Niche Down to LinkedIn: Standing Out as an Expert Building an Audience on LinkedIn

Get ready to dive into the world of LinkedIn marketing with the fabulous Louise Brogan! Louise is a LinkedIn marketing guru who transformed her career from running a craft shop to becoming a social media marketing powerhouse. In 2018, she zeroed in on LinkedIn for its massive business growth potential and the sweet lack of competition. Now, she helps clients create killer video content for LinkedIn, proving it’s an ace lead generation tool.

Louise also runs a YouTube channel, 'LinkedIn with Louise,' where she dishes out free resources and reels in potential clients. In this episode, she spills the tea on using YouTube and LinkedIn to skyrocket her business, bringing in leads and clients, including big-shot senior leaders from major corporations. We chat about the magic of optimizing your LinkedIn profile, crafting valuable content, and genuinely engaging with your audience. Louise keeps it real about focusing on the business side and not getting lost in vanity metrics. Tune in for practical advice on leveraging LinkedIn to boost your brand and a peek into Louise’s inspiring journey of building a devoted audience on the platform.

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Chapters

00:00 Introduction and Background

03:10 Transition from Craft Shop to Social Media Marketing

07:06 Building a Business and the Role of Video

09:31 Niche Down to LinkedIn: The Power of the Platform

14:15 LinkedIn as the Ideal Platform for Business

20:01 LinkedIn's Unique Value for Professionals

21:23 Using Video on LinkedIn and Business Model

23:19 YouTube as a Lead Generation Tool

25:11 Global Connections through LinkedIn and Video Content

25:40 Using YouTube to Generate Leads and Clients

29:32 Optimizing Your LinkedIn Profile for Success

31:30 Creating Valuable Content on LinkedIn

33:19 Engaging with Others on LinkedIn to Build Relationships

35:16 Avoiding the Distraction of Vanity Metrics

37:42 Leveraging Multimedia Options on LinkedIn

40:07 Being a Different Version of Yourself on LinkedIn

43:25 The Power of Networking on LinkedIn

46:18 Balancing Business Focus and Content Creation

49:38 Building an Audience on LinkedIn