Writing To Get Business

Writing To Get Business

How can you use your writing skills to build your authority, credibility and business? Writing to Get Business shows you how. This podcast will give you tips and techniques to ramp up your writing. Your host Pat Iyer is an experienced author, ghostwriter, editor and book coach.

Episodes

89 Reaching People Through Your Books - Doug Lawrence & Pat Iyer

December 24, 2021 • 44 mins
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and, sometimes, even being comfortable enough to want to share that experience with somebody else.” He says that he wrote his two books, first, The Gift of Mentoring, and next You Are Not Alone, b...
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88 Spin Off Business from a Book – MJ Callaway & Pat Iyer

December 18, 2021 • 34 mins
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.” MJ, motivational speaker, corporate trainer, and author of over 2,000 articles and 11 books, learned resilience as a child whose family moved six times before she entered eighth grade. Although s...
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87 The Great Resignation and Why That's Happening - Steve Cadigan and Pat Iyer

December 10, 2021 • 49 mins
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions. Steve Cadigan who has spent 35 years in the human resources field, including a four-year stint at LinkedIn, expresses in his new book, Workquake, a clear and detailed analysis of how the roots of the current turmoil have been growing...
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86 Selling Your Business – Michelle Seiler Tucker & Pat Iyer

November 29, 2021 • 38 mins
When you’re about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don’t think about their ultimate destination. Michelle Seiler Tucker, mergers and acquisitions (M&A) specialist, and author of Sell Your Business for More Than It's Worth and Exit Rich explains in this podcast why, even as you fully commit to the growth of your business, you must keep in mind that at some point, you ...
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85 Driving Book Sales – Chris Cheetham-West & Pat Iyer

November 22, 2021 • 35 mins
Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print and digital media. Other challenges have emerged from what can best be described as the fickle nature of online platforms.   Chris Cheetham-West, a digital marketing exp...
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84 How to Promote a Business with a Book - Trish Jenkins and Pat Iyer

November 12, 2021 • 34 mins
All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can’t move beyond them. It takes resilience to climb out of the rubble and begin anew. Pat Iyer’s life demonstrates this kind of resilience. When she was a young married woman who had just gotten her master’s degree in nursing, she and her husband took out a high-interest ...
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83 Bullet Proof Your Marriage - Regina Bergman and Pat Iyer

November 6, 2021 • 34 mins
With this podcast, I step out of my traditional role as objective interviewer and become fully immersed in the author’s passion for emotional healing. I can think of no greater tribute to Regina Bergman, a woman, who has transcended her work description of profit acceleration and exit strategy specialist. Regina’s writing career took her along a very different path. When she heard about a woman whose husband, without warning, said...
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82 Spiritual Writing - Writing from Beyond- Anneli Driessen with Pat Iyer

November 6, 2021 • 38 mins
When you envision a C-level executive coach, you probably don’t imagine one who is also a metaphysical minister, teacher, spiritual healer, and the CEO of a metaphysical academy. This, however, is Anneli Driessen’s job description. Her fascination with metaphysics began when she was the only child in a religion class who engaged in discussion with the teacher. Later in life, she was skeptical of those who called themselves spiritua...
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81 Hybrid Publishing – Tips from a Publisher – Linda Stirling

October 19, 2021 • 33 mins
Are you an author bewildered by the array of publishing opportunities? Should you submit to a big or medium-sized publisher? Self-publish? Or consider a hybrid publisher? Linda Stirling, founder and publisher at the Publishing Circle, as well as an author, answers these questions, and, more importantly, the ones you don’t know to ask: How often will you get paid, will your work get edited, what are your legal rights to your manuscr...
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80 Creating Cook Books -Felicia Slattery

October 19, 2021 • 57 mins
Are you thinking about writing your first book? Do you want to switch your teaching and writing focus? Do you wonder how you can turn your passion into profit? This podcast is for you. From compilation books to cookbooks, with titles ranging from Kill the Elevator Speech to Daily Business Meeting with God, Felicia Slattery’s writing experience is widely diversified. As an educator and public speaker, she has a gift for sharing wha...
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79 How to Turn Articles into Books - Donna Blevins

October 1, 2021 • 38 mins
Donna is 6’5” tall and a woman who both literally and figuratively stands out. Her height gave her the confidence to succeed in the male-dominated world of real estate, and her intuitive gifts enabled her to become a master player and teacher of poker. Poker helped her to develop the belief that one’s life is created by one’s perceptions, a mindset perspective that enabled her to recover her speaking ability three days after havin...
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78 How to Pick Book Topics: Divot, not Pivot - Stephen Shapiro

September 20, 2021 • 35 mins
If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an end product but as one aspect of your overall business strategy. You want to implement a holistic approach that integrates innovative business tools with a book’s con...
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77 Step by Step Process for Writing a book - David Avrin

September 10, 2021 • 34 mins
Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed? Here to break this down for you in easy, understandable steps, is David Avrin, author of several books, and a business consultant who focuses on customer service. In terms of choosing a topic, David focuses o...
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76 Are you guilty of business blather? Jerry McTigue-Writing to Get Business Podcast

September 5, 2021 • 33 mins
Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds? Your company may be suffering from Business Blather. That’s the title of a new book by Jerry McTigue, author, copywriter, screenwriter, and a master of writing simply and clearly. In this podcast, he identifies sever...
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75 How to Avoid the High Cost of Burial - Al Kushner

August 29, 2021 • 21 mins
Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out their credit cards, and start ill-fated GoFundMe campaigns. He wanted to help people stay clear of these economic quagmires. This desire inspired him to write The Savvy Gu...
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74 Empathic, Empaths and Highly Sensitive People - Amy Wilson

August 20, 2021 • 38 mins
She started in the Obama administration and was appointed as an entrepreneur in residence for them. She eventually became the Director of innovation.gov, and created a movement of change called the Better Government Movement in the federal government. Combined with her being an empath and highly sensitive person (HSP), she has written a book that blends empathy and innovation to take change to the next level. Sympathy is the fee...
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73 Mastering Multiple Consulting Roles - Dave Dragon

August 6, 2021 • 37 mins
Did you know that a consultant has to be an archaeologist, anthropologist, detective, psychologist, and serve in multiple additional roles? Dave Dragon, an experienced consultant shares both in this podcast and in his book, I Solve Mysteries, the complex and fascinating world of consulting. Learn how you can accept a consultant’s evaluation of your business with less pain. Many companies are looking for answers on how they can opt...
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72 Overcoming Perfectionism when Writing-DJ Eshelman

July 30, 2021 • 46 mins
As a writer, do you struggle with how much to assume your readers know? Are you a stubbornly independent person who doesn’t want help? Does perfectionism plague your attempts to write and publish? If any of these challenges ring true, you’ve come to the right place. DJ Eshelman has experienced all of these issues and, in an engaging and informative way, shares how he triumphed over them. DJ published his first book, Be A Citrix Her...
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What Does it Mean to be Infertile? Pam Rasheed

July 23, 2021 • 38 mins
While a common recommendation for would-be authors is, “Write what you know about,” the writing journey of Pamela Rasheed, MSN, RN, who specializes in infertility counseling demonstrates that you should also write what you care about. A friend’s advice to choose to write about women’s and couples’ struggles to have children resulted in Barren: The Inside World of Infertility. Pam came from Guyana as an immigrant, in her very early...
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70 Open Up Your Root Chakra - Sheri Kaplan and Pat Iyer

July 16, 2021 • 38 mins
Self-promotion presents special challenges to those in the healing arts, but Sheri Kaplan, healer and spiritual transformational coach, has put together an integrated package of a short (20-page) book and a 20-minute consultation for a price that attracts potential clients to ask for more of her services. She shares how she compiled the book, the importance of having an audio version, and the necessity of a backup copy of everyth...
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