In this episode, I chat with Megan Orser, the powerhouse CEO and Business Strategist of Smart Apartment Solutions and Smart Moves. Megan takes us through her incredible journey in the rental property management industry and reveals how she’s used video to skyrocket her business. She shares her secrets on using video to highlight the perks of her apartments and reel in renters. We also dive into the magic of personal branding and how businesses can tap into their employees' personal brands to get ahead. The big takeaway? Just start creating video content and have fun with the ride of learning and growing.
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Chapters
00:00 Introduction and Parallel Entrepreneurial Journeys
02:15 Getting into the Rental Property Management Industry
04:32 Discovering the Power of Video in the Industry
06:56 Using TikTok to Showcase Apartments
08:41 The Importance of Legacy Businesses
11:36 The Impact of Video in the Rental Property Management Industry
13:32 Creating Video Content as a Business Owner
16:48 Balancing Work and Marketing Video Creation
19:32 Short Form vs Long Form Video Content
22:43 The Role of Personal Branding in Business
25:59 Leveraging Employees' Personal Brands for Business
29:08 Overcoming Fear and Perfectionism in Video Creation
32:20 Using User-Generated Content for Marketing and Recruitment
36:35 The Power of Personal Branding in Building Trust
40:48 Advice for Women in Their Creative Journey
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