This is the exciting final chapter in our Coca-Cola Story! We are getting into the Good stuff in this episode. Coke's fight with Pepsi is ongoing. Trying to combat the Pepsi Challenge, Coke decides to roll out a brand new soda to replace their flagship drink called New Coke. It was an absolute disaster and they were forced to quickly backtrack.
Then we get into some very yeetable offenses. From violence against union organizers in Guatemala and Columbia, to depleting the water table in arid parts of India.
Coke finally takes heat for its contribution to the obesity epidemic.
We do our best to actually discourage the drinking of coke in this episode
Enjoy!
Sources for this week:
“For God, Country, and Coca-Cola: The Definitive history of the Great American Soft Drink and the company that makes it”-Mark Pendergrast (2013)Updated(2024)
“Citizen Coke: The Making of Coca-Cola Capitalism”-Bartow J. Elmore(2016)
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