Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success. What You'll Gain: - Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success. - Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish - Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs. My Approach: As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective. Why Listen? - Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant. - Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management. - Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities. By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Episodes
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“If your studio is draining the life out of you, it might be time to stop tweaking your schedule and start redesigning your business.”
This episode is a behind-the-scenes peek at what really happens inside coaching sessions with yoga studio owners. You’ll hear real, anonymized clips from my actual client calls — with raw, unfiltered insight on everything from team tension to reclaiming...
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Hey Champs, this episode is for the community studio owner who’s doing it all—and wondering how to stay on top of it. From calendar color-coding to project boards that actually get things done, I’m sharing my real-world strategy for getting out of overwhelm and into action. This is the system I use for myself and with my coaching clients, especially those juggling teaching, marketing, staffing,...
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In this episode of Yoga Biz Champ, Michael Jay sits down with Tyler Valencia—fitness educator, tech-savvy marketer, and founder of KipsOnline.org—to talk about how yoga studio owners can master visibility in a digital-first world.
Tyler breaks down the most overlooked marketing strategies that are totally free, shockingly underused, and incredibly effective—like Google Reviews, Yelp li...
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What does a former hobby project turned all-in-one studio platform have to teach us about the future of yoga studios?
In this episode, I chat with Eddie Arpin, co-founder of OfferingTree and a longtime partner of mine in supporting studio owners. We go beyond software to talk about what actually drives success for yoga studio owners today. From the rise of Zoom and automation to the hi...
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“Until you find your why, everything else is external.” – Arundhati Baitmangalkar
What happens when you build a studio without a business plan—but with a rock-solid purpose? In this episode of Yoga Biz Champ, I sit down with Arundhati Baitmangalkar, the founder of Aham Yoga and host of the Let's Talk Yoga podcast, to talk about the deep-rooted why behind everything she does.
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"You can't be everything to everyone, but you can be something amazing to someone." – Christina Garcia
In this episode, Michael Jay talks with Christina Garcia, owner of Yoga for One, a niche yoga studio located in Albuquerque, New Mexico. Christina shares how her personal journey through yoga, initially sparked by recovery from injury, guided her to opening a uniquely p...
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Michael Jay sits down with Rebecca Sebastian—founder of WorkingInYoga.com and owner of Sunlight Yoga & Apothecary—to explore real-world challenges around fair pay, teacher retention, and sustainable growth. Drawing on her experience as both a studio owner and industry advocate, Rebecca shares why shifting from contractors to employees can cultivate a more consistent student experience, fost...
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Michael Jay welcomes Jivana Heyman, founder of Accessible Yoga and a leading voice for inclusive teaching. Jivana shares how AIDS activism drew him back to yoga, eventually centering his work on adaptive classes for marginalized communities. They discuss how studio owners can remove physical, financial, and cultural barriers to help “every body” feel a true sense of belonging.
Key Poin...
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n this episode of Yoga Biz Champ, I sit down with powerhouse studio owner Samantha Harrison from Yoga Strong in Greenville, NC. Samantha has built a thriving yoga business by blending yoga and strength training, embracing her niche, and doubling down on business strategy. We discuss how she transitioned from a small backroom space to a bright, bustling studio, the power of niching, and how coac...
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🎉 New Year, New Season, Big Changes! 🎉
Happy 2025, Yoga Biz Champs! Season 5 is officially here, and I couldn’t be more excited to bring you bigger, better, and more impactful episodes. But first, I’ve got some explaining to do…
In this episode, I open up about the challenges that kept the podcast inconsistent last year and why 2025 is going to be different. From overcoming obstacles (construct...
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In this episode, we welcome Shannon Crow, host of the acclaimed Connected Yoga Teacher podcast, a yoga business consultant, and a seasoned yoga teacher. Shannon shares her journey from discovering yoga as a busy mom to building a thriving yoga business rooted in authenticity and community. Together, we explore the art of niching, embracing vulnerability, and adapting to the evolving landscape o...
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In this episode, we delve into the inspiring journey of Sylvia as she successfully launches her new yoga studio, Oside Power Yoga. With the support of OfferingTree and our biweekly group coaching calls, Sylvia navigates the challenges and triumphs of opening a yoga studio, sharing valuable insights and tips along the way.
Key Points:
- Grand Opening Success: Sylvia shares her exper...
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This episode is packed with practical tips and strategies to help you navigate the summer months and set your studio up for success in the fall.
In this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley and Chris Appiah from The Sales Arms for an in-depth discussion on summer planning and strategies for yoga studios.
Join us as we dive into the impo...
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In this special 50th episode of Yoga Biz Champ, Michael Jay celebrates a milestone with returning guests Jennifer Pahl, Sarah Morgan, and Stephanie Breaux Bradley.
Join Michael and his sassy, outspoken guests as they share heartfelt stories, business insights, and a few laughs. This episode highlights the importance of community, authenticity, and the sometimes surprising moments that ...
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On this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley, a returning guest known for her dynamic insights into the fitness industry.
In this candid conversation, Michael and Stephanie discuss recent industry events, the influence of Gen Z on the fitness world, and the importance of knowing your numbers as a business owner. They also touch on customer exper...
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In this episode of Yoga Biz Champ, Michael Jay welcomes Sarah Larson Levey, the innovative founder of Y7 Studio, with locations in New York City, Los Angeles, and Austin.
Sarah shares her journey of creating a unique, inclusive yoga experience that breaks traditional barriers and emphasizes personal practice over physical perfection.Highlights:
- Unexpected Beginnings: Sarah’s...
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In this episode of Yoga Biz Champ, Michael Jay sits down with Alaina Bergen, the marketing mastermind behind Offering Tree, to unravel the mysteries of SEO (Search Engine Optimization) for yoga studio owners.
Alaina's insights provide listeners with actionable tips for optimizing their websites, making the most of social media, and utilizing tools like Google Business Profile and...
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In this episode of Yoga Biz Champ, Michael Jay welcomes Martine Hamers, the visionary owner of Home Studio Yoga in San Anselmo, California.
Through her story, we explore the complexities of starting and running a yoga studio that prioritizes community and connection, and the innovative strategies she employs to grow her business and support her clients.
Highlights:
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In a deeply engaging discussion, Michael Jay reconnects with Kristine Irving, a life coach and hypnotherapist, for her third appearance on Yoga Biz Champ Podcast. Kristine, once a yoga student and a business coach, delves into the complexities of the "invisible workload" and its impact on individuals, particularly those in nurturing or leadership roles like yoga studio owners. She emp...
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In this heartfelt episode of Yoga Biz Champ, Michael Jay is joined by Jackie Walsh, the inspiring founder of Hope Yoga. Jackie shares her profound journey through grief and resilience, which led her to establish a yoga studio that embodies healing, growth, and thriving.
Their conversation unfolds Jackie’s early encounters with yoga, how it became her sanctuary during her father’s batt...
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