Yoga Biz Champ with Michael Jay

Yoga Biz Champ with Michael Jay

Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success. What You'll Gain: - Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success. - Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish - Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs. My Approach: As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective. Why Listen? - Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant. - Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management. - Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities. By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community


April 7, 2024 40 mins

In this episode of Yoga Biz Champ, Michael Jay sits down with Alaina Bergen, the marketing mastermind behind Offering Tree, to unravel the mysteries of SEO (Search Engine Optimization) for yoga studio owners.

Alaina's insights provide listeners with actionable tips for optimizing their websites, making the most of social media, and utilizing tools like Google Business Profile and Offering Tree's integrated solut...

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In this episode of Yoga Biz Champ, Michael Jay welcomes Martine Hamers, the visionary owner of Home Studio Yoga in San Anselmo, California. 

Through her story, we explore the complexities of starting and running a yoga studio that prioritizes community and connection, and the innovative strategies she employs to grow her business and support her clients.


  • Cultural Integration through Yoga -  Martine’...
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In a deeply engaging discussion, Michael Jay reconnects with Kristine Irving, a life coach and hypnotherapist, for her third appearance on Yoga Biz Champ Podcast. Kristine, once a yoga student and a business coach, delves into the complexities of the "invisible workload" and its impact on individuals, particularly those in nurturing or leadership roles like yoga studio owners. She emphasizes the overwhelming responsibilit...

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In this heartfelt episode of Yoga Biz Champ, Michael Jay is joined by Jackie Walsh, the inspiring founder of Hope Yoga. Jackie shares her profound journey through grief and resilience, which led her to establish a yoga studio that embodies healing, growth, and thriving. 

Their conversation unfolds Jackie’s early encounters with yoga, how it became her sanctuary during her father’s battle with cancer, and the loss of both h...

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In this  episode, we reconnect with Jill Agonias, a cherished guest from season two, as she shares her journey post-selling her beloved yoga studio, Sol Seek Yoga, and diving into her new venture in real estate. This episode is packed with insights, from the importance of community and branding in the yoga business to embracing new challenges and opportunities.

- Jill's successful sale of Sol Seek Yoga...

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In this inspiring episode of Yoga Biz Champ, Michael Jay welcomes Angelica Govaert, a trailblazer in the yoga community, known widely as Yogalebrity.

Angelica shares her journey from being unrecognized by her real name to embracing her identity as Yogalebrity across various social media platforms. We dive into the power of personal branding, the courage to stand out in the digital world, and the importance of authenticity...

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In this  episode of Yoga Biz Camp, join Michael Jay and Catalina from Telemere Consulting as they dive deep into the crucial aspects of software selection and marketing strategies for yoga studios. Discover the latest trends and practical tips that can transform your yoga business in today's competitive landscape.

We discuss:

Choosing the Right Software:
Michael Jay and Catalina discuss the importance of...

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In this episode of Yoga Biz Camp, host Michael Jay sits down with Shaelyn, the executive director at Yoga Pod Tucson. Shea is known for her calm and non-reactive nature, as well as her ability to make everyone feel seen. Michael and Shaelyn discuss her  journey in yoga and her role in teacher development at Yoga Pod Tucson. Get ready for a value-packed conversation!

Episode Highlights:

  • Her secret sauce: staying calm and enthusias...
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November 14, 2023 48 mins

In this episode, I speak to Cody Sweet and gain valuable insights from the fitness gym world and apply those concepts of lead generation and client conversion to the Yoga Studio world

In this episode:

  • Learn how to effectively market your yoga studio and generate leads with Facebook ads and landing pages
  • Discover the importance of timely responses to leads and the significant increase in conversion rates when following up within 60...
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Question for you… Is your business a brand? What is a fitness brand, anyway?

Do you have your answer? 

So what do you think?  Is your studio a brand?

I’ll answer it for you. Yes. Your fitness studio business is a brand … because all businesses are brands! 

Yes, it was a trick question!

Your business is the organization and people that deliver your services. Your day-to-d...

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  • Key Takeaways for Yoga Studio Owners from the podcast episode with Michael Jay and guest Connie Holen from Pixality Web Design:

    • Importance of having a visually appealing and user-friendly website for attracting and retaining customers.
    • Tips for optimizing website content to improve search engine visibility and organic traffic.
    • Utilizing social media platforms effectively to engage with the yoga community and promote studi...
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In this episode of Yoga Biz Camp, host Michael Jay is joined by special guest Stephanie Breaux Bradley to discuss the importance of self-care for yoga studio owners. Despite some technical difficulties during the recording, Michael and Stephanie dive into the topic and share their personal experiences and insights.

The conversation begins with a humorous anecdote about Stephanie's unconventional lighting setup for the podcast r...

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In this episode of Yoga Biz Camp, join Ashley and Kevin from Summer Soul Yoga as they share their journey of opening a yoga studio with the guidance of Michael Jay, also known as @yogabizchamp.
Get a behind-the-scenes look at their coaching session with Michael and discover how they successfully launched their studio in under 2 months covering costs on the first day.

  • Ashley and Kevin's grand opening exceeded expec...
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Welcome to the latest episode of Yoga Biz Camp! In this installment, Michael Jay has the pleasure of interviewing Nina Israel, a certified business coach and founder of Taryn Financial. With over 25 years of experience empowering small business owners and entrepreneurs, Nina has helped countless individuals improve their cash flow management, operational efficiency, and overall financial wellness...

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In this episode of Yoga Biz Camp, Michael Jay and fellow business consultant Stephanie Breaux Bradley discuss fall planning for yoga studio owners. They cover topics such as the importance of planning ahead, having a fresh perspective on your studio, and how to make the most of the fall season.

Some key conversation points include:

  • The benefits of having someone else evaluate your studio experience
  • The importance of having a plan ...
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In this episode, Michael reflects on his experience working with yoga studio owners and the common fears they face, particularly related to showing up on Instagram and in public. He shares his appreciation for podcasts as a platform for genuine conversations and explains why he has avoided solo episodes in the past. However, today he decides to break that pattern and dive into the current landscape of studio owners and their challe...

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In this episode of Yoga Biz Camp, Michael welcomes Chris Appiah from The Sales Arms and Stephanie Breaux Bradley. They discuss the importance of intro offers in the yoga and fitness industry and strategies to convert those intro offers into long-term memberships. 

Chris explains that the three-class offer works best for someone who is new to fitness and is looking for structure and guidance. On the other hand, an unlimited...

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In this episode of the Yoga Biz Camp podcast, Sinead introduces Offering Tree for studios, an all-in-one software for wellness professionals to manage their business.

Michael and Mitch talk about the pros and cons of starting your own brick and mortar fitness studio and purchasing one. They discuss the importance of doing research and homework to find the right location, understanding the market rates, and finding a space...

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In this podcast, Michael Jay and Stephanie Breaux Bradley discuss grassroots marketing strategies for fitness studios. They emphasize the importance of creating a marketing and events calendar throughout the year to focus on business process improvement, financial solutions, budgeting, training, and revenue growth.

They suggest plugging in local community events, seasonal cycles of your studio, and partnering with like-minded busine...

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Crystal's shares her transformation from being a certified fitness trainer to becoming a highly sought-after consultant. Throughout her career, Crystal has gained invaluable experience in various sports and coaching different teams, making her a true authority in her field.

In this episode, Crystal dives deep into the realm of retention strategies, shedding light on the significance of keeping your customer base engaged. She em...

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