In this episode of Wytpod, Andy Dé, CMO and Founder of Mark Strat Insights,
shares insights on AI, SaaS, and healthcare marketing. He discusses the importance of AI in
personalization, account-based marketing, and the need for a balanced tech portfolio. Andy
stresses focusing on business-centric buyer personas and the value of executive thought
leadership. He highlights the challenges of SEO in the AI-driven search era and the role of data
analytics in optimizing marketing. Andy advises SaaS marketers, especially in healthcare, to
minimize adoption barriers and continuously adapt to stay competitive.
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