Instagram Growth Hacks for Dealers with Brock Johnson

Instagram Growth Hacks for Dealers with Brock Johnson

In this episode of Word on the Street, Andrew sits down with Instagram growth coach and content strategist Brock Johnson to talk all things Instagram — and why dealerships need to ditch the polished, cookie-cutter drone shots and start creating authentic, organic content that actually connects.

Brock shares why raw, real, and scrappy content outperforms traditional inventory ads on social, how to get your sales team comfortable on camera, and what kind of posts truly build trust with today’s shoppers. From the importance of a strong hook to the power of employee-generated content, Brock breaks down practical growth hacks any dealership can start using immediately.

Whether you’re managing your store’s social media or trying to build your personal brand, this episode is packed with insights to help you stop the scroll and start driving results.

👉 Listen now and learn:

• Why personality-packed, organic video beats polished ads
• How to get your team involved in creating content
• Brock’s go-to content creation systems and scheduling tools
• The myth of shadowbanning and the truth about hashtags
• Why the hook is the most important 3 seconds of your video

If you’re ready to level up your dealership’s Instagram game, you don’t want to miss this one.

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