In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila, Ashley and Sivia, seasoned automotive industry professionals, share insights and advice for dealerships navigating the post-pandemic market of 2024. The discussion emphasizes the importance of avoiding emotional decision-making in response to market fluctuations. Sheila highlights the need for strategic roles within dealerships to be separate from day-to-day operations to maintain perspective. They stress the significance of foundational marketing strategies, including a balance between organic and paid efforts, and caution against overcomplicating or relying solely on lead generation without a robust follow-up system. The episode underscores the value of long-term branding and consistent customer engagement in achieving sustainable success.
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