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July 4, 2025 34 mins

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Want to build a brand that’s actually you (not just a pretty logo and Instagram grid)? 

In this episode with Ruha Ratnam from The Designist Studio, we dig into the connection between your core values, the people you surround yourself with, and your ability to create an impactful, trust-driven business. Join us for an unfiltered conversation about how authenticity in business is more than surface-level branding, and so much more!

We cover:

  • The difference between presence and pressure, showing up authentically vs. hustling for perfection
  • Why knowing (and living!) your core values is the foundation of real brand trust
  • How slowing down and making intentional choices can help you avoid burnout and reconnect with your passions outside of work
  • The truth about using entrepreneurship for impact, not just for chasing dollar signs (yes, you can have both goals!)
  • A simple way to get started reflecting your values in your brand and everyday business decisions

We share our own stories of finding balance, making space for play, and evolving our approach to business in a world that never seems to stop. If you’re ready to lead with passion, authenticity, and a little kindness (to yourself!), this episode is for you.


Meet Ruha

Ruha is a brand strategist and website designer. Her clients are coaches and consultants who want to level up their online presence by being uniquely themselves so that they can grow their visibility and attract their dreamiest clients.

Website: https://thedesignist.studio/ 

Instagram: https://www.instagram.com/ruharatnam/


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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit


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