Yanking Bootstraps

Yanking Bootstraps

The Yanking Bootstraps podcast will share marketing tips, inspiration and practical business advice to people who are on or considering taking the entrepreneurial journey. It's my goal to shine a light on what can sometimes be a dark path. About Your Host: Tammy is a broadly experienced marketing consultant, business strategist, author, blogger, and entrepreneur mentor who has had the opportunity to consult with companies all over the globe. She is an expert at identifying new ways to leverage the Internet for marketing gain. Tammy currently runs Perfect Marketing Equation.com. She is a profitability and lead generating strategist for service-based businesses. Visit her website: https://www.tammyhawkbridges.com/


March 30, 2021 20 min

How Does Your Mindset Impact Your Business?

The podcast I published today is one of my favorites. I talk about one of the best and most interesting marketing experiences I have ever had.

What happens when a group of entrepreneurs have the same business model and access to all the same resources?

Just like in any setting some will be at the top in terms of revenue, some in the middle and some will be lower revenue performers.


Well, ...

Mark as Played

I feel certain you have heard the phrase, “It’s not personal, it’s just business”.

No set of words have ever outraged me more. 

I remember the defining moment when I lost my corporate job during the recession, the gut-wrenching change to my life that made me leave the cubicle world to never return.

I remember leaving my managers office feeling like I was punched right in the gut. A coworker greeted me in an effort to console me, "...

Mark as Played

There are plenty of folks out there selling entrepreneurism. They make it seem so wonderful as they talk about working only 10 hours a week, vacation homes and big paychecks.

You know what they don't talk about? 

The dark stuff.

The real stuff that happened before they got to take all those trips to the bank.

Here's the thing, hardship doesn't sell. 

Yes, I have a great life. But YES there are times I do not want to get out ...

Mark as Played

My first business venture had failed and I was beginning number two. It was in month two of my new venture I discovered the a book about the law of attraction. 

I was desperate and could not afford to fail again. One more failure and back to corporate life I go. 

I decided to test the theory of the law of attraction. 

This process was life-changing for me on so many levels. I learned what I was capable of.  However, most importantly I...

Mark as Played
January 9, 2021 19 min

I was failing miserably to get my new business effort off the ground. No one was responding to my emails or phone calls. 

Once I sat down and simply retraced my steps in my past career I found the missing link. It was structure. Goals. I had goals - really big goals and every action that I took every single day in my corporate job was aimed at reaching those goals. 

My next statement is going to sound so cliche but - I had to stop wo...

Mark as Played
January 8, 2021 15 min

I have had a few hard bumps in my journey as an entrepreneur, some more rocky than others and…... some just downright gut-wrenching hard. 

The beginning of my journey as an entrepreneur is such a blur. I was so consumed with fear some days all I did was pace... for hours.  

I had a ton of pressure on me to make money. There were times I literally at times worked 18 hour days. I neglected my family- I neglected myself. 

I was incredibl...

Mark as Played


Hello there and welcome to the very first episode of Yanking Bootstraps! 

I have wanted to create this podcast for such a long time and I am so excited to finally have it launched!

Going on 11 years ago I lost a job I loved. I decided I didn't want to invest anymore of my life into someone else's business or dreams. 

My first attempt failed miserably! I made so many mistakes. 

The second time around was much better and ...

Mark as Played

In just about every job I have ever had it was always important for me to stand out.  

I used to think the reason I pushed myself so hard was that I was competitive. 

However, it was in my journey to having my own business …..I realized it was never about competition for me.  

It was far into my journey that I realized who I really was... 

As I talked about in my very first episode clarity is an action process, not a thought process. 


Mark as Played

I gave it all my effort, armed with the knowledge and expertise I had at that time. 

I gave it a year, working sometimes 18-hour days – seven days a week. That is not an exaggeration. 

My kids were in their last years at home and I missed it. I was behind close doors. Everything has a price.  

I was like a mad scientist, literally shutting myself off from my family and the world for hours and sometimes days. 

I tried to create a busine...

Mark as Played

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