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Hi there!
No matter which type of video you create for your
next campaign, there are some tips and best practices
worth keeping in mind.
* Be Mindful of Different Learning Styles
Keep in mind that people learn differently and what
works for one person may not work for another.
This is why it's important to create a wide variety
of video types and styles.
Get too specific or complex and you may los...
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Hi there!
You've created a high-quality video for your
business.
You're confident it will get people excited about
your products, build brand awareness and help
you connect with your target audience.
You can't wait to share it with the world.
What next?
Distributing your video on the right channels is
essential for your videoâs success.
Without planning a distribution strategy, you'll
waste all the...
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Hi there!
Video marketing has many incredible benefits, but thereâs
one that stands above all the others:
They will drastically improve SEO!
Search engine optimization is an important part in every
marketing strategy.
After all, a well-optimized page can generate tons of
highly-targeted traffic to your website, and guide
prospects into your sales funnel.
In addition, today, search algorithms are...
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Hi there!
When it comes to creating successful video marketing
campaigns, it all comes to down one main thing:
CTA's!
It's important that you always optimize your content
with a clear and concise direct call-to-action (CTA).
Keep in mind that a CTA doesn't always mean you're
directing viewers to a sales page or lead page, though.
You could also:
* Ask them to subscribe to your channel.
* Ask them to s...
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Hi there!
Today, we're talking about how you can use a
combination of the power of video marketing with
the traffic volume available on Facebook/Meta.
Are you currently using the Meta platform to grow
your audience?
If not, now is a great time to get started!
The organic reach of videos that are featured on
Facebook/Meta is 135% higher than that of images.
In fact, Facebook has more than 300 million...
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Hi there!
Did you know that videos can breathe new life into
your marketing campaigns in a way that few other
strategies can?
To start, let's take a closer look at each stage
of the typical customer journey.
1: Awareness
At the top of your funnel, youâll find people
who are unfamiliar with your brand. This is the
stage when they have just discovered your business.
In addition, many people in this ...
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Hi there!
Video marketing is more popular than ever before.
Brands, both small and large, are using video to
connect with their audiences in a deeper, more
meaningful way.
Videos are the best way to show behind-the-scenes
content, showcase product demos and provide customer
testimonials that highlights your brand.
And that's not all!
Videos aren't just about capturing the attention of
current custome...
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Hi!
Welcome to the final email about live video marketing!
We hope this has been both helpful and enjoyable.
Before we close off, we have one more important thing to
cover: optimization.
Once you get into the rhythm of producing live videos, the
next step is to evaluate your performance and optimize.
This way, you get more bang for your buck (and effort).
You might think that live video canât ...
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Hi there!
In the last lesson, you read about three examples of brands
successfully using live video to further their outreach and
continuously grow their businesses.
Today, weâll be looking at how you can use live video to
generate immediate sales.
The difference between our previous email and this one is
soft-selling and hard-selling.
Soft-selling refers to subtle tactics that slowly convince
c...
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Hi!
One of the best things you can do for your business is
to study the competition.
This is especially true when it comes to live video
marketing.
Look at the thought leaders and influencers in your market.
How are they using live video to further their brand, maximize
their outreach, and connect with their target audience?
In this email, we'll take a quick look at a few top brands
using live video...
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Hi there!
As promised in our previous email, today weâll cover how
to improve the quality of your live videos using software.
The software in question is an encoder.
We wonât go into the specifics of how encoders work. However,
the bottom line is that if you want creative control and
top-notch quality, you need an encoder.
Encoders are what your favorite streamers use to:
>> Stream cons...
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Hi there!
In todayâs lesson, weâll take a look at the gear
that goes into making live videos.
First things first, live video can be done entirely
from your smartphone.
So if youâre just starting, not sure if live video
makes sense for your business, or have a tight budget,
you donât need fancy or expensive gear.
That being said, investing in some equipment and learning
how to use it properly c...
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Hi there!
When it comes to live video, choosing the right platform
is one of the easiest ways to set yourself up for success.
In fact, it's one of the most important first-steps to
positioning yourself in a way where your videos will gain
the most traction.
Different platforms are suited for different types of
content, so you want to make sure youâre choosing the one
that makes the most sense for...
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Hi there!
Welcome to the first of several emails about live
video marketing.
Throughout this series, weâre going to dive into
live video marketing so that you can implement it
in your own business to maximize outreach and
cultivate a loyal following.
Video and live video are popular for a good reason!
Theyâre more engaging than any other media format,
and you can produce them almost entirely from...
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Hello,
After going over the report and reading my YouTube
In-Stream Ad series, we can honestly point out that
basically the most effective ad type is the
In-Stream type, however this may not always
be the case.
It does on average have the lowest price points
and the highest ROI...
However, because it gives the video viewer the
option to skip the ad before the 30 second point,
you may end up w...
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Hi,
When youâre looking for videos, try to
find videos that:
â˘Have a decent number of views
â˘Have at least a few comments,
mostly positive
â˘Have more likes than dislikes
You want to pick videos that people are
actually watching and liking, because
youâll know those people are interested
in the topic and that people are
responding positively to the video.
One thing to keep in mind is that you won...
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Hello,
Welcome to Day Five of my YouTube
In-Stream Ad series!
Today is the biggest day, because
youâre going to learn how you can
legally steal traffic directly from
your competitors.
This is very powerful stuff, because
if you really keep an eye on your
competitors, you can figure out which
ones have the most successful videos
in terms of views, comments, likes,
shares, etc.
You can actually t...
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Welcome to Day Four of my YouTube
In-Stream Ad series!
Yesterday we looked at the different
types of videos you can create and
some tools you can use to make them.
Today we will be looking at the different
ways you can target viewers on YouTube.
There are a few different options you can
use to target viewers with in-stream ads.
We will take a look at each one so that you
can decide which ones ...
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Welcome to Day Three of my YouTube
In-Stream Ad series!
Yesterday we looked at ways you can
potentially increase conversions on
your YouTube video ads.
Today we are going to take a look at
some of the different types of videos
you can create, and the tolls you can
use to create them.
First of all, you need to be sure you
are creating the type of video the
average viewer in your market
expects ...
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Welcome to Day Two of my YouTube In-Stream Ad series!
Today weâre going to take a look at some ways you can
boost your conversions with in-stream ads on YouTube.
The first thing youâll want to do is make sure your
landing page has a conversion pixel on it.
The conversion pixel is basically an invisible image
that is pulled whenever someone loads your landing
page and thank you page. It helps ...
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