Workfluencer: Personal Branding & Content Creation
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
Episodes
June 22, 2026 • 41 mins
Most people spend months preparing for a single DisruptHR presentation. Ashlynne Valdez delivered two different talks in 30 days, won Best Speaker at one event, and helps select speakers for DisruptHR Las Vegas.
In this episode, we go behind the scenes of DisruptHR to explore what separates a good talk from a great one. Ashlynne shares how she develops topics, finds a disruptive angle, prepares for the fast-paced five-minute forma...
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June 15, 2026 • 49 mins
Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite.
In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most recognizable ghostwriters to discuss why being a little weird might be your biggest advantage online. Jillian shares the story behind her viral "Be Weird on LinkedIn" movement, what founders get wrong about personal branding, and why authenticity is becoming the best...
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June 8, 2026 • 46 mins
What does it take to turn years of workplace observations into a published book?
In this episode of Workfluencer, Abi Adamson shares the story behind her debut book, Culture Blooming: Nurturing Workplaces Where People Grow. From witnessing favoritism, discrimination, and toxic leadership to developing her own workplace culture framework, Abi explains how she transformed real-world experiences into a book designed to help leaders c...
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June 1, 2026 • 45 mins
Most creators think they need a massive audience before brands will take them seriously. Chad Sowash says that's nonsense!
In this episode of Workfluencer, Chad shares how he and his co-host, Joel Cheesman, built the Chad & Cheese podcast into a profitable business from day one, why most creators dramatically undervalue themselves, and what brands are actually buying when they sponsor content.
We discuss why niche audiences o...
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May 18, 2026 • 48 mins
Strong POV content feels risky for most creators, but Jillian O'Malior built her audience by removing the corporate pleasing filter completely. After being laid off in November 2024, she ran a 90-day experiment leaning into “strategically unhinged” content about layoffs, labor reform, and the dehumanization of workers — and the inbound work, brand deals, and podcast invites started rolling in.
In this episode of ...
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May 12, 2026 • 51 mins
Most conferences focus on information. Anna Morgan focused on belonging.
In this episode of Workfluencer, Anna takes us behind the scenes of building Evolve — a fast-growing HR and recruiting conference brand built around trust, community, and real human connection.
From hosting LinkedIn audio rooms and recruiter communities to executive dinners and a full-scale conference ecosystem, Anna shares how she turned years of re...
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May 4, 2026 • 54 mins
What if candidates were lining up before you even posted the job?
In this episode, Rhona sits down with Bradley Clark to break down how his team turned honest, transparent employer branding into a high-performing talent engine.
They get into why most employer branding fails, how transparency filters in the right candidates (and repels the wrong ones), and the exact system behind their “early access” hiring strategy ...
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April 28, 2026 • 36 mins
How do you actually turn content into clients—especially when you’re just starting out?
In this episode, we unpack what it really looks like to build in public and use content as more than just a visibility play. Not polished. Not hindsight. Real-time.
Preston recently left corporate and is building his business from the ground up, documenting the process as he goes. That means sharing what’s working, what&rsquo...
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April 20, 2026 • 43 mins
Most people get laid off and go quiet. Vanita Capobianco did the opposite.
She started creating content, launched a podcast, and began building a personal brand from scratch. No audience. No experience. No roadmap.
In this episode, we break down what actually happens after a layoff—and how to turn that moment into momentum. Vanita shares how she built consistency, found her voice, and created opportunities by showing up onl...
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April 13, 2026 • 49 mins
If you’re constantly consuming content but still struggling to come up with ideas… this episode is your reset.
Jeff Harry argues that the problem isn’t a lack of inspiration, it’s too much input.
In this episode, we break down why overconsumption leads to overthinking, how that blocks creativity, and what actually helps you generate better content ideas (hint: it’s not more scrolling).
You&rsquo...
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April 7, 2026 • 31 mins
At Transform 2026, I sat down with Rebecca Taylor to unpack what’s really holding HR and Talent leaders back from showing up online—and why that needs to change.
We get into the real risks, the perceived risks, and the responsibility that comes with having a voice in HR. Because whether you’re posting or not, the narrative is being shaped—with or without you.
Rebecca also shares a deeply personal career st...
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April 3, 2026 • 6 mins
I just got back from Transform 2026 and had way too much time before my flight… so I made my own awards show.
This is a fun, unfiltered recap of what stood out. The swag. The activations. The people. The random moments you don’t see in the polished LinkedIn posts.
Some brands nailed it. Some tried. Some just gave out tote bags.
If you were there, this will hit. If you weren’t, this is the version you actually ...
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March 30, 2026 • 40 mins
Most companies are still relying on employer branding to attract talent, and it’s not landing the way it used to.
In this episode, Tracey Parsons breaks down why traditional employer branding is losing effectiveness, and what’s actually replacing it.
We get into the growing trust gap between companies and candidates, why polished “day in the life” content falls flat, and how employee-driven content is beco...
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March 23, 2026 • 41 mins
Most advice about LinkedIn content says the same thing: follow trends, post consistently, and play the algorithm.
But what if that’s exactly why your content isn’t standing out?
In this episode, leadership strategist Julia Rock breaks down how to stand out on LinkedIn without copying trends, chasing viral formats, or sounding like everyone else. She shares what actually drives meaningful engagement, how to build autho...
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March 16, 2026 • 37 mins
Building a consulting business through content sounds simple. In reality, it requires clarity, conviction, and a willingness to say things others avoid.
In this episode of Workfluencer, talent, culture, and DEI consultant Dani Herrera shares how LinkedIn content became the engine behind her consulting business.
Dani didn’t start posting to become a creator. She started out of necessity while navigating the U.S. immigratio...
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March 9, 2026 • 51 mins
Personal branding for women over 40 who feel invisible is rarely about a lack of expertise. It's about two decades of keeping your head down, taking care of everyone else, and forgetting to tell the world what you know. In this episode, Monica Rivera breaks down what it actually takes to stop hiding and step into the visibility you've already earned.
Together, Rhona Pierce and Monica unpack why experienced women, especiall...
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March 2, 2026 • 46 mins
Content creation burnout is real, and most professionals don’t realize they’re heading toward it until it’s too late.
In this episode, Rhona sits down with internal communications and employee experience consultant Jo Coxhill to talk about content creation burnout, chasing the LinkedIn algorithm, and what happens when that same pressure shows up inside employee advocacy programs.
If you’re building a perso...
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February 23, 2026 • 39 mins
Starting a podcast while working full-time requires a different strategy than the usual “quit and go all in” advice.
In this episode, Lee Cage Jr. shares how he built and monetized a podcast while working full-time as a Director at BDO, serving in the National Guard, and speaking at conferences.
Together, Rhona and Lee break down what it actually takes to start a podcast while employed — from choosing a short-fo...
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February 16, 2026 • 60 mins
What does it take to build a personal brand as a Black woman in corporate America?
In this episode of Workfluencer, I sit down with Keirsten Greggs, founder of Trap Recruiter, to talk about visibility, authority, and what happens when you stop editing yourself.
We discuss:
Being told not to name her brand “Trap Recruiter” — and building it anyway.
The moment she stopped editing herself to make others ...
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February 9, 2026 • 42 mins
Building a creator career after corporate layoffs comes with pressure most people don’t talk about.
In this episode, Madison Butler breaks down what it really means to build a creator career after corporate when content becomes your income, not your hobby.
Together, Rhona and Madison unpack what happens when professionals—especially Black women—are pushed out of corporate roles and forced to build visibility, sta...
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