In this episode of the Work From Home Forever podcast, we chat with Corey Walker, a social media agency owner and co-author of "Instagram for Dummies" and "Instagram for Business for Dummies."
Corey shares her journey from working in a corporate cubicle to running her own successful social media agency from home. The catalyst for her transition was the desire to spend more time with her young daughter, who was in daycare while Corey felt unproductive in her office cubicle.
Determined to find a better work-life balance, she began freelancing and eventually established her agency, The Marketing Specialist.
Corey highlights the importance of having a dedicated office space at home and setting clear boundaries with clients to maintain a healthy work-life balance. She discusses how the rise of short-form video content has transformed digital marketing, noting the challenges small business owners face in creating engaging videos. Despite the obstacles, she emphasizes the necessity of leveraging platforms like Instagram and LinkedIn to connect with clients and grow their businesses.
Corey also touches on the importance of maintaining personal connections and taking breaks to avoid burnout. She shares strategies for managing client expectations and stresses the value of networking and continuous learning to stay ahead in the ever-evolving field of social media marketing. Throughout the interview, Corey provides practical advice for those considering a transition to remote work, whether for a company or as an entrepreneur.
Connect with Corey:
- Website: The Marketing Specialist
- Instagram: CoreyCWalker
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