The Evergreen Course Strategy That Actually Works: Caitlin Bacher on Building Without Burnout and Selling Without Stress

What if you could scale your business without burning out, and lead with clarity—even during your toughest seasons?

In this episode of the Working Women Mentor podcast, Rani Alfers sits down with Caitlin Bacher—entrepreneur, course creation expert, and mentor to business owners navigating the world of evergreen strategy. Caitlin opens up about her transition from social media manager to CEO, and how she redefined what success looked like for her, both in business and in life.

Together, they dive into how mentorship can provide a blueprint during uncertain times, why finding your unique value proposition is essential in today’s crowded market, and how understanding emotional cycles (like the Dunning-Kruger effect) can empower smarter business decisions.

Whether you're a course creator, corporate leader, or creative entrepreneur, this episode is full of practical, honest insights you can apply immediately. Discover how to own your voice, scale with purpose, and embrace growth—without losing yourself along the way.

Guest Links & Additional Episode Mentions:

Website: https://caitlinbacher.com/
Instagram: https://www.instagram.com/caitlinbacher/

Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/

Connect with our community on: https://www.instagram.com/workingwomenmentor/

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LinkedIn: https://www.linkedin.com/in/ralfers/
Facebook: https://www.facebook.com/rani.alfers
Instagram: https://www.instagram.com/ranialfers/

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