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July 4, 2025 34 mins

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Want to build a brand that’s actually you (not just a pretty logo and Instagram grid)? 

In this episode with Ruha Ratnam from The Designist Studio, we dig into the connection between your core values, the people you surround yourself with, and your ability to create an impactful, trust-driven business. Join us for an unfiltered conversation about how authenticity in business is more than surface-level branding, and so much more!

We cover:

  • The difference between presence and pressure, showing up authentically vs. hustling for perfection
  • Why knowing (and living!) your core values is the foundation of real brand trust
  • How slowing down and making intentional choices can help you avoid burnout and reconnect with your passions outside of work
  • The truth about using entrepreneurship for impact, not just for chasing dollar signs (yes, you can have both goals!)
  • A simple way to get started reflecting your values in your brand and everyday business decisions

We share our own stories of finding balance, making space for play, and evolving our approach to business in a world that never seems to stop. If you’re ready to lead with passion, authenticity, and a little kindness (to yourself!), this episode is for you.


Meet Ruha

Ruha is a brand strategist and website designer. Her clients are coaches and consultants who want to level up their online presence by being uniquely themselves so that they can grow their visibility and attract their dreamiest clients.

Website: https://thedesignist.studio/ 

Instagram: https://www.instagram.com/ruharatnam/


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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!


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