The Business of Confidence: Elevating the Spray Tanning Standard with GoGLOW’s Melanie Richards

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton sit down with Melanie Richards, the visionary founder of goGLOW. A former probation officer turned beauty executive, Melanie transformed her side hustle into a nationwide franchise that’s redefining the sunless tanning industry and setting new standards for skincare. With patented technology, proprietary products, and a commitment to clean beauty, she’s on a mission to deliver transformative client experiences and empower entrepreneurs through innovative franchise opportunities.

Tune in as Melanie shares her journey from a one-woman mobile tanning service to a booming franchise with locations across the country. She opens up about the key moments that sparked goGLOW’s growth, the decision to franchise, and why creating confidence for her clients is at the heart of her brand. Melanie also discusses what it takes to be a successful franchise owner, the importance of strong processes, and how she’s raising the bar in an industry that’s been untouched for too long. If you’re ready to learn about building a beauty empire from the ground up, this conversation is packed with insights and inspiration.

Connect with Melanie:
Visit us at goGLOW.co to find a location near you and use code WORK20 for 20% off your first goGLOW.
Website: https://goglow.co/
Instagram: https://www.instagram.com/_goglow
https://www.instagram.com/goglow_melanie
Facebook: https://www.facebook.com/goglowsunlesstan

To connect with Jaclyn Johnson, Click here.
To connect with Marina Middleton, Click here.
To follow along with Create & Cultivate, Click here.

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