Fearless on the Lot: April Ancira’s Playbook for Growth, Grit and Giving Back

In this episode of Word on the Street, we sit down with April Ancira—VP of Ancira Auto Group, community leader, and fearless trailblazer in the automotive world. April shares her unfiltered perspective on what it takes to thrive in a competitive industry, from cultivating grit on the lot to leading with authenticity and heart.

She opens up about her playbook for growth, the lessons she’s learned balancing business and family, and why giving back to her community is at the center of everything she does. Whether you’re an automotive professional or simply looking for inspiration to push past challenges, this conversation is packed with insights you won’t want to miss.

⏱ Episode Timestamps:

• [00:01:00] The Ancira family legacy: from Ernesto Ancira’s American Dream to San Antonio’s top Chevy store
• [00:05:00] Breaking barriers: resilience, representation, and lessons April carried into the business as a woman in automotive
• [00:07:00] Collaboration over competition: how San Antonio dealers lift each other up
• [00:10:00] Philanthropy & branding: giving back without “beating your chest”
• [00:15:00] The challenge of reaching younger buyers and NIL partnerships with athletes
• [00:19:00] Rolling the dice: from Cam Ward’s NIL deal to dealership growth strategy
• [00:23:00] Expanding smart: rural vs. metro stores and keeping ads local and authentic
• [00:30:00] The Stellantis challenge, EVs, and why product refreshes matter
• [00:31:00] Finding outlets beyond the lot: April’s stand-up comedy and Ironman training
• [00:39:00] Lessons in grit: turning online criticism into confidence (and campaigning for “Biggest Douchebag”)
• [00:43:00] April’s path into automotive: from Chili’s to selling 4 cars in 2 days
• [00:47:00] Why waiting tables is the best training for leadership
• [00:50:00] Rapid-fire Q&A: first car, dream ride, favorite features, and family advice

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