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December 8, 2025 41 mins

Episode Summary

In this episode of the Work at Home Rockstar Podcast, Tim jams with Joel Keith, CEO of ASP, where he and his team install marketing systems for small and medium-sized businesses. Joel shares his journey from working full-time in broadcast production to taking the leap into entrepreneurship, pushing through risk, doubt, and the inevitable turbulence that comes with growing a business.
He opens up about the realities of content creation, building a dependable team, navigating business partnerships, and keeping things human in a world increasingly driven by AI. Check out his work at https://www.aspbranding.com.


Who is Joel Keith?

Joel Keith is the CEO of ASP, a digital marketing agency serving local service businesses and law firms. With a background in live event production for artists like Jack White, Alice Cooper, Big Sean, and Keegan-Michael Key, Joel brings precision, creativity, and adaptability into the world of small business marketing.
Today, Joel helps clients implement marketing systems that increase revenue, simplify operations, and build stronger relationships with their customers. His mission is to demystify digital marketing and make it approachable, effective, and sustainable for business owners.


Connect with Joel Keith

Website: https://www.aspbranding.com
Facebook: https://www.facebook.com/joel.keith.9
Instagram: https://www.instagram.com/joelckeith
LinkedIn: https://www.linkedin.com/in/joel-keith-594290187
YouTube: https://www.youtube.com/@aspbranding
X: https://www.x.com/joelckeith


Host Contact Details

Website: https://workathomerockstar.com
Facebook: https://www.facebook.com/workathomerockstar
Instagram: https://www.instagram.com/workathomerockstar
LinkedIn: https://www.linkedin.com/in/timmelanson
YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast
Twitter/X: https://twitter.com/workathomestar
Email: tim@workathomerockstar.com


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