Episode Summary:
In this episode of the Work at Home Rockstar Podcast, Tim chats with Cole Vandee, co-founder of Inboxing Engine. Cole shares his journey from partnering in business to confidently going solo, revealing lessons learned from scaling too quickly and the importance of strategic growth. He dives into how he helps businesses reclaim time and scale revenue through automated email marketing, plus his philosophy on mastering your craft and staying consistent.
Who is Cole Vandee?
Cole Vandee is the Co-Founder of Inboxing Engine, an email marketing powerhouse helping businesses generate revenue and reclaim their time through strategic automation. With over $106 million in found revenue generated for clients and a 67% open rate across 327 million emails sent, Cole’s expertise has transformed brands like Fullstaq Marketer, Inspirean, and Impact Brands into profit centers through intentional email marketing.
Connect with Cole Vandee:
Website: https://inboxingengine.com
Instagram: https://instagram.com/colevandee
Facebook: https://facebook.com/colevandee
LinkedIn: https://www.linkedin.com/in/colevandee/
YouTube: https://youtube.com/colevandee
Host Contact Details:
Website: https://workathomerockstar.com
Facebook: https://www.facebook.com/workathomerockstar
Instagram: https://www.instagram.com/workathomerockstar
LinkedIn: https://www.linkedin.com/in/timmelanson
YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast
X / Twitter: https://twitter.com/workathomestar
Email: tim@workathomerockstar.com
In this Episode:
00:00 Welcome and Introduction
00:21 Story of Success: Going solo with confidence
01:09 Navigating partnerships vs. solopreneurship
04:20 Lessons from scaling too fast and refunding $300k
11:30 Mastering your craft with discipline and creativity
18:03 Building your support system and “band”
19:10 Delegating tasks and trusting virtual assistants
23:59 Building a loyal fanbase through authenticity
26:45 Consistency as the secret to business longevity
31:36 Exciting AI-driven developments in email marketing
33:42 How to work with Cole
36:58 Cole’s favourite rockstar and final thoughts
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