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June 25, 2025 14 mins

If you’re tired of awkward sales pitches and sliding into potential client’s DMs just to get ghosted, this week’s Joycast is something special just for you.

 

In this new episode, I break down the “7-11-4 Framework.” A coveted method photographers use to build trust and visibility using everyday places you're already showing up at. Think pizza fundraisers, yoga class, Target runs, or after school events.

 

We discuss:

  • What the “7-11-4 Framework” is and why it works wonders for photographers

  • How to turn casual interactions into client bookings

  • Real examples of using errands and local events as marketing advantages

  • Why you don’t need to be pushy to be profitable

 

If you’ve ever felt awkward “selling” yourself, this episode will give you a confident way to grow your business without sacrificing your family time or sanity.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY
 

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
 
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHO
Mark as Played

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