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December 2, 2025 48 mins

If you’ve ever felt boxed in by a role that didn’t match your ambition… or found yourself wrestling with imposter syndrome, self-doubt, or the pressure of navigating male-dominated workplaces, you’re in powerful company. Our guest today has lived that journey—and transformed it. In this episode, we sit down with Violeta Rangel, a powerhouse fintech executive, career transformation coach, and single mom who has spent more than 20 years rising, surviving, and ultimately thriving in corporate America. Her confidence wasn’t handed to her. She built it, step by step, through the same challenges so many professional women face. Today, Violeta is on a mission to help women reinvent their careers, break through internal and external roadblocks, and lead with authenticity using her acclaimed Triple R Framework. From conquering imposter syndrome to developing a proactive money mindset, she shows women how to negotiate stronger salary packages, step into leadership with clarity, and claim what they deserve—without apology. Tune in to learn more from Violeta in this episode of Women Road Warriors with Shelley Johnson and Kathy Tuccaro.

https://violetarangel.com/

www.everbloomgroup.ca

womenroadwarriors.com

#WomenRoadWarriors #Podcast #EmpowermentTalkShow #ShelleyJohnson #ShelleyMJohnson #KathyTuccaro #VioletaRangel #CareerMindset #WomenInLeadership #CareerGrowth #CareerReinvention #WomenInBusiness #LeadershipDevelopment #MindsetMatters #BreakBarriers #ConfidenceAtWork #ProfessionalWomen #WomenRoadWarriors #CareerCoaching #LevelUpYourCareer #WomenWhoLead #EmpoweredWomen

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
This is Women Road warriorswith Shelly Johnson and Kathy Tucaro.
From the corporate office tothe cab of a truck, they're here
to inspire and empower womenin all professions.
So gear down, sit back and enjoy.

(00:23):
Welcome.
We're an award winning showdinner dedicated to empowering women
in every profession throughinspiring stories and expert insights.
No topics off limits on our show.
We power women on the road tosuccess with expert and celebrity
interviews and information you need.
I'm Shelly.
And I'm Kathy.

(00:44):
Too often women run intoroadblocks as they navigate their
careers.
They can get frustrated whenthey transition into roles that don't
completely align with their goals.
They, they experience careerbarriers and sometimes doubt themselves.
There are ways to overcome allof this and lead with confidence.
Violeta Ringel is a fintechexecutive and career transformation

(01:06):
coach who's passionate aboutwomen breaking through these barriers.
She's guided countlessprofessionals in reinventing their
careers, overcoming impostersyndrome and thriving in male dominated
industries.
She's a highly sought afterkeynote speaker.
She helps women uncover thesecrets of authentic leadership with
her triple R framework.

(01:26):
We have Violetta on our showtoday and we're eager to learn more.
Welcome Violeta.
Thank you for being with us.
Thank you.
That's quite an introduction.
Thank you.
I really appreciate your words.
Oh yes, welcome to the show.
Great.
We're looking forward to yourinsight, Violeta.
And I'm thinking before weexplore all of that, would you mind
telling our listeners a bitabout yourself and how you became

(01:48):
such a dynamic coach?
Yes, absolutely.
And I think all the differentexperiences that I've lived in life,
it's what have driven me hereand why I do this work for women.
So I like starting introducingmyself as a single mother because
that is a key aspect of who Iam and why I do the things that I

(02:10):
do.
And I've been navigating thecorporate life for now for almost,
you know, more than 20 yearsin a male dominated world.
Right.
Usually the financial servicesenvironment and the last 11 years
in the fintech space.
And the reason why I starteddoing this coaching a couple of years

(02:32):
ago is because I, I learned alot of these things the hard way.
How to navigate transitions,how to elevate yourself, how to reinvent
yourself in the corporate world.
And after learning thisthrough difficult ways, I decided
to make it easier for otherwomen out there because my mission

(02:54):
is to make sure that morewomen remain in corporate, that they
elevate themselves, that I putmore women in positions of power.
And with more money, ofcourse, because with money we get
more power.
So that's me in a nutshell.
I am from Mexico and I've beenliving in Canada in Toronto for the
last nine years.

(03:15):
Excellent.
That's a great city, by the way.
No, I'm Canadian too.
Yes, I'm working in Albertaright now.
I was in Edmonton last weekand it was so beautiful.
The weather was amazing.
Yeah, yeah, it was really nice.
It is.
My daughter lives in Calgary,so I fly in and out.
So love my fellow Canadians.
Love my fellow U.S. citizenstoo, because I live in the U.S. by

(03:38):
the way.
Actually, I just work here in Canada.
I fly back and forth.
I'm a gypsy.
You're all over the place, Kathy.
So, Violetta, what would yousay are the biggest challenges women
face today in moving up intheir careers?
I know things have evolved,but I'm wondering what is still a
barrier?

(03:59):
There's many barriers, and Ithink one of the biggest ones is
mindset.
And things have evolved.
I think definitely things aredifferent than when I started my
career 20 years ago.
But I think the mindsetbarrier is something that is very
difficult to overcome becausethe rules that society impose on

(04:19):
us and women in general tendto make us feel not ready for challenges
and not ready for new things,not ready for risk taking.
And that's where the impostersyndrome kicks in, right?
That.
I do not like that term.
That implies that there'ssomething wrong with us, but it's
not.
There's nothing wrong with us.
We're just reacting normallyto a way that society has imposed

(04:44):
us or imposed on us, that we.
We are not supposed to feel ready.
We're not supposed to feellike we check all the boxes.
So I think that is the biggestbarrier and the barrier that prevents
many women from taking risks,from moving to the next step, from
asking for more, because webelieve that we're not ready.

(05:04):
And that's something that Iwork really, really hard with my
clients and to be fair withmyself all the time that, you know,
just.
Just to make that mindsetshift of like, well, girl, you're
ready and you want more and you.
And you want it and you'remore qualified than other people
out there.
So that's.
That's what I think.
It's the biggest barrier.

(05:25):
Do you think a lot of womensometimes are afraid to ask for,
say, a raise or more money?
The negotiations that men maydo pretty naturally or don't have
any kind of hesitation tosaying, yes, this is what I want.
Do you think that's part ofthe barrier?
Women actually, they want betoo Polite about it.

(05:46):
It is, it is.
And I think that is, you know,that's why money mindset is a key
pillar of my program as well.
Because I think women inparticular and women of color, more,
more than anything have thesemoney stories that have been passed
on by us, to us, by ourprevious generations.
Money stories that we are noteven aware of.

(06:07):
And that prevents us from,like you said, asking for more money,
negotiating.
I was just having aconversation yesterday with a group
of women senior executives andwe were all discussing how just in
the last three years is whenwe started negotiating our own salaries
and we asked for more.

(06:28):
When our male peers have beendoing it since day one, since their
first job, they negotiated ahigher salary.
But for us, I think it's difficult.
And I do think it's.
It's because we don't feellike we are allowed to ask for more.
And it comes back to theimposter syndrome, right?
Like, who am I to ask for morewhen I should be grateful for this

(06:49):
opportunity?
So I do think that thathappens very, very often.
And I think it's also womenbeing afraid of money to a certain
degree.
I mean, everybody has theirown different money stories based
on how, how we grew up, thestories of our families and so on.
But I do think that there'sfear around money that is more common

(07:11):
in women than in men.
Women like security.
And I think men may be moreprone to doing some risk taking.
And I think women are alsoconditioned to be ladylike.
Gee, that's not ladylike.
For me to ask for more, Ishould say yes, please.
Thank you.
Right?

(07:31):
Yeah, yeah.
And it's a risk taking aswell, right?
Because if you ask for more,how are they gonna perceive you?
Right?
And then it causes.
Sounds kind of like the peoplepleasing aspect.
And if you think about it likegirls do better in school and everything
because we are conditioned tobe good girls, to be good at school,
to be good at what we do.
So it goes back to that peoplepleasing aspect that women tend to

(07:53):
have more, more than men.
So, you know, what are theygoing to think about me if I ask
for more?
They're going to think I'm ungrateful.
They're going to think, youknow, this is not the right person.
She's not doing it because ofthe passion of her work.
She's just doing it for the money.
So I think all of those thingsdefinitely play a role and it is
part of the mindset that weshould be collectively working and

(08:17):
changing.
I totally agree.
Stay tuned for more of womenRoad warriors coming up.
Dean Michael, the tax doctor here.
I have one question for you.
Do you want to stop worryingabout the irs?
If the answer is yes, thenlook no further.

(08:38):
I've been around for years.
I've helped countless peopleacross the country, and my success
rate speaks for itself.
So now you know where to findgood, honest help with your tax problems.
What are you waiting for?
If you owe more than $10,000to the IRS or haven't filed in years,
call me now at 888-557-4020 orgo to mytaxhelpmd.com for a free
consultation and get your life back.

(09:04):
Welcome back to Women Roadwarriors with Shelly Johnson and
Kathy Tucaro.
If you're enjoying thisinformative episode of Women Road
Warriors, I wanted to mentionKathy and I explore all kinds of
topics that will power you onthe road to success.
We feature a lot of expertinterviews, plus we feature celebrities

(09:25):
and women who've been trailblazers.
Please check out ourpodcast@womenroadwarriors.com and
click on our Episodes page.
We're also available whereveryou listen to podcasts on all the
major podcast channels likeSpotify, Apple, YouTube, Amazon,
Music, Audible, you name it.
Check us out and bookmark our podcast.

(09:45):
Also, don't forget to followus on social media.
We're on Twitter, Facebook,Instagram, Pinterest, LinkedIn, YouTube
and other sites and tellothers about us.
We want to help as many womenas possible.
If you've ever felt stuck in arole that didn't quite match your
ambition, if you've wrestledwith self doubt imposter syndrome
or the frustration ofnavigating male dominated spaces,

(10:07):
you're not alone.
And today's guest knowsexactly what that feels like.
We're continuing ourconversation with Violetta Rangel,
a powerhouse fintechexecutive, career transformation
coach and single mom who spentmore than 20 years climbing, surviving
and ultimately thriving incorporate America.
Her journey didn't begin with confidence.

(10:28):
She built it step by stepafter facing the very same challenges
so many professional women encounter.
Now she's on a mission to helpwomen reinvent their careers, break
through internal and externalbarriers, and step into authentic
leadership using her acclaimedTriple R framework.
From overcoming impostersyndrome to cultivating a proactive

(10:49):
money mindset that empowerswomen to negotiate stronger salary
packages, Violetta is teachingwomen how to claim what they deserve
without apology.
She's a sought after keynotespeaker, a champion for women staying
and succeeding in thecorporate world, and we're thrilled
thrilled to have her with us.
Violetta I see that you've gotsome practical strategies to build

(11:10):
self belief and take up spacein competitive industries and of
course, navigating the challenges.
Did you want to talk aboutsome of the strategies?
Because I think all of thatself belief, certainly that it talks
about the imposter syndromeand overcoming that, building the
strength that women need to have.
Yeah.

(11:31):
I have, like you said at thebeginning, this triple R framework,
and it's very interestingbecause I think the self belief comes
to us as we get to know eachother better.
I mean ourselves better.
When we get to get to knowourselves better, then we understand
who we are, how we operate inthe world and what's the value and

(11:51):
the impact that we bring toevery aspect of our lives.
Right.
It doesn't necessarily have tobe in an office or in a cubicle.
So I think one of the veryimportant things that we should work
on is understanding who we areand the clarity about our mission
and our vision.
Because, you know, we're very busy.
We're always in this hamsterwheel working, taking care of our

(12:14):
families and whatnot.
We lose sight of who we arevery easily.
You know, after 20 yearsworking, you kind of look back and
say, like, what am I doing?
Like, what is this?
Like, how does this happen?
So I think that's the first aspect.
And then when we go to thetriple R framework that I mentioned,
the three Rs are riskmanagement, resourcefulness and relationships.

(12:39):
And the reason that I came upwith this framework is because when
I did my own clarity work,when I did my own self assessment
of who I am, how do I operatein this world, what is, what is,
you know, what defines me,what sets me apart from everybody
else is my experiences.
And I looked into thedifficult or pivotal moments in my

(13:02):
life and, and I noticed thatthese three Rs were the common thread,
were the things that weregetting me out of there.
So, you know, every time thatI had to reinvent myself and start
from scratch, which has beenplenty of times, these three Rs have
been there.
And so the first one that Ireally, really talk to my clients
about is risk management.

(13:23):
So once you understand who youare and you have clarity about the
things that are important toyou and what is your mission and
your vision, then you're goingto be able to take more risks.
But you still need to have agood risk management framework to
understand the differentvariables to which you are exposed
to whenever you make a change,whenever you make a transition.

(13:46):
And that will help you takethat step with more confidence.
Just without second guessing yourself.
Doing a self assessment iskind of intimidating.
I'm not sure everybody knowshow to.
Do that, but, you know, you're right.
But I think it's veryimportant that we stop sometimes
and just reflect on where weare, what's happening around us,

(14:10):
what we like, what we don'tlike, what we want to remove, who's
toxic, who's poisonous, youknow, who's infiltrating our space
and then just clearing it out.
It takes that time forourselves in order to recognize where
we need to grow and what wedon't need anymore.

(14:30):
Because if you don't look backand see how far you've advanced,
I mean, how do you know?
And a lot of the times I thinkthat people that tend to pull us
down or keep us back are theones that are almost closest to us.
And so you have to really bestrong in your own belief and who
you want to be, what yourdreams and goals are, and then just

(14:52):
take a look and take action.
I agree with that.
Yeah, absolutely.
And I think it is a verydifficult thing to do.
To be fair, sometimes thecommon that I most often hear from
my clients is I reallyappreciate, you know, having the
time to dig into who I am andgaining that clarity.

(15:13):
Because like you said, wenever take that time.
It's just really difficult topause for a little bit and then do
a self assessment.
I think it's also scary.
I think we try to be busy indoing other stuff that don't require
so much emotional and intense work.
You really have to bevulnerable and objective.

(15:35):
Objectivity, that's kind ofhard to do with yourself sometimes,
but sitting down and doing anassessment makes absolute sense.
And I do think because womenare taught to be people pleasers,
you know, you're supposed toraise families and all of that and
fix everything in that regardand look out for everybody else.
We forget how to look out for ourselves.

(15:56):
Yeah, absolutely.
And I think that's why havinga coach is good.
I mean, it has helped mesignificantly having not one coach,
but I've worked with manycoaches, phenomenal coaches.
Right.
And I think it's thataccountability and holding your hand
throughout the process thathad really helped me.
So I think doing it on ourown, it's doable, but it's harder.

(16:19):
And the accountability aspectis also important.
Where do you think women havereally made gains in the past 20
years?
I think that they're gettingmore in the C suite that they weren't
maybe 20, even 30 years ago.
So that's good.
But where do they need to improve?
Because I know that there arebarriers to entry still.
There's still barriers to entry.

(16:40):
But I think, you know, womenhave made it to the C suite, women
have made it to the boardlevel, but not in the level or at
the pace that we thought wewere going to be by 2025.
Right.
So we are still way behind.
And there is this concept ofthe leaky pipeline.
And the leaky pipeline reallyis women in middle management, which

(17:03):
tends to be women in middle age.
What happens there is you'vebeen very successful so far.
You've worked really hard,your hard work has been recognized.
But now then, you're in thismiddle level, middle management level.
You don't have the power yetto make decisions, but you have a

(17:23):
lot of responsibility and youhave a lot on your plate.
And if you think about it, youalso have outside family responsibilities.
You may be taking care of yourfamily or your parents.
You may be taking care ofeverybody around you.
You may be going throughperimenopause or menopause.
Everything plays a role.
And a lot of women askthemselves, what am I doing here?

(17:46):
I'm not going anywhere.
This is just more work, no recognition.
I'm not getting to that levelthat I want to be anytime soon.
They're just piling more workon me and they leave.
Because if you think about it,nobody wants to stay under those
conditions, right?
So I think that is the very,very risky space in corporate.

(18:08):
And it's a very isolatingspace, middle management, because
you don't know how to move forward.
The strategies that havehelped you get there are not going
to help you get to the C suite.
And we're not investing enoughin advancing or teaching leadership
skills to these women.
Because at the end of the day,they are very useful where they are

(18:32):
because they're very good atwhat they do.
So, no, it's not.
It's not in anybody's interestto advance them to the C suite.
Right?
So I think that is where weneed to work more.
And I think that's gettinginto the workforce is not an issue.
We have women entering theworkforce just as we do with men
is elevating them and notlosing them in that middle management

(18:55):
level.
It's like they're getting stuck.
And men don't get stuck.
Well, you look at some CEOs,they're in their 40s, they're men,
and they just naturally justkind of go to the top.
What is the biggest.
I don't know if it's a barrieror what is the biggest hurdle that
women have to overcome in that area.

(19:16):
Because it is interesting thatmen just kind of do this trajectory
and women do, and then theylevel off and they plateau.
They plateau, they leave.
Right.
Because then they don't wantto keep grinding there because it's
not getting them anywhere.
I think one aspect that Imentioned from the Triple R framework

(19:36):
is the relationships.
So women are very good atmaking relationships and creating
connections with other people,but women are not very good at leveraging
those relationships and that network.
And I think that's somethingthat we should be more comfortable
with, that men are naturallycomfortable at.
They're very comfortable atnavigating their network and asking

(19:59):
for help whenever they need it.
And we know that that networkis going to help you advance faster
than on your own.
Stay tuned for more of WomenRoad warriors coming up.
Dean Michael, the tax doctor here.

(20:20):
I have one question for you.
Do you want to stop worryingabout the irs?
If the answer is yes, thenlook no further.
I've been around for years.
I've helped countless peopleacross the country and my success
rate speaks for itself.
So now you know where to findgood, honest help with your tax problems.
What are you waiting for?
If you owe more than $10,000to the IRS or haven't filed in years,

(20:40):
call me now at 888-557-4020 orgo to mytaxhelpmd.com for a free
consultation and get your life back.
Welcome back to Women Roadwarriors with Shelly Johnson and
Kathy Tuccaro.
We've been talking withVioleta Rengel, a fintech executive

(21:04):
and career transformationcoach whose passion comes from lived
experience.
As a single mom who spent morethan two decades in corporate America,
she knows the pressure, thepolitics and the quiet self doubt
that can creep in when we'retrying to climb.
Violeta has helped countlesswomen reclaim their confidence and
step into leadership rolesthat fit their true goals and push

(21:26):
past the career barriers thatoften derail so many talented professionals.
Her Triple R framework giveswomen a roadmap to reinvent their
careers with clarity and courage.
And one of her most powerfuldevelop a proactive money mindset
because women should never beafraid to negotiate for the salary,
respect and opportunitiesthey've earned.

(21:47):
Also, do risk management andunderstand your variables when you
make a change that helps youtake that step without second guessing
yourself.
If you've been struggling withalignment in your career or you're
tired of feeling stuck orunderestimated, this discussion's
for you.
You need to get aligned withyour mission and your vision when
it comes to your career.
Violetta.

(22:07):
In our previous segment, wewere talking about the importance
of networking.
Are we not taught to do thatgrowing up or something?
I don't recall it ever beingin school.
How to properly network, thatwas a concept that I Learned in my
20s.
I learned it in my 40s.
Okay, there you go.
I'm a late bloomer.

(22:28):
I think it's, it's probably,you know, we're very good at building
relationships genuinely andauthentically being there for each
other.
While, you know, networkingtends to be a little bit more transactional.
So it could be thattransactional aspect that makes us
uncomfortable.
That's true.

(22:48):
That makes sense that there'srisk taking involved.
But it almost seems like menare taught or conditioned or something
to do this naturally and theydon't find it intimidating.
Whereas women are more likelymaybe to be hesitant.
And if you want to grab thatbrass ring, you can't be hesitant.

(23:10):
Yes.
And you know, I think thatcomes from everything that we do.
We are hesitant and we arerisk averse.
And I think that's something,something that if we go back to the,
what we were discussing at the beginning.
Right.
Self confidence.
Self confidence is everything.
And we know that there's a lotof research behind how many women
apply for a job.

(23:30):
They only apply when they tickall the boxes, but men apply when
they tick three out of 10 boxes.
And that's self confidence.
That's all, that is all thatwe are missing.
And I think that's somethingthat if we use those little tools
and skills to bump up our selfconfidence, like getting to know

(23:52):
ourselves better, understandwhat are our superpowers, what is
our own framework, how weoperate in the world.
Then we're more confident inthe impact that we bring and the
knowledge and the skills thatwe have.
And then we can navigate theworld and the relationships and everything
better.
I do think that all goes backto self confidence.

(24:14):
Okay.
So that's something that weneed to instill in our little girls
too, growing up.
Because if it's natural.
Yeah, yeah.
Because if it's not somethingthat you grew up with, it's going
to be harder to develop it, Iwould think.
Yes.
Yeah.
And I think it's, you know, Iwas just today I was at my son's

(24:34):
martial arts test and I saw ahuge difference between the boys
and the girls.
They're doing the test and,and the girls are, you know, looking
down and, and holding theirhands and like just more shy in general.
Right.
So I, I think it starts at aVery early age.
This disparity in self confidence.

(24:56):
Do you think it's hormonal?
Do you think testosteroneplays a role in them somehow?
I never thought about it.
It could be.
It could be.
I thought it was more, youknow, how we as a society treat girls
and boys differently.
It could be both.
I mean, I honestly would bevery interesting to look into that
testosterone research.

(25:17):
It could be.
It could be that they justfeel more empowered.
Right.
Well, I remember little boysin elementary school, I always thought
that they were stupid becausethey took a lot of risks and they'd
hurt themselves and do itagain and hurt themselves and do
it again.
And I just stand back and go,what is wrong with you?

(25:39):
Yes.
Yeah, I see it today.
Right.
My boy is 11 years old, so Isee it all the time.
Like I said, I see thedifference between the girls in his
orbit.
So I think it's totally.
Yeah, the risk taking is verydifferent, for sure.
Yeah.
So it could be.
It could be something that wewere born with or it could be something

(26:00):
that, you know, it's imposedto us by society or like, just like
the way we navigate this world.
But it's a very interestingphenomenon and I do think that is
costing women their careersand it's costing women money because
that's also why, you know,women do not have the same salary
and the way that the pay gapis still that big.

(26:23):
Well, there's statistics outthere that women have a much smaller
pension, much smaller nestegg, if you will, when they retire
than men.
Many are at risk not to haveenough money throughout their retirement.
It is very difficult becauseif you think about it, women tend
to take maternity leaves.

(26:43):
They tend to take time off totake care of their parents or whatnot.
And all of those years areactually counting towards your pension
and counting towards you nothaving the same as your partner or
your mal.
Peers.
Right.
So that's.
There's a lot of aspects therethat influence, because the pay gap
is not just during yourworking years.
It lasts forever.

(27:05):
And that is a very difficultscenario for elders.
So how can a woman navigatechallenges and step into leadership
positions with confidence?
That whole sentence sounds intimidating.
Actually.
And I don't think we have amagic wand to tell women how to do

(27:26):
it.
But, but I think, you know,the, the way that I've done it and
the way that I do it withmyself and with my clients, because
I'm still there.
I'm still in that hamsterwheel myself.
Right.
So it's really trying to bringback my values every day and my Values,
I understand very well myvalues now after doing a lot of self

(27:47):
discovery, but my values also evolve.
Right.
And my mission and everything evol.
So it's kind of a constantwork in progress that you have to
do with yourself.
And like I said, once I didsome self discovery for myself.
What I identified was thecommon thread of how I work through
challenges and how I overcome difficulties.

(28:10):
And that first made me veryaware of all the difficult things
that I have overcome.
So that now I can look backand say, wow, I've done all, all
of this when we really nevertake the time to do that.
And second, you know, Iunderstand now what were the things
that I was doing during that time.
Right.

(28:30):
How.
What was my framework doingduring those challenging times?
And that's something that Ikeep bringing to the front of my
mind every time I'm in adifficult situation or in a challenging
position where I need to keepat it.
So that's something that I tryto work on with my clients and help
them find that for themselves.
And, and then the secondaspect that, that I work with them

(28:53):
is now that you have very goodclarity about who you are.
What's your story?
Let's put your story out there.
Nobody talks about themselvesother than, you know, I'm a lawyer
or you know, I'm a teacher, whatever.
Like that's just what we dofor a living.
I think there's way more ofourselves that we should be putting
out there because what sellsis our story.

(29:15):
It's not our resume or, youknow, our credentials.
So we work a lot on findingand fine tuning your story and how
to share it with the world, ofcourse, the parts that you're comfortable
with and so on.
So that's, that's my framework.
And of course the money, themoney stories, we try to work on

(29:35):
your, our money storiesbecause that's something that I am
very clear on that I don'tonly want to help them overcome challenges,
I want to put more money intheir pockets.
And, and that comes from us.
Well, certainly that's necessary.
You have to have money tosurvive today.
Yeah.

(29:56):
And certainly lots of itbecause prices keep going up.
Not just to survive.
I feel like in this world thatwe need to make changes and everything.
We just need more money in thehands of women because otherwise
we're going to be left behindand decisions are going to be made
without us because we are notin a position of power.

(30:17):
Because we know that withmoney comes power.
Well, you know, they have donestudies and the statistics prove
it out when there is acompromised financial basis with
a family, with a mother andher children, the children suffer.
I mean, it's a generational issue.
So it just makes sense thatwomen need to thrive, because if

(30:40):
they thrive, their familieswill thrive and future generations.
Will that big ripple effect.
Yeah.
And if you think about it,you're also more secure to take risks.
Right.
To take a new position that ismore risky and everything.
But if you're just livingpaycheck by paycheck, you're not
going to be looking for a newand exciting career or a new and
exciting role because you're afraid.

(31:01):
You're afraid of those losingyour money.
So I do think that thefinancial stability is also critical
for women to be a little bitriskier or taking more risks in their
careers.
Financial insecurity cancertainly erode somebody's confidence.
They start really feeling likethey aren't worthy.
They feel like a failure.

(31:21):
And those are all suchnegative thoughts that really compromise
what we want to do.
Absolutely.
You know, I started sharingthat I am a single mother, and I
became a single mother bychoice, but also by chance.
I had worked really hard tobuild a career for myself in Amsterdam

(31:46):
many years ago.
I had the job of my dreams.
Everything was amazing.
But then I found myself in arelationship where I no longer felt
safe, no longer felt good.
And I had to overnight quit myjob, quit my, you know, leave the
city that I had worked reallyhard to build a life on, leave my

(32:10):
relationship and start fromscratch with nothing in my pockets.
I had nothing.
So I had to move across theworld, you know, back to Mexico where
I could find some place tolive and nothing in my pockets and
trying to figure out how I'mgoing to give birth to my baby and
like, really messy situationand really difficult.
And my career was the lastthing on my worries.

(32:33):
You know, like, I just neededto put money and I mean, food on
the.
On the plate, food on thetable, and I needed to put a roof
on our heads so that thatexperience for me showed me really
how difficult it is to move inthe world when you don't have financial
security.
You know, my career took ahuge setback during that period of

(32:58):
time because at that time, youknow, I could do anything.
I just needed to put food onthe table and I needed to figure
out how to raise this child onmy own.
You know, I worked hard andI'm here now, and it's a.
It's a better outcome.
But those initial years werereally difficult.
And I'm sure that my pensionand my Career suffered a lot from

(33:21):
that break that I had to take.
But you had to do it for survival.
And so you had the potentialto thrive as well as your child.
That had to have been terrifying.
Yes, it was terrifying.
It was really, really difficult.
But you know what I realizedafter looking back and all of this,
that that's where I wasactually using my triple R framework.

(33:42):
That's when, you know, when Iwas, when this difficult situation
was developing, I was runningscenarios in my head.
I was doing risk management inmy head.
And that's actually whathelped me make decisions.
When fear was paralyzing.
I was so afraid of taking anydecision, as you could imagine.
And of course, none of thescenarios that I had in front of

(34:04):
me were the ones that I wanted.
None of the options were theoptions that I actually wanted to
take.
But I had to analyze in whichscenario am I less exposed?
And I went with that.
And I went with that with,with its determination, Bigger than
fear.
Because I knew that I had donea proper risk assessment and this

(34:25):
was the best path for me.
And even so, I knew that I wasgoing to find myself homeless and
without any money on the otherside of things.
But I would find freedom andsafety for me and my child and that
would be better and moreimportant for me than having a roof
over my head.

(34:45):
I'm just quite shocked rightnow because you just put into words
what my whole life was about.
Like, I come from a veryabusive background and I spent a
lot of time escaping bad situations.
But I never, not once untilthis very moment that you just said

(35:05):
it is that it was a riskassessment that I was continuously
doing because I was doing theexact same thing.
What you're just doing, doing.
Because I had my youngdaughter, I was in a very violent
situation and I was trying tofigure out all these scenarios and
which was the best one to take.
And, and, but I never thoughtabout it being as a risk assessment
thing.
So thank you.
Because now as I look back andI was really analyzing which steps

(35:31):
are going to be the best andwow, I just had a breakthrough.
Yeah, yeah.
Like, wow.
And I think it's, you know,risk management is so important and
we're doing it all the time,we just don't think about it.
So that's something that Iwant, you know, the women that I
work with to be more aware ofbecause we're actually taking these

(35:53):
decisions all, you know, allday, every day.
So when it comes to major lifechanging decisions, you gotta be
equally confident because, youknow, you have the skill in you to
make this risk assessment.
Right?
So that is, that is why Istarted sharing my story.
For many years, I never sharedthis story.

(36:14):
You know, a lot of people thatknow me in the last 10 years, they
have no clue about any of this.
But I decided to start sharingit because I think it's empowering.
I think it's empowering tolearn from these things and know
that there is a better way tolive in more confidence in yourself.

(36:37):
Stay tuned for more of WomenRoad warriors coming up.
Dean Michael, the tax doctor here.
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Welcome back to Women Roadwarriors with Shelly Johnson and

(37:22):
Kathy Tucaro.
No professional should everfeel pressured to dim their strengths
to fit outdated norms.
And our guest today, VioletaRangel, is one of those women.
She didn't just break through barriers.
She lived them, struggled withthem, and built a framework to help
other women rise above them.

(37:42):
Violetta is a Fintechexecutive, career transformation
coach, and in demand keynotespeaker who spent over 20 years navigating
the corporate world as asingle mom.
She understands thefrustration of landing in roles that
don't align with your purpose.
The sting of imposter syndromeand the exhaustion of trying to prove
yourself in environments wherewomen are often underestimated.

(38:03):
Now she's dedicated toflipping that script through her
signature triple R framework.
She empowers women to redefinetheir goals, rebuild their confidence,
and rise into authentic leadership.
And she doesn't stop there.
She has lots of valuableinsight that she's been sharing with
us.
Violeta, in our last segment,we were talking about doing risk

(38:24):
assessments.
I think women in terms of riskassessment might be better, stronger
in that than they really think.
Because when you think aboutit, when you're raising children
and so forth, you're alwayslooking at risk.
Children get themselves intotrouble all the time.
So you have to assess the riskahead of time without being too overprotective.

(38:47):
We're good at this.
I think we're conditioned todo it biologically yeah, no, I mean,
there's a.
Lot of research about womenbeing more, I don't want to say risk
averse.
I want to say better at doingrisk informed decisions or making
risk informed decisions.
And you see it with womenmanaging money and portfolio managers

(39:10):
and so on.
They are actually really goodat making money and taking less risks
or at least more risk informeddecisions in their investments than
men.
So yes, I think there is somegrounds in saying that women are
better at risk management thanmen, for sure.
So how can women pivot andupskill and transition into the roles

(39:30):
that align with their goals?
This is one of the topics thatyou'd mentioned.
How do they do that?
Yes, and I think maybe we goback to the women that I work with
are mostly in midlife becauseit's the women that I found are in
more need of this support andthis guidance.
So once you have that selfassessment of yourself and you identify

(39:54):
where your values look at,what is it that you want for your
life in the next 10, 15 years?
Where do you see yourself?
That's going to be our guiding light.
And then from there we kind ofbreak it down into smaller steps
like what do you need to do,you know, the next five years of
your life to get there?
What do you need to do in thenext six, six months or, you know,

(40:14):
two weeks or whatnot?
And that's when things startto make it a little bit clearer because
a lot of the decisions that wemake are not necessarily aligned
with our 10 year goal.
So the first thing is to startaligning your, your next steps with
your long term goal, withwhere you want to be 10 to 15 years
from now.
And then the other thing isthat once we do this self assessment

(40:37):
and we try and we identifybetter who we are and what drives
us, it's going to be very easyto find transferable skills because
you not necessarily need to bealways stuck in the same career path
that you were in before.
And I think one of the mainthings that I enjoy about this work
is that I help women see thepossibilities that they never thought

(41:00):
before.
It's kind of like they werelooking down at their desk and all
of a sudden they're looking upand they see all of this, you know,
amazing blue sky, you know,infinite possibilities.
And that's, you know, justopening your path for everything
that you want.
As long as you have very clearwho you are, the impact that you

(41:20):
bring to the world, skills,your superpowers, as I said, and
where you want to be 10 yearsfrom now, then the Next step is going
to be easier to decide.
Makes sense.
So do you work with peopleremotely, Violeta?
Yes, mostly remotely.
I mean, most of my clients arein Toronto and Montreal because it's

(41:40):
where I mostly navigate.
But yeah, remotely.
And it's like as you said atthe beginning, is not an easy thing
to do.
So it's pretty intense andvery personal.
We get together three times amonth and I'm always available for,
you know, to chat on WhatsAppor phone calls or whatever because

(42:01):
I think when we start doingthis work, a lot of old and raw emotions
that come up.
So I like being there for thembecause it is a very intense work
that we do.
What are your different programs?
I'm seeing the VIP one on onecareer transformation program, the

(42:22):
Power Hour.
What are those about?
Yeah, so my main program iscalled the Change program.
It's very straightforward.
You just want to change andthat's what we are here to do.
So that program is a fourmonth long program where we meet,
like I said, three times a month.
And then initially we have avery intense strategy session of

(42:42):
two hours before we kick offthe program so that we really get
to know each other and then wedig deeper into these stories and
everything, we bringeverything to light so that we can
get working together.
And during these four monthprogram, we work on clarity, we work
on crafting your story and wework in storytelling techniques because

(43:03):
we want to make sure that onceyou find your story, you're able
to start sharing it, that youfind the messaging that you want
to share with the world, tostart creating a personal brand for
yourself as well, to makeyourself visible, to put yourself
out there, whether it's a blogor a podcast or being a speaker,
whatever it is.

(43:23):
But you start, you need tostart putting yourself out there
to gain more confidence.
And then the last pillar isthe money mindset.
That's I put it at the endbecause it's a.
It's also very intense workthat we cannot do in tandem with
the clarity because it's a.
It's intense mindset patternsthat we need to transform.

(43:44):
Sure.
You also have the Power Hour.
It's a one hour consultation.
Yes.
The Power Hour is where, youknow, if you don't want to commit
for four months, we work inthat one hour where we can focus
on one area that you want outof these pillars that I mentioned.
And you know, we can have asmany hours as you want.
But yeah, that's the offeringthat I have.

(44:06):
And you know, here and there Ialso offer sometimes workshops so
for instance, I think twoweeks from now I have a workshop
coming up for personalbranding where I will give a little
bit of techniques to getpeople started.
And then I have a newsletterwhere I share some tips every week.
And of course on LinkedIn I'msharing stuff, I think twice or three

(44:26):
times a week.
That's helpful.
So where do people find you onthe web?
So I'm always on LinkedIn.
I'm a LinkedIn person becauseif you are in the corporate world,
everybody's there.
Under my name, Violeta Rangel,you can also find me on my website,
that is everbloomgroup ca.

(44:47):
The name that Everbloom cameto me because it's an opportunity
for us to reinvent ourselves constantly.
And just like flowers, we havethat option to bloom constantly and
be ever blooming.
So my website iseverbloomgroup ca and there you can
find everything about theprograms like you mentioned or you

(45:07):
can contact me, but onLinkedIn I'm there as well.
I love this.
Do you have maybe a nuggetthat you could share with our listeners
before we close so that theyhave something?
Some food for thought.
Yes, I think, you know, theother day somebody asked me, what
would you have said toyourself, you know, 20 years ago?

(45:29):
And I think the biggest thingthat I have learned throughout this
process is trust yourself.
Trust yourself because yourintuition is stronger than your fear.
And trust yourself that youhave a plan, but you're also good
enough to pivot out of that plan.
So I think for me that'ssomething that has stood out as I

(45:52):
did this work on myself ofself discovery.
My intuition has been strongerthan my fear always and I just need
to listen to myself more.
Amen.
Intuition has some tremendousinsight that we don't always listen
to.
Yes.
Yes, thank you.

(46:12):
Violetta, what is your website again?
Just in case people didn'twrite it down.
Everbloomgroup ca, thank youfor sharing your insight.
This is inspirational.
Thank you so much.
It was a great conversation.
It was.
And you know what?
I'm going to be thinking aboutthis tonight at work, about how my
risk management has affectedme over and how not affected me,

(46:36):
but how it impacted my lifeand my life choices since I never
looked at it before like that.
Thank you so much.
Yes.
It's a different angle and Ithink it's a good one.
You'll find it is.
It's empowering is what it is.
Yes, it is.
It is.
It is.
Yeah.
And you'll find more commonthreads as you start thinking about
it from that lens.

(46:57):
I'm really tickled pink, so itimparts confidence.
This is great.
Thank you, Violetta.
It's been an honor having youon the show.
Thank you so much.
Yep, thank you.
We hope you've enjoyed thislatest episode.
And if you want to hear moreepisodes of Women Road warriors or
learn more about our show, besure to check out womenroadwarriors.com

(47:19):
and please follow us on social media.
And don't forget to subscribeto our podcast on our website.
We also have a selection ofpodcasts Just for Women.
They're a series of podcastsfrom different podcasters.
So if you're in the mood forwomen's podcasts, just click the
Power network tab onwomenroadwarriors.com youm'll have
a variety of shows to listento anytime you want to.

(47:42):
Podcasts Made For Women WomenRoad warriors is on all the major
podcast channels like Apple,Spotify, Amazon, Audible, YouTube
and others.
Check us out and please followus wherever you listen to podcasts.
Thanks for listening.
You've been listening to womenwelcome to Women Road warriors with
Shelly Johnson and Kathy Tucaro.

(48:04):
If you want to be a guest onthe show or have a topic or feedback,
email us@sjohnsonomenroadwarriors.com.
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