Healthy food is essential to nourishing us. And it does not need to be necessarily expensive, it just needs to be right.
With this thesis, Emily Hochman started Wellory when she decided to NOT embark on a lifetime of medication that her doctors suggested when she was diagnosed with PCOS and hypothyroidism. Wellory, now part of Season Health, offers one-on-one nutrition coaching that shuns calorie counting and dieting. In addition to her day-to-day as the CEO of the company, Emily oversaw Wellory’s pivot from a consumer to healthcare business and its sale to Season Health (funded by a16z, LRV Health, Company Ventures).
Before starting Wellory, Emily held several roles in sales and business development in tech companies. She is currently based in New York and is advising tech startups as a Managing Partner at Bolden Advisors. Emily is a recognized leader by the United States White House, endorsed by New York City’s Mayor’s office, named Forbes 30 Under 30, YJP 40 Under 40 and Most Inspirational Female Entrepreneur by Influential Businesswomen. She has also been featured in TechCrunch, Business Insider, CNN, Thrive Global, and many more.
Key insights from the podcast:
- 100 engaged customers who help you validate your business model and potential scalability are sometimes enough for your first pre-seed pitch. Take evidence-based first step!
- Pivoting from a consumer to a healthcare business is a lengthy process as it could involve building new infrastructure to be HIPAA compliant and establishing contracts with insurers like Medicare, Aetna, and Cigna.
- Synergy in vision, values, and operations are pivotal to selecting the right acquisition/merger partners.
Liked the episode or have guest suggestions? Subscribe to our Podcast wherever you get your podcast or write to us at wearewomenwhobuild@gmail.com.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.