Episode 17.5 From Athlete to Entrepreneur: Josey's Marketing Journey with Josey Lesmeister

Summary

In this engaging conversation, Tam Luc interviews Josey Lesmeister, the owner of Cobalt Media Marketing, a full-service social media management agency. They discuss Josey's journey into marketing, the challenges faced by clients, and the importance of effective social media strategies. Josey shares her success stories, including getting clients on the front page of Google and increasing engagement for a nonprofit. The conversation emphasizes the need for entrepreneurs to take action and not wait for perfection, as well as the importance of understanding client needs and balancing business growth with client delivery.

Takeaways

• Josey started her marketing journey after college, initially pursuing pharmaceutical sales.
• She found her passion in social media marketing while helping a friend with her spray tan business.
• Networking played a crucial role in Josey's early career, leading her to start her own agency.
• Josey serves a diverse range of clients, from personal injury attorneys to nonprofits.
• Success in social media marketing requires understanding the target audience and avoiding over-complication.
• Josey emphasizes the importance of organic content and SEO in social media strategies.
• Clients often struggle with time management and understanding social media trends.
• Delegating tasks is essential for business growth and effective client delivery.
• Josey advises entrepreneurs to take action and not wait for perfection.
• Execution is key; if a strategy isn't working, it's often an execution problem, not a strategy problem.