In this episode of Word on the Street, Dealer OMG’s Ashley Kilbarger sits down with Kaylin Holbrook, social media manager at Sam Pack Five Star Chevrolet, to explore the ins and outs of social media for car dealerships. Kaylin shares how she turned a college internship into a full-time career in social media and explains her approach to getting team buy-in, building authentic engagement, and using trends to increase visibility. She offers practical advice on crafting content that resonates with audiences, staying consistent, and handling the challenges of online feedback. Whether you're an industry pro or just starting out, Kaylin’s journey and insights are a must-listen for anyone looking to make an impact through social media in the automotive world. Don't miss this episode!
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