This week on Yo Quiero Dinero, Jannese sits down with Cristina Olivarez—award-winning visibility and leadership coach, TEDx speaker, and founder of The Social Butterfly Gal and Hustle + Socialize. Cristina shares her journey from chasing the “perfect” career path in broadcast journalism to building her own platforms that empower Latinas and women of color to step into visibility unapologetically.
From navigating rejection in traditional media to creating her own conference, Cristina opens up about the power of storytelling, embracing pivots in business, and how authenticity builds lasting leadership. If you’ve ever struggled with showing up online, owning your voice, or figuring out how to lead in your community, this episode will inspire you to embrace your visibility as a superpower.
What You’ll Hear in This Episode:
15:49 The “cookie-cutter” script many Latinas are given—and how Cristina rewrote it for herself.
23:52 Giving yourself permission to pivot in business and in life.
24:56 The origin story and impact of the Hustle + Socialize conference.
26:11 Why centering Latinas and women of color in business is both revolutionary and necessary.
28:45 Why visibility is more than marketing—it’s about legacy and leadership.
33:54 Practical first steps to start building your personal brand and showing up online.
Resources & Links:
- Follow Cristina on Instagram: @thesocialbutterflygal | @hustleandsocialize
- Listen to her podcast: Unapologetically Visible (Apple, Spotify, YouTube)
- Visit: thesocialbutterflygal.net
- Get your free guide: The Financially Lit Latina
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.