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Today I’m talking about creating your customer avatar.
An avatar is marketing speak for defining a 3D image of who your ideal customer is.
This is so you can speak directly to their most important WANTS, NEEDS, DESIRES and PROBLEMS they need to hear you address in your sales copy.
You must be able to get into the head of your prospect…
You want to know what they are thinking about in their daily lives, what’s really important to them and are keeping them up at night…
It’s also CRITICAL to know what you need to say in your copy so your prospects will trust what you are saying in order to be able to influence them to buy.
So, how do you create this Avatar?
Through research…
This is where you will find the answer to questions like:
What is their average age, sex, economic status, geographical areas, political leanings…
And then most importantly what their most pressing desires or problems are.
You should go as deep into this research phase as you possibly can until you can literally SEE your prospect in front of you and you can write your sales message like you are having a personal conversation with them.
It’s CRITICAL to know what makes your avatar tick…
If you can talk to them like you ARE one of them, then they will ultimately reward you with their hard-earned dollars.
Thanks again for joining me!!!
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