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August 18, 2025 35 mins

In this week’s episode,Jannese sits down with Diana Garcia, founder of Amigas y Dinero, to explore her personal journey from nonprofit work to becoming a full-time money coach helping Latinas rewrite their financial stories.


Diana shares how a pivotal decision during the pandemic, choosing not to return to a two-hour commute led her to create her own income, community, and career. She opens up about growing up in an immigrant household in LA, the scarcity mindset she witnessed, and her mission to help others build wealth from a place of joy, not sacrifice.


From saving $10,000 in under a year on a modest income, to helping clients break free from paycheck-to-paycheck cycles, Diana offers actionable insights for tackling debt, increasing income, and navigating the unique financial challenges first-gen families face. She also gets real about overcoming fear, advocating for yourself in the workplace, and having money conversations with your parents.


What You’ll Learn in This Episode:

  • How Diana turned a pandemic pivot into a thriving coaching business
  • Practical strategies to save more—without extreme sacrifice
  • Why growing your income can be more effective than cutting expenses
  • Side hustle ideas based on your skills and passions
  • How to address limiting beliefs that hold you back financially
  • Navigating family expectations as the “first-gen retirement plan”
  • Why community, mentorship, and environment matter for financial growth


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