In this episode of Work Hard, Play Hard, and Give Back – A Real Estate Podcast, host Mike Litzner sits down with Barbara Mullaney and team members Katy Myers and Peggy Elliott of The Barbara Mullaney Team — one of the top-producing teams on Long Island.
From building a business on referrals to mastering the unique dynamics of the Long Beach and Barrier Islands market, the conversation dives deep into:
- The evolution from solo agent to successful team
- Honest, data-backed pricing strategies
- Flood insurance realities and home elevation after Sandy
- The power of Long Beach’s tight-knit community
- Summer rentals, housing styles, and market trends
- Running a team rooted in trust, collaboration, and purpose
- How they give back through causes like the Long Beach Soup Kitchen and Michael Diamond Foundation
Whether you’re an agent thinking about joining or starting a team, or just love real estate stories with purpose, this episode delivers insight and heart in equal measure.
🔗 Subscribe and follow for new episodes every two weeks!
Thank you for listening
Stay connected with us:
- Facebook: facebook.com/cbamhomes
- Instagram: instagram.com/cbamhomes
- Twitter: twitter.com/cbamhomes
- LinkedIn: linkedin.com/company/cbamhomes
Visit our website:
Interested in a career in real estate?
- Join our team: careers.cbamhomes.com
Need to get licensed?
- New York Real Estate Salesperson Classes: resnys.com/77-hr-new-york-real-estate-salesperson-classes-cb/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
Welcome to the Work Hard, play Hard and Give Back a
real estate podcast.
I'm Mike Litzner, broker ownerof Coldwell Banker American
Homes, and I'm here today withBarbara Mullaney of the Barbara
Mullaney team, along with KatieMyers I got the married name and
Peggy Elliott, barbara'sdaughters and team members as
well.
So welcome to the show, guys.
Speaker 2 (00:27):
Thanks for having us.
We're happy to be here.
Speaker 1 (00:29):
All right, are you really?
Come on.
You don't know what questionsI'm asking.
We're going to find out realquickly.
So before we jump in, I justwant to remind our audience.
Please, if you like what you'reseeing here, like subscribe,
join our future episodes comingup, and join our future episodes
coming up and remember to stayfor the end for the drop the mic
question.
We always have a drop the micquestion at the end, which is
meant to catch a little offguard, so hopefully I'll have a
(00:50):
little fun with that.
All right, so let's start withthe first question here with
barbara.
Let me start with you as theteam lead, you know.
So first let me say how happywe are to have you back as part
of the family after you know,certainly after having a short
stint of studying abroad at adifferent company.
So tell us a little bit moreabout your real estate journey.
Speaker 4 (01:09):
Well, my real estate journey started in, I believe,
2002.
I was a single mom with thesetwo girls, and I was waitressing
and bartending, but I felt likeI really needed to do a little
more for myself, to educatemyself, do a little something
different.
So I felt that real estate wasperfect for me because, you know
(01:31):
, I could be home with the kids,it gave me a flexible schedule,
all that good stuff.
So I basically decided that Iwas going to take the real
estate class at Long Beach HighSchool and my instructor was a
gentleman named Dan Ryan and DonWallace.
Speaker 1 (01:47):
You recognize that name.
Yes, I do so.
Speaker 4 (01:50):
They were terrific.
I made a lot of good friends,put myself out there, passed the
test, passed the course, allthat good stuff and I ended up
working for Ryan and Wallacebecause I just had a lot of
respect for him.
I learned so much, and it wasin Long Beach At the time.
Ryan and Wallace was the numberone broker.
(02:12):
I was a mom and pop and Ithought that was a great place
for me to be.
So I worked there for about ayear and I decided that you know
what I can't do this.
Speaker 1 (02:25):
I went to my manager.
Speaker 4 (02:27):
I was going to quit real estate and I went to Dan's
wife, Kate, who is our manager,and I said, Kate, it's brutal
out there.
I'm not that kind of person, Ican't do this.
And she said, Barbara, Ipromise you she goes.
You can be a good, honestprofessional and succeed in this
(02:47):
business.
And she was right.
So Katie is the reason that I'msitting here today.
So anyway, it took me a coupleof years to make some money,
yeah.
So, slowly but surely, I gaveup some shifts waitressing and
bartending and started doingreal estate full time.
Speaker 1 (03:06):
That transition time is like a little tricky in the
beginning, isn't it?
So you're trying to juggle theregular job until you can get
your pipeline up and going and Ithink a lot of people who
aren't in real estate don'tunderstand that.
Being a commissioned job, it'sexciting because you control
your own destination, but if youhave those swales in between,
you know it can.
No, it's exciting because youcontrol your own destination,
but if you have those swales inbetween, you know it can no,
(03:28):
it's tough.
Speaker 4 (03:28):
I mean, I was a single mom, you know, yeah,
supporting my uh, you know myfamily, but I was lucky because
I was bartending and waitressing, which allowed me to do real
estate during the day yeah andthen make my money at night.
But it was such a great feeling.
Probably three or four years inI was able to drop a shift here
(03:49):
, drop a shift there and Iremember my first paycheck, my
first real end of the year.
I went to Dan I said is thisright?
I made, I think, $45,000.
I was like woo.
So that was really thebeginning and throughout my
career.
You know I've worked for acouple of different agencies in
(04:12):
Long Beach but Century 21American.
Speaker 1 (04:15):
Homes was my first.
Speaker 4 (04:17):
it really was my first real home because I
remember Dan Ryan came andrecruited me again and you know
I was with you guys for, youknow, 12 years.
Yeah yeah, and I went to studyabroad for a little bit and I
found that it just wasn't for me, that I needed to be home.
Speaker 1 (04:33):
Yeah.
Speaker 4 (04:34):
And now I'm back at Carwell Banker American Homes.
Speaker 1 (04:37):
Yeah.
Speaker 4 (04:37):
And I could not be happier.
Speaker 1 (04:40):
Well, we share your happiness and I'd like to say
company culture is not overrated.
Really, it's important that youlove the place you work and
when you have the right peoplethere, that culture is actually
easy.
Everyone loves you guys.
You guys have such a greatreputation, so when agents in
the Long Beach office found thatyou were coming back, I can't
(05:10):
tell you how happy everyone was,like like that's awesome.
Speaker 2 (05:11):
We were a little nervous, we were like how we
would be received again, but wewere everybody welcomed us with
open arms.
Speaker 4 (05:13):
Yeah, it was really yeah, which is good.
You know I tell everybody itsounds corny, but it really felt
like a warm hug coming backyeah, and I mean that yeah, um,
and it's funny because you knowTom, you know yourself and Tom
have such a wonderful culture.
And it's funny because you knowTom, you know yourself, and Tom
have such a wonderful culture.
And it's really the culturethat I've created within my team
.
Speaker 1 (05:30):
Yes.
Speaker 4 (05:31):
You know, especially going back to Katie Ryan when I
was going to quit I need a place, a safe place.
My workplace has to be safe, ithas to be comfortable, because
we deal in a very stressfulenvironment.
We need to have an environmentwhere we feel comfortable,
(05:51):
everybody works together because, you know, real estate can be a
little cutthroat, yeah, but ourcompany is not like that no, no
, we wouldn't, wouldn't tolerateit, so no good.
Speaker 1 (06:03):
So tell me about the advent of Barbara Mulaney, the
agent to the Barbara Mulaneyteam.
What year did that happen, andwhat made the pivot in your
brain to start to switch to theteam model in real estate?
Speaker 4 (06:17):
It actually happened in 2016.
I started doing really well,which was so exciting.
But I'm the kind of person,especially when you start to get
listings, you get tons of leadsand you become very busy and it
was getting to a point where Iphysically couldn't get back to
everybody and it drives me crazy.
(06:38):
So I was giving out leads topeople and things like that, but
I realized that I need help.
So one night I was having somewine, wine with you drink one
mary o'donnell.
I was very, very dear friend ofmine forever and you know we
were.
She's always was uplifting andcoaching me, you know, to do
(06:59):
well in real estate and whatnot,and I asked her if she wanted a
wonderful spirit, if I may add.
Speaker 1 (07:03):
I asked her if she wanted to be my assistant.
Speaker 4 (07:04):
I asked her if she wanted to be my assistant and
she said yes.
So we had our wine and welaughed, we cried.
We had a great time that night,and the next morning I called
her.
I'm like so, are you ready?
Speaker 1 (07:19):
And she's like ready for what I said I was serious.
Speaker 4 (07:21):
So, uh, so that's so.
That's really where it began.
She was my assistant, and thenI brought Tracy Johnson, who is
a Long Beach native yes, andshe's one of my dear friends as
well, so she came aboard.
And then, I think, peggy cameon yeah, early 2017.
(07:42):
, early 2017.
Then I brought my daughter on,which was so exciting and then
Mary decided she wanted to do alittle more.
Uh, real estate yeah, instead.
Of just being my assistant.
So we kind of kicked her to thecurb, which she always says and
um.
Speaker 1 (07:58):
Katie got no meat, I swear so then, katie became my
assistant.
Speaker 4 (08:03):
And what else?
Who else we got?
Who else do we have?
Speaker 3 (08:07):
um, so we've grown.
We've like fluctuated, um, butyeah, the team kind of kept
growing and I evolved.
I originally was part-time asher assistant and then, um, you
know, we just needed more help,I think, just handling the team
in general.
So I was also the team.
So, yeah, I've been doing thatsince 2018.
But, yeah, now we're a team ofeight women.
Speaker 1 (08:30):
Yeah, yeah.
And just for our audience togive them contrast.
A lot of people are like I'mnumber one, I'm the best, but in
all essence, I mean the BarbaraMullaney team is one of the top
producing teams in real estatein the entire Long Island board.
I'm going to say so kudos foryou for not only sticking with
(08:51):
it because, again, not everyonehas an easy path and we're
listening to yours but it'shaving the drive and
determination to push throughthe challenges to get to a
better place.
Speaker 4 (09:04):
And also, too, you're having the right people, the
same work ethic, the same ethics.
Speaker 1 (09:12):
All right good.
So for our audience, let's talka little bit about the dynamic.
Katie kind of manages the teamright now, but obviously you're
a licensed, so from day to day,what does managing the Barb and
Marlene team look like for you?
Speaker 3 (09:26):
As her team manager?
Yes, so I'm.
You know I'm always checking inwith the girls.
You know, at one point, youknow, I offered, you know, kind
of coaching with them.
You know, checking in withtheir business, helping them see
their pipeline, yeah, and justreally.
However, you know, barb ormyself, we could just be of more
support, just like the companyis for any agent.
(09:46):
So well, so you take care ofall the advertising, yeah, the
advertising and the branding,the marketing.
You know we try every year tomeet.
You know what's our vision forthe year.
So it's a lot of differentthings and I think that's what I
love about the job.
It's it's so many differentaspects.
Sometimes I'm in the office allday, or other days, you know,
we're out and out and aboutdoing things.
(10:07):
So it's a fun business to be apart of.
Speaker 1 (10:09):
I think the key word you just said there is business.
You know people think it's likeoh, I got a job, I'm a real
estate agent.
It's not you're.
You have an opportunity tobuild a business.
Yes, you.
So you're in business foryourself, not necessarily by
yourself.
Obviously, the broker bringsthe office and equipment and
licensing and right, obviously,company culture, some other
things to the table.
Speaker 3 (10:29):
But it's really your business and yeah, at the end of
the day, it's your own company,yeah yeah, exactly, and I think
that's what's so nice about theteam is we really help each
other to like.
You know, everyone has theirdifferent approach to their own
business, and we try to helpeach other, to like get new
business and everyone's gonnahave a different approach.
But um own business and we tryto help each other to get new
business and everyone's going tohave a different approach.
But yeah, we just try to reallysupport everyone and set them
(10:50):
up for success.
Speaker 1 (10:51):
So, would you say, your transition into more of the
sales being part of the salesteam is more complete now that
you have the assistant trained.
Speaker 3 (11:02):
Yeah, definitely.
It definitely frees up a lot oftime.
You know, working for her it'sa lot of work, yeah and put her
in production.
Speaker 1 (11:11):
Which means, yes, you've become from a liability
side to an asset that's a goodsize to be on.
Speaker 3 (11:17):
You like to be on the asset side but I feel like
working, you know, side by sidewith her day in and day out,
like I, I've learned just somuch and I clearly see and I
know what it takes to be verysuccessful in industry.
Speaker 1 (11:29):
So just putting all that to work and in my own, way
Front row seat to the best inthe business, absolutely, and
also too, and having mydaughters.
Speaker 4 (11:37):
Obviously, like each person on the team, has their
strengths and weaknesses, andthat's why it's great, because
we all help each other.
Like Peggy is someone who Iknow.
When she's taking care ofsomething, I don't have to think
about it, she's on the ball.
She's actually helped me a lotand given me a lot of confidence
(11:58):
, where sometimes I'll hem andwhore about something Sorry, my
girls always make fun of mysayings.
Speaker 3 (12:06):
It's been like a thing as she's gotten older.
We're like what does that mean?
Speaker 4 (12:09):
And like new ones come about.
Speaker 1 (12:11):
Yeah, right, but she's we're very young and
relevant come on.
Speaker 4 (12:16):
But she's always she's like my go-to as well and
she's given me a lot ofconfidence.
So a lot of times I'll go toher for advice.
So you know, it's justdifferent personalities how you
handle things.
Sometimes I'll let, I'll holdon to things and she's like ma,
so a lot of times I want to tryto be more like Peg.
Speaker 1 (12:33):
Yeah.
Speaker 4 (12:34):
Yeah.
Speaker 1 (12:34):
That's cool.
Well, peggy, since we're here,let's hear from Peggy, so tell
our audience a little bit aboutthe role that you play on the
team.
Speaker 2 (12:42):
Yeah, so yeah.
So I've just been an agentsince early 2017.
You know, I grew up in therestaurant business so I was
always running around and Ihonestly had no idea really what
I wanted to do.
And you know, watching mom dolike kill her business, I was
like you know what.
I think I could make this workso, and obviously I love the
(13:04):
flexibility, so I was very happythat mom even wanted me on the
team to begin with, it was atough interview.
Yeah, but yeah, it's been areally great experience.
I really do love working withthem.
We get along so well.
Speaker 1 (13:29):
Do you find?
Speaker 4 (13:30):
it's a bigger sense of obligation, because it's your
mom's team, you know, or or isit giving more?
Speaker 2 (13:32):
flexibility um, come on, we want to know.
She kind of weird like come on,no, she does people want to
know you want the dirt yeah, no,I mean truthfully, like I
worked with my dad in therestaurant business for like
five years, like I worked withher for many years at cabana
it's like we've always, we'vealways worked together.
Yeah, so it was just kind oflike it just fit no, it's
(13:56):
interesting.
Speaker 1 (13:57):
They say um, restaurant bartending, it's
service businesses.
They say people who aresuccessful in the service
industry translate.
It translates over veryeffectively into real estate
because ultimately, people thinkwe're salespeople.
We're not, we're service people.
We've paid a lot of money tohelp people.
So when that light goes on,that approach comes in, the
(14:19):
success of that agent seems tojump up correspondingly, Because
it's relationships.
Speaker 4 (14:25):
Yes, you know, when you're working in the restaurant
business same place you knowyou build relationships with
your customers.
Some of you have your regularcustomers.
So you do, you buildfriendships, you build
relationships and it's the samething.
Like you know, you can betransactional or you could have,
you know, go of, go therelationship route.
(14:48):
Yeah, and that's how we alldeal with our business, like
you're not just a transaction tous.
Yes, you're a person.
Speaker 1 (14:51):
Yeah, you're a relationship, yeah, so I think I
would be um surprised if youanswer this any different than
would you consider yourself, uh,um, the referrals, the biggest
source of your business oh mygosh, yeah, absolutely yeah, wow
, that's the philosophy I cansee from the philosophy of
sharing that, yeah.
Speaker 4 (15:11):
So it's funny like I'm not your traditional realtor
.
You know you're supposed toknock on doors, you're supposed
to cold call, that's just notwho.
Who I am Right, um, which I?
I probably could have becomevery good at it, right, um, but
it was kind of like a fear thing, okay, um.
(15:33):
So I have obviously become, youknow, successful in my career,
but it took me a lot longer thansomebody would that.
It would have taken somebodyelse because, you know,
literally I built my entirebusiness on referrals.
Yeah, so you know, the firstcouple of years all you do is
rentals, but then those rentersturn into buyers yes and then
(15:54):
those buyers turn to sellers,you know, and then it just
continues on.
So you know, you know, that'swhy I always I feel badly when I
like well, how did you do it?
I'm like you know all referrals, but a newer agent, I would say
, listen, you should cold call.
Speaker 1 (16:10):
Yeah.
Speaker 4 (16:10):
You should knock on doors, but you'll get a lot, you
know.
You'll catapult your business alittle faster or you'll be more
successful.
Speaker 1 (16:19):
More fast, yeah, but I think one of the secret things
, though, that you kind of glossover is I can guarantee you
when you speak to somebodyyou're excellent communicator.
Your follow-up is probably spoton right.
So you know, you say, well, Iwasn't really traditional, but
you know what the fundamentalsare important and, um, it's
(16:40):
interesting from my vantagepoint, you know there's a lot of
agents that watch our shows andyou hear different sayings.
So here's one of your sayings,but it's a real estate one.
But buyers are liars, right,and you know, there's no loyalty
in this business right.
And yet you just stated for ouraudience about how, as one of
the most successful team makesbuilds its success on loyalty
(17:04):
and referrals.
So I always say referralshappen by design, not by
accident.
You just have to earn it.
So that comes from an internalfocus on the consumer and the
consumer experience.
So there is the light bulb thatgoes off.
I know that's there.
And I always hear great thingsabout you, so I have a little
insight for our audience, or ourvantage point, so to speak.
(17:26):
So let me pivot a little bit toLong Beach, because you guys
are in a really interestingmarketplace.
So, yes, we're a New York Statelicense, yes, we can sell
anywhere, but a tremendous partof your business is
foundationally in the Long Beachcommunity.
And so Long Beach, for ouraudience who people don't know
is it's a city, right?
So it's not just a town.
(17:46):
Long Beach, for our audience,who people don't know, it's a
city, right?
So it's not just a town, it's acity by itself, where a lot of
the towns out here maybe have12,000, 13,000 houses, if I
understand correctly and you cancorrect me on this, but I think
there's 40,000 units in LongBeach itself.
Of course you've got Lido andPoint Lookout.
Speaker 2 (18:01):
We're a big little city.
Speaker 1 (18:03):
Yeah, atlantic Beach, right.
So it's a barrier island, right, and it's a beach.
We have the boardwalk.
Why don't you share a littlebit about you know?
So let me step back one second.
Katie Pegg, you, you guys bothgrew up in Long Beach.
You've always been down there.
Speaker 2 (18:16):
Yeah, so we moved down here.
I was six, katie was three and,yeah, we haven't left 97, okay
all right and we're settled here.
Speaker 3 (18:26):
Yeah, both of their husbands.
Yeah, we're not we're not.
Speaker 4 (18:31):
We're all 15 minutes apart.
Yeah, we can walk to eachother's houses.
Speaker 1 (18:35):
Yeah, yeah, so tell our audience a little bit more
about the Long Beach marketplace.
What, what could that?
So if someone was looking, whatwould they find there?
Speaker 4 (18:44):
well, long Beach is really unique.
I remember I lived up in BybeerMountain for about 10 years.
Speaker 1 (18:50):
Oh, I didn't realize you were all the way up there.
Speaker 4 (18:52):
Yeah, so I grew up in the Bronx but every summer
since I'm born we went down toLong Beach for the entire summer
.
So really it was like my secondhome.
So I was up in Peekskill forabout 10 years.
I moved back down and I waslike I will never, ever be more
than a block away from the beachagain.
(19:12):
So Long Beach really is aspecial place because you have
the beach, you have the bay, youare only 50 minutes to
Manhattan, you have the LongIsland Railroad, but mostly you
Long Beach is a feeling yeah, itreally is Like it sounds again,
it sounds a little corny, butyou know you can't help but feel
(19:34):
positive Like you go for a walkon the boardwalk.
Speaker 3 (19:36):
It's just, it's gorgeous, it's a great vibe,
like we were so lucky duringCOVID just to have so much
outdoor space to enjoy, yeah, tohave the beach too, and it's
just a positive vibe.
Speaker 4 (19:46):
Everyone's running, biking, you know, obviously
going to the beach, but alsoLong Beach has such a great
community of people yeah,Ridiculous, you know we're a
very close-knit community andyou know God forbid anything
happens.
You know, a tragedy in a familyor whatever the case may be,
(20:09):
Long Beach comes together likeI've never seen in my whole life
.
Speaker 1 (20:12):
Yeah.
Speaker 4 (20:13):
So everyone's always supporting each other and, in
general, it's a great place.
It's a great place to bringyour family up.
We have the rec center.
We have Great shops greatrestaurants.
The restaurants areunbelievable.
Speaker 1 (20:25):
now it seems like when you have the people down in
Long Beach they say they don'tlike to leave the Barry Isles.
Speaker 3 (20:31):
Never, no, I can't believe you got us here to.
Franklin Square.
Speaker 4 (20:35):
That's right, but it's funny people are like they
don't want to leave.
They'll go over the bridge.
Speaker 2 (20:40):
You don't really need to, though we're so
self-sufficient.
Speaker 4 (20:43):
So that's what's great we have different areas of
Long Beach we have the west endof Long Beach and then we have
the West home section, thecenter what's the major
difference between, say, theWest End and you know?
So, basically, you, know theWest End is the most narrow part
of our island.
Okay, so they're all 30 bypretty much, 30 by 60 lots of
(21:04):
small, lots so it's all likethat's where all the bungalows
were.
Yeah, but you know everything iswalking distance in the West
End.
Yeah, and you're more close iswalking distance in the West End
, yeah, and you're more close tothe beach and the bay at that
point, right.
But there's a ton ofrestaurants.
You have your own key food, youhave your coffee shops, your
restaurants, so it's a wholecute little area.
And then, once you head out,you go into the West Home area,
(21:27):
so the island starts to widen.
Speaker 1 (21:29):
Yeah, okay, as you come back to the center.
Speaker 4 (21:31):
Yeah, as you're going East.
Speaker 1 (21:33):
Yeah.
Speaker 4 (21:34):
And then you have the boardwalk, starts on New York,
which is the first block of theWest end, and then it continues
to Neptune.
So you know you're going to gothrough the West home area which
pretty much has it has delishere and there, right, some
shops.
That's where our offices inLong Beach.
That's the West Home area.
Speaker 1 (21:52):
Okay, see, I'm learning stuff there.
Speaker 4 (21:54):
Yeah, we have our diner, the Laurel Diner, we have
our cleaners, all that goodstuff, some cute shops, and then
you come to the center of townthat's where the train station
is, and again you have a wholeother slew of restaurants and
shops.
And then you cross over LongBeach Road and you enter the
East End.
Speaker 1 (22:12):
Okay.
Speaker 4 (22:13):
And what's nice, though, even in the East End,
like the island's getting widerand wider.
Speaker 1 (22:17):
Right.
Speaker 4 (22:17):
But the East End has their own key food, their own
restaurants.
Speaker 1 (22:21):
Okay.
Speaker 4 (22:21):
Their cleaners, their distributor.
So it's very unique.
Speaker 1 (22:25):
Are lot sizes bigger on the East End because it's
wider than, say, the West End,because the West End has some
small lots.
Speaker 4 (22:36):
I would east end because it's wider, or then say
the west end because the westend has some small lots, but I
would say the west home and theeast home is definitely they
have a little more land, yeah,so the average I would say you
know you can get anywhere from.
You know, uh, 30 by 100.
Right to you know, there's somehouses, some of the old
mansions, they're on a 100 by100 lot.
That's bad, I would say average.
It's like 40 by 100 lots 50 by100 lots.
Speaker 1 (22:54):
Okay, now you can get a mixture of housing styles in
Long Beach, a little bitdifferent than a lot of the
suburban sprawl that we haveacross Long Island.
Speaker 3 (23:05):
Right.
Speaker 1 (23:05):
You want to share a little bit because sometimes you
have multifamily condo co-ops.
Speaker 4 (23:11):
Yeah, that's true too .
We have so many different types, well the housing, the single
family homes and the.
There's a ton of multi-familyhomes as well.
You know, we have the old stylewith the terracotta roofs the
spanish style homes.
You know, we still have somebungalows, but you know, with
sandy happening, we have a tonof raised homes, um, and some of
them are, so they'reultra-modern, but then you could
(23:32):
have a 1920s home right next toit.
So you really have a mixture.
But what's unique about LongBeach?
You have a lot to choose from.
I mean, we have I don't evenknow how many buildings we have
we have co-ops, condos, we havea plethora of townhomes.
Speaker 1 (23:49):
Yeah.
Speaker 4 (23:49):
So, really, whatever you're looking for, you'll
probably find.
Speaker 1 (23:53):
Really it does.
Speaker 4 (23:55):
And our rental market is huge.
Speaker 1 (23:56):
Yeah, that's the thing, one of the things I've
noticed.
Speaker 4 (24:00):
Yeah, peggy's my rental.
One of my rental specialists.
Speaker 1 (24:03):
Yeah, so how much is rentals overall of your business
, would you say?
Speaker 2 (24:09):
A very good amount, probably at least half for me
yeah yeah, probably even alittle more.
Speaker 4 (24:15):
Yeah, I guess for each individual agent.
It all depends on you know what, you know what you the main
part of your business, whatyou're known for, kind of thing.
But rentals can be.
You couldn't make a greatliving just on doing rentals.
Yeah, very, very lucrative, Imean, I guess I would say you're
, all in all with the team,maybe a quarter.
Yeah, I think that probablysounds.
Speaker 1 (24:37):
The one thing I've noticed in most of our markets
you have agents that do sales,who don't touch rentals, a
couple of them that do a littlebit of a hybrid, but there's a
couple of rental agents outthere.
Long Beach is that uniquemarketplace, I think, because of
the sheer volume of availablerentals and also maybe you can
(24:59):
touch on the summer rental.
That's something you don't seein other parts of the markets
except for maybe when you getout to the Hamptons or something
like that.
So what does a summer rentallook like?
Speaker 4 (25:10):
So summer rentals, they've actually gone down a
little bit.
Speaker 1 (25:13):
Okay.
Speaker 4 (25:14):
During COVID.
It was insane.
Speaker 1 (25:16):
Yeah.
Speaker 4 (25:17):
Summer rentals as long as we also have winter
rentals.
Okay, which is a funny thing.
People are like, well, who theheck wants to come to Long Beach
in the winter?
But we do quite a good amountof winter rentals because people
sell their home, they needsomething temporary or they want
to try out long beach.
You know they'll rent it fromlike september to to may yeah
(25:39):
and it's nice for landlordsbecause they can get the best of
both worlds.
But summer rentals this year islooking pretty, pretty positive
.
You figure a lot of the rentalsin the west end.
A lot of people would like torent in the West End because you
can walk everywhere.
The buildings on the oceanobviously are super desirable,
but people rent all over LongBeach because you're never that
(25:59):
far, yeah.
Speaker 2 (26:02):
So people sometimes have it stuck in their head.
They're like we need to be onthe beach side, like south of
Park Avenue.
I'm like, truthfully, it's notthat much of a longer distance
to the beach if you're on thebay side, and there's a lot of
benefits to being on the bayside of Long Beach too Less
trouble parking if you don'thave parking.
Speaker 1 (26:21):
Yeah, yeah, a little more quiet.
Where do you see the shift now?
What do you see currently goingon in the marketplace?
Currently going on in themarketplace?
Speaker 4 (26:29):
So what I'm seeing is number one.
The biggest thing that I, whenI talk to my sellers, is you
know, when they want to pricesomething, I tell them you can't
overprice your home.
You know, like, oh, but it's aseller's market.
You know, my neighbor tells mewe can get a gazillion dollars.
(26:49):
But you know, I really try tostress to my sellers whether
it's a buyer's market or it's aseller's market.
An overpriced home is anoverpriced home and it's not
going to sell.
What's happening is you'regoing to get your best and most
qualified buyers in the firstweek, in the first couple of
days, the first open house, andthe trick is to to you know you,
(27:12):
you know how you priced itright away, right, and the trick
is to, like, really educateyour seller on this is.
This is the buyer that you wantright.
Speaker 1 (27:21):
Well, the right pricing strategy right, that
takes advantage of it the newmarket and hopefully creates the
bidding war as well.
So it's interesting a lot.
How many times have you heardsomeone say you know, I just
want to try it higher.
And if they had tried it at amore competitive price, the
bidding war would have driventhe price up and they would have
got more by asking less.
Speaker 4 (27:40):
A thousand percent.
What do we do before we go to alisting presentation?
Speaker 3 (27:44):
So we do a comprehensive market analysis,
so basically exactly what anappraiser does.
So we totally do our homework.
Uh, finding the comps and Ithink a big thing too is like
not being afraid to kind of havethat conversation with the
seller and just kind of reallybe real about it.
Um, we always talk about it'seither.
(28:05):
It, you know, people say it'sprice first, promotion, but yeah
, it's never promotion's neveran issue, you know.
Know, we always have it outthere.
So, yeah, I think we justreally try to have like an
honest conversation with oursellers.
Um, and we, you know, we sayyou put it out there and you
test the market and the marketwill tell you what it's worth
and buyers are so smart thesedays, like even all my friends,
(28:26):
everyone's on zillow, so youknow they are ready is that a
dirty word?
but I know we don't like zillow,so you know they are ready.
Is that a dirty word?
But I know we don't like Zillow.
We try to, you know, steer themaway.
So, yeah, it's about educatingthem to.
Yeah, what things are actuallyworth.
Speaker 4 (28:39):
Yeah, and also, too, when I sit down with a seller,
you know, I don't typically justhand them a CMA, no, I have an
individual.
This is just my way I do it.
I have individual listings.
Speaker 1 (28:51):
Yeah.
Speaker 4 (28:51):
And I go through them and I tell them, like listen, I
don't have a crystal ball,right.
So my job as your realtor is togive you all the information
and to educate you on whatexactly is happening in the
market.
And I tell them at the end ofme going through all these you
know on the market closed, youknow, under contract, both of us
(29:11):
are going to talk about it andyou're going to be like oh yes,
this is where we should land, sothat you both agree yeah, well,
certainly learning something,yes, but so one of the things I
think until again.
Speaker 1 (29:24):
I'm curious your opinion on this.
But if you go to a standardtown and they say you should
pull comps within a mile radiussame school district slash zip
code if possible.
If you're looking at a cape inEast Meadow you can find 50
capes that sold in the last year.
All right, but first of allyou're in the West End.
A mile radius is going to putyou in the ocean or the bay,
(29:46):
right, so you don't have thatsame depth, that's a great
question.
So how much does a price changefrom one block from the ocean or
bay?
On the bay or ocean, I have aview of the bay or ocean as
opposed to just off the mainstreet.
(30:07):
How do you factor that stuff inand what's the nuance with that
for a Long Beach agent?
Speaker 4 (30:13):
So everyone wants the beach side.
It definitely goes up.
Speaker 1 (30:16):
Yeah.
Speaker 4 (30:18):
But that's why you have to really know your area.
Like I said, like the West Endis the narrowest part, so
literally you have the beachside, which some people only
want the beach side, but it'sliterally two blocks.
So you know, when you meet anappraiser you say, listen,
obviously it's valued higherbecause it's on the beach side,
but in the West End it reallydoesn't make that much of a
(30:43):
difference.
Hey, if you're ocean front oryou're two blocks from the ocean
, it's going to be a tremendousdifference.
Speaker 1 (30:49):
So how do you factor in again, if it's oceanfront or
I guess Bayside would bebulk-headed?
Is that Reynolds Channel?
Speaker 4 (30:56):
Well, it's basically how you do it.
In Long Beach, as I said, theIsland Wide End it's Beach
Street in the West End.
So one's Bayside and one'sBeachside.
It's only two blocks Right.
And then when you go where theIsland Wide, the island widens.
In the west home area it'seither north or south of park
avenue right so, but you knowthat definitely the beach side
(31:21):
gets more value.
But it all depends on the homeyeah, okay.
Speaker 1 (31:25):
So let's throw something a little more serious
in more serious yeah well, youhave to ask peggy anything flood
insurance.
Is that like a bad word in longbeach for realtor?
Speaker 2 (31:35):
so uh, I mean everyone's kind of everybody
knows yeah, it's like in thebeginning it was definitely a
shock, uh, but now everyone isalways considering, like that's
everyone's first question what'sthe flood insurance?
Speaker 1 (31:49):
yeah so you know, everybody's aware, is that
pretty much standard across theisland, or is there certain
areas that are higher elevationor yeah, it's not not everywhere
need it.
Speaker 2 (32:02):
Needs flood insurance okay, but in long beach.
Speaker 4 (32:05):
Yes, you know, it's a really funny thing yeah that
you know, I guess I have toeducate my you know myself on
like the actual zones.
But there's one house that wejust sold on West Beach Street
that did not need floodinsurance and all of my 21 years
(32:26):
of doing this I've never hadthat it was.
It was shocking.
You were like what?
No, it really was.
I was like, wow, they got floodinsurance anyway.
But that particular house was ahigher elevation yeah, it is
unique, a very higher elevationyeah but that was something I
learned, that's, you alwayslearn something, um.
But what's tough with floodinsurance and again that's where
(32:49):
a realtor has to have a lot ofknowledge on it yes, we know it
is that before sandy your house,the elevation or actually right
after sandy I should say, um,the certain elevation of each
individual house determined whatyour flood insurance would be.
Right, right?
So if you raised your house,your flood insurance was gonna
(33:12):
be like 400 to maybe 800 a yearyeah, ridiculous, it was awesome
yeah but fema changed theirguidelines.
Forget when, but now it's yourproximity to the water.
It's basically fema wants toget their money back, right?
So even if you build anelevated home, your flood
insurance is probably going tobe three thousand dollars okay
(33:35):
so it's very tricky.
So that's why it's important,like when you're selling like,
for instance, I'm selling araised home right now it was
raised right after sandy righther flood insurance is 690 okay
and they can take it over.
And also, too, a big thing forbuyers to know is that you don't
shop flood insurance.
Right, it's the same.
Speaker 1 (33:53):
Except by the federal government, isn't it?
Yeah, the rates.
Speaker 4 (33:57):
But people do have an option of getting private flood
insurance which is a lotcheaper.
Speaker 1 (34:02):
But if they get a mortgage, so does the bank
require a certain policy?
Speaker 4 (34:09):
Yeah, a certain amount of coverage, yes, but you
can go with the private floodinsurance, which is typically
like half.
It's so cheap.
So let's say, for instance, ifyou have a private flood
insurance with Lloyd's of London, it's not backed by the federal
government, it's backed byLloyd's of London, so God forbid
they go under.
Then you have no coverage, butyou can have private flood
(34:30):
insurance, I believe, and get amortgage you have no coverage,
but you can have private floodinsurance, I believe, and get a
mortgage.
Speaker 1 (34:34):
Okay, all right.
So all right.
I want to pivot a little bitback to the team concept a
little bit.
So, um, what one piece of goodadvice would you give an agent
to who was thinking about, youknow, transitioning from a
individual business you agentbusiness to a team?
Speaker 3 (34:52):
So they're already like an established agent on the
go.
Speaker 1 (34:54):
Yeah, and they were considering that, maybe the team
concept.
So I'm successful as an agent,you know, as a team for me.
Speaker 3 (35:04):
So what's a good piece of advice you could share?
I think one of the biggest prosof being on a team is even more
like individualized support andhaving that mentorship from your
team leader, who's usually veryexperienced yeah, it's been the
industry for a long time, likebarb is so I think that's the
biggest pro is, you know, justbeing able to absorb so much
(35:24):
knowledge and experience fromthem.
Um, I think you know one thingwhen you are on a team, you are
held more accountable.
You know there are moreexpectations on you.
So obviously you're veryentrepreneurial, you know, as an
agent, but you know you can'treally only just do what you
want to do too.
So I think, if you want to beon a team, just know that
(35:45):
there's going to be most likelymore accountability Okay,
accountability, okay, um, but Ithink, all, all in all, though
it's, it's such a positive.
You know um move to make if,especially if you want to, you
know progress through yourcareer a lot quicker.
I think you know being on ateam, you can leverage that so
much more all right.
Speaker 1 (36:04):
so, barb, this one's, I guess, more towards you.
So obviously, here a podcastwhere you know video is an
interesting piece of uh,marketing in our industry,
especially with social media andstuff.
So this is not the first timeyou've been on video slash TV,
should we say I am.
So yeah, so you're a star,right there we go From what?
Speaker 4 (36:25):
I understand.
Speaker 3 (36:25):
Take it easy, I'm not a star.
Speaker 2 (36:28):
It's very scary so.
Speaker 1 (36:29):
I've heard you've been on TV before, could you
share with our audience?
Speaker 4 (36:32):
sure, so I guess it was about five years ago at
least, yeah, at least like 2019,maybe 2019.
Yeah, I was approached um byactually a peg of a friend of
peggy's uh who worked for umhgtv, and he asked me if I'd be
interested in doing a programcalled Island Life.
Speaker 1 (36:54):
Okay.
Speaker 4 (36:55):
You know, I thought about it and I was like you know
what.
I was super uncomfortable, butI felt like I had to try.
Speaker 1 (37:00):
Yeah.
Speaker 4 (37:01):
Why not?
So yeah.
So I did an episode that year.
It was actually a friend ofmine who was looking.
She was moving from Manhattanto Long Beach and she agreed to
do it with me and it was a lotof fun, very nerve wracking,
very hot.
Speaker 1 (37:22):
Summertime.
Speaker 4 (37:23):
It was the middle of the summer, but it was a really
cool experience.
So I did that and then, Ibelieve, the next year I did
another, and then I believe thenext year I did another one with
a couple of my friends as well,that bought a beautiful house
in Long Beach and it was great.
Speaker 1 (37:39):
Yeah, that was the same HGTV program yes, it's
called HGTV.
Island Life.
Island Life.
So, it was funny.
I think you were telling me alittle bit about how they still
rerun, right.
They do this is Island Life.
Speaker 4 (38:02):
We're cruising along on Reynolds Channel.
So what do you think of this?
This is absolutely great.
I thought you were bringing meout here to talk to me about
buying a new home, not a newboat.
Well, we'll take you boatshopping another time, all right
.
Speaker 1 (38:18):
I got to remember to get your autograph before we
leave here today.
Speaker 3 (38:21):
Okay, officially All right.
Speaker 1 (38:23):
So is there any TV in Katie or Peggy's future?
Come on.
Speaker 3 (38:27):
Oh gosh, I don't know .
Speaker 1 (38:28):
Doing this podcast is my first day of really being on
video, so maybe Gosh, I don'tknow.
Speaker 3 (38:31):
Doing this podcast is my first day of really being on
video, so maybe We'll see.
Speaker 4 (38:34):
Trust me, I asked.
Speaker 3 (38:34):
Peggy, I know you did , were you in like a clip of it.
Speaker 2 (38:38):
Yes, I had a little cameo.
I was doing yoga on the beach.
Speaker 1 (38:43):
Okay, all right.
Well, I want to start the pivot.
Before I do, I just want toremind our audience if you like
what you're hearing here today,we'd love to have you like and
subscribe to our show.
We like to play hard,especially with a playground
like Long Beach.
What does the Barbara Mulaneyteam do besides drink wine, by
the way, which we picked up, onwhich I'm?
Speaker 3 (39:04):
not a hater.
I'm not a hater on that, by theway.
I like that.
Speaker 1 (39:07):
What does the Barbara Mulaney team do for fun?
Speaker 2 (39:10):
We love to go on vacation together as a family
and we're really lucky that weare able to do that.
There's six of us, and seventhwith Katie's little boy, liam,
and eighth on the way.
Speaker 1 (39:23):
There you go, a growing family.
Speaker 2 (39:26):
Yeah, so we try to take advantage of the downtime
that we all have together.
Speaker 3 (39:30):
No, absolutely, and I think it's funny because we
obviously work together, but westill like love hanging out with
each other after work.
We're just always in contactwe're always together which is
so nice, because I think youknow, when you first start out,
you don't really know how it'sgonna go right necessarily, yeah
, it's nerve-wracking.
Speaker 4 (39:47):
In the beginning I was like, oh my gosh, hope it
doesn't ruin our relationship.
Speaker 1 (39:51):
We'll be okay, too much togetherness.
Speaker 3 (39:53):
Yeah, but so far so good.
But so far so good, it's beengreat.
Speaker 1 (39:57):
Giving back is a big part of our culture and we love
to share that.
So you guys well, first of all,the Barbara Mullaney team was
honored in 2018 as thehumanitarian of the year, so
when you win that out of 1200agents, you know it's a real
honor and testament to thedevotion and commitment to give
(40:19):
back.
So, uh, first of all,congratulations for that and
setting that tone.
But I love what you're doingfor the food pantry.
Now could you share with ouraudience some of the um other
passion, you know charities andorganizations you guys are
passionate about.
Speaker 3 (40:33):
So yeah.
So every year we like to planout our events for the year.
So this really all stems fromBarb and also our love for our
community and, you know, justhaving that culture of giving
back as well.
So, yeah, we like to do thefundraiser for the Long Beach
High School, help the schoolsand the families, and then we
(40:54):
also like to do a bike-a-thon inthe summer where we, just for
fun, we just bike the boardwalkand we raise 26 miles.
So we do that for the LongBeach Soup Kitchen, which they
do great work for our community.
So we do that.
And then just individually,barbara and the team, we'll
(41:16):
participate in ads and differentfundraising opportunities where
we'll give back to other localfoundations we have.
Speaker 4 (41:25):
The Long Beach Christmas Angel gives back to
local families and individualsthat are in need.
Also the Michael DiamondFoundation, which is a near and
dear charity for us, and there'sjust numerous ones that we?
Speaker 1 (41:42):
What's the Michael Diamond contribute to?
What is it for?
Just for our audience.
Speaker 4 (41:48):
Yeah, so Michael Diamond was a dear friend of
ours and a big part of the umcommunity of long beach, um, but
after he passed away theywanted to do something, uh, to
keep his memory alive, obviously, and, to you know, to do good.
So they have a yearly golfouting, okay, and we usually
sponsor the uh, I think it's the, is it Million Dollar Hole, the
(42:12):
Hole in Water, something likethat, which is a lot of fun.
But again, they give back toyou know, they give scholarships
out and they also donate totons of charities.
Speaker 2 (42:23):
As Suicide Awareness as well.
Speaker 4 (42:25):
for Long Island, they've turned into a huge
charitable organization and welove being a part of it, yeah.
Speaker 1 (42:33):
No surprise, no surprise, no surprise.
So, um, if someone's listeningwants to get involved with any
uh charities you support, howcan they help?
They can follow our page so toget any updates if we're having
any events, give them the pagewhere they can find oh, um, on
instagram mainly, it's just atthe barbara melanie team.
Speaker 3 (42:51):
And yeah, you can, and yeah you can DM us.
You can reach out to usindividually and we can relay
some of the information.
Perfect.
Speaker 1 (42:58):
Yeah, Perfect.
I want to remind our audienceagain.
Please, if you like the episode, please like and subscribe.
We'd love to have you as amember of our podcast.
So, it's time for the drop themic question.
Your husband, Patrick, is aNassau County legislator.
If you were in public office,what would your first executive
order be?
Speaker 4 (43:19):
Well, actually I was just away in Paris and part of
the charm is that certain blockswere banned.
It was only for pedestriansthey were blocked off.
So I think it would be a reallycool idea, possibly in the West
End, to close down Beach Street, maybe on the weekends.
Speaker 1 (43:40):
Okay.
Speaker 4 (43:41):
So this way people could walk and go to restaurants
and shop, mardi Gras type ofthing going on there, yeah, and
not have to worry about traffic.
Speaker 1 (43:53):
Yeah, I think it would be a really cool vibe.
Speaker 3 (43:55):
I would definitely allow dogs on the beach.
Speaker 1 (43:59):
Dogs on the beach?
Yes, year round.
So they're not allowed on thebeach Only in the winter or not
at all.
Speaker 3 (44:06):
No, not at all.
You know, I live in the WestEnd so the beach is my backyard,
so I know my dog would love it.
Speaker 1 (44:12):
So, peggy, come on, bring it home here.
What's the executive?
Speaker 4 (44:16):
order.
Pat's going to kill us, by theway.
Yeah, I hope so.
Speaker 1 (44:21):
That means he watched it, because if he doesn't watch
this, then he's in a differenttype of trouble.
Speaker 2 (44:25):
I would love to see more restaurants, like on our
boardwalk.
The beaches, yeah, Becausepeople honestly assume like when
you go down to Long Beach,you're going to get a lot of
that.
Speaker 4 (44:35):
You're going to be able to see the beach the ocean,
yeah, and we really don't haveany of that, and also, too, we
have so much bayfront.
Speaker 1 (44:43):
Yeah.
Speaker 4 (44:44):
Yeah, that it's industrial, that you can make a
gorgeous pier.
Speaker 1 (44:49):
You know a boardwalk along there All right, I'm going
to have to hook you up withTony.
I think we have a project inthe works here, so I like that
idea too.
So, no, those are all threegreat answers and I want to tell
each of you thank you so muchfor being here today.
I think our audience will findout why you guys are one of the
top teams out here in theindustry.
(45:10):
So, again, from my owntestimony, these guys do a great
job.
So if someone wants to dobusiness or reach out to the
Barbara Mullaney team, how dothey get you?
Speaker 3 (45:20):
Yeah, follow us on Instagram at the Barbara
Mullaney team.
You can DM us or call us andwe'd be happy to chat.
Speaker 1 (45:26):
Any phone numbers 516-582-6096.
Okay, what's your website?
Speaker (45:32):
Thebarbarmillaneteamcom .
Speaker 1 (45:34):
There you go.
Simple there you go, there wego.
Speaker 3 (45:36):
Easy, all right.
Speaker 1 (45:38):
Well again, thank you so much for being here, right.
Speaker 4 (45:40):
It was a pleasure.
Thanks so much, Mike.
Welcome to the Work Hard, play Hard and Give Back a
real estate podcast.
I'm Mike Litzner, broker ownerof Coldwell Banker American
Homes, and I'm here today withBarbara Mullaney of the Barbara
Mullaney team, along with KatieMyers I got the married name and
Peggy Elliott, barbara'sdaughters and team members as
well.
So welcome to the show, guys.
Speaker 2 (00:27):
Thanks for having us.
We're happy to be here.
Speaker 1 (00:29):
All right, are you really?
Come on.
You don't know what questionsI'm asking.
We're going to find out realquickly.
So before we jump in, I justwant to remind our audience.
Please, if you like what you'reseeing here, like subscribe,
join our future episodes comingup, and join our future episodes
coming up and remember to stayfor the end for the drop the mic
question.
We always have a drop the micquestion at the end, which is
meant to catch a little offguard, so hopefully I'll have a
(00:50):
little fun with that.
All right, so let's start withthe first question here with
barbara.
Let me start with you as theteam lead, you know.
So first let me say how happywe are to have you back as part
of the family after you know,certainly after having a short
stint of studying abroad at adifferent company.
So tell us a little bit moreabout your real estate journey.
Speaker 4 (01:09):
Well, my real estate journey started in, I believe,
2002.
I was a single mom with thesetwo girls, and I was waitressing
and bartending, but I felt likeI really needed to do a little
more for myself, to educatemyself, do a little something
different.
So I felt that real estate wasperfect for me because, you know
(01:31):
, I could be home with the kids,it gave me a flexible schedule,
all that good stuff.
So I basically decided that Iwas going to take the real
estate class at Long Beach HighSchool and my instructor was a
gentleman named Dan Ryan and DonWallace.
Speaker 1 (01:47):
You recognize that name.
Yes, I do so.
Speaker 4 (01:50):
They were terrific.
I made a lot of good friends,put myself out there, passed the
test, passed the course, allthat good stuff and I ended up
working for Ryan and Wallacebecause I just had a lot of
respect for him.
I learned so much, and it wasin Long Beach At the time.
Ryan and Wallace was the numberone broker.
(02:12):
I was a mom and pop and Ithought that was a great place
for me to be.
So I worked there for about ayear and I decided that you know
what I can't do this.
Speaker 1 (02:25):
I went to my manager.
Speaker 4 (02:27):
I was going to quit real estate and I went to Dan's
wife, Kate, who is our manager,and I said, Kate, it's brutal
out there.
I'm not that kind of person, Ican't do this.
And she said, Barbara, Ipromise you she goes.
You can be a good, honestprofessional and succeed in this
(02:47):
business.
And she was right.
So Katie is the reason that I'msitting here today.
So anyway, it took me a coupleof years to make some money,
yeah.
So, slowly but surely, I gaveup some shifts waitressing and
bartending and started doingreal estate full time.
Speaker 1 (03:06):
That transition time is like a little tricky in the
beginning, isn't it?
So you're trying to juggle theregular job until you can get
your pipeline up and going and Ithink a lot of people who
aren't in real estate don'tunderstand that.
Being a commissioned job, it'sexciting because you control
your own destination, but if youhave those swales in between,
you know it can.
No, it's exciting because youcontrol your own destination,
but if you have those swales inbetween, you know it can no,
(03:28):
it's tough.
Speaker 4 (03:28):
I mean, I was a single mom, you know, yeah,
supporting my uh, you know myfamily, but I was lucky because
I was bartending and waitressing, which allowed me to do real
estate during the day yeah andthen make my money at night.
But it was such a great feeling.
Probably three or four years inI was able to drop a shift here
(03:49):
, drop a shift there and Iremember my first paycheck, my
first real end of the year.
I went to Dan I said is thisright?
I made, I think, $45,000.
I was like woo.
So that was really thebeginning and throughout my
career.
You know I've worked for acouple of different agencies in
(04:12):
Long Beach but Century 21American.
Speaker 1 (04:15):
Homes was my first.
Speaker 4 (04:17):
it really was my first real home because I
remember Dan Ryan came andrecruited me again and you know
I was with you guys for, youknow, 12 years.
Yeah yeah, and I went to studyabroad for a little bit and I
found that it just wasn't for me, that I needed to be home.
Speaker 1 (04:33):
Yeah.
Speaker 4 (04:34):
And now I'm back at Carwell Banker American Homes.
Speaker 1 (04:37):
Yeah.
Speaker 4 (04:37):
And I could not be happier.
Speaker 1 (04:40):
Well, we share your happiness and I'd like to say
company culture is not overrated.
Really, it's important that youlove the place you work and
when you have the right peoplethere, that culture is actually
easy.
Everyone loves you guys.
You guys have such a greatreputation, so when agents in
the Long Beach office found thatyou were coming back, I can't
(05:10):
tell you how happy everyone was,like like that's awesome.
Speaker 2 (05:11):
We were a little nervous, we were like how we
would be received again, but wewere everybody welcomed us with
open arms.
Speaker 4 (05:13):
Yeah, it was really yeah, which is good.
You know I tell everybody itsounds corny, but it really felt
like a warm hug coming backyeah, and I mean that yeah, um,
and it's funny because you knowTom, you know yourself and Tom
have such a wonderful culture.
And it's funny because you knowTom, you know yourself, and Tom
have such a wonderful culture.
And it's really the culturethat I've created within my team
.
Speaker 1 (05:30):
Yes.
Speaker 4 (05:31):
You know, especially going back to Katie Ryan when I
was going to quit I need a place, a safe place.
My workplace has to be safe, ithas to be comfortable, because
we deal in a very stressfulenvironment.
We need to have an environmentwhere we feel comfortable,
(05:51):
everybody works together because, you know, real estate can be a
little cutthroat, yeah, but ourcompany is not like that no, no
, we wouldn't, wouldn't tolerateit, so no good.
Speaker 1 (06:03):
So tell me about the advent of Barbara Mulaney, the
agent to the Barbara Mulaneyteam.
What year did that happen, andwhat made the pivot in your
brain to start to switch to theteam model in real estate?
Speaker 4 (06:17):
It actually happened in 2016.
I started doing really well,which was so exciting.
But I'm the kind of person,especially when you start to get
listings, you get tons of leadsand you become very busy and it
was getting to a point where Iphysically couldn't get back to
everybody and it drives me crazy.
(06:38):
So I was giving out leads topeople and things like that, but
I realized that I need help.
So one night I was having somewine, wine with you drink one
mary o'donnell.
I was very, very dear friend ofmine forever and you know we
were.
She's always was uplifting andcoaching me, you know, to do
(06:59):
well in real estate and whatnot,and I asked her if she wanted a
wonderful spirit, if I may add.
Speaker 1 (07:03):
I asked her if she wanted to be my assistant.
Speaker 4 (07:04):
I asked her if she wanted to be my assistant and
she said yes.
So we had our wine and welaughed, we cried.
We had a great time that night,and the next morning I called
her.
I'm like so, are you ready?
Speaker 1 (07:19):
And she's like ready for what I said I was serious.
Speaker 4 (07:21):
So, uh, so that's so.
That's really where it began.
She was my assistant, and thenI brought Tracy Johnson, who is
a Long Beach native yes, andshe's one of my dear friends as
well, so she came aboard.
And then, I think, peggy cameon yeah, early 2017.
(07:42):
, early 2017.
Then I brought my daughter on,which was so exciting and then
Mary decided she wanted to do alittle more.
Uh, real estate yeah, instead.
Of just being my assistant.
So we kind of kicked her to thecurb, which she always says and
um.
Speaker 1 (07:58):
Katie got no meat, I swear so then, katie became my
assistant.
Speaker 4 (08:03):
And what else?
Who else we got?
Who else do we have?
Speaker 3 (08:07):
um, so we've grown.
We've like fluctuated, um, butyeah, the team kind of kept
growing and I evolved.
I originally was part-time asher assistant and then, um, you
know, we just needed more help,I think, just handling the team
in general.
So I was also the team.
So, yeah, I've been doing thatsince 2018.
But, yeah, now we're a team ofeight women.
Speaker 1 (08:30):
Yeah, yeah.
And just for our audience togive them contrast.
A lot of people are like I'mnumber one, I'm the best, but in
all essence, I mean the BarbaraMullaney team is one of the top
producing teams in real estatein the entire Long Island board.
I'm going to say so kudos foryou for not only sticking with
(08:51):
it because, again, not everyonehas an easy path and we're
listening to yours but it'shaving the drive and
determination to push throughthe challenges to get to a
better place.
Speaker 4 (09:04):
And also, too, you're having the right people, the
same work ethic, the same ethics.
Speaker 1 (09:12):
All right good.
So for our audience, let's talka little bit about the dynamic.
Katie kind of manages the teamright now, but obviously you're
a licensed, so from day to day,what does managing the Barb and
Marlene team look like for you?
Speaker 3 (09:26):
As her team manager?
Yes, so I'm.
You know I'm always checking inwith the girls.
You know, at one point, youknow, I offered, you know, kind
of coaching with them.
You know, checking in withtheir business, helping them see
their pipeline, yeah, and justreally.
However, you know, barb ormyself, we could just be of more
support, just like the companyis for any agent.
(09:46):
So well, so you take care ofall the advertising, yeah, the
advertising and the branding,the marketing.
You know we try every year tomeet.
You know what's our vision forthe year.
So it's a lot of differentthings and I think that's what I
love about the job.
It's it's so many differentaspects.
Sometimes I'm in the office allday, or other days, you know,
we're out and out and aboutdoing things.
(10:07):
So it's a fun business to be apart of.
Speaker 1 (10:09):
I think the key word you just said there is business.
You know people think it's likeoh, I got a job, I'm a real
estate agent.
It's not you're.
You have an opportunity tobuild a business.
Yes, you.
So you're in business foryourself, not necessarily by
yourself.
Obviously, the broker bringsthe office and equipment and
licensing and right, obviously,company culture, some other
things to the table.
Speaker 3 (10:29):
But it's really your business and yeah, at the end of
the day, it's your own company,yeah yeah, exactly, and I think
that's what's so nice about theteam is we really help each
other to like.
You know, everyone has theirdifferent approach to their own
business, and we try to helpeach other, to like get new
business and everyone's gonnahave a different approach.
But um own business and we tryto help each other to get new
business and everyone's going tohave a different approach.
But yeah, we just try to reallysupport everyone and set them
(10:50):
up for success.
Speaker 1 (10:51):
So, would you say, your transition into more of the
sales being part of the salesteam is more complete now that
you have the assistant trained.
Speaker 3 (11:02):
Yeah, definitely.
It definitely frees up a lot oftime.
You know, working for her it'sa lot of work, yeah and put her
in production.
Speaker 1 (11:11):
Which means, yes, you've become from a liability
side to an asset that's a goodsize to be on.
Speaker 3 (11:17):
You like to be on the asset side but I feel like
working, you know, side by sidewith her day in and day out,
like I, I've learned just somuch and I clearly see and I
know what it takes to be verysuccessful in industry.
Speaker 1 (11:29):
So just putting all that to work and in my own, way
Front row seat to the best inthe business, absolutely, and
also too, and having mydaughters.
Speaker 4 (11:37):
Obviously, like each person on the team, has their
strengths and weaknesses, andthat's why it's great, because
we all help each other.
Like Peggy is someone who Iknow.
When she's taking care ofsomething, I don't have to think
about it, she's on the ball.
She's actually helped me a lotand given me a lot of confidence
(11:58):
, where sometimes I'll hem andwhore about something Sorry, my
girls always make fun of mysayings.
Speaker 3 (12:06):
It's been like a thing as she's gotten older.
We're like what does that mean?
Speaker 4 (12:09):
And like new ones come about.
Speaker 1 (12:11):
Yeah, right, but she's we're very young and
relevant come on.
Speaker 4 (12:16):
But she's always she's like my go-to as well and
she's given me a lot ofconfidence.
So a lot of times I'll go toher for advice.
So you know, it's justdifferent personalities how you
handle things.
Sometimes I'll let, I'll holdon to things and she's like ma,
so a lot of times I want to tryto be more like Peg.
Speaker 1 (12:33):
Yeah.
Speaker 4 (12:34):
Yeah.
Speaker 1 (12:34):
That's cool.
Well, peggy, since we're here,let's hear from Peggy, so tell
our audience a little bit aboutthe role that you play on the
team.
Speaker 2 (12:42):
Yeah, so yeah.
So I've just been an agentsince early 2017.
You know, I grew up in therestaurant business so I was
always running around and Ihonestly had no idea really what
I wanted to do.
And you know, watching mom dolike kill her business, I was
like you know what.
I think I could make this workso, and obviously I love the
(13:04):
flexibility, so I was very happythat mom even wanted me on the
team to begin with, it was atough interview.
Yeah, but yeah, it's been areally great experience.
I really do love working withthem.
We get along so well.
Speaker 1 (13:29):
Do you find?
Speaker 4 (13:30):
it's a bigger sense of obligation, because it's your
mom's team, you know, or or isit giving more?
Speaker 2 (13:32):
flexibility um, come on, we want to know.
She kind of weird like come on,no, she does people want to
know you want the dirt yeah, no,I mean truthfully, like I
worked with my dad in therestaurant business for like
five years, like I worked withher for many years at cabana
it's like we've always, we'vealways worked together.
Yeah, so it was just kind oflike it just fit no, it's
(13:56):
interesting.
Speaker 1 (13:57):
They say um, restaurant bartending, it's
service businesses.
They say people who aresuccessful in the service
industry translate.
It translates over veryeffectively into real estate
because ultimately, people thinkwe're salespeople.
We're not, we're service people.
We've paid a lot of money tohelp people.
So when that light goes on,that approach comes in, the
(14:19):
success of that agent seems tojump up correspondingly, Because
it's relationships.
Speaker 4 (14:25):
Yes, you know, when you're working in the restaurant
business same place you knowyou build relationships with
your customers.
Some of you have your regularcustomers.
So you do, you buildfriendships, you build
relationships and it's the samething.
Like you know, you can betransactional or you could have,
you know, go of, go therelationship route.
(14:48):
Yeah, and that's how we alldeal with our business, like
you're not just a transaction tous.
Yes, you're a person.
Speaker 1 (14:51):
Yeah, you're a relationship, yeah, so I think I
would be um surprised if youanswer this any different than
would you consider yourself, uh,um, the referrals, the biggest
source of your business oh mygosh, yeah, absolutely yeah, wow
, that's the philosophy I cansee from the philosophy of
sharing that, yeah.
Speaker 4 (15:11):
So it's funny like I'm not your traditional realtor
.
You know you're supposed toknock on doors, you're supposed
to cold call, that's just notwho.
Who I am Right, um, which I?
I probably could have becomevery good at it, right, um, but
it was kind of like a fear thing, okay, um.
(15:33):
So I have obviously become, youknow, successful in my career,
but it took me a lot longer thansomebody would that.
It would have taken somebodyelse because, you know,
literally I built my entirebusiness on referrals.
Yeah, so you know, the firstcouple of years all you do is
rentals, but then those rentersturn into buyers yes and then
(15:54):
those buyers turn to sellers,you know, and then it just
continues on.
So you know, you know, that'swhy I always I feel badly when I
like well, how did you do it?
I'm like you know all referrals, but a newer agent, I would say
, listen, you should cold call.
Speaker 1 (16:10):
Yeah.
Speaker 4 (16:10):
You should knock on doors, but you'll get a lot, you
know.
You'll catapult your business alittle faster or you'll be more
successful.
Speaker 1 (16:19):
More fast, yeah, but I think one of the secret things
, though, that you kind of glossover is I can guarantee you
when you speak to somebodyyou're excellent communicator.
Your follow-up is probably spoton right.
So you know, you say, well, Iwasn't really traditional, but
you know what the fundamentalsare important and, um, it's
(16:40):
interesting from my vantagepoint, you know there's a lot of
agents that watch our shows andyou hear different sayings.
So here's one of your sayings,but it's a real estate one.
But buyers are liars, right,and you know, there's no loyalty
in this business right.
And yet you just stated for ouraudience about how, as one of
the most successful team makesbuilds its success on loyalty
(17:04):
and referrals.
So I always say referralshappen by design, not by
accident.
You just have to earn it.
So that comes from an internalfocus on the consumer and the
consumer experience.
So there is the light bulb thatgoes off.
I know that's there.
And I always hear great thingsabout you, so I have a little
insight for our audience, or ourvantage point, so to speak.
(17:26):
So let me pivot a little bit toLong Beach, because you guys
are in a really interestingmarketplace.
So, yes, we're a New York Statelicense, yes, we can sell
anywhere, but a tremendous partof your business is
foundationally in the Long Beachcommunity.
And so Long Beach, for ouraudience who people don't know
is it's a city, right?
So it's not just a town.
(17:46):
Long Beach, for our audience,who people don't know, it's a
city, right?
So it's not just a town, it's acity by itself, where a lot of
the towns out here maybe have12,000, 13,000 houses, if I
understand correctly and you cancorrect me on this, but I think
there's 40,000 units in LongBeach itself.
Of course you've got Lido andPoint Lookout.
Speaker 2 (18:01):
We're a big little city.
Speaker 1 (18:03):
Yeah, atlantic Beach, right.
So it's a barrier island, right, and it's a beach.
We have the boardwalk.
Why don't you share a littlebit about you know?
So let me step back one second.
Katie Pegg, you, you guys bothgrew up in Long Beach.
You've always been down there.
Speaker 2 (18:16):
Yeah, so we moved down here.
I was six, katie was three and,yeah, we haven't left 97, okay
all right and we're settled here.
Speaker 3 (18:26):
Yeah, both of their husbands.
Yeah, we're not we're not.
Speaker 4 (18:31):
We're all 15 minutes apart.
Yeah, we can walk to eachother's houses.
Speaker 1 (18:35):
Yeah, yeah, so tell our audience a little bit more
about the Long Beach marketplace.
What, what could that?
So if someone was looking, whatwould they find there?
Speaker 4 (18:44):
well, long Beach is really unique.
I remember I lived up in BybeerMountain for about 10 years.
Speaker 1 (18:50):
Oh, I didn't realize you were all the way up there.
Speaker 4 (18:52):
Yeah, so I grew up in the Bronx but every summer
since I'm born we went down toLong Beach for the entire summer
.
So really it was like my secondhome.
So I was up in Peekskill forabout 10 years.
I moved back down and I waslike I will never, ever be more
than a block away from the beachagain.
(19:12):
So Long Beach really is aspecial place because you have
the beach, you have the bay, youare only 50 minutes to
Manhattan, you have the LongIsland Railroad, but mostly you
Long Beach is a feeling yeah, itreally is Like it sounds again,
it sounds a little corny, butyou know you can't help but feel
(19:34):
positive Like you go for a walkon the boardwalk.
Speaker 3 (19:36):
It's just, it's gorgeous, it's a great vibe,
like we were so lucky duringCOVID just to have so much
outdoor space to enjoy, yeah, tohave the beach too, and it's
just a positive vibe.
Speaker 4 (19:46):
Everyone's running, biking, you know, obviously
going to the beach, but alsoLong Beach has such a great
community of people yeah,Ridiculous, you know we're a
very close-knit community andyou know God forbid anything
happens.
You know, a tragedy in a familyor whatever the case may be,
(20:09):
Long Beach comes together likeI've never seen in my whole life
.
Speaker 1 (20:12):
Yeah.
Speaker 4 (20:13):
So everyone's always supporting each other and, in
general, it's a great place.
It's a great place to bringyour family up.
We have the rec center.
We have Great shops greatrestaurants.
The restaurants areunbelievable.
Speaker 1 (20:25):
now it seems like when you have the people down in
Long Beach they say they don'tlike to leave the Barry Isles.
Speaker 3 (20:31):
Never, no, I can't believe you got us here to.
Franklin Square.
Speaker 4 (20:35):
That's right, but it's funny people are like they
don't want to leave.
They'll go over the bridge.
Speaker 2 (20:40):
You don't really need to, though we're so
self-sufficient.
Speaker 4 (20:43):
So that's what's great we have different areas of
Long Beach we have the west endof Long Beach and then we have
the West home section, thecenter what's the major
difference between, say, theWest End and you know?
So, basically, you, know theWest End is the most narrow part
of our island.
Okay, so they're all 30 bypretty much, 30 by 60 lots of
(21:04):
small, lots so it's all likethat's where all the bungalows
were.
Yeah, but you know everything iswalking distance in the West
End.
Yeah, and you're more close iswalking distance in the West End
, yeah, and you're more close tothe beach and the bay at that
point, right.
But there's a ton ofrestaurants.
You have your own key food, youhave your coffee shops, your
restaurants, so it's a wholecute little area.
And then, once you head out,you go into the West Home area,
(21:27):
so the island starts to widen.
Speaker 1 (21:29):
Yeah, okay, as you come back to the center.
Speaker 4 (21:31):
Yeah, as you're going East.
Speaker 1 (21:33):
Yeah.
Speaker 4 (21:34):
And then you have the boardwalk, starts on New York,
which is the first block of theWest end, and then it continues
to Neptune.
So you know you're going to gothrough the West home area which
pretty much has it has delishere and there, right, some
shops.
That's where our offices inLong Beach.
That's the West Home area.
Speaker 1 (21:52):
Okay, see, I'm learning stuff there.
Speaker 4 (21:54):
Yeah, we have our diner, the Laurel Diner, we have
our cleaners, all that goodstuff, some cute shops, and then
you come to the center of townthat's where the train station
is, and again you have a wholeother slew of restaurants and
shops.
And then you cross over LongBeach Road and you enter the
East End.
Speaker 1 (22:12):
Okay.
Speaker 4 (22:13):
And what's nice, though, even in the East End,
like the island's getting widerand wider.
Speaker 1 (22:17):
Right.
Speaker 4 (22:17):
But the East End has their own key food, their own
restaurants.
Speaker 1 (22:21):
Okay.
Speaker 4 (22:21):
Their cleaners, their distributor.
So it's very unique.
Speaker 1 (22:25):
Are lot sizes bigger on the East End because it's
wider than, say, the West End,because the West End has some
small lots.
Speaker 4 (22:36):
I would east end because it's wider, or then say
the west end because the westend has some small lots, but I
would say the west home and theeast home is definitely they
have a little more land, yeah,so the average I would say you
know you can get anywhere from.
You know, uh, 30 by 100.
Right to you know, there's somehouses, some of the old
mansions, they're on a 100 by100 lot.
That's bad, I would say average.
It's like 40 by 100 lots 50 by100 lots.
Speaker 1 (22:54):
Okay, now you can get a mixture of housing styles in
Long Beach, a little bitdifferent than a lot of the
suburban sprawl that we haveacross Long Island.
Speaker 3 (23:05):
Right.
Speaker 1 (23:05):
You want to share a little bit because sometimes you
have multifamily condo co-ops.
Speaker 4 (23:11):
Yeah, that's true too .
We have so many different types, well the housing, the single
family homes and the.
There's a ton of multi-familyhomes as well.
You know, we have the old stylewith the terracotta roofs the
spanish style homes.
You know, we still have somebungalows, but you know, with
sandy happening, we have a tonof raised homes, um, and some of
them are, so they'reultra-modern, but then you could
(23:32):
have a 1920s home right next toit.
So you really have a mixture.
But what's unique about LongBeach?
You have a lot to choose from.
I mean, we have I don't evenknow how many buildings we have
we have co-ops, condos, we havea plethora of townhomes.
Speaker 1 (23:49):
Yeah.
Speaker 4 (23:49):
So, really, whatever you're looking for, you'll
probably find.
Speaker 1 (23:53):
Really it does.
Speaker 4 (23:55):
And our rental market is huge.
Speaker 1 (23:56):
Yeah, that's the thing, one of the things I've
noticed.
Speaker 4 (24:00):
Yeah, peggy's my rental.
One of my rental specialists.
Speaker 1 (24:03):
Yeah, so how much is rentals overall of your business
, would you say?
Speaker 2 (24:09):
A very good amount, probably at least half for me
yeah yeah, probably even alittle more.
Speaker 4 (24:15):
Yeah, I guess for each individual agent.
It all depends on you know what, you know what you the main
part of your business, whatyou're known for, kind of thing.
But rentals can be.
You couldn't make a greatliving just on doing rentals.
Yeah, very, very lucrative, Imean, I guess I would say you're
, all in all with the team,maybe a quarter.
Yeah, I think that probablysounds.
Speaker 1 (24:37):
The one thing I've noticed in most of our markets
you have agents that do sales,who don't touch rentals, a
couple of them that do a littlebit of a hybrid, but there's a
couple of rental agents outthere.
Long Beach is that uniquemarketplace, I think, because of
the sheer volume of availablerentals and also maybe you can
(24:59):
touch on the summer rental.
That's something you don't seein other parts of the markets
except for maybe when you getout to the Hamptons or something
like that.
So what does a summer rentallook like?
Speaker 4 (25:10):
So summer rentals, they've actually gone down a
little bit.
Speaker 1 (25:13):
Okay.
Speaker 4 (25:14):
During COVID.
It was insane.
Speaker 1 (25:16):
Yeah.
Speaker 4 (25:17):
Summer rentals as long as we also have winter
rentals.
Okay, which is a funny thing.
People are like, well, who theheck wants to come to Long Beach
in the winter?
But we do quite a good amountof winter rentals because people
sell their home, they needsomething temporary or they want
to try out long beach.
You know they'll rent it fromlike september to to may yeah
(25:39):
and it's nice for landlordsbecause they can get the best of
both worlds.
But summer rentals this year islooking pretty, pretty positive
.
You figure a lot of the rentalsin the west end.
A lot of people would like torent in the West End because you
can walk everywhere.
The buildings on the oceanobviously are super desirable,
but people rent all over LongBeach because you're never that
(25:59):
far, yeah.
Speaker 2 (26:02):
So people sometimes have it stuck in their head.
They're like we need to be onthe beach side, like south of
Park Avenue.
I'm like, truthfully, it's notthat much of a longer distance
to the beach if you're on thebay side, and there's a lot of
benefits to being on the bayside of Long Beach too Less
trouble parking if you don'thave parking.
Speaker 1 (26:21):
Yeah, yeah, a little more quiet.
Where do you see the shift now?
What do you see currently goingon in the marketplace?
Currently going on in themarketplace?
Speaker 4 (26:29):
So what I'm seeing is number one.
The biggest thing that I, whenI talk to my sellers, is you
know, when they want to pricesomething, I tell them you can't
overprice your home.
You know, like, oh, but it's aseller's market.
You know, my neighbor tells mewe can get a gazillion dollars.
(26:49):
But you know, I really try tostress to my sellers whether
it's a buyer's market or it's aseller's market.
An overpriced home is anoverpriced home and it's not
going to sell.
What's happening is you'regoing to get your best and most
qualified buyers in the firstweek, in the first couple of
days, the first open house, andthe trick is to to you know you,
(27:12):
you know how you priced itright away, right, and the trick
is to, like, really educateyour seller on this is.
This is the buyer that you wantright.
Speaker 1 (27:21):
Well, the right pricing strategy right, that
takes advantage of it the newmarket and hopefully creates the
bidding war as well.
So it's interesting a lot.
How many times have you heardsomeone say you know, I just
want to try it higher.
And if they had tried it at amore competitive price, the
bidding war would have driventhe price up and they would have
got more by asking less.
Speaker 4 (27:40):
A thousand percent.
What do we do before we go to alisting presentation?
Speaker 3 (27:44):
So we do a comprehensive market analysis,
so basically exactly what anappraiser does.
So we totally do our homework.
Uh, finding the comps and Ithink a big thing too is like
not being afraid to kind of havethat conversation with the
seller and just kind of reallybe real about it.
Um, we always talk about it'seither.
(28:05):
It, you know, people say it'sprice first, promotion, but yeah
, it's never promotion's neveran issue, you know.
Know, we always have it outthere.
So, yeah, I think we justreally try to have like an
honest conversation with oursellers.
Um, and we, you know, we sayyou put it out there and you
test the market and the marketwill tell you what it's worth
and buyers are so smart thesedays, like even all my friends,
(28:26):
everyone's on zillow, so youknow they are ready is that a
dirty word?
but I know we don't like zillow,so you know they are ready.
Is that a dirty word?
But I know we don't like Zillow.
We try to, you know, steer themaway.
So, yeah, it's about educatingthem to.
Yeah, what things are actuallyworth.
Speaker 4 (28:39):
Yeah, and also, too, when I sit down with a seller,
you know, I don't typically justhand them a CMA, no, I have an
individual.
This is just my way I do it.
I have individual listings.
Speaker 1 (28:51):
Yeah.
Speaker 4 (28:51):
And I go through them and I tell them, like listen, I
don't have a crystal ball,right.
So my job as your realtor is togive you all the information
and to educate you on whatexactly is happening in the
market.
And I tell them at the end ofme going through all these you
know on the market closed, youknow, under contract, both of us
(29:11):
are going to talk about it andyou're going to be like oh yes,
this is where we should land, sothat you both agree yeah, well,
certainly learning something,yes, but so one of the things I
think until again.
Speaker 1 (29:24):
I'm curious your opinion on this.
But if you go to a standardtown and they say you should
pull comps within a mile radiussame school district slash zip
code if possible.
If you're looking at a cape inEast Meadow you can find 50
capes that sold in the last year.
All right, but first of allyou're in the West End.
A mile radius is going to putyou in the ocean or the bay,
(29:46):
right, so you don't have thatsame depth, that's a great
question.
So how much does a price changefrom one block from the ocean or
bay?
On the bay or ocean, I have aview of the bay or ocean as
opposed to just off the mainstreet.
(30:07):
How do you factor that stuff inand what's the nuance with that
for a Long Beach agent?
Speaker 4 (30:13):
So everyone wants the beach side.
It definitely goes up.
Speaker 1 (30:16):
Yeah.
Speaker 4 (30:18):
But that's why you have to really know your area.
Like I said, like the West Endis the narrowest part, so
literally you have the beachside, which some people only
want the beach side, but it'sliterally two blocks.
So you know, when you meet anappraiser you say, listen,
obviously it's valued higherbecause it's on the beach side,
but in the West End it reallydoesn't make that much of a
(30:43):
difference.
Hey, if you're ocean front oryou're two blocks from the ocean
, it's going to be a tremendousdifference.
Speaker 1 (30:49):
So how do you factor in again, if it's oceanfront or
I guess Bayside would bebulk-headed?
Is that Reynolds Channel?
Speaker 4 (30:56):
Well, it's basically how you do it.
In Long Beach, as I said, theIsland Wide End it's Beach
Street in the West End.
So one's Bayside and one'sBeachside.
It's only two blocks Right.
And then when you go where theIsland Wide, the island widens.
In the west home area it'seither north or south of park
avenue right so, but you knowthat definitely the beach side
(31:21):
gets more value.
But it all depends on the homeyeah, okay.
Speaker 1 (31:25):
So let's throw something a little more serious
in more serious yeah well, youhave to ask peggy anything flood
insurance.
Is that like a bad word in longbeach for realtor?
Speaker 2 (31:35):
so uh, I mean everyone's kind of everybody
knows yeah, it's like in thebeginning it was definitely a
shock, uh, but now everyone isalways considering, like that's
everyone's first question what'sthe flood insurance?
Speaker 1 (31:49):
yeah so you know, everybody's aware, is that
pretty much standard across theisland, or is there certain
areas that are higher elevationor yeah, it's not not everywhere
need it.
Speaker 2 (32:02):
Needs flood insurance okay, but in long beach.
Speaker 4 (32:05):
Yes, you know, it's a really funny thing yeah that
you know, I guess I have toeducate my you know myself on
like the actual zones.
But there's one house that wejust sold on West Beach Street
that did not need floodinsurance and all of my 21 years
(32:26):
of doing this I've never hadthat it was.
It was shocking.
You were like what?
No, it really was.
I was like, wow, they got floodinsurance anyway.
But that particular house was ahigher elevation yeah, it is
unique, a very higher elevationyeah but that was something I
learned, that's, you alwayslearn something, um.
But what's tough with floodinsurance and again that's where
(32:49):
a realtor has to have a lot ofknowledge on it yes, we know it
is that before sandy your house,the elevation or actually right
after sandy I should say, um,the certain elevation of each
individual house determined whatyour flood insurance would be.
Right, right?
So if you raised your house,your flood insurance was gonna
(33:12):
be like 400 to maybe 800 a yearyeah, ridiculous, it was awesome
yeah but fema changed theirguidelines.
Forget when, but now it's yourproximity to the water.
It's basically fema wants toget their money back, right?
So even if you build anelevated home, your flood
insurance is probably going tobe three thousand dollars okay
(33:35):
so it's very tricky.
So that's why it's important,like when you're selling like,
for instance, I'm selling araised home right now it was
raised right after sandy righther flood insurance is 690 okay
and they can take it over.
And also, too, a big thing forbuyers to know is that you don't
shop flood insurance.
Right, it's the same.
Speaker 1 (33:53):
Except by the federal government, isn't it?
Yeah, the rates.
Speaker 4 (33:57):
But people do have an option of getting private flood
insurance which is a lotcheaper.
Speaker 1 (34:02):
But if they get a mortgage, so does the bank
require a certain policy?
Speaker 4 (34:09):
Yeah, a certain amount of coverage, yes, but you
can go with the private floodinsurance, which is typically
like half.
It's so cheap.
So let's say, for instance, ifyou have a private flood
insurance with Lloyd's of London, it's not backed by the federal
government, it's backed byLloyd's of London, so God forbid
they go under.
Then you have no coverage, butyou can have private flood
(34:30):
insurance, I believe, and get amortgage you have no coverage,
but you can have private floodinsurance, I believe, and get a
mortgage.
Speaker 1 (34:34):
Okay, all right.
So all right.
I want to pivot a little bitback to the team concept a
little bit.
So, um, what one piece of goodadvice would you give an agent
to who was thinking about, youknow, transitioning from a
individual business you agentbusiness to a team?
Speaker 3 (34:52):
So they're already like an established agent on the
go.
Speaker 1 (34:54):
Yeah, and they were considering that, maybe the team
concept.
So I'm successful as an agent,you know, as a team for me.
Speaker 3 (35:04):
So what's a good piece of advice you could share?
I think one of the biggest prosof being on a team is even more
like individualized support andhaving that mentorship from your
team leader, who's usually veryexperienced yeah, it's been the
industry for a long time, likebarb is so I think that's the
biggest pro is, you know, justbeing able to absorb so much
(35:24):
knowledge and experience fromthem.
Um, I think you know one thingwhen you are on a team, you are
held more accountable.
You know there are moreexpectations on you.
So obviously you're veryentrepreneurial, you know, as an
agent, but you know you can'treally only just do what you
want to do too.
So I think, if you want to beon a team, just know that
(35:45):
there's going to be most likelymore accountability Okay,
accountability, okay, um, but Ithink, all, all in all, though
it's, it's such a positive.
You know um move to make if,especially if you want to, you
know progress through yourcareer a lot quicker.
I think you know being on ateam, you can leverage that so
much more all right.
Speaker 1 (36:04):
so, barb, this one's, I guess, more towards you.
So obviously, here a podcastwhere you know video is an
interesting piece of uh,marketing in our industry,
especially with social media andstuff.
So this is not the first timeyou've been on video slash TV,
should we say I am.
So yeah, so you're a star,right there we go From what?
Speaker 4 (36:25):
I understand.
Speaker 3 (36:25):
Take it easy, I'm not a star.
Speaker 2 (36:28):
It's very scary so.
Speaker 1 (36:29):
I've heard you've been on TV before, could you
share with our audience?
Speaker 4 (36:32):
sure, so I guess it was about five years ago at
least, yeah, at least like 2019,maybe 2019.
Yeah, I was approached um byactually a peg of a friend of
peggy's uh who worked for umhgtv, and he asked me if I'd be
interested in doing a programcalled Island Life.
Speaker 1 (36:54):
Okay.
Speaker 4 (36:55):
You know, I thought about it and I was like you know
what.
I was super uncomfortable, butI felt like I had to try.
Speaker 1 (37:00):
Yeah.
Speaker 4 (37:01):
Why not?
So yeah.
So I did an episode that year.
It was actually a friend ofmine who was looking.
She was moving from Manhattanto Long Beach and she agreed to
do it with me and it was a lotof fun, very nerve wracking,
very hot.
Speaker 1 (37:22):
Summertime.
Speaker 4 (37:23):
It was the middle of the summer, but it was a really
cool experience.
So I did that and then, Ibelieve, the next year I did
another, and then I believe thenext year I did another one with
a couple of my friends as well,that bought a beautiful house
in Long Beach and it was great.
Speaker 1 (37:39):
Yeah, that was the same HGTV program yes, it's
called HGTV.
Island Life.
Island Life.
So, it was funny.
I think you were telling me alittle bit about how they still
rerun, right.
They do this is Island Life.
Speaker 4 (38:02):
We're cruising along on Reynolds Channel.
So what do you think of this?
This is absolutely great.
I thought you were bringing meout here to talk to me about
buying a new home, not a newboat.
Well, we'll take you boatshopping another time, all right
.
Speaker 1 (38:18):
I got to remember to get your autograph before we
leave here today.
Speaker 3 (38:21):
Okay, officially All right.
Speaker 1 (38:23):
So is there any TV in Katie or Peggy's future?
Come on.
Speaker 3 (38:27):
Oh gosh, I don't know .
Speaker 1 (38:28):
Doing this podcast is my first day of really being on
video, so maybe Gosh, I don'tknow.
Speaker 3 (38:31):
Doing this podcast is my first day of really being on
video, so maybe We'll see.
Speaker 4 (38:34):
Trust me, I asked.
Speaker 3 (38:34):
Peggy, I know you did , were you in like a clip of it.
Speaker 2 (38:38):
Yes, I had a little cameo.
I was doing yoga on the beach.
Speaker 1 (38:43):
Okay, all right.
Well, I want to start the pivot.
Before I do, I just want toremind our audience if you like
what you're hearing here today,we'd love to have you like and
subscribe to our show.
We like to play hard,especially with a playground
like Long Beach.
What does the Barbara Mulaneyteam do besides drink wine, by
the way, which we picked up, onwhich I'm?
Speaker 3 (39:04):
not a hater.
I'm not a hater on that, by theway.
I like that.
Speaker 1 (39:07):
What does the Barbara Mulaney team do for fun?
Speaker 2 (39:10):
We love to go on vacation together as a family
and we're really lucky that weare able to do that.
There's six of us, and seventhwith Katie's little boy, liam,
and eighth on the way.
Speaker 1 (39:23):
There you go, a growing family.
Speaker 2 (39:26):
Yeah, so we try to take advantage of the downtime
that we all have together.
Speaker 3 (39:30):
No, absolutely, and I think it's funny because we
obviously work together, but westill like love hanging out with
each other after work.
We're just always in contactwe're always together which is
so nice, because I think youknow, when you first start out,
you don't really know how it'sgonna go right necessarily, yeah
, it's nerve-wracking.
Speaker 4 (39:47):
In the beginning I was like, oh my gosh, hope it
doesn't ruin our relationship.
Speaker 1 (39:51):
We'll be okay, too much togetherness.
Speaker 3 (39:53):
Yeah, but so far so good.
But so far so good, it's beengreat.
Speaker 1 (39:57):
Giving back is a big part of our culture and we love
to share that.
So you guys well, first of all,the Barbara Mullaney team was
honored in 2018 as thehumanitarian of the year, so
when you win that out of 1200agents, you know it's a real
honor and testament to thedevotion and commitment to give
(40:19):
back.
So, uh, first of all,congratulations for that and
setting that tone.
But I love what you're doingfor the food pantry.
Now could you share with ouraudience some of the um other
passion, you know charities andorganizations you guys are
passionate about.
Speaker 3 (40:33):
So yeah.
So every year we like to planout our events for the year.
So this really all stems fromBarb and also our love for our
community and, you know, justhaving that culture of giving
back as well.
So, yeah, we like to do thefundraiser for the Long Beach
High School, help the schoolsand the families, and then we
(40:54):
also like to do a bike-a-thon inthe summer where we, just for
fun, we just bike the boardwalkand we raise 26 miles.
So we do that for the LongBeach Soup Kitchen, which they
do great work for our community.
So we do that.
And then just individually,barbara and the team, we'll
(41:16):
participate in ads and differentfundraising opportunities where
we'll give back to other localfoundations we have.
Speaker 4 (41:25):
The Long Beach Christmas Angel gives back to
local families and individualsthat are in need.
Also the Michael DiamondFoundation, which is a near and
dear charity for us, and there'sjust numerous ones that we?
Speaker 1 (41:42):
What's the Michael Diamond contribute to?
What is it for?
Just for our audience.
Speaker 4 (41:48):
Yeah, so Michael Diamond was a dear friend of
ours and a big part of the umcommunity of long beach, um, but
after he passed away theywanted to do something, uh, to
keep his memory alive, obviously, and, to you know, to do good.
So they have a yearly golfouting, okay, and we usually
sponsor the uh, I think it's the, is it Million Dollar Hole, the
(42:12):
Hole in Water, something likethat, which is a lot of fun.
But again, they give back toyou know, they give scholarships
out and they also donate totons of charities.
Speaker 2 (42:23):
As Suicide Awareness as well.
Speaker 4 (42:25):
for Long Island, they've turned into a huge
charitable organization and welove being a part of it, yeah.
Speaker 1 (42:33):
No surprise, no surprise, no surprise.
So, um, if someone's listeningwants to get involved with any
uh charities you support, howcan they help?
They can follow our page so toget any updates if we're having
any events, give them the pagewhere they can find oh, um, on
instagram mainly, it's just atthe barbara melanie team.
Speaker 3 (42:51):
And yeah, you can, and yeah you can DM us.
You can reach out to usindividually and we can relay
some of the information.
Perfect.
Speaker 1 (42:58):
Yeah, Perfect.
I want to remind our audienceagain.
Please, if you like the episode, please like and subscribe.
We'd love to have you as amember of our podcast.
So, it's time for the drop themic question.
Your husband, Patrick, is aNassau County legislator.
If you were in public office,what would your first executive
order be?
Speaker 4 (43:19):
Well, actually I was just away in Paris and part of
the charm is that certain blockswere banned.
It was only for pedestriansthey were blocked off.
So I think it would be a reallycool idea, possibly in the West
End, to close down Beach Street, maybe on the weekends.
Speaker 1 (43:40):
Okay.
Speaker 4 (43:41):
So this way people could walk and go to restaurants
and shop, mardi Gras type ofthing going on there, yeah, and
not have to worry about traffic.
Speaker 1 (43:53):
Yeah, I think it would be a really cool vibe.
Speaker 3 (43:55):
I would definitely allow dogs on the beach.
Speaker 1 (43:59):
Dogs on the beach?
Yes, year round.
So they're not allowed on thebeach Only in the winter or not
at all.
Speaker 3 (44:06):
No, not at all.
You know, I live in the WestEnd so the beach is my backyard,
so I know my dog would love it.
Speaker 1 (44:12):
So, peggy, come on, bring it home here.
What's the executive?
Speaker 4 (44:16):
order.
Pat's going to kill us, by theway.
Yeah, I hope so.
Speaker 1 (44:21):
That means he watched it, because if he doesn't watch
this, then he's in a differenttype of trouble.
Speaker 2 (44:25):
I would love to see more restaurants, like on our
boardwalk.
The beaches, yeah, Becausepeople honestly assume like when
you go down to Long Beach,you're going to get a lot of
that.
Speaker 4 (44:35):
You're going to be able to see the beach the ocean,
yeah, and we really don't haveany of that, and also, too, we
have so much bayfront.
Speaker 1 (44:43):
Yeah.
Speaker 4 (44:44):
Yeah, that it's industrial, that you can make a
gorgeous pier.
Speaker 1 (44:49):
You know a boardwalk along there All right, I'm going
to have to hook you up withTony.
I think we have a project inthe works here, so I like that
idea too.
So, no, those are all threegreat answers and I want to tell
each of you thank you so muchfor being here today.
I think our audience will findout why you guys are one of the
top teams out here in theindustry.
(45:10):
So, again, from my owntestimony, these guys do a great
job.
So if someone wants to dobusiness or reach out to the
Barbara Mullaney team, how dothey get you?
Speaker 3 (45:20):
Yeah, follow us on Instagram at the Barbara
Mullaney team.
You can DM us or call us andwe'd be happy to chat.
Speaker 1 (45:26):
Any phone numbers 516-582-6096.
Okay, what's your website?
Speaker (45:32):
Thebarbarmillaneteamcom .
Speaker 1 (45:34):
There you go.
Simple there you go, there wego.
Speaker 3 (45:36):
Easy, all right.
Speaker 1 (45:38):
Well again, thank you so much for being here, right.
Speaker 4 (45:40):
It was a pleasure.
Thanks so much, Mike.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.