In today's world, you may be building the best product or business, but you cannot go far without the right branding. And this is true for both consumer and B2B offerings. There is a reason Salesforce and Shopify are top-of-mind for global businesses. There is a reason why Apple and Lululemon are top-of-mind for American consumers.
Therefore, today's CMO is shaping marketing strategies, driving an organization's mission and vision forward, identifying the right business opportunities, and so much more!
I know one such CMO, Kim Caldbeck, Operating Advisor at Bessemer Venture Partners and Former CMO, Coursera. Kim joined Coursera when it had just raised its Series B and saw the company through its IPO. There was a point in time when she grew it from 9 million to 31 million learners within a year! In addition to her work at BVP, she advises multiple technology startups in diverse sectors.
Kim swears by the Six Ps of Lean Products: persona, problem, proposition, positioning, product, and promotion strategy, and suggests that companies of any size visit and revisit these as part of their strategy.
In addition to the Six Ps, Kim talks about:
- Building marketing systems geared to scale
- Balancing the long-term with short-term marketing approaches and metrics
- Marketing and AI
- Importance of hiring a GenZ marketeer
This was one of my top 3 episodes of Women Who Build: there is so much to learn from Kim, both from a technical and personal standpoint.
Watch and learn!
#marketing #artificalintelligence #growth #productmarketing #branding
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