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July 2, 2025 25 mins

If you've ever packed up your gear, driven an hour to a session, worked your magic, came home to edit into the night, and then got paid something that barely covers gas and groceries… 

 

This week’s Joycast is going to hit home. 

 

Rachel’s been in business 12 years. She lives on a farm. Her days include feeding animals, raising a family, and her photography business. For years, her sessions barely paid off. She was doing all the things (minis, digitals, discounts) and still felt stuck. 

 

In this new episode, Rachel opens up about how she slowly (and imperfectly) went from $600 sessions to a whopping $4,000 portrait order. Plus:

 

  • How to finally let go of discounts and start owning your value

  • What mindset shift gets you unstuck (There’s no going back at this point)

  • The secret to making your boutique model click for you (and your clients)

 

Grab your coffee, take a walk, and press play on this one. You deserve a business that works with your life like Rachel.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY
 

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
 
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