In this episode of the Wrist Check Podcast, Perri and Rashawn sit down with Richard Benc, the founder and creative force behind British microbrand Studio Underd0g. Known for his vibrant, boundary-pushing designs, Richard shares the story of launching his brand from scratch, how he blends Swiss mechanics with playful British humor, and what it took to make his dream collaboration with H. Moser & Cie. a reality. From bold dials to smart business moves, this conversation is a deep dive into the mind of an independent watchmaker who's redefining what fun looks like in fine watchmaking.Powered by @getbezel Shop 20,000+ watches at getbezel.com, and Download the Bezel app at download.getbezel.com
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Chapters00:00 - Intro02:43 - Wrist Check11:36 - The Origin Of Studio Underd0g15:25 - The Underd0g Marketing Strategy17:33 - Realizing it worked20:05 - Creating the name21:50 - Dial design inspiration24:01 - Designs that didn't make the cut25:15 - Fostering real community27:19 - Surprise reactions 28:27 - Moser Collab31:28 - What did you learn from working with Moser33:57 - Scaling brand36:52 - Dream Collaboration37:33 - Maintaining Authenticity42:08 - Quality Control45:-02 - What advice would you give to others46:26 - Rapid Fire Game48:22 - Outro
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