In this episode of Wytpod Harshit Gupta speaks with Andres Acevedo, Product Marketing Manager at Atom, on overcoming unique challenges in marketing AI-powered solutions for high-growth SaaS startups. The discussion delves into navigating complex AI concepts to bridge the gap between technology and everyday business applications, structuring an effective GTM strategy using content marketing and SEO, and optimizing retention through strategic client acquisition. Andres shares insights on leveraging off site SEO through backlinking, emerging trends like voice search, AI-driven personalization, and shifting search behavior. This episode is packed with technical strategies for building authority, boosting visibility, and achieving long-term growth in the B2B SaaS industry, making it ideal for seasoned SEOs and SaaS marketers.
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