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July 31, 2025 30 mins

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 Do you ever feel like your business and your personal identity are totally tangled up together? Or maybe you struggle to find the balance between creating and managing your business? You’re not alone!

In this episode with Annabelle King, we get real about personal branding as a business owner and how to get visible (even if it scares the heck outta you!). Annabelle shares how she went from working in big agencies to building her own business, including the mindset shifts and practical tips she learned along the way.

You’ll discover:

✏️ How to separate your business’s performance from your sense of self-worth, and why it matters for your sanity!

✏️ Why Googling yourself is a must-do (and what can happen if you don’t manage your online narrative).

✏️ The three essential “characters” every entrepreneur needs (creator, business manager, and entrepreneur) and what happens when one of them takes over.

✏️ Actionable steps to get visible with more confidence, from prepping your story to dealing with stage fright like a pro.

Annabelle’s practical wisdom and honest stories will have you rethinking how you show up as an entrepreneur. So you can walk away with new tools for sharing your magic with the world.

💌 Get Lindsay's Un-Hustle Your Business Starter Kit

📺 Join Lindsay's monthly Shop Talk on YouTube

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Meet Annabelle

Annabelle King is a brand strategist, facilitator, and founder of I Like Storytelling. With 15+ years of experience in big agencies and over six years running her own consulting practice, Annabelle helps small and medium businesses uncover the stories that drive growth. Aside from that, Annabelle also facilitates workshops, marketing retreats and online programs.

Personal brand strategy course

Free resources

Instagram

LinkedIn

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit


Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

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