RAPT Gift Wrap: How Sustainability and Legacy Sparked a Thriving Business

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In this episode of Wonder Boldly, we welcome back Cindy Estes and Monica O'Neil, founders of RAPT Gift Wrap, for an inspiring update on their entrepreneurial journey. They candidly share the realities of running a business, the lessons they've learned along the way, and the strategies that have helped them and other entrepreneurs achieve long-term success.

The Story Behind RAPT:

Monica and Cindy explain the why and how behind their decision to join forces and create RAPT, a company revolutionizing the gift-wrapping industry. By drawing inspiration from the Japanese art of Furoshiki, RAPT combines sustainability with the philosophy of offering something truly special.

From birthdays to holidays and everyday gifting, RAPT is proving that small, intentional changes can make a big difference for the planet and future generations.

Topics Discussed:

• Using sustainable wrapping paper, saves time and money
• The ease and versatility of wrapping with RAPT
• The quality, details and durability make for long lasting reusable gift wrap
• Learning from customers and clients
• Acknowledging the realities of running a business
• Optimizing budgets and marketing strategies
• Why simplicity is key in business
• Using downtime to build momentum
• Balancing flexibility and fulfillment
• The gratification of building something unique

RAPT is more than just eco-friendly fabric gift wrap; it’s a mission-driven brand encouraging thoughtful gifting. Monica and Cindy share valuable insights into sustainable practices, staying true to your values, and why every small change matters.

Tune in to discover how you can make gift-giving more meaningful, beautiful, and sustainable.

Shop RAPT and Make a Difference:

Ready to take your gift-giving to the next level? Explore RAPT’s collection of fabric wraps, designed with care and sustainability in mind.

🌐 Website: https://www.raptgiftwrap.com/

Resources Mentioned:

📖 Book: Don’t Make Me Think by Steve Krug

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