September 30, 2025 • 50 mins
How do you keep your career sharp and make sure you don’t get left behind with all the changes in business and technology? That’s the challenge so many of us face, especially women who want to stay competitive. Maintaining career relevance amidst the relentless evolution of business and technology often seems impossible in today's fast-paced workplace. Becky Heidesch, has some answers. She’s the founder of two online career centers, runs a nationwide boutique executive search firm, and she’s considered a go-to national resource for career advice. Her new book, The Career Masterclass for Women: Staying Marketable and Succeeding in a Changing Business World is packed with practical strategies to help women stay marketable, sidestep roadblocks, and thrive in today’s fast-changing workplace. Becky has been featured on NBC, OCN, and the S&P Global podcast. As a public speaker, she has led career seminars for companies and organizations, along with various women’s groups including, Women in Automotive, Women in Financial, Women in Government, and Women in Sports. Learn how to stay relevant and compete in today’s business world. Tap into Becky’s insight in this Women Road Warriors episode with Shelley Johnson and Kathy Tuccaro.
https://womenroadwarriors.com/
https://womenspowernetwork.net
#careers #Work #CareerSuccess #Relevant #Technology #Workplace #Women #BeckyHeidesch #ShelleyJohnson #ShelleyMJohnson #KathyTuccaro #WomenRoadWarriors navigating career transitions, staying marketable in business, skills for success, career advice for women, work-life balance for moms, online career centers, expert interviews for women, self-improvement strategies, confidence in the workplace, adapting to technology changes,
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Episode Transcript
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(00:01):
This is Women Road warriorswith Shelly Johnson and Kathy Tucaro.
From the corporate office tothe cab of a truck, they're here
to inspire and empower womenin all professions.
So gear down, sit back and enjoy.
(00:23):
Welcome.
We're an award winning showdedicated to empowering women in
every profession throughinspiring stories and expert insights.
No topics off limits.
On our show, we power women onthe road to success with expert and
celebrity interviews andinformation you need.
I'm Shelley.
And I'm Kathy.
(00:44):
How do you manage your careerand stay ahead of the changes in
business and technology that'san ongoing challenge for many people,
including women.
Becky Heidisch is a careermanagement expert who's the founder
of two online career centersand a nationwide boutique executive
search firm.
She's considered a nationalindustry and media resource and has
(01:05):
been interviewed by majormedia outlets and featured in textbooks.
Her latest book, the CareerMasterclass for Women Staying Marketable
and Succeeding in a ChangingBusiness World, gives women practical
advice on how to take controlof their career trajectory.
This caught our eye and wedefinitely wanted to tap into her
insight.
We have Becky with us todayand we're looking forward to learning
(01:27):
more.
Welcome Becky.
Thank you for being on our show.
Thanks for having me.
It's great to be here.
I'm looking forward to this.
So are we.
Yes.
Oh my goodness.
Your insight is definitelywhat the doctor ordered, if you will.
Becky, before we go intotapping into some of your insight,
(01:48):
could you give everybody maybea brief background of what you've
been doing and how you got tothis point?
Oh, gosh.
Well, it certainly was not planned.
You know, I started out inhigher education.
I was an assistant professor,adjoining professor and coach and
started out in health,physical education.
(02:09):
And then after about fiveyears in, I kind of, while I had
a passion for sports, had myeye towards sports marketing and
thought, well, I'm just gonna,you know, my first career mistake,
quit a job before I have a job.
Didn't, didn't really have theconcept of understanding what a career
(02:31):
transition was all about anyway.
I had was went looking for ajob, fell into a part time position
for a manufacturing company inSouthern California and that turned
into a personnel director anda director of hr while I, for quote,
my dream job in sports and Icouldn't find it.
(02:54):
So I created a publication atthe time and that was the late 90s
and it was the Women's SportsWire, which was billed as the number
one information resource inthe industry at the time.
And I targeted the colleges inthe country and sports marketing
agencies and it Became a lossleader and opened the door to consulting
(03:15):
and then several job opportunities.
And then I ended up in havingtwo or three different job opportunities
in the career in the fieldthat I was interested in going into
at the time.
So it was wonderful.
It was.
And I then from there branchedoff to running a sports marketing
agency with the career division.
And then that career divisionpartnered with a good friend of mine
(03:39):
at the time that was runningsports marketing division for Franklin
Covey.
And we partnered on someonline career centers, managed that,
and then moved into executiveexecutive search.
And about 20 years ago, saw the.
The need for women in diversetalent at the senior leadership level
and that that was lacking.
(03:59):
And we saw an opportunity tokind of create a niche there.
So we started that beforeanybody was really talking about
it.
And at that particular time,just getting a meeting was a success
on that.
That topic.
So that's really how welaunched and got started.
And so for the last 20 years,I've been working and then of course,
(04:24):
wanted to write the book askind of the, really the, I guess
a comprehensive guide withtips, tools and strategies, and combination
of mistakes I made through the years.
And also working andinterviewing hundreds of other individuals
in multiple industries, youbegin to see the similarities, the
(04:49):
complexity of managing acareer today and how much things
have changed, and also thesimilarities of mistakes that, you
know, we all make along theway in our jobs and careers.
And, you know, it's one ofthose things where, you know, hindsight's
20 20, right?
Yeah.
Gosh, it seems like whenyou're moving your way through a
career, it's kind of theschool of hard knocks.
(05:10):
Nobody really gives you anytraining in this.
You know, when we're inschool, you dream about being somebody
in a particular career andthen you got to go for it.
And I'm not sure people havean actual plan, but what are the
challenges today?
They're really complex with technology.
I mean, things are changingall the time.
What are the things that arepresenting obstacles?
(05:33):
Well, I certainly think, youknow, we.
We do.
I mean, you're.
You're exactly right, Shelly.
There's, There's.
We're so much more vulnerable,I feel, in terms of our jobs and
careers today.
And, you know, I start out, Iaddress in my book, the first couple
of chapters are really relatedto job security because I really
(05:53):
believe it's important forpeople to understand that there is
no job security anymore.
And, you know, we can go backto parents, generations, and those
before us and, you know,everybody that had a job for 20,
30, 40 years and, you know,retired with that same job or maybe
made one other change.
The average number of jobs anindividual has today is estimated
(06:14):
to be around 12 and careers isbetween 3 and 7.
Ooh, that has tremendously changed.
So you have the volatility of,you know, we've got everything going
on in terms of AI andtechnology and moving at a, you know,
a rapid, rapid pace.
Then you have, which alsoshapes industries and job opportunities
(06:37):
and things like that.
You have a gig economy, youhave 20, 25.
We're going to have 87 millionfreelancers in the country.
You know, many people workingfreelance and wanting to do that.
You know, we've got the remotework in corporate America and those
dynamics and how that'saffecting productivity.
And in some cases it's workingwell, in other cases it's not.
(07:00):
So you have all these thingsand you have geopolitical risks,
you have inflation, you know,have small businesses.
Most, you know, 80, 90% don'tmake it 10 years.
You know, those types of things.
And then corporate America, ifyou take a look at the mergers and
acquisitions and things thatgo on there, we just have so many
things happening today all atthe same time and overlapping in
(07:23):
a much more significant waythan, than I believe we have seen
at any other time.
So you've, you have all of that.
And I think, you know, to yourpoint, Shelley, you, you said it's
not something that we areprepared for.
And it's so true.
I mean, we spend, we spend alot of time, you know, young people
or even people wanting to makecareer transitions.
(07:45):
You know, what do you want to do?
You know, and we think of itthat capacity.
What do you want to do today?
And, but we're not thinkingabout it in terms of like the same
way that we might manage ourfinances or we might manage our health
or, you know, the longer term picture.
So, you know, I think there'sa lot of dynamics going on today.
And I think what I want peopleto understand or at least is have
(08:10):
a framework for managing theircareer and a strategy for managing
their career.
And then, you know, I also,you know, some of the tools and things
I like to think about in verysimplified ways is for, for people
to start thinking about theircareers in a sense of a three career
strategy, because I think thateverybody changes and evolves.
(08:31):
And so I think it's natural towant to do something different at
a different time in your life.
And so I think, you know,there's that and there's a certain
framework that I try toincorporate with anybody that I'm
working with or that's makingcareer changes, transitions or starting
out, really, it's for anybody anywhere.
(08:51):
They are on the spectrum andthat's the steep qualifications,
the skills, the tools,education, experience and personal
qualities.
And I think if they take thatframework and carry that with them
as they're making theirdecisions along the way, they at
least have some sort offramework to guide them and help
(09:13):
them in making those critical decisions.
Makes sense.
It's so complicated today andit's stressful.
No stability.
You never know when you'regoing to be obsolete.
Yeah.
And it is, it is verystressful today.
I mean, I'm sure, you know, wecould talk a lot about, you know,
(09:35):
what isn't stressful today.
It seems like.
Right.
I mean, everything's becomemore complex and running a business
has become more complex.
I was recently thinking aboutthat and how different it was from,
you know, I've probably run, Idon't know, five, six different businesses
now and you know, howdifferent things are today than what
(09:57):
they were like in the late 90sand early 2000 and where the Internet
was and how the differentbarriers to entry.
And in some ways there arethings that are certainly easier.
In some ways it's definitelymore challenging.
Trying to reach a person isreal challenging.
Isn't it though?
(10:18):
Yes.
Yeah.
Yes.
Yeah.
Well, I don't know, you guys,I'm sure, you know, find this too,
just in our daily lives, right.
If you, you need to get a holdof somebody at the gas company or
you need to, you know, you'vegot a problem with your PC and you
want to call for customersupport and, you know, getting anybody
live.
You're right.
Joey is mission impossible.
(10:39):
It really is.
Yeah, it is.
I had to cancel my.
I moved my mom from Albertaover to Quebec last month and trying
to cancel her telephone, herInternet, it was the most frustrating
thing I've ever had to dobecause number one, they say contact
us, but they don't give you aphone number.
Right.
And then the email, well, thatdoesn't work.
(10:59):
So then it took me fivedifferent phone calls and you get
passed on to one person.
Oh, a wrong department passed.
It was very, very frustrating.
Very.
Yeah, it's.
And I'm actually the a go toperson for four.
Four folks in their mid-80s,two of which are my parents, but
(11:20):
the other two are family friends.
And watching what they'regoing through with technology and
challenges of just as youmentioned, something, you know, that
used to be simple.
Right.
Getting a little bit ofcustomer service support or Changing
an account name or changing anaddress or setting a doctor appointment,
(11:42):
you know, whatever it is, it.
Everything's become much morecomplex and it just requires so much
patience to help navigate.
And, you know, that's anotherwhole conversation.
You know, how they're fallingbehind from a digital, you know,
a digital world and the impacton them at their age.
(12:02):
And it's all somewhatdisheartening at times if you, you
know, if you've got to reallykind of keep your wits about you.
Oh, I can't tell you how many.
Times I've yelled operatortrying to get.
Past the AI gatekeeper.
And it doesn't always workbecause you have to have the right
(12:23):
keyword for it to transfer youto an actual human being.
Yeah, it does seem thatcompanies in our whole world, it's
become very impersonal just totry to even get a job.
The kind of hoops you have tojump through and all the verification
processes and all of thedifferent things, it doesn't feel
like you're on a human level.
(12:45):
You really feel more like anumber today.
Would you say that that's morethe case?
Absolutely.
And I think, you know, I thinkone of the things I've been observing
a lot in the last couple ofyears is, you know, in, in at this
point in time, in the workthat I'm doing.
And really over the last, Idon't know how many years we've used
(13:06):
a lot of freelancers and youknow, maybe small businesses or contractors
or.
And of course we have ourcorporate clients.
But the amount.
What I've really.
One of the things I've reallyseen change is the way people are
doing business and the waypeople want to do business and just,
(13:26):
you know, to, to you guys,points, I mean, before people would
want to talk and pick up thephone and solve the, solve the, you
know, problem or, you know,have the conversation there, but
now it's really.
Many times they wanteverything in text, everything in
email.
And you know, as, as you guyshave, have mentioned, getting somebody
(13:48):
live on the phone is so difficult.
And sometimes the amount ofenergy of typing up the information
is.
It's, you know, it can go backand forth and then you have the miscommunication
and it, you know, to me itseems so much simpler to pick up
the phone and have thatconversation and just.
Let's just get this figuredout, you know, so we can move forward.
But it, it's just a differentway and a different style.
(14:11):
And I think people are.
Now, whether Covid played sucha significant role or this was a
slow evolution of technology.
I have just seen people arejust so much less inclined to want
to talk on the phone, andthey're really behind the computers.
And you often have to solveyour issues, concerns, challenges,
(14:36):
obstacles, jump over, thingslike that through email communication.
It's very impersonal, and Ialmost feel like it's deliberate.
I've often wondered, too, ifthis is a result of technology taking
over people's jobs and thereare just not enough people to field
the calls, so they.
They just put you in thislabyrinth of technology.
(15:00):
Yeah, well, we're certainlyshort of good talent today in many
places.
And I was just talking aboutthe individuals that I was helping
in their mid-80s, and I wasrecently in the hospital with one
of them, and she's 85 and wasin the hospital and I was talking
(15:20):
with the healthcareprofessionals there.
Just about the length ofweight in emergency rooms, the length
of wait to just get tosomebody to get one X ray, then the
time you wait to get that Xray back, and then the time that
you're waiting for the next one.
And we were just having thatconversation and I said, gosh, it's
(15:41):
just amazing to me that wecan't figure a system out that works
a little bit quicker and moreefficiently, especially for people
that are hurting and sittinghere and need help, you know, and
her response was, we just, wejust don't have the personnel.
We do not have it.
And we're so far behind inhaving, you know, the people for
(16:01):
the jobs.
And so, you know, that's oneindustry that's, that's really hurting
today.
You know, I did ask her if shethought it was going to get better,
and she said no.
So.
Oh, wow, that wasn't, thatwasn't so encouraging.
But, you know, it's certainlyan opportunity, a job and career
opportunity, you know, in themedical field today.
(16:24):
And, you know, it's certainlyan area that there's so much need.
So, you know, for folks thatare looking and wanting a second
career or looking to dosomething different or go into a
field, it's certainly going tobe an area of ongoing need.
(16:44):
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(17:52):
Welcome back to Women Roadwarriors with Shelly Johnson and
Kathy Tucaro.
If you're enjoying thisinformative episode of Women Road
Warriors, I wanted to mentionKathy and I explore all kinds of
topics that will power you onthe road to success.
We feature a lot of expertinterviews, plus we feature celebrities
(18:14):
and women who've been trailblazers.
Please check out ourpodcast@womenroadwarriors.com and
click on our Episodes page.
We're also available whereveryou listen to podcasts on all the
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Check us out and bookmark our podcast.
(18:34):
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We want to help as many womenas possible.
Let me ask you, how do youkeep your career sharp and make sure
you don't get left behind withall the changes in business and technology?
(18:54):
That's the challenge so manyof us face, especially women who
want to stay competitive.
Our guest today, Becky Heidis,has some answers.
She's the founder of twoonline career centers, runs a nationwide
boutique executive searchfirm, and she's considered a go to
national resource for career advice.
Her new book, the CareerMasterclass for Women Staying Marketable
(19:16):
and Succeeding in a ChangingBusiness World, is packed full of
practical strategies to helpwomen stay marketable, sidestep roadblocks,
and thrive in today's fastchanging workplace.
Stick with us.
You're going to want to hearher insight.
Becky we were talking aboutthe impersonal world we're living
in and the lack of personnelin spite of all the technology.
(19:38):
Kind of interesting that wehave all of this technology, but
the service, the customerservice, the quality of anything
seems to have declinedsubstantially and that doesn't seem
like we're moving forward.
I do see more women in higherpositions that's very encouraging.
But like you said, jobstability, job security.
(20:02):
What's that?
Most people don't even have a clue.
Yeah, you know, it's one ofthose things that I think we'd all
like to think nobody wants tothink about what could happen.
Right.
And it's only until it doeshappen that people are thinking,
oh my gosh, what am I going to do?
And that's one of the things Ibring up, you know, in a very practical
(20:24):
way is I really want people tothink about getting in the driver's
seat of their career andunderstanding what that means.
And, you know, whether it's,you know, socking away, saving for
that rainy day, you know,having a year's salary tucked away
before, you know, it used tobe people would think they could
(20:47):
get a job, you know, prettyquickly and just pick up a job or
change a career pretty quickly.
And it's just not like that today.
You know, there's age, ageism,you know, and many, many qualified
people in their 50s and 60sand even 70s, you know, that have
so much to contribute.
And I'd love to see thatmarried with the Gen Z generation
(21:07):
because they have so manydifferent skills and things to complement
one another that would reallyhelp the workforce today.
But we have, you know, we haveall of these things kind of happening.
And, you know, when somebodydoes lose a job, it's, it's so it's
not only stressful to manage acareer when you have the job, but
(21:27):
when you lose a job.
And if that's the only cashflow coming in, you know, that, that
can just be devastating to alife, to a future, to, you know,
the person's livelihood andfamily and things like that.
So it is something that I wantpeople to kind of wake up to and
be prepared for.
And I want them to have a planA, a plan B and a plan C. And then,
(21:52):
you know, the other thing I, Italk about, I, I go into one of the
chapters in my book aboutmonetizing skills and, you know,
I really would like to see,you know, more people think about
what they can do on the sideto take their skills, the actual
skill set they have and whatit is that they can do on the side
(22:13):
to generate cash flow and havesomething going or look at other
opportunities to generate cashflow so that they are not just dependent
on one stream of cash flowfor, you know, their livelihood.
You always have to be thinkingahead because you never know when
all of a sudden you're goingto be taken off course and thrown
(22:34):
in a ditch.
Because you don't have a job.
They don't teach us that inschool, do they?
No.
And I think, you know, we're just.
I think we're, you know, thetimes we're living in, unfortunately,
are more unforgivable, youknow, in the sense of bouncing back.
We just don't, you know, it's,it's much harder, you know, if somebody
(22:57):
goes 6 months, 12 monthswithout cash flow, you know, the
impact is.
Is significant.
And, you know, so.
And then, you know, ifsomebody's maybe in their 50s and
they think, oh, I think I'mjust gonna, you know, I'll just apply
over here.
And then they start to runinto age and, you know, and you've
got people across the deskthat are interviewing you that are,
(23:21):
you know, 10, 15, 20 yearsyounger than you.
You have the digital skills.
You have all of this happening.
And, you know, of course,we've got the cost of living and
inflation and, you know, thecost of doing business today is just,
you know, so much what I spendtoday doing business and what I spent
doing the same kind ofbusiness, you know, in terms of online
(23:44):
subscriptions and everythingthat you possibly have to have, you
know, accounts and things likethat, whether it's, you know, bookkeeping,
legal fees, you know, CPA thing.
It's unbelievable how, howmuch more expensive it is to do,
you know, basic things that,that we could do, you know, years
ago at a more reasonable price.
(24:06):
So you have to think about alot of things.
Even if you're going to be inbusiness, there are so many challenges.
And then, of course, you haveAI they say that it's going to better
our lives, but I kind ofcringe because it really feels like
we're getting replaced.
And you have to constantlystay ahead of that curve.
Yeah.
You know, I guess, you know,the positive and the flip side today
(24:30):
is people can be so creative.
I mean, there's so manycontent creators.
Look at the work you guys aredoing, right?
And this, you know, was notaround 20 years ago, ago.
Right.
And so the creativity is, isgreat, and it, it allows people to
really be creative and kind ofcreate their own path.
(24:50):
But as, you know and I knowand many people know that are out
there on their own or, youknow, it's.
Nothing is ever as simple oreasy as, you know, we, we might think
it is, you know, when we seesomebody else doing it.
But, you know, I think the,that from the standpoint of AI and,
you know, I don't thinkanybody knows for sure exactly the
(25:14):
impact, you know, There's alot of research, of course, of how
it's going to impact certainindustries in a really positive way.
You know, healthcare, youknow, we might.
That may just be somethingthat, you know, is a.
Is a real game changer there,right, with disease and things and
so on.
But surgeries, all of thatknowledge, you know, the typical
(25:39):
today, when you look atparticular jobs with technology,
I think some of the researchis within six months, the technology
skills are outdated.
That's how quick and fasttechnology is moving.
I know I'm still stuck in the 90s.
Yeah, Shelly, I keep askingher for help.
I'm like, God, how do I do this?
And it's just so hard.
(26:01):
And it's one of those thingswhere I say in my book, you know,
the trains not only left thestation, but, you know, you just,
you just can't get off thetrain, right?
Because if you stop, you know,then you're.
And I have friends who didn'tembrace technology years ago and,
you know, it just gets harder, right?
So you're trying to just stayin the game, really, is what many
(26:24):
people are trying to do.
And I think when it comes toAI, at least from what I see, and,
you know, there's certainly,you know, I am not anywhere near,
you know, know proficient inall of this that, that some individuals
are.
But from what I see andunderstand is that what's really
going to be important is toknow the AI applications for the
(26:46):
job that you're doing and howto be able to utilize AI for that
particular job or thatindustry or the latest tools that
are in that industry or thatlane that you're in, and if you can
just stay close to that,forget about, you know, the world
at large with AI andeverything that's going on.
But if you're in the rightlane for you in your job and career
(27:11):
and industry and that's whereyou want to stay, then what's really
important is just to focus onwhat are the tools in that particular
area, what's happening with AIand how can I use AI to do my job
better, more efficiently?
Whatever it is that, howeverit can help me if people stay within
(27:33):
that focus, I think it's alittle bit more manageable from a
mindset standpoint of stayingrelevant and staying marketable and
keeping up and staying employed.
You gotta plan ahead or you'regonna be left behind.
You're gonna be stuck in thetrain station and not be able to
get on.
(27:53):
Nobody's gonna give you a ticket.
It's very scary.
But, you know, what, what Ibelieve in also is for people that
find themselves in a positionwhere they no longer have a career.
Kind of like myself when Ilost my nursing career at 42.
And how the heck do you startsomething over?
Well, you have to createopportunities because it's not going
(28:15):
to land on your lap, right?
You have to be willing to walkthat extra mile, do the research,
do whatever it takes to makethat switch.
I mean, I had to go to a threeday career planning workshop to find
out what I wanted to be when Igrew up at 42.
Because honestly, all I knewwas nursing.
I didn't know what I liked,what I didn't like, what, you know,
(28:36):
what would be good.
And luckily for me, the, thefacilitator, at the end of three
days, she gave me my, my, mything back, my assessment and it
said heavy equipment operator.
And I've told this story athousand times, but it's, it's like
I laughed so hard I just felloff my chair.
I'm like, you've got to bejoking, right?
Like, like I'm, I'm a woman,I'm 42, I don't like equipment, I'm
(28:57):
not mechanically inclined, andhonestly, it's a dude's job.
I said, your test is wrong.
There's a guy next to me, it'sprobably his.
And the lady pushed the testback, put a hand on her hip, looked
me over her glasses and said,if only you'd believe in yourself
a little bit, missy, you'd seethe test is right.
She put on a 10 minute YouTubevideo called It's Possible.
(29:18):
And that is where my mindset changed.
Because I went from sittingthere with my arms crossed thinking
this is bs, I just wastedthree whole days, blah, blah, blah,
to listening to the guy talkabout possibilities and keeping yourself
open.
And I started thinking, well,wait a minute, you know, I'm a good
driver, I could drive a truck.
But I was thinking the 18 wheelers.
(29:38):
I had no idea these haultrucks existed.
But, but still, I openedmyself to the possibility that there
was something other than whatI knew for a fact.
So this woman sent me to a nonprofit organization called Women
Building Futures, where it's aprogram I had no idea about.
But program jobs sponsor womento take different careers in the
(30:01):
non traditional trades.
Electrician, carpentry, youknow, journey woman, heavy equipment,
whatever, plumbing.
And it was through there thatI started realizing that I opened
up my own opportunitiesbecause I allowed myself to be limitless
as opposed to thinking that,oh, I just can only do one thing.
(30:22):
Right.
You have to be willing to expand.
That's such a great story, Kathy.
I love it.
That's a great story.
And it's, yeah, you were openminded and you went down that path
of, you know, getting thatadditional knowledge.
Right?
Yeah.
And you know, because I thinkwe all tend to, you know, it's no,
(30:47):
I can't do that or I shouldn't.
You know, I should or Ishouldn't or whatever the case is,
whatever the barriers are.
But you know, until we, untilit's really either laid out for us
in front of us and we begin tothink it or see it or visualize it
or really learn about it andthen start to ask ourselves those
(31:07):
questions, you know, it's,it's part of that.
Right?
It's that, you know, kind ofdeductive reasoning and going through
the process and it's reallyhard to make a good decision if you
don't have all the information.
But when you start, startgoing down that path and you're given
more information, it soundslike, which is what you did, you
could start to see kind of the opportunity.
(31:30):
But there's a bit more to thestory because like I'm currently
reading Change your questions,change your life.
And it's exactly what I didback then because at the time you
had to pass a math test inorder to get into the Imperial program.
Well, I sucked at Math.
I had 56 in high school ingrade 11, like I was terrible.
So I could have used that asan excuse, as a barrier.
(31:54):
Oh, you know what?
I'm not going to make it.
I'm no good at math.
This is it.
Why is life so complicated?
But instead I'm like, okay,you know what?
I was in recovery during theday, so I've been programming from
nine to four and from everynight I found a free math tutoring
place, a resource that theyhad in the city.
(32:14):
And every night from 9, from7pm to 9:30, I'm doing math.
So by the time that test camea month Later, I got 96 in math because,
because I, I flipped theswitch in my thinking.
I'm like, no, I'm not going tolet this, this, this stop me.
I'm going to give it a shot.
That's great.
And yeah, confidence.
I mean, it sounds to me likeyou had the exposure to something
(32:38):
you hadn't have thought aboutthrough that testing and through
the individual.
And then there was someinspiration, you know, with the video
and, and then you had some motivation.
The more you learned, the moremotivated you were.
And then your confidenceSounds like to do it to be successful,
(32:59):
too.
Well, I think it was alsodesperation because, I mean, you
know, when you.
When you want change so bad,that fear is nothing anymore.
You just step right over it.
You're like, whatever you needme to do, I'll do it.
Do I need to be.
Do a backflip.
I'll do a backflip.
And, you know, there was 158women that applied for that program,
and they only took 16.
And I got picked.
(33:20):
And it turns out that lady wasright because every piece of equipment
I was getting on in thetraining I was good at.
And I'm like, oh, my God, if Icould see that lady again.
Right?
So it's a mindset, is what I'm saying.
Mindset really is somethingthat's important, isn't it?
Becky, I know you cover a lotof different things in your book,
but confidence and mindset.
(33:41):
Yeah.
You have to be really open tochange, don't you?
I think you have to be open tochange, and you have to be resilient
today.
And I think, you know, that'swhat Kathy, you know, through her
experience, she was resilient,and, you know, she didn't give up
on herself.
And, you know, I think it's important.
I mean, everybody's going tomake mistakes, everybody's going
(34:01):
to fall.
People are going to lose jobs,people are going to, you know, face
hard times.
And, you know, it's that it'sbeing resourceful.
I think we talked a little bitabout that.
And, you know, having, youknow, looking ahead, planning ahead,
being resourceful, being ableto pivot, you know, career transitions.
(34:23):
I made a few different ones,and I didn't understand what was
involved in a careertransition until after having made
a few different ones andworked in different industries and
then worked with other people.
And, you know, what I'velearned is that some people will
(34:43):
say to me, can you make anykind of career transition?
Well, you can, but the path todoing so is going to be what the
difference is, in a sense, interms of people that are successful.
So.
So, you know, I have.
And I bring this up a lot.
I have a cousin who.
He went to school, graduatedaccounting, became a CPA and established,
(35:08):
had his own little, you know,was doing well, is I can't remember
if it was his own business ora practice with someone else.
But after, you know, severalyears, he decided he wanted to go
back to school and he wantedto become a doctor.
So he was basically startingall over.
And I remember my aunt sayingto me, you Know, gosh, I can't believe
he's going back to school andhe's going to start all over.
(35:30):
And I.
And she said, you know, it'sgoing to be eight to 10 years by
the time he finishes school,his residency, this and that.
And I said, well, he's, he.
And I think, you know, he wasgoing to be, you know, in his 40s.
And I said, well, you know, inthe end he's going to be in his 40s
anyway.
He might as well be doingsomething he enjoys.
And, you know, that was a hugecareer transition because he was
(35:50):
not only changing industries,he was changing the functionality
of the job that he was doing.
And so when I, I coach peopleon making career transitions and
things like that, one of thethings I want them to start with
is let's start with yourskills and your tools and your experience.
Let's start with where you're at.
And then in a perfect world, Imean, what are some of those dreams
(36:12):
and things that you could doand you wanted to do?
What are they?
Because you've got to have those.
You've got to identify whatthat is, what is your pull, where's
your motivation?
And then looking at thedifference between, between those
is really the bridge in between.
And that's where you're going to.
People are going to have tobuild that bridge.
And so if you're changingfunctions, you're changing industries,
(36:33):
the strategies are differentand how you go about it is going
to be different.
And so, you know, knowing thatand having a plan for that, those,
then the success of being ableto achieve it is much greater.
And, you know, there's certainother things to think about.
You know, when you go throughthese exercises and you're thinking
(36:53):
about this, you know, are yougoing to be in a market or an industry
that's growing?
Are you looking at where thejobs are going to be?
Are you in an area that, youknow, when I was looking at women's
sports, you know, 30 yearsago, there was no market really there.
There wasn't, you know, itwasn't a sustainable market at the
time.
And I had a good little nichebusiness in it that led to, you know,
(37:16):
media interviews and led to,you know, a lot of great experiences.
But.
But in terms of that, became aloss leader for other job and consulting
opportunities.
Same thing with working inWomen in Diversity search.
You know, that was very early on.
And so I think it's important to.
Nobody would have thoughtcertain industries today would even
(37:39):
be here today, 10 years ago.
So I think it's important tolook at where your passions are,
where your skill set and yourinterest is, and where there is opportunity.
And if you can find that andthen zero in on that, then you can
put a plan together to buildthat bridge.
And, you know, the, the morechallenging that career transition,
the longer the bridge is goingto be there.
(38:00):
Meaning they may have to goback to school, pick up this license.
Maybe they're going to shadow,get some job experience over here.
Maybe they're going to startsomething on the side and nurture
that for a couple of years.
But it's, it's important tohave a plan, as we all know.
You know, life's going tochange those plans most likely anyway.
But we've got to havesomething like that.
(38:21):
So, you know, we've gotsomething that we can, we can not
only stay focused with whatwe're doing, but we can set ourselves
up for success in achievingthat goal.
Stay tuned for more of WomenRoad warriors coming up.
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Welcome back to Women Roadwarriors with Shelly Johnson and
(39:47):
Kathy Tucaro.
Let's be honest, navigatingyour career in today's world of constant
change can feel like trying tohit a moving target.
Technology, business trends, competition.
It's a lot to keep up with.
That's why we're so glad tohave Becky Hydeish with us.
(40:07):
She's a nationally recognizedcareer management expert, founder
of two online career centersand a nationwide boutique executive
search firm.
And her new book, the CareerMasterclass for Women Staying Marketable
and Succeeding in a ChangingBusiness World is all about giving
women the tools to stayrelevant, avoid roadblocks, seize
opportunities, and take chargeof their success.
(40:29):
Becky, your book really coversall of these things.
It's so important, and itreally gives.
It's a very good guide for women.
In terms of planning, there'sso many things to consider.
I mean, you talk about jobsecurity, staying employed, expecting
the unexpected, and that's forsure today, certainly, like you said,
defining steep qualifications,those are very important.
(40:51):
The skills, the ones that arecritical for success, education,
maximizing every opportunity.
I mean, we constantly have to learn.
Today, there's so many thingsyou cover.
Navigating the course,applying for jobs, online interviewing
strategies, negotiation.
That's important.
I'm not sure everybody knowshow to do that.
The value of building a network.
(41:13):
So, I mean, this book is agreat resource, especially for women.
Well, thank you.
I hope that it's like one ofthose reference books that are on
the shelf that when somebody'sin the middle of a transition or
they're stuck or, you know,they lose a job or they're contemplating
a change, that's where I hopethat, you know, they're able to rely
(41:37):
on that and get some sort ofsupport and some sort of direction
as they're in that.
And, you know, a lot of theinformation in there, while I wrote
the book targeted at women, alot of the information in there is
applicable to whether it's,you know, the Gen Z or the retiree
making a career transition.
(41:59):
It's applicable across theboard in many instances.
So if there's somebody elsethat can benefit from it, I'm delighted
to see that as well.
It's definitely a book thatpeople need in their bookcase.
You never know what life'sgoing to throw at you, and you can
open up the particularchapter, like making a career transition
(42:21):
or even working for yourselfand monetizing your qualifications.
These things are important.
And I think it's gettingpeople to think, think ahead, because
I don't think we can just goblindly through a career today.
It's really unfortunate thatthere isn't the job security that
there was, what, 40, 50 years ago?
Yeah, it is.
(42:42):
And, you know, it's, you know, this.
This whole thing of work, right?
It's what we spend most of ourtime doing.
And so, you know, not only isit, you know, important that we enjoy
what we're doing, but we tapinto our skills and we tap into our
(43:03):
abilities and how it is we.
We can contribute and how wewant to contribute.
And, you know, what's work is important.
You know, I think in terms of,I believe, you know, it's important
to have purpose in life.
And I think that forespecially young people starting
out, you know, it's reallyimportant to get a good foundation
(43:24):
there because it's, it isgoing to just like, you know, financial
management, health management,relationship management.
Right.
I mean, all these things kindof catch up, up later in life and
you know, not paying attentionto these critical, you know, job
changes.
You know, many young peopletoday change jobs much quicker, much
(43:46):
faster.
You know, if, if they don'tlike this, they're off and on to
this over here.
And you know, it, it may be,it may work, you know, now or it
may work in the lane thatthey're in.
But, but there's always this,you know, there's always the catch
(44:06):
up to that.
Right.
And you know, there's, there'svalue to diversity of experiences
and there's also value to whatyou build and accomplish and achieve,
you know, over some time in aparticular role.
Yeah.
Years ago, people doing thatwould have been considered job jumpers
and they were a risk.
(44:28):
Yes.
And I think that's coming back.
You know, I can remember, youknow, we, we used to, well, I mean,
in our work for search, jobstability was always important.
So we always wanted to seecandidates that, you know, were in
a role long enough to achievesome success and kind of, you know,
(44:52):
leave their mark there.
But typically, you know, if wewere looking to place, so we were
a retained search firm.
So typically client will cometo us with an assignment and want
us to find that needle in thehaystack that fits that.
So we're presenting a slate ofcandidates that, you know, closely
match that or that we findvery interesting.
They may not have everythingthat's on the wish list, but they
(45:14):
have, you know, a number ofthings that are attractive and maybe
something else that's uniquethat we think, you know, the client
should take a good look at.
But you know, when you take alook at those, the, the candidate
pool and you take a look atthe marketplace today and where the
opportunities are at people,it's it, the mindset used to, we
(45:36):
saw this originally in, in technology.
That's where we saw a lot ofthe job moves more quicker.
You know, over the last five,10 years, you know, technology was
hiring people, you know, from,from one company to another company
and they were jumping, youknow, sometimes jumping ship every
six months and trying tobetter their salary and that sort
of a thing.
(45:57):
We are seeing the pullback now.
It's kind of gone back againas we see the pendulum swing back
and forth now.
I think there is an evenstronger appreciation for that loyalty.
And for somebody who they'regoing to invest in and train, that's
going to stay put.
It's a lower risk to businessbecause businesses put they put an
(46:20):
investment in their employeesand they don't want them to suddenly
jump ship with employees in ayear or two.
You bet.
Yeah.
So, I mean, that makes total sense.
Now, Becky, where do peoplefind your book?
They can find it on Amazon.
I think they can find it onBarnesandnobles.com, most of the
bookstores, Walmart.com, anyof those online, they can find it.
(46:44):
And also through my website,they can find the links as well.
Beckyhidish.com okay.
And the book's title is theCareer Masterclass for Women Staying
Marketable and Succeeding in aChanging Business World.
So if somebody types in theCareer Masterclass for Women, that
should pop up, I would think,in the search results or like you
(47:05):
said, beckyhidish.com, how dowe spell your last name?
H E I D E S C H. Excellent.
Do you have maybe just acouple pointers for women as we close
the interview?
Because you've got so muchinformation here and we like to leave
some of our listeners withgolden nuggets.
(47:25):
You know, I think that there'swonderful opportunities for women
today, I would say, in termsof senior leadership roles and trying
to break in and move in andmove into the boardroom.
And one of the things I try toget women to think about is stay
close to the numbers.
(47:46):
Know your numbers.
You know, understand what a Pand L is, understand what a balance
sheet is.
It's, it's important tounderstand your numbers.
Anytime you can manage morepeople, managing is important if
you have global operations experience.
And, you know, those thingsare all those are harder things for
women to have gotten over theyears, especially if they wanted
(48:06):
to raise a family.
And so, you know,unfortunately, in some cases, while
they they've many have caughtup now, we just didn't have women
gaining this kind ofexperience 20, 30 years ago.
So that is changing.
That's what I would say.
And for the moms, the workingmoms out there, you know, my hat's
off.
You know, I'm, I'm a mom witha senior getting ready to graduate
(48:29):
high school.
And, you know, I think thewe're still not doing enough for
moms today.
And, you know, working,working parents, there's a lot of,
you know, anxiety and stressand work.
But we also have a lot ofanxiety and stress that people are
feeling in parenting.
And I know many young momstoday that are trying to juggle careers
(48:51):
and juggle that as well.
So I would just say, you know,keep putting one foot forward and
believe in yourself and try toget whatever kind of support system
you can built up around youand, you know, just keep doing what
you're doing.
Amen to that.
That's some solid advice.
Very well said.
Right?
Yes, Solid advice.
(49:12):
Thank you, Becky.
This is you guys.
Yeah, thank you so much.
And, you know, keep up thegood work that you guys are doing
as well.
It's fun to be here.
Well, thank you.
This has been fun to talk toyou and I know that our listeners
are going to take away somereally important information and
who knows what kind of careeropportunities this will open up for
this them.
Yes, I hope so too.
(49:32):
I. I hope if just one personis, is it changes their course or
helps them, then, then it willhave been worth it, right?
That's right.
100%.
Yep.
Thank you, Becky.
Okay, thanks, ladies.
Great to talk with you.
We hope you've enjoyed thislatest episode.
And if you want to hear moreepisodes of Women Road warriors or
(49:53):
learn more about our show, besure to check out womenroadwarriors.com
and please follow us on social media.
And don't forget to subscribeto our podcast on our website.
We also have a selection ofpodcasts Just for Women.
They're a series of podcastsfrom different podcasters.
So if you're in the mood forwomen's podcasts, just click the
(50:14):
Power network tab onwomenroadwarriors.com youm'll have
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Podcasts Made for Women WomenRoad warriors is on all the major
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Check us out and please followus wherever you listen to podcasts.
Thanks for listening.
(50:38):
You've been listening to WomenRoad warriors with Shelly Johnson
and Kathy Tucaro.
If you want to be a guest onthe show or have a topic or feel
feedback, email us@sjohnsonomenroadwarriors.com.
This is Women Road warriorswith Shelly Johnson and Kathy Tucaro.
From the corporate office tothe cab of a truck, they're here
to inspire and empower womenin all professions.
So gear down, sit back and enjoy.
(00:23):
Welcome.
We're an award winning showdedicated to empowering women in
every profession throughinspiring stories and expert insights.
No topics off limits.
On our show, we power women onthe road to success with expert and
celebrity interviews andinformation you need.
I'm Shelley.
And I'm Kathy.
(00:44):
How do you manage your careerand stay ahead of the changes in
business and technology that'san ongoing challenge for many people,
including women.
Becky Heidisch is a careermanagement expert who's the founder
of two online career centersand a nationwide boutique executive
search firm.
She's considered a nationalindustry and media resource and has
(01:05):
been interviewed by majormedia outlets and featured in textbooks.
Her latest book, the CareerMasterclass for Women Staying Marketable
and Succeeding in a ChangingBusiness World, gives women practical
advice on how to take controlof their career trajectory.
This caught our eye and wedefinitely wanted to tap into her
insight.
We have Becky with us todayand we're looking forward to learning
(01:27):
more.
Welcome Becky.
Thank you for being on our show.
Thanks for having me.
It's great to be here.
I'm looking forward to this.
So are we.
Yes.
Oh my goodness.
Your insight is definitelywhat the doctor ordered, if you will.
Becky, before we go intotapping into some of your insight,
(01:48):
could you give everybody maybea brief background of what you've
been doing and how you got tothis point?
Oh, gosh.
Well, it certainly was not planned.
You know, I started out inhigher education.
I was an assistant professor,adjoining professor and coach and
started out in health,physical education.
(02:09):
And then after about fiveyears in, I kind of, while I had
a passion for sports, had myeye towards sports marketing and
thought, well, I'm just gonna,you know, my first career mistake,
quit a job before I have a job.
Didn't, didn't really have theconcept of understanding what a career
(02:31):
transition was all about anyway.
I had was went looking for ajob, fell into a part time position
for a manufacturing company inSouthern California and that turned
into a personnel director anda director of hr while I, for quote,
my dream job in sports and Icouldn't find it.
(02:54):
So I created a publication atthe time and that was the late 90s
and it was the Women's SportsWire, which was billed as the number
one information resource inthe industry at the time.
And I targeted the colleges inthe country and sports marketing
agencies and it Became a lossleader and opened the door to consulting
(03:15):
and then several job opportunities.
And then I ended up in havingtwo or three different job opportunities
in the career in the fieldthat I was interested in going into
at the time.
So it was wonderful.
It was.
And I then from there branchedoff to running a sports marketing
agency with the career division.
And then that career divisionpartnered with a good friend of mine
(03:39):
at the time that was runningsports marketing division for Franklin
Covey.
And we partnered on someonline career centers, managed that,
and then moved into executiveexecutive search.
And about 20 years ago, saw the.
The need for women in diversetalent at the senior leadership level
and that that was lacking.
(03:59):
And we saw an opportunity tokind of create a niche there.
So we started that beforeanybody was really talking about
it.
And at that particular time,just getting a meeting was a success
on that.
That topic.
So that's really how welaunched and got started.
And so for the last 20 years,I've been working and then of course,
(04:24):
wanted to write the book askind of the, really the, I guess
a comprehensive guide withtips, tools and strategies, and combination
of mistakes I made through the years.
And also working andinterviewing hundreds of other individuals
in multiple industries, youbegin to see the similarities, the
(04:49):
complexity of managing acareer today and how much things
have changed, and also thesimilarities of mistakes that, you
know, we all make along theway in our jobs and careers.
And, you know, it's one ofthose things where, you know, hindsight's
20 20, right?
Yeah.
Gosh, it seems like whenyou're moving your way through a
career, it's kind of theschool of hard knocks.
(05:10):
Nobody really gives you anytraining in this.
You know, when we're inschool, you dream about being somebody
in a particular career andthen you got to go for it.
And I'm not sure people havean actual plan, but what are the
challenges today?
They're really complex with technology.
I mean, things are changingall the time.
What are the things that arepresenting obstacles?
(05:33):
Well, I certainly think, youknow, we.
We do.
I mean, you're.
You're exactly right, Shelly.
There's, There's.
We're so much more vulnerable,I feel, in terms of our jobs and
careers today.
And, you know, I start out, Iaddress in my book, the first couple
of chapters are really relatedto job security because I really
(05:53):
believe it's important forpeople to understand that there is
no job security anymore.
And, you know, we can go backto parents, generations, and those
before us and, you know,everybody that had a job for 20,
30, 40 years and, you know,retired with that same job or maybe
made one other change.
The average number of jobs anindividual has today is estimated
(06:14):
to be around 12 and careers isbetween 3 and 7.
Ooh, that has tremendously changed.
So you have the volatility of,you know, we've got everything going
on in terms of AI andtechnology and moving at a, you know,
a rapid, rapid pace.
Then you have, which alsoshapes industries and job opportunities
(06:37):
and things like that.
You have a gig economy, youhave 20, 25.
We're going to have 87 millionfreelancers in the country.
You know, many people workingfreelance and wanting to do that.
You know, we've got the remotework in corporate America and those
dynamics and how that'saffecting productivity.
And in some cases it's workingwell, in other cases it's not.
(07:00):
So you have all these thingsand you have geopolitical risks,
you have inflation, you know,have small businesses.
Most, you know, 80, 90% don'tmake it 10 years.
You know, those types of things.
And then corporate America, ifyou take a look at the mergers and
acquisitions and things thatgo on there, we just have so many
things happening today all atthe same time and overlapping in
(07:23):
a much more significant waythan, than I believe we have seen
at any other time.
So you've, you have all of that.
And I think, you know, to yourpoint, Shelley, you, you said it's
not something that we areprepared for.
And it's so true.
I mean, we spend, we spend alot of time, you know, young people
or even people wanting to makecareer transitions.
(07:45):
You know, what do you want to do?
You know, and we think of itthat capacity.
What do you want to do today?
And, but we're not thinkingabout it in terms of like the same
way that we might manage ourfinances or we might manage our health
or, you know, the longer term picture.
So, you know, I think there'sa lot of dynamics going on today.
And I think what I want peopleto understand or at least is have
(08:10):
a framework for managing theircareer and a strategy for managing
their career.
And then, you know, I also,you know, some of the tools and things
I like to think about in verysimplified ways is for, for people
to start thinking about theircareers in a sense of a three career
strategy, because I think thateverybody changes and evolves.
(08:31):
And so I think it's natural towant to do something different at
a different time in your life.
And so I think, you know,there's that and there's a certain
framework that I try toincorporate with anybody that I'm
working with or that's makingcareer changes, transitions or starting
out, really, it's for anybody anywhere.
(08:51):
They are on the spectrum andthat's the steep qualifications,
the skills, the tools,education, experience and personal
qualities.
And I think if they take thatframework and carry that with them
as they're making theirdecisions along the way, they at
least have some sort offramework to guide them and help
(09:13):
them in making those critical decisions.
Makes sense.
It's so complicated today andit's stressful.
No stability.
You never know when you'regoing to be obsolete.
Yeah.
And it is, it is verystressful today.
I mean, I'm sure, you know, wecould talk a lot about, you know,
(09:35):
what isn't stressful today.
It seems like.
Right.
I mean, everything's becomemore complex and running a business
has become more complex.
I was recently thinking aboutthat and how different it was from,
you know, I've probably run, Idon't know, five, six different businesses
now and you know, howdifferent things are today than what
(09:57):
they were like in the late 90sand early 2000 and where the Internet
was and how the differentbarriers to entry.
And in some ways there arethings that are certainly easier.
In some ways it's definitelymore challenging.
Trying to reach a person isreal challenging.
Isn't it though?
(10:18):
Yes.
Yeah.
Yes.
Yeah.
Well, I don't know, you guys,I'm sure, you know, find this too,
just in our daily lives, right.
If you, you need to get a holdof somebody at the gas company or
you need to, you know, you'vegot a problem with your PC and you
want to call for customersupport and, you know, getting anybody
live.
You're right.
Joey is mission impossible.
(10:39):
It really is.
Yeah, it is.
I had to cancel my.
I moved my mom from Albertaover to Quebec last month and trying
to cancel her telephone, herInternet, it was the most frustrating
thing I've ever had to dobecause number one, they say contact
us, but they don't give you aphone number.
Right.
And then the email, well, thatdoesn't work.
(10:59):
So then it took me fivedifferent phone calls and you get
passed on to one person.
Oh, a wrong department passed.
It was very, very frustrating.
Very.
Yeah, it's.
And I'm actually the a go toperson for four.
Four folks in their mid-80s,two of which are my parents, but
(11:20):
the other two are family friends.
And watching what they'regoing through with technology and
challenges of just as youmentioned, something, you know, that
used to be simple.
Right.
Getting a little bit ofcustomer service support or Changing
an account name or changing anaddress or setting a doctor appointment,
(11:42):
you know, whatever it is, it.
Everything's become much morecomplex and it just requires so much
patience to help navigate.
And, you know, that's anotherwhole conversation.
You know, how they're fallingbehind from a digital, you know,
a digital world and the impacton them at their age.
(12:02):
And it's all somewhatdisheartening at times if you, you
know, if you've got to reallykind of keep your wits about you.
Oh, I can't tell you how many.
Times I've yelled operatortrying to get.
Past the AI gatekeeper.
And it doesn't always workbecause you have to have the right
(12:23):
keyword for it to transfer youto an actual human being.
Yeah, it does seem thatcompanies in our whole world, it's
become very impersonal just totry to even get a job.
The kind of hoops you have tojump through and all the verification
processes and all of thedifferent things, it doesn't feel
like you're on a human level.
(12:45):
You really feel more like anumber today.
Would you say that that's morethe case?
Absolutely.
And I think, you know, I thinkone of the things I've been observing
a lot in the last couple ofyears is, you know, in, in at this
point in time, in the workthat I'm doing.
And really over the last, Idon't know how many years we've used
(13:06):
a lot of freelancers and youknow, maybe small businesses or contractors
or.
And of course we have ourcorporate clients.
But the amount.
What I've really.
One of the things I've reallyseen change is the way people are
doing business and the waypeople want to do business and just,
(13:26):
you know, to, to you guys,points, I mean, before people would
want to talk and pick up thephone and solve the, solve the, you
know, problem or, you know,have the conversation there, but
now it's really.
Many times they wanteverything in text, everything in
email.
And you know, as, as you guyshave, have mentioned, getting somebody
(13:48):
live on the phone is so difficult.
And sometimes the amount ofenergy of typing up the information
is.
It's, you know, it can go backand forth and then you have the miscommunication
and it, you know, to me itseems so much simpler to pick up
the phone and have thatconversation and just.
Let's just get this figuredout, you know, so we can move forward.
But it, it's just a differentway and a different style.
(14:11):
And I think people are.
Now, whether Covid played sucha significant role or this was a
slow evolution of technology.
I have just seen people arejust so much less inclined to want
to talk on the phone, andthey're really behind the computers.
And you often have to solveyour issues, concerns, challenges,
(14:36):
obstacles, jump over, thingslike that through email communication.
It's very impersonal, and Ialmost feel like it's deliberate.
I've often wondered, too, ifthis is a result of technology taking
over people's jobs and thereare just not enough people to field
the calls, so they.
They just put you in thislabyrinth of technology.
(15:00):
Yeah, well, we're certainlyshort of good talent today in many
places.
And I was just talking aboutthe individuals that I was helping
in their mid-80s, and I wasrecently in the hospital with one
of them, and she's 85 and wasin the hospital and I was talking
(15:20):
with the healthcareprofessionals there.
Just about the length ofweight in emergency rooms, the length
of wait to just get tosomebody to get one X ray, then the
time you wait to get that Xray back, and then the time that
you're waiting for the next one.
And we were just having thatconversation and I said, gosh, it's
(15:41):
just amazing to me that wecan't figure a system out that works
a little bit quicker and moreefficiently, especially for people
that are hurting and sittinghere and need help, you know, and
her response was, we just, wejust don't have the personnel.
We do not have it.
And we're so far behind inhaving, you know, the people for
(16:01):
the jobs.
And so, you know, that's oneindustry that's, that's really hurting
today.
You know, I did ask her if shethought it was going to get better,
and she said no.
So.
Oh, wow, that wasn't, thatwasn't so encouraging.
But, you know, it's certainlyan opportunity, a job and career
opportunity, you know, in themedical field today.
(16:24):
And, you know, it's certainlyan area that there's so much need.
So, you know, for folks thatare looking and wanting a second
career or looking to dosomething different or go into a
field, it's certainly going tobe an area of ongoing need.
(16:44):
Stay tuned for more of womenroad warriors coming up.
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(17:52):
Welcome back to Women Roadwarriors with Shelly Johnson and
Kathy Tucaro.
If you're enjoying thisinformative episode of Women Road
Warriors, I wanted to mentionKathy and I explore all kinds of
topics that will power you onthe road to success.
We feature a lot of expertinterviews, plus we feature celebrities
(18:14):
and women who've been trailblazers.
Please check out ourpodcast@womenroadwarriors.com and
click on our Episodes page.
We're also available whereveryou listen to podcasts on all the
major podcast channels likeSpotify, Apple, YouTube, Amazon,
Music, Audible, you name it.
Check us out and bookmark our podcast.
(18:34):
Also, don't forget to followus on social media.
We're on Twitter, Facebook,Instagram, Pinterest, LinkedIn, YouTube
and other sites and tellothers about us.
We want to help as many womenas possible.
Let me ask you, how do youkeep your career sharp and make sure
you don't get left behind withall the changes in business and technology?
(18:54):
That's the challenge so manyof us face, especially women who
want to stay competitive.
Our guest today, Becky Heidis,has some answers.
She's the founder of twoonline career centers, runs a nationwide
boutique executive searchfirm, and she's considered a go to
national resource for career advice.
Her new book, the CareerMasterclass for Women Staying Marketable
(19:16):
and Succeeding in a ChangingBusiness World, is packed full of
practical strategies to helpwomen stay marketable, sidestep roadblocks,
and thrive in today's fastchanging workplace.
Stick with us.
You're going to want to hearher insight.
Becky we were talking aboutthe impersonal world we're living
in and the lack of personnelin spite of all the technology.
(19:38):
Kind of interesting that wehave all of this technology, but
the service, the customerservice, the quality of anything
seems to have declinedsubstantially and that doesn't seem
like we're moving forward.
I do see more women in higherpositions that's very encouraging.
But like you said, jobstability, job security.
(20:02):
What's that?
Most people don't even have a clue.
Yeah, you know, it's one ofthose things that I think we'd all
like to think nobody wants tothink about what could happen.
Right.
And it's only until it doeshappen that people are thinking,
oh my gosh, what am I going to do?
And that's one of the things Ibring up, you know, in a very practical
(20:24):
way is I really want people tothink about getting in the driver's
seat of their career andunderstanding what that means.
And, you know, whether it's,you know, socking away, saving for
that rainy day, you know,having a year's salary tucked away
before, you know, it used tobe people would think they could
(20:47):
get a job, you know, prettyquickly and just pick up a job or
change a career pretty quickly.
And it's just not like that today.
You know, there's age, ageism,you know, and many, many qualified
people in their 50s and 60sand even 70s, you know, that have
so much to contribute.
And I'd love to see thatmarried with the Gen Z generation
(21:07):
because they have so manydifferent skills and things to complement
one another that would reallyhelp the workforce today.
But we have, you know, we haveall of these things kind of happening.
And, you know, when somebodydoes lose a job, it's, it's so it's
not only stressful to manage acareer when you have the job, but
(21:27):
when you lose a job.
And if that's the only cashflow coming in, you know, that, that
can just be devastating to alife, to a future, to, you know,
the person's livelihood andfamily and things like that.
So it is something that I wantpeople to kind of wake up to and
be prepared for.
And I want them to have a planA, a plan B and a plan C. And then,
(21:52):
you know, the other thing I, Italk about, I, I go into one of the
chapters in my book aboutmonetizing skills and, you know,
I really would like to see,you know, more people think about
what they can do on the sideto take their skills, the actual
skill set they have and whatit is that they can do on the side
(22:13):
to generate cash flow and havesomething going or look at other
opportunities to generate cashflow so that they are not just dependent
on one stream of cash flowfor, you know, their livelihood.
You always have to be thinkingahead because you never know when
all of a sudden you're goingto be taken off course and thrown
(22:34):
in a ditch.
Because you don't have a job.
They don't teach us that inschool, do they?
No.
And I think, you know, we're just.
I think we're, you know, thetimes we're living in, unfortunately,
are more unforgivable, youknow, in the sense of bouncing back.
We just don't, you know, it's,it's much harder, you know, if somebody
(22:57):
goes 6 months, 12 monthswithout cash flow, you know, the
impact is.
Is significant.
And, you know, so.
And then, you know, ifsomebody's maybe in their 50s and
they think, oh, I think I'mjust gonna, you know, I'll just apply
over here.
And then they start to runinto age and, you know, and you've
got people across the deskthat are interviewing you that are,
(23:21):
you know, 10, 15, 20 yearsyounger than you.
You have the digital skills.
You have all of this happening.
And, you know, of course,we've got the cost of living and
inflation and, you know, thecost of doing business today is just,
you know, so much what I spendtoday doing business and what I spent
doing the same kind ofbusiness, you know, in terms of online
(23:44):
subscriptions and everythingthat you possibly have to have, you
know, accounts and things likethat, whether it's, you know, bookkeeping,
legal fees, you know, CPA thing.
It's unbelievable how, howmuch more expensive it is to do,
you know, basic things that,that we could do, you know, years
ago at a more reasonable price.
(24:06):
So you have to think about alot of things.
Even if you're going to be inbusiness, there are so many challenges.
And then, of course, you haveAI they say that it's going to better
our lives, but I kind ofcringe because it really feels like
we're getting replaced.
And you have to constantlystay ahead of that curve.
Yeah.
You know, I guess, you know,the positive and the flip side today
(24:30):
is people can be so creative.
I mean, there's so manycontent creators.
Look at the work you guys aredoing, right?
And this, you know, was notaround 20 years ago, ago.
Right.
And so the creativity is, isgreat, and it, it allows people to
really be creative and kind ofcreate their own path.
(24:50):
But as, you know and I knowand many people know that are out
there on their own or, youknow, it's.
Nothing is ever as simple oreasy as, you know, we, we might think
it is, you know, when we seesomebody else doing it.
But, you know, I think the,that from the standpoint of AI and,
you know, I don't thinkanybody knows for sure exactly the
(25:14):
impact, you know, There's alot of research, of course, of how
it's going to impact certainindustries in a really positive way.
You know, healthcare, youknow, we might.
That may just be somethingthat, you know, is a.
Is a real game changer there,right, with disease and things and
so on.
But surgeries, all of thatknowledge, you know, the typical
(25:39):
today, when you look atparticular jobs with technology,
I think some of the researchis within six months, the technology
skills are outdated.
That's how quick and fasttechnology is moving.
I know I'm still stuck in the 90s.
Yeah, Shelly, I keep askingher for help.
I'm like, God, how do I do this?
And it's just so hard.
(26:01):
And it's one of those thingswhere I say in my book, you know,
the trains not only left thestation, but, you know, you just,
you just can't get off thetrain, right?
Because if you stop, you know,then you're.
And I have friends who didn'tembrace technology years ago and,
you know, it just gets harder, right?
So you're trying to just stayin the game, really, is what many
(26:24):
people are trying to do.
And I think when it comes toAI, at least from what I see, and,
you know, there's certainly,you know, I am not anywhere near,
you know, know proficient inall of this that, that some individuals
are.
But from what I see andunderstand is that what's really
going to be important is toknow the AI applications for the
(26:46):
job that you're doing and howto be able to utilize AI for that
particular job or thatindustry or the latest tools that
are in that industry or thatlane that you're in, and if you can
just stay close to that,forget about, you know, the world
at large with AI andeverything that's going on.
But if you're in the rightlane for you in your job and career
(27:11):
and industry and that's whereyou want to stay, then what's really
important is just to focus onwhat are the tools in that particular
area, what's happening with AIand how can I use AI to do my job
better, more efficiently?
Whatever it is that, howeverit can help me if people stay within
(27:33):
that focus, I think it's alittle bit more manageable from a
mindset standpoint of stayingrelevant and staying marketable and
keeping up and staying employed.
You gotta plan ahead or you'regonna be left behind.
You're gonna be stuck in thetrain station and not be able to
get on.
(27:53):
Nobody's gonna give you a ticket.
It's very scary.
But, you know, what, what Ibelieve in also is for people that
find themselves in a positionwhere they no longer have a career.
Kind of like myself when Ilost my nursing career at 42.
And how the heck do you startsomething over?
Well, you have to createopportunities because it's not going
(28:15):
to land on your lap, right?
You have to be willing to walkthat extra mile, do the research,
do whatever it takes to makethat switch.
I mean, I had to go to a threeday career planning workshop to find
out what I wanted to be when Igrew up at 42.
Because honestly, all I knewwas nursing.
I didn't know what I liked,what I didn't like, what, you know,
(28:36):
what would be good.
And luckily for me, the, thefacilitator, at the end of three
days, she gave me my, my, mything back, my assessment and it
said heavy equipment operator.
And I've told this story athousand times, but it's, it's like
I laughed so hard I just felloff my chair.
I'm like, you've got to bejoking, right?
Like, like I'm, I'm a woman,I'm 42, I don't like equipment, I'm
(28:57):
not mechanically inclined, andhonestly, it's a dude's job.
I said, your test is wrong.
There's a guy next to me, it'sprobably his.
And the lady pushed the testback, put a hand on her hip, looked
me over her glasses and said,if only you'd believe in yourself
a little bit, missy, you'd seethe test is right.
She put on a 10 minute YouTubevideo called It's Possible.
(29:18):
And that is where my mindset changed.
Because I went from sittingthere with my arms crossed thinking
this is bs, I just wastedthree whole days, blah, blah, blah,
to listening to the guy talkabout possibilities and keeping yourself
open.
And I started thinking, well,wait a minute, you know, I'm a good
driver, I could drive a truck.
But I was thinking the 18 wheelers.
(29:38):
I had no idea these haultrucks existed.
But, but still, I openedmyself to the possibility that there
was something other than whatI knew for a fact.
So this woman sent me to a nonprofit organization called Women
Building Futures, where it's aprogram I had no idea about.
But program jobs sponsor womento take different careers in the
(30:01):
non traditional trades.
Electrician, carpentry, youknow, journey woman, heavy equipment,
whatever, plumbing.
And it was through there thatI started realizing that I opened
up my own opportunitiesbecause I allowed myself to be limitless
as opposed to thinking that,oh, I just can only do one thing.
(30:22):
Right.
You have to be willing to expand.
That's such a great story, Kathy.
I love it.
That's a great story.
And it's, yeah, you were openminded and you went down that path
of, you know, getting thatadditional knowledge.
Right?
Yeah.
And you know, because I thinkwe all tend to, you know, it's no,
(30:47):
I can't do that or I shouldn't.
You know, I should or Ishouldn't or whatever the case is,
whatever the barriers are.
But you know, until we, untilit's really either laid out for us
in front of us and we begin tothink it or see it or visualize it
or really learn about it andthen start to ask ourselves those
(31:07):
questions, you know, it's,it's part of that.
Right?
It's that, you know, kind ofdeductive reasoning and going through
the process and it's reallyhard to make a good decision if you
don't have all the information.
But when you start, startgoing down that path and you're given
more information, it soundslike, which is what you did, you
could start to see kind of the opportunity.
(31:30):
But there's a bit more to thestory because like I'm currently
reading Change your questions,change your life.
And it's exactly what I didback then because at the time you
had to pass a math test inorder to get into the Imperial program.
Well, I sucked at Math.
I had 56 in high school ingrade 11, like I was terrible.
So I could have used that asan excuse, as a barrier.
(31:54):
Oh, you know what?
I'm not going to make it.
I'm no good at math.
This is it.
Why is life so complicated?
But instead I'm like, okay,you know what?
I was in recovery during theday, so I've been programming from
nine to four and from everynight I found a free math tutoring
place, a resource that theyhad in the city.
(32:14):
And every night from 9, from7pm to 9:30, I'm doing math.
So by the time that test camea month Later, I got 96 in math because,
because I, I flipped theswitch in my thinking.
I'm like, no, I'm not going tolet this, this, this stop me.
I'm going to give it a shot.
That's great.
And yeah, confidence.
I mean, it sounds to me likeyou had the exposure to something
(32:38):
you hadn't have thought aboutthrough that testing and through
the individual.
And then there was someinspiration, you know, with the video
and, and then you had some motivation.
The more you learned, the moremotivated you were.
And then your confidenceSounds like to do it to be successful,
(32:59):
too.
Well, I think it was alsodesperation because, I mean, you
know, when you.
When you want change so bad,that fear is nothing anymore.
You just step right over it.
You're like, whatever you needme to do, I'll do it.
Do I need to be.
Do a backflip.
I'll do a backflip.
And, you know, there was 158women that applied for that program,
and they only took 16.
And I got picked.
(33:20):
And it turns out that lady wasright because every piece of equipment
I was getting on in thetraining I was good at.
And I'm like, oh, my God, if Icould see that lady again.
Right?
So it's a mindset, is what I'm saying.
Mindset really is somethingthat's important, isn't it?
Becky, I know you cover a lotof different things in your book,
but confidence and mindset.
(33:41):
Yeah.
You have to be really open tochange, don't you?
I think you have to be open tochange, and you have to be resilient
today.
And I think, you know, that'swhat Kathy, you know, through her
experience, she was resilient,and, you know, she didn't give up
on herself.
And, you know, I think it's important.
I mean, everybody's going tomake mistakes, everybody's going
(34:01):
to fall.
People are going to lose jobs,people are going to, you know, face
hard times.
And, you know, it's that it'sbeing resourceful.
I think we talked a little bitabout that.
And, you know, having, youknow, looking ahead, planning ahead,
being resourceful, being ableto pivot, you know, career transitions.
(34:23):
I made a few different ones,and I didn't understand what was
involved in a careertransition until after having made
a few different ones andworked in different industries and
then worked with other people.
And, you know, what I'velearned is that some people will
(34:43):
say to me, can you make anykind of career transition?
Well, you can, but the path todoing so is going to be what the
difference is, in a sense, interms of people that are successful.
So.
So, you know, I have.
And I bring this up a lot.
I have a cousin who.
He went to school, graduatedaccounting, became a CPA and established,
(35:08):
had his own little, you know,was doing well, is I can't remember
if it was his own business ora practice with someone else.
But after, you know, severalyears, he decided he wanted to go
back to school and he wantedto become a doctor.
So he was basically startingall over.
And I remember my aunt sayingto me, you Know, gosh, I can't believe
he's going back to school andhe's going to start all over.
(35:30):
And I.
And she said, you know, it'sgoing to be eight to 10 years by
the time he finishes school,his residency, this and that.
And I said, well, he's, he.
And I think, you know, he wasgoing to be, you know, in his 40s.
And I said, well, you know, inthe end he's going to be in his 40s
anyway.
He might as well be doingsomething he enjoys.
And, you know, that was a hugecareer transition because he was
(35:50):
not only changing industries,he was changing the functionality
of the job that he was doing.
And so when I, I coach peopleon making career transitions and
things like that, one of thethings I want them to start with
is let's start with yourskills and your tools and your experience.
Let's start with where you're at.
And then in a perfect world, Imean, what are some of those dreams
(36:12):
and things that you could doand you wanted to do?
What are they?
Because you've got to have those.
You've got to identify whatthat is, what is your pull, where's
your motivation?
And then looking at thedifference between, between those
is really the bridge in between.
And that's where you're going to.
People are going to have tobuild that bridge.
And so if you're changingfunctions, you're changing industries,
(36:33):
the strategies are differentand how you go about it is going
to be different.
And so, you know, knowing thatand having a plan for that, those,
then the success of being ableto achieve it is much greater.
And, you know, there's certainother things to think about.
You know, when you go throughthese exercises and you're thinking
(36:53):
about this, you know, are yougoing to be in a market or an industry
that's growing?
Are you looking at where thejobs are going to be?
Are you in an area that, youknow, when I was looking at women's
sports, you know, 30 yearsago, there was no market really there.
There wasn't, you know, itwasn't a sustainable market at the
time.
And I had a good little nichebusiness in it that led to, you know,
(37:16):
media interviews and led to,you know, a lot of great experiences.
But.
But in terms of that, became aloss leader for other job and consulting
opportunities.
Same thing with working inWomen in Diversity search.
You know, that was very early on.
And so I think it's important to.
Nobody would have thoughtcertain industries today would even
(37:39):
be here today, 10 years ago.
So I think it's important tolook at where your passions are,
where your skill set and yourinterest is, and where there is opportunity.
And if you can find that andthen zero in on that, then you can
put a plan together to buildthat bridge.
And, you know, the, the morechallenging that career transition,
the longer the bridge is goingto be there.
(38:00):
Meaning they may have to goback to school, pick up this license.
Maybe they're going to shadow,get some job experience over here.
Maybe they're going to startsomething on the side and nurture
that for a couple of years.
But it's, it's important tohave a plan, as we all know.
You know, life's going tochange those plans most likely anyway.
But we've got to havesomething like that.
(38:21):
So, you know, we've gotsomething that we can, we can not
only stay focused with whatwe're doing, but we can set ourselves
up for success in achievingthat goal.
Stay tuned for more of WomenRoad warriors coming up.
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Welcome back to Women Roadwarriors with Shelly Johnson and
(39:47):
Kathy Tucaro.
Let's be honest, navigatingyour career in today's world of constant
change can feel like trying tohit a moving target.
Technology, business trends, competition.
It's a lot to keep up with.
That's why we're so glad tohave Becky Hydeish with us.
(40:07):
She's a nationally recognizedcareer management expert, founder
of two online career centersand a nationwide boutique executive
search firm.
And her new book, the CareerMasterclass for Women Staying Marketable
and Succeeding in a ChangingBusiness World is all about giving
women the tools to stayrelevant, avoid roadblocks, seize
opportunities, and take chargeof their success.
(40:29):
Becky, your book really coversall of these things.
It's so important, and itreally gives.
It's a very good guide for women.
In terms of planning, there'sso many things to consider.
I mean, you talk about jobsecurity, staying employed, expecting
the unexpected, and that's forsure today, certainly, like you said,
defining steep qualifications,those are very important.
(40:51):
The skills, the ones that arecritical for success, education,
maximizing every opportunity.
I mean, we constantly have to learn.
Today, there's so many thingsyou cover.
Navigating the course,applying for jobs, online interviewing
strategies, negotiation.
That's important.
I'm not sure everybody knowshow to do that.
The value of building a network.
(41:13):
So, I mean, this book is agreat resource, especially for women.
Well, thank you.
I hope that it's like one ofthose reference books that are on
the shelf that when somebody'sin the middle of a transition or
they're stuck or, you know,they lose a job or they're contemplating
a change, that's where I hopethat, you know, they're able to rely
(41:37):
on that and get some sort ofsupport and some sort of direction
as they're in that.
And, you know, a lot of theinformation in there, while I wrote
the book targeted at women, alot of the information in there is
applicable to whether it's,you know, the Gen Z or the retiree
making a career transition.
(41:59):
It's applicable across theboard in many instances.
So if there's somebody elsethat can benefit from it, I'm delighted
to see that as well.
It's definitely a book thatpeople need in their bookcase.
You never know what life'sgoing to throw at you, and you can
open up the particularchapter, like making a career transition
(42:21):
or even working for yourselfand monetizing your qualifications.
These things are important.
And I think it's gettingpeople to think, think ahead, because
I don't think we can just goblindly through a career today.
It's really unfortunate thatthere isn't the job security that
there was, what, 40, 50 years ago?
Yeah, it is.
(42:42):
And, you know, it's, you know, this.
This whole thing of work, right?
It's what we spend most of ourtime doing.
And so, you know, not only isit, you know, important that we enjoy
what we're doing, but we tapinto our skills and we tap into our
(43:03):
abilities and how it is we.
We can contribute and how wewant to contribute.
And, you know, what's work is important.
You know, I think in terms of,I believe, you know, it's important
to have purpose in life.
And I think that forespecially young people starting
out, you know, it's reallyimportant to get a good foundation
(43:24):
there because it's, it isgoing to just like, you know, financial
management, health management,relationship management.
Right.
I mean, all these things kindof catch up, up later in life and
you know, not paying attentionto these critical, you know, job
changes.
You know, many young peopletoday change jobs much quicker, much
(43:46):
faster.
You know, if, if they don'tlike this, they're off and on to
this over here.
And you know, it, it may be,it may work, you know, now or it
may work in the lane thatthey're in.
But, but there's always this,you know, there's always the catch
(44:06):
up to that.
Right.
And you know, there's, there'svalue to diversity of experiences
and there's also value to whatyou build and accomplish and achieve,
you know, over some time in aparticular role.
Yeah.
Years ago, people doing thatwould have been considered job jumpers
and they were a risk.
(44:28):
Yes.
And I think that's coming back.
You know, I can remember, youknow, we, we used to, well, I mean,
in our work for search, jobstability was always important.
So we always wanted to seecandidates that, you know, were in
a role long enough to achievesome success and kind of, you know,
(44:52):
leave their mark there.
But typically, you know, if wewere looking to place, so we were
a retained search firm.
So typically client will cometo us with an assignment and want
us to find that needle in thehaystack that fits that.
So we're presenting a slate ofcandidates that, you know, closely
match that or that we findvery interesting.
They may not have everythingthat's on the wish list, but they
(45:14):
have, you know, a number ofthings that are attractive and maybe
something else that's uniquethat we think, you know, the client
should take a good look at.
But you know, when you take alook at those, the, the candidate
pool and you take a look atthe marketplace today and where the
opportunities are at people,it's it, the mindset used to, we
(45:36):
saw this originally in, in technology.
That's where we saw a lot ofthe job moves more quicker.
You know, over the last five,10 years, you know, technology was
hiring people, you know, from,from one company to another company
and they were jumping, youknow, sometimes jumping ship every
six months and trying tobetter their salary and that sort
of a thing.
(45:57):
We are seeing the pullback now.
It's kind of gone back againas we see the pendulum swing back
and forth now.
I think there is an evenstronger appreciation for that loyalty.
And for somebody who they'regoing to invest in and train, that's
going to stay put.
It's a lower risk to businessbecause businesses put they put an
(46:20):
investment in their employeesand they don't want them to suddenly
jump ship with employees in ayear or two.
You bet.
Yeah.
So, I mean, that makes total sense.
Now, Becky, where do peoplefind your book?
They can find it on Amazon.
I think they can find it onBarnesandnobles.com, most of the
bookstores, Walmart.com, anyof those online, they can find it.
(46:44):
And also through my website,they can find the links as well.
Beckyhidish.com okay.
And the book's title is theCareer Masterclass for Women Staying
Marketable and Succeeding in aChanging Business World.
So if somebody types in theCareer Masterclass for Women, that
should pop up, I would think,in the search results or like you
(47:05):
said, beckyhidish.com, how dowe spell your last name?
H E I D E S C H. Excellent.
Do you have maybe just acouple pointers for women as we close
the interview?
Because you've got so muchinformation here and we like to leave
some of our listeners withgolden nuggets.
(47:25):
You know, I think that there'swonderful opportunities for women
today, I would say, in termsof senior leadership roles and trying
to break in and move in andmove into the boardroom.
And one of the things I try toget women to think about is stay
close to the numbers.
(47:46):
Know your numbers.
You know, understand what a Pand L is, understand what a balance
sheet is.
It's, it's important tounderstand your numbers.
Anytime you can manage morepeople, managing is important if
you have global operations experience.
And, you know, those thingsare all those are harder things for
women to have gotten over theyears, especially if they wanted
(48:06):
to raise a family.
And so, you know,unfortunately, in some cases, while
they they've many have caughtup now, we just didn't have women
gaining this kind ofexperience 20, 30 years ago.
So that is changing.
That's what I would say.
And for the moms, the workingmoms out there, you know, my hat's
off.
You know, I'm, I'm a mom witha senior getting ready to graduate
(48:29):
high school.
And, you know, I think thewe're still not doing enough for
moms today.
And, you know, working,working parents, there's a lot of,
you know, anxiety and stressand work.
But we also have a lot ofanxiety and stress that people are
feeling in parenting.
And I know many young momstoday that are trying to juggle careers
(48:51):
and juggle that as well.
So I would just say, you know,keep putting one foot forward and
believe in yourself and try toget whatever kind of support system
you can built up around youand, you know, just keep doing what
you're doing.
Amen to that.
That's some solid advice.
Very well said.
Right?
Yes, Solid advice.
(49:12):
Thank you, Becky.
This is you guys.
Yeah, thank you so much.
And, you know, keep up thegood work that you guys are doing
as well.
It's fun to be here.
Well, thank you.
This has been fun to talk toyou and I know that our listeners
are going to take away somereally important information and
who knows what kind of careeropportunities this will open up for
this them.
Yes, I hope so too.
(49:32):
I. I hope if just one personis, is it changes their course or
helps them, then, then it willhave been worth it, right?
That's right.
100%.
Yep.
Thank you, Becky.
Okay, thanks, ladies.
Great to talk with you.
We hope you've enjoyed thislatest episode.
And if you want to hear moreepisodes of Women Road warriors or
(49:53):
learn more about our show, besure to check out womenroadwarriors.com
and please follow us on social media.
And don't forget to subscribeto our podcast on our website.
We also have a selection ofpodcasts Just for Women.
They're a series of podcastsfrom different podcasters.
So if you're in the mood forwomen's podcasts, just click the
(50:14):
Power network tab onwomenroadwarriors.com youm'll have
a variety of shows to listento anytime you want to.
Podcasts Made for Women WomenRoad warriors is on all the major
podcast channels like Apple,Spotify, Amazon, Audible, YouTube
and others.
Check us out and please followus wherever you listen to podcasts.
Thanks for listening.
(50:38):
You've been listening to WomenRoad warriors with Shelly Johnson
and Kathy Tucaro.
If you want to be a guest onthe show or have a topic or feel
feedback, email us@sjohnsonomenroadwarriors.com.
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