Laila Brock is the Senior Vice President for Community Impact and Strategic Partnerships at Atlanta Dream, a 2023 WNBA playoff team. She joined the Dream in December 2022, aligning the organization’s mission with its business development objectives and emphasizing the team's core values.
With over 20 years as a sports executive, Laila's expertise spans several significant roles. Before her current position, she was the Vice President of Business Development for JMI Sports, where she was instrumental in increasing revenue through strategic initiatives. Her experience also includes pivotal roles at the College Football Playoff and the Orange Bowl Committee. Laila holds both a bachelor of arts and a master’s degree from Penn State University and was a captain of the women’s track and field team during her collegiate years.
In this episode…
Sports have always been more than just a game, influencing cultures, economies, and leaving lasting impressions on our collective memory. But have you ever wondered what goes on behind the scenes to make each event not just a sporting spectacle, but also a driver of impactful revenue?
Laila Brock provides a fresh perspective on achieving a balanced trifecta in the world of sports: building a robust team, forging a strong community with lasting impact, and ensuring sustainable revenue generation. While immediate gains are important, it's the harmony between these elements that propels an event to legendary status, guaranteeing both community and financial rewards.
In this episode of WRK & WIN, host Corinne Milien sits down with Laila Brock, Senior Vice President for Community Impact and Strategic Partnerships at Atlanta Dream, to delve deep into the nuances of sports event management. They discuss the art of crafting unforgettable experiences, the vital role of stakeholder collaboration, and the synergy between passion, purpose, and profit in the sports industry. Join them to discover how sports events can leave a lasting mark both in the arena and in the community.
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