Join host Barbara as she sits down with bestselling author Honoree Corder and ghostwriter Kent Sanders to discuss their new book "Your Book Means Business." Learn why business professionals need a book, what makes a truly exceptional business book, and how to avoid common pitfalls in the book creation process. With millions of books sold between them, these experts share insider tips on creating a "bespoke book" that can transform your business and career.
Find Honoree at: https://honoreecorder.com/
Find Kent here: https://www.kentsanders.net/
Chapters & Timestamps:
00:00 - Introduction & Guest Backgrounds
02:21 - Why Write This Book Now?
04:37 - The Power of Collaboration
06:55 - Making Time for Your Book
11:43 - What is a "Bespoke Book"?
14:03 - The Right Length for Business Books
18:55 - Common Mistakes to Avoid
21:20 - The Trend Toward Shorter Books
27:56 - Marketing Your Book
41:41 - Creative Ways to Leverage Your Book
51:55 - What Makes a Great Ghostwriter
56:40 - Closing & Contact Information
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