Worth Your Salt

Worth Your Salt

The health and wellness space is expanding rapidly, and keeping up can be a challenge. Join Salt Marketing every week for the latest holistic and sustainable marketing strategies that will help your business grow. Worth Your Salt is designed to provide insight into what’s working now for wellness providers, including candid interviews with industry experts, practitioners, speakers and more! Whether you’ve been providing services for decades or you’re just getting started, Worth Your Salt delivers exactly what you need to know now.

Episodes

August 21, 2025 33 mins
Discover how online health and wellness marketplace Sofia Health simplifies everything from onboarding and booking to payments and calendars, allowing med spa owners and holistic practitioners to fill their schedules with ease—whether offering in-person, virtual, or group sessions.
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In this episode, Sharon Otaguro talks about becoming an Ohanapreneur and building a family culture to scale your wellness business with systems and aloha!
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July 24, 2025 36 mins
​In the latest episode of Worth Your Salt, host Jennifer Orechwa welcomes Ali Guy, founder of The Shared Co., who believes that business should focus on people, not just transactions.
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Host Jennifer Orechwa and guest Michael R. Hunter dig into the biggest mistakes practitioners often make when building a personal brand, how to align your business with your deeper mission, and why automation and systems are the secret to growing without burnout.
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In this Worth Your Salt episode, we’re diving into the future of client loyalty with Crystelle Topatan, CEO of Launchy.io and creator of the KCard—a cutting-edge digital loyalty program that lives right in your clients’ Apple or Google Wallet.
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If I were starting a med spa today, I wouldn’t touch social media. I wouldn’t boost a post. I wouldn’t even think about running an ad.
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In this episode of Worth Your Salt, host Jennifer Orechwa is sharing the 5 Systems Every Wellness Practice Needs to attract more clients, build trust, and create consistent growth. Whether you’re a med spa owner, functional medicine practitioner, or run a weight loss clinic, these actionable systems will help you turn your passion for wellness into a thriving, sustainable business.
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Host Jennifer Orechwa sits down with Jody Felson Layne, the force behind Accelerated Medical Practices, to dive deep into her journey and expertise that have revolutionized hormone clinic growth.
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In this episode of Worth Your Salt, Jennifer talks with Seran Glanfield, founder of Spring Three, business consultant and marketing expert who helps boutique fitness studio owners attract more clients, improve retention, and implement time-saving systems to scale their businesses.
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In this episode of Worth Your Salt, host Jennifer Orechwa sits down with sales guru Cyndi Padilla of Gain The Edge to explore how wellness practitioners can master authentic sales strategies that align with their values and elevate the client experience.
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In this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how wellness practitioners can overcome digital overwhelm and start turning online clicks into loyal clients.
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Jessica Miller shares her proven strategies for creating a "Hell Yes" offer that not only attracts clients but also scales your business with ease. Listen in as Jessica shares the essential shifts you need to make your offer stand out, resonate, and practically sell itself!
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Host Jennifer Orechwa interviews Hive CEO John Furneaux on how health and wellness practitioners can elevate their marketing efforts by adopting project management strategies and tools.
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February 20, 2025 30 mins
Dr. Kusher has created a seamless, tech-enabled approach to weight loss that enhances patient outcomes while scaling his business.
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In this episode of Worth Your Salt, host Jennifer Orechwa shares five powerful website tweaks that can double your leads overnight, specifically tailored for wellness practitioners.
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January 23, 2025 37 mins
Packed with insights on marketing, influencer partnerships, and building trust with customers, this episode offers practical advice for wellness practitioners and entrepreneurs looking to grow their impact.
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January 9, 2025 28 mins
In this episode of "Worth Your Salt," Jennifer sits down with Chloe Williamson, a podcast marketing expert from Interview Valet who specializes in helping health and wellness practitioners elevate their authority and connect authentically through podcast guesting.
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Join Worth Your Salt host Jennifer Orechwa to discover how an Operating System can help your Wellness business thrive in the marketplace. Guest Marc Cotone, EOS Implementer, explains how to install an operating system in your business.
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Join Worth Your Salt host Jennifer Orechwa to discover how an Operating System can help your Wellness business thrive in the marketplace. Guest Marc Cotone, EOS Implementer, explains how to install an operating system in your business.
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In this episode of Worth Your Salt, host Jennifer Orechwa is exploring one of the most powerful yet under-utilized tools for health and wellness businesses: text messaging. Whether you run a med spa, CrossFit gym, or therapy practice, SMS marketing can dramatically increase client retention, boost foot traffic, and help you stay connected with your audience in real-time.Joining Jennifer is Bianca Blake, co-founder of Klickrr, a pla...
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