Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success. What You'll Gain: - Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success. - Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish - Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs. My Approach: As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective. Why Listen? - Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant. - Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management. - Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities. By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Episodes
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“You can’t grow what you don’t measure — but once you measure it, you can design a studio that feels as good as it looks on paper.”
In this episode, Michael Jay breaks down exactly how he helps yoga studios around the world plan for the new year — using real booking system data, not guesswork.
You’ll learn:
• Why your attendance and sales tell two completely different stor...
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“Your studio’s biggest differentiator isn’t your yoga style — it’s your people. Stop hiding behind your logo and start showing up on camera.” - Michael Jay @yogabizchamp
In this solo episode, Michael Jay pulls back the curtain on what’s really working in yoga studio marketing in 2025. Whether you’re trying to fill classes, boost intro offers, or simply make your marketing feel less cha...
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"Studios that win aren’t the cheapest in town — they’re the ones where people feel seen, supported, and connected."
In this episode, I’m joined by Chris Appiah and Stephanie Breaux Bradley of The Sales Arms for a deep dive into what’s really working for fitness and yoga studios moving towards 2026. We talk candidly about lead generation, why community beats discounts every ti...
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"If you’re planning a Mother’s Day promo the week before, it’s already too late. Studios need to be at least 8 weeks ahead."
In this episode, Stephanie Breaux Bradley and I talk about something every studio owner struggles with: planning your year before it runs away from you.
We dig into how studio owners can finally stop winging their promotions and start using str...
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What makes a yoga studio thrive? It’s not the logo, the schedule, or even the space — it’s the teachers and the point of view that your studio holds.
In this special “podcast buddy” episode, I sit down with Francesca Cervero, host of The Mentor Sessions Podcast and long-time private yoga teacher and mentor. Francesca has been teaching yoga full-time for over 20 years, runs a teacher tr...
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Have you ever thought about opening a yoga studio — or wondered how to take your current studio to the next level? In this special episode, the tables are turned! Instead of hosting, I’m the one being interviewed. My friend Shannon Crow, host of The Connected Yoga Teacher Podcast, puts me in the hot seat and asks all the questions I usually get from yoga teachers and studio owners.
We ...
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If you're tired of second-guessing every Instagram post, wondering if your studio emails are working, or avoiding video altogether... this episode is about to unlock something big.
Michael Jay sits down with Vancouver-based teacher and marketing pro Hadis Kiani, who shares her decade-long journey as a class-building yoga teacher — and how her background in marketing shaped her suc...
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In this episode of Yoga Biz Champ, I sit down with Marianne Buchilo, the heart and hustle behind Peaceful Yoga in Malverne, NY. This is a grounded, inspiring conversation about what it really looks like to grow a yoga studio—especially when you're not a franchise, not a chain, but a local community-based space.
Marianne and I have been working together for two years, and in that t...
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In this special crossover episode, Michael Jay of Yoga Biz Champ and Tyler Valencia of the KIPS Podcast go deep into the real-world ways they’re using AI to run and grow their businesses. Whether you're a yoga studio owner or a solo fitness pro, this chat is packed with insight into how AI is streamlining marketing, improving communication, and helping business owners stay ahead—without lo...
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Connie Holen from Pixality Design joins me for a jam-packed convo on what studio websites must do to convert in 2025.
From overlooked homepage mistakes to decision fatigue, Canva blunders, and trust-building in the AI era — this episode gives you clarity on how to make your site not just pretty, but profitable.
What We Cover:
• The #1 homepage mistake that’s killing your...
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“If your studio is draining the life out of you, it might be time to stop tweaking your schedule and start redesigning your business.”
This episode is a behind-the-scenes peek at what really happens inside coaching sessions with yoga studio owners. You’ll hear real, anonymized clips from my actual client calls — with raw, unfiltered insight on everything from team tension to reclaiming...
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Hey Champs, this episode is for the community studio owner who’s doing it all—and wondering how to stay on top of it. From calendar color-coding to project boards that actually get things done, I’m sharing my real-world strategy for getting out of overwhelm and into action. This is the system I use for myself and with my coaching clients, especially those juggling teaching, marketing, staffing,...
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In this episode of Yoga Biz Champ, Michael Jay sits down with Tyler Valencia—fitness educator, tech-savvy marketer, and founder of KipsOnline.org—to talk about how yoga studio owners can master visibility in a digital-first world.
Tyler breaks down the most overlooked marketing strategies that are totally free, shockingly underused, and incredibly effective—like Google Reviews, Yelp li...
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What does a former hobby project turned all-in-one studio platform have to teach us about the future of yoga studios?
In this episode, I chat with Eddie Arpin, co-founder of OfferingTree and a longtime partner of mine in supporting studio owners. We go beyond software to talk about what actually drives success for yoga studio owners today. From the rise of Zoom and automation to the hi...
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“Until you find your why, everything else is external.” – Arundhati Baitmangalkar
What happens when you build a studio without a business plan—but with a rock-solid purpose? In this episode of Yoga Biz Champ, I sit down with Arundhati Baitmangalkar, the founder of Aham Yoga and host of the Let's Talk Yoga podcast, to talk about the deep-rooted why behind everything she does.
<...
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"You can't be everything to everyone, but you can be something amazing to someone." – Christina Garcia
In this episode, Michael Jay talks with Christina Garcia, owner of Yoga for One, a niche yoga studio located in Albuquerque, New Mexico. Christina shares how her personal journey through yoga, initially sparked by recovery from injury, guided her to opening a uniquely p...
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Michael Jay sits down with Rebecca Sebastian—founder of WorkingInYoga.com and owner of Sunlight Yoga & Apothecary—to explore real-world challenges around fair pay, teacher retention, and sustainable growth. Drawing on her experience as both a studio owner and industry advocate, Rebecca shares why shifting from contractors to employees can cultivate a more consistent student experience, fost...
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Michael Jay welcomes Jivana Heyman, founder of Accessible Yoga and a leading voice for inclusive teaching. Jivana shares how AIDS activism drew him back to yoga, eventually centering his work on adaptive classes for marginalized communities. They discuss how studio owners can remove physical, financial, and cultural barriers to help “every body” feel a true sense of belonging.
Key Poin...
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n this episode of Yoga Biz Champ, I sit down with powerhouse studio owner Samantha Harrison from Yoga Strong in Greenville, NC. Samantha has built a thriving yoga business by blending yoga and strength training, embracing her niche, and doubling down on business strategy. We discuss how she transitioned from a small backroom space to a bright, bustling studio, the power of niching, and how coac...
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🎉 New Year, New Season, Big Changes! 🎉
Happy 2025, Yoga Biz Champs! Season 5 is officially here, and I couldn’t be more excited to bring you bigger, better, and more impactful episodes. But first, I’ve got some explaining to do…
In this episode, I open up about the challenges that kept the podcast inconsistent last year and why 2025 is going to be different. From overcoming obstacles (construct...
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