"World of DaaS"

"World of DaaS"

deep dive into Data-as-a-Service (DaaS) businesses. World of DaaS is a podcast for data enthusiasts, by data enthusiasts, where Auren Hoffman talks to business and technology leaders about all things data - building it, acquiring it, analyzing it, and everything in between.

Episodes

February 4, 2025 50 mins

Rajeev Goel is the co-founder and CEO of PubMatic (NASDAQ: PUBM), a sell-side advertising platform that processes over 780 billion ad impressions daily.

In this episode of World of DaaS, Rajeev and Auren discuss:

  • Building private cloud infrastructure for ad tech
  • Processing 780 billion daily ad impressions
  • The rise of retail media networks
  • Political advertising in Connected TV


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Mark as Played

Mark Pincus is the founder of Zynga, which developed some of the most popular mobile games of all time like Farmville and Words With Friends. He currently runs Reinvent Capital and teaches product management at Stanford University. 

In this episode of World of DaaS, Mark and Auren discuss:

  • Why games predict the future of tech
  • Building on platforms like Facebook
  • The economics of virtual goods
  • Product frameworks for the AI era

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Adam Singolda is the founder and CEO of Taboola (NASDAQ: TBLA), a content discovery platform that powers recommendations for Apple News, Yahoo, and other major publishers, reaching over 500 million daily active users.

In this episode of World of DaaS, Adam and Auren discuss:

  • The war for internet user attention
  • Why Apple and Amazon are becoming ad companies
  • Building a discovery engine for the internet
  • The future of AI-powered adverti...
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Mark Zagorski is the CEO of DoubleVerify (NYSE: DV), a $3.4B market cap company that provides digital media measurement and verification software to major advertisers and platforms.

In this episode of World of DaaS, Mark and Auren discuss:

  • The $100B digital ad fraud economy
  • Why marketing data is wrong but works
  • The death of cookies and what's next
  • Building sustainable independent adtech companies


This episode of World ...

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Farley Mesko is the CEO and co-founder of Sayari, a financial intelligence and supply chain risk platform that serves major financial institutions, government agencies, and corporations.

In this episode of World of DaaS, Farley and Auren discuss:

  • How geopolitics are reshaping global supply chains
  • The evolution of financial crime networks
  • Building data products for government agencies
  • Why entity resolution is the future of intelligen...
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Michael Barrett is the CEO of Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform with a market cap of over $2.2 billion.

In this episode of World of DaaS, Michael and Auren discuss: 

  • The $200B shift from linear TV to streaming
  • How retail media networks are reshaping advertising
  • Big Tech's dominance in digital advertising
  • How AI will change programmatic advertising



Looking for more tech,...

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Samo Burja is an entrepreneur and political researcher. He’s the founder of Bismarck Analysis and the editor of Palladium Magazine, a publication focused on governance and societal challenges.

In this episode of World of DaaS, Samo and Auren discuss: 

  • Why great founders shape civilization
  • Global fertility decline and its implications
  • The magic of founders at age 23
  • Why trust in institutions is collapsing


Looking f...

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Nate Baker is the cofounder and CEO of Qualia, the leading real estate closing platform which powers millions of real estate transactions a year.  He’s also the cofounder of Fractal, a business incubator that has launched over 150 vertical SaaS companies. 

In this episode of World of DaaS, Nate and Auren discuss: 

  • AI impacts on real estate
  • Housing supply politics
  • The “super app” real estate trend 
  • Vertical SaaS myths and playbooks
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Chris Hulls is the co-founder and CEO of Life360 (NASDAQ: LIF), the family safety platform used by over 70 million people worldwide. Life360 has a market cap of $3.3 billion.

In this episode of World of DaaS, Chris and Auren discuss:

  • Building a safety super-app
  • The rise of tech-enabled helicopter parenting
  • Psychedelics and CEO mental health
  • Why vision beats data in startups


Looking for more tech, data and venture capital in...

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George Fraser is the co-founder and CEO of Fivetran, the category-leading data integration platform that does over $300M in revenues.

In this episode of World of DaaS, George and Auren discuss: 

  • The Databricks/Snowflake “war”
  • Building a data stack for AI workloads
  • Evidence based decision making for tech companies
  • Parallels between neuroscience and artificial intelligence


Looking for more tech, data and venture capital intel...

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DJ Patil served as the first U.S. Chief Data Scientist under President Obama. He's currently a GP at GreatPoint Ventures, on the Board of Devoted Health, and co-chairs the taskforce on GenAi for the Pentagon.

In this episode of World of DaaS, DJ and Auren discuss: 

  • AI's impact on data science
  • Healthcare data transformation
  • Innovation, bureaucracy and efficiency in National Security
  • The best higher education choices in term...
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Alex Lieberman is the co-founder of Morning Brew, a business newsletter with over 4 million subscribers. Alex founded Morning Brew in his dorm room and sold a majority stake to Business Insider for $75 million in 2020.

In this episode, Alex and Auren discuss: 

  • Why B2B marketing is broken
  • The future of influencer marketing
  • Finding purpose after the exit
  • Generation media consumption


Looking for more tech, data and venture cap...

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Evan Smith is the co-founder and CEO of Altana, a global supply chain management platform. Altana is one of the newest freight tech unicorns out there– they recently raised $200mm in a Series C round that valued the company at over a billion dollars. 

In this episode, Evan and Auren discuss: 

  • Why "Globalization 2.0" is replacing free trade
  • How Russia's economy defied sanctions expectations
  • The hidden power of supply ...
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Arup Banerjee is the co-founder and CEO of Windfall, a data company that estimates the net worth of every American. 

In this episode of World of DaaS, Arup and Auren discuss: 

  • Why accurate wealth data is so difficult to come by
  • The best indicators of high net worth
  • Common misconceptions about wealth distribution
  • Building data co-ops


Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podca...

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Sam Parr is the co-host of My First Million podcast and the founder of Hampton, a community of entrepreneurs and founders.  Sam previously founded The Hustle, a business and tech newsletter that was acquired by HubSpot for reportedly $27 million in 2021. 

In this episode of World of DaaS, Sam and Auren discuss: 

  • Branding strategies for tech founders
  • Deciding when to sell your business
  • Building communities and monetizing a...
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Tomas Pueyo is the author of the Uncharted Territories blog, where he analyzes global trends in technology, politics, and economics. Tomas gained international recognition in 2020 for his data-driven analysis of the COVID-19 pandemic, with his articles reaching over 40 million views and being translated into more than 40 languages. 

In this episode of World of DaaS, Tomas and Auren discuss:

  • Why geography ruled the past but not th...
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Eric Glyman is the co-founder and CEO of Ramp, a financial operations platform. Ramp is one of the fastest growing startups in history, reaching $100M ARR in just three years. Prior to Ramp, Eric co-founded Paribus, a consumer finance app acquired by Capital One in 2016.

In this episode of World of DaaS, Auren and Eric discuss: 

  • Corporate spending trends
  • Leveraging price intelligence data
  • Ramp’s ‘Moneyball’ hiring approach
  • Banking m...
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Matt Mullenweg, CEO of Automattic and founder of WordPress on the ongoing trademark dispute between WordPress and WP Engine, a hosting company owned by private equity firm Silver Lake.

Matt Socials:
Twitter: https://x.com/photomatt
LinkedIn: https://www.linkedin.com/in/mattm/ 

Host Auren Hoffman Socials:
Twitter: https://twitter.com/auren
Substack: https://substack.com/@auren

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Ben Casnocha is a cofounder and partner at Village Global, an early-stage venture capital firm backed by tech luminaries including Jeff Bezos, Bill Gates, and Mark Zuckerberg. He was also chief of staff to Reid Hoffman and co-authored two best selling books with him, “The Alliance” and “The Startup of You.” 

In this episode of World of DaaS, Ben and Auren discuss: 

  • Approaching your career as a startup
  • Evaluating founder quality
  • Whe...
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Matt Clifford is the co-founder and chair of Entrepreneur First, a global talent investor that has helped create over 500 companies worth more than $10 billion. He’s also the founding chair of the Advanced Research and Invention Agency, the UK’s answer to DARPA. 

In this episode of World of DaaS, Matt and Auren discuss: 

  • Investing in talent
  • Traits of successful founders
  • The UK’s advanced research efforts
  • AI and national defense

...

Mark as Played

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