COPYWRITING TIP - Coming Up with The Big Idea

Go to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip… Today I’m talking about developing The Big Idea in your copywriting. The “Big Idea” Is… … the central theme… … the overwhelmingly interesting, exciting and intriguing element… … that your entire sales message or marketing promotion is built around. The “Big Idea” should always include a Big Promise you are making to your prospect of what your product or service will do for them… … and may include what we call a “built-in benefit” which makes the reader want to know more by piquing their curiosity. You can start formulating your “Big Idea” by figuring out what the core, singular concept of what your prospect most wants your product or service to ultimately do for them. Your Big Idea should be the element that makes your promotion different from your competition and gives your product a UNIQUE, competitive edge in the marketplace. Now, here’s a great “Classic” example of a Big Idea that was remarkably successful as a headline (written by the legendary Gary Halbert): “The Amazing Secret of a Marketing Genius Who Is Afraid to Fly” When you read this your natural reaction is to read on to find out what the story behind this headline is. If you could use some help developing the “Big Idea” for your business please send a quick email to me at [e-mail] and we can set up a time to talk about how I can create a truly powerful sales message that grows your bottom line… FAST! Thanks again for joining me!!! Remember if you sign up for my VIP Email Newsletter today I’ll give you a FREE digital copy of my new E-book that reveals my five-step headline writing system… Get it NOW at www.howtowriteheadlines.com... As a special bonus I’m also including my personal multi-million-dollar headline swipe file, list of power words and more… Again it’s 100% FREE at www.howtowriteheadlines.com Now if you enjoyed this tip and found it valuable then please be sure to subscribe so you’ll never miss an episode… And especially SHARE SHARE SHARE on your social media!!!

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