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February 10, 2025 33 mins

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Your digital course is amazing, so why the heck isn’t anyone buying it? 😩

If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.

In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix it.

In This Episode, We Cover:

💔 You Might Not Be Ready to Create a Course Yet

  • The myth of “overnight success” (Hint: It takes longer than six months!)
  • Why skipping the dirty work (aka real-world experience) sets you up for failure
  • The reality of building a sustainable, profitable business before going digital

💔 You Haven’t Spent Enough Time on Market Research

  • Why identifying a problem isn’t enough—you need proof that people will pay to solve it
  • The most effective (and fastest!) way to validate your course idea
  • How working one-on-one or in small groups can unlock game-changing insights

💔 Your Sales Funnel Has a Leak

  • How to tell if your sales funnel is the problem
  • The #1 mistake most entrepreneurs make when warming up leads
  • Why it takes time (and trial & error) to create a funnel that actually converts

Resources I mentioned

Blog: 3 Shocking Reasons Your Digital Course Isn't Selling

This Brand is Female

Birch Babe

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit


Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

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