Focusing on Goals for Success
29:34 Expanding Monetization Opportunities with Other Platforms
32:35 The Importance of Knowing Your Realm of Genius
37:38 Beware of Being Taken Advantage of by Brands
39:35 Maximizing Income with Affiliate Marketing
44:31 Monetizing Through Merchandise
45:55 Channel Memberships as a Revenue Stream
46:23 Expanding Monetization with a Product Line
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