Write! Grow! Launch!

If you’re tired of spinning your wheels, posting content that gets you nowhere, and wondering why you can’t get above 200 likes on a single post, most likely, you’re posing “selfish” content. Here’s how to stop doing that.

You’re not alone if you are frustrated to the point of wanting to throw your phone across the room because, no matter what you post, you can’t seem to get readers to...

Paid ads put some things in front of some people, but what they cannot do is make them care, and that…that is the problem!

Too many indie authors still think they have to pay for marketing, especially advertising on platforms like Facebook, Amazon, and BookBub. So, they throw hundreds, even thousands of dollars at these “pay to play” machines, then they wonder a month or more later why nothing is any different.

The...

When it comes to AI and the author community, it’s time for people to put down the pitchforks, have a reality check moment, and come together instead of tearing each other down!

AI has officially become one of the most divisive topics in the publishing industry, and emotions are running HIGH. After the internet exploded over the largely misrepresented comments made by Barnes & Noble CEO James Daunt regarding AI-generated b...

If you haven’t spent time building a full, cohesive, and effective author brand, you’re not just missing out on potential readers for your book…you’re likely repelling them!

Most indie authors think branding starts and ends with a logo, a pretty website, or a matching Instagram feed. Meanwhile, readers are scrolling right past authors who feel disconnected, forgettable, inconsistent, or impossible to relate ...

81% of consumers must trust a brand first before they ever consider buying from it, and readers are consumers, just like authors are brands.

“People buy from people they know, like, and trust” may sound cliché at this point, but there’s a reason marketers have repeated it for decades: it works. Most indie authors don’t struggle because their books are bad. They struggle because they launch to an audience of s...

Episode Title: Finding Your Audience and Build a Super Fanbase!

Episode Summary

If you don’t know who is actively looking for books like yours and are far more likely to buy your book, you’re shouting into the void, and that never sells books!

Most indie authors don’t struggle because their book isn’t good—they struggle because they skipped the step of building an audience before they hit publish. In this...

If your book blurb isn’t written perfectly (and correctly), you’re losing readers, not to mention money, by the minute!

Your book blurb isn’t just a summary of facts. It’s your sales pitch, and if it’s not doing its job, your book isn’t selling. Too many authors think they’re supposed to summarize their plot in great detail and/or show off their amazing ninja writer skills. But nothing could...

It’s not either/or! The best self-publishing strategy for indie authors right now is something you’ve likely never heard of…until now.

A lot of indie authors get stuck on the question of whether to publish exclusively on Amazon or “go wide.” But the truth is, most of the advice out there is either incomplete or flat-out misleading. Not enough “experts” are teaching the strategy that actuall...

You’re supposed to be making money as an author, not handing it over to scammers and rip-off artists!

Hands-down, the most infuriating part of being an indie author coach and advocate is hearing their heartbreaking stories of being ripped off and even outright scammed out of their hard-earned money! And you wouldn’t believe me if I told you how frequently I am the one who winds up telling an author that they fell for a v...

If your book isn’t selling well at all, it’s not JUST a “marketing problem.” It’s a (fixable) problem with your conversion rates.

The best way to convert Amazon scrollers to buyers is what I call The Trifecta of Book Sales - the three elements that make or break your ability to turn browsers into buyers, which includes your book cover, your title, and your blurb. Even with all the changes in publishing...

Authors with clear, consistent, and recognizable voices are 3X more likely to gain readers’ trust, as well as their loyalty.

For indie authors, especially, establishing our brand voice isn’t an optional “thing” to tick off a list! It’s what sets you apart in a sea of those who are publishing every single day. When your tone, personality, and messaging are consistent and recognizable, readers start to re...

98% of consumers say brand authenticity matters more than ever before when choosing which businesses to support.

And readers are no different. They don’t just connect with books; they connect with the people who write them. Your brand story is the small but meaningful part of your life that explains why you write the kinds of stories you do. It’s not about oversharing or turning your life into a memoir. It’s about ...

80% of consumers say they MUST be able to relate to and connect with a brand before they buy from it (and yes, that includes books)!

Long gone are the days when authors could hide behind our computer screens in blissful anonymity as we write to our little hearts’ content. They’ve been replaced with a modern market filled with consumers (including readers), who must feel some sort of personal connection to a brand before ...

Being an indie author doesn’t really mean you have to do everything totally alone.

Most indie authors have heard the term “street team,” but if you asked them to explain it clearly, they’d hesitate. A true street team is a small, organized group of loyal readers (and other supporters) who actively help you build visibility before, during, and after your launch. The problem is that no one really teaches what ...

Is using an outdated strategy REALLY worth damaging or even losing your career as an indie author?

I’m betting your answer to that is that, no, it isn’t. Unfortunately, too many indies are either unaware of or unwilling to stop things that are damaging their chances at a career, let alone a successful one. And one of the most dangerous “strategies” still being used daily by indie authors is the ARC Review pro...

What would happen if Taylor Swift’s next album dropped, and it was death metal?

The truth is, while a tiny handful of her millions of die-hard fans MIGHT think it’s cool, the vast majority, and I mean 99.999%, would revolt. That may seem like an absurd thing to imagine, but it’s exactly what many indie authors try to pull off daily, then wonder why they aren’t selling books.

That’s exactly why this week...

If you don’t know your WHY, you’ll simply blend in with the thousands of other people writing in your niche, and that’s a very bad thing!

This week, I’m sitting down with bestselling indie author, EJ Yerzak, to talk about one of the most overlooked steps any author should take early in their career, which is to discover your WHY.

What exactly do I mean by this? I mean, every author needs to figure out WHY they...

One of the biggest myths in the indie author world is that your online content should be all about writing, your book itself, your journey, connecting with other authors, but…

In Episode 3, I will explain exactly why this is entirely outdated advice that doesn’t work, never has, and never will…and what you can do starting now to create better content that is far more likely to attract readers and convert them to ...

Bestselling Romantasy Indie Author Bree Granado on Making Industry Connections That Will Make Your Brand So Fire!

Being an “indie author” doesn’t mean you MUST do everything totally alone! Making genuine connections in the biz is easier (and more rewarding) than you think.

In this episode of Write! Grow! Launch! I sit down for an open, honest, and super helpful chat with one of my clients (and new besties), Bes...