Dave Sanderson, Director of External Development at Phoenix Labs, talks with Chris Wren about why he loves his role and expands on the concept of whether External Development and outsourcing are viable options to grow a company.
Dave’s audio presentation that follows was delivered at XDS 2022. In January 2020, Phoenix Labs was acquired by Garena, transforming it from a venture capital-backed independent company to a unit within a publicly traded global gaming giant. Dave discusses how their corporate planning changed dramatically – and ExDev strategy had to change with it. This talk is a practical review of how and why ExDev strategies change; how External Development contributes to and is driven by wider corporate strategies; and how Service Providers actually experience these strategies in practice.
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