Workfluencer

Workfluencer

Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.

Episodes

November 17, 2025 52 mins
Maureen Wiley-Clough didn’t set out to become a creator. She simply got tired of being called “a dino” in tech — and decided the silence around ageism needed to end. What started as a vulnerable side project became a top-2% podcast, a thriving community, and a message that resonates with anyone who’s felt “too old” to start something new. In this episode, we get into how Maureen built confidence, hit publish while working in a you...
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Most employees have no idea what’s really happening inside their own company — and that’s exactly why so many advocacy programs fall flat. Matt See has spent his career transforming internal comms at massive organizations, and he’s discovered something most leaders miss: employee advocacy doesn’t start with LinkedIn posts or social-media training. It starts inside. In this episode, Matt and Rhona dig into how internal storytellin...
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What happens when your worst bosses plant seeds that turn into your best lessons? In this episode of Workfluencer, Kat Kibben—author, speaker, and founder of Three Ears Media—joins Rhona to talk about healing work trauma, rebuilding confidence, and writing a book that almost didn’t happen. Kat opens up about the three-year journey behind The Bounce Back Factor, van life lessons that rewired their approach to leadership, and why e...
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In this episode of The Workfluencer Podcast, Rhona Pierce sits down with Sherehan Ross, VP of Marketing at Modus Planning, to talk about the human side of B2B marketing. From viral LinkedIn rants to the chaos of working moms and motherhood, this conversation pulls back the curtain on what it really takes to grow a personal brand, lead with marketing authenticity, and avoid burnout while balancing work and family. Sherehan explains...
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Before “personal brand” became a buzzword, Hung Lee was already doing it—building Recruiting Brainfood into one of the most trusted communities in the industry. In this conversation, recorded at RecFest USA 2025, Hung and Rhona dig into what it really takes for recruiters to think like media brands: showing up every week, curating with integrity, and letting transparency replace polish. He shares how an accidental send from t...
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October 21, 2025 46 mins
Everyone wants to get paid to speak, but few know how to turn it into a real career. In this episode, Torin Ellis joins Rhona Pierce to break down the business behind the mic — from commanding rooms and carving your niche to staying relevant in a space that changes overnight. You’ll learn: How to turn free speaking gigs into paid opportunities The mindset shift that keeps your message authentic (even when the world isn...
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Most recruiters think they’re filling roles. Dave Vu thinks they should be building brands. In this episode, Rhona Pierce sits down with the co-founder of Ribbon.ai to explore why the future of recruiting belongs to teams who think like marketers. From his early days in talent acquisition to building one of the most talked-about AI interview platforms, Dave shares how empathy, storytelling, and transparency can transform candidate...
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Laurie Ruettimann has spent nearly two decades shaping how we talk about work—from CNN’s “Top Career Advisor” list to her globally recognized Punk Rock HR podcast. But behind the accolades lies a story of confidence, capitalism, and the unpaid labor of influence. In this episode, Laurie joins Rhona Pierce to pull back the curtain on what it really takes to turn credibility into a career—how she built her platform before influencer...
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What if someone stole your entire career — your résumé, portfolio, headshot, even your home address? In this Workfluencer Trend Report, Rhona explores the real case of freelance writer Jolissa Skow, who discovered an imposter had been living her professional life since 2023. The impersonator used Jolissa’s identity to land contract work, participate in Slack, attend camera-off meetings, and even get paid — all while colleagues b...
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September 23, 2025 52 mins
Matt Alder, host of Recruiting Future and co-host of The Alder Hour, has spent over 15 years shaping how the recruiting industry talks about work. With nearly 800 episodes published, his podcast is one of the most trusted sources for talent acquisition insights. In this conversation, Rhona and Matt chat about how Recruiting Future became the go-to recruiting podcast and what it really takes to build authority through consistency. ...
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Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand? In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations, Cynthia shar...
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Building a personal brand in today’s job market isn’t about chasing viral posts—it’s about showing up authentically. In this special takeover episode, recruiter-turned-founder Brooke Wheeler flips the mic on Workfluencer creator Rhona Pierce. Together they dive into how to build your personal brand with honesty, how layoffs and career pivots can fuel reinvention, and why companies fail when they try to script employer branding. ...
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It doesn’t get more Gen Z than making a TikTok to get hired at TikTok—and that’s exactly what Jade Walters did. But she didn’t stop there. From landing jobs to landing on the TEDx stage, Jade has used content creation to build a career on her own terms. In this episode, she shares how content became her biggest career tool, what Gen Z really wants from work, and why boundaries at work aren’t red flags—they’re strategy. CONNECT W...
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What happens when employee advocacy moves beyond “posting on LinkedIn” and into creating full-blown branded content? Should those employees be paid like influencers? In this episode of Workfluencer, employment lawyer and creator Heather Bussing joins Rhona to explore how companies can compensate employee-creators fairly and compliantly. We dig into: Why paying employees for branded content builds trust and authenticity ...
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LinkedIn can be overwhelming, especially for introverts. But what if your quiet approach is actually your superpower? In this episode, certified career coach and LinkedIn Top Voice Lissa Appiah shares how she built a personal brand that converts—without being loud, posting daily, or faking confidence. You’ll learn how to: Build a personal brand on LinkedIn as an introvert Turn your side hustle into a full-time busine...
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Most people think building a community is about finding a niche and hoping people show up. Jeremy Lyons knows better—he’s the man behind the RecOps community. From launching the first RecOps conference to building the widely read RecOps Roundup newsletter, Jeremy has turned a behind-the-scenes role into a movement. In this episode, we dig into: The four (sometimes five) pillars of Recruiting Operations—and why employer brandi...
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Zach Nunn, founder of Living Corporate, pulls back the curtain on what it takes to create authentic content about race and identity in the workplace. From deleting episodes with problematic guests to calling out patronizing DEI storytelling, Zach shares why most corporate diversity content misses the mark and how to create conversations that actually matter. What You'll Learn: Why Zach sometimes doesn't release podcast episo...
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Tired of recruiter content that chases likes but lacks substance? In this episode, discover how Andrew Lewis grew from 0 to 45K followers by mastering content creation that delivers real value and opens up new career opportunities. As Head of Talent at Worldly, Andrew shares how he carved out his unique voice, built personal branding that stands out, and earned the trust of his audience. We dive into actionable strategies for re...
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Anessa Fike has led 125+ organizations, pioneered the Fractional HR model in the U.S., and built a career by saying the things most people won’t. In this episode, she joins Rhona to break down what it really costs to speak up in HR—especially when it challenges power, calls out performative allyship, and disrupts the speaker circuit status quo. Anessa shares how she uses her privilege intentionally, what she’s given up to stay tru...
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In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Tara Amaral, a veteran talent acquisition expert. Tara shares practical strategies for building effective recruiting functions, highlighting the importance of simple, repeatable processes, data-driven decision-making, and thoughtful change management. She discusses how organizations of all sizes can optimize hiring, leverage technology and AI wisely, and fos...
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