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"Studios that win aren’t the cheapest in town — they’re the ones where people feel seen, supported, and connected."
In this episode, I’m joined by Chris Appiah and Stephanie Breaux Bradley of The Sales Arms for a deep dive into what’s really working for fitness and yoga studios moving towards 2026. We talk candidly about lead generation, why community beats discounts every time, and how studio owners can finally stop wasting money on ads that don’t convert.
Stephanie sharesthe importance of yoga as a “third space” for mental health and connection. Together, we break down how studios can stop chasing low-price intro offers and instead lean into the emotional benefits and belonging that people are craving.
We get real about:
• Why price-based marketing is a trap and how to shift into experience-based messaging
• The “three T’s” (tech, team, and training) that every studio needs to operate like a business
• How to create multiple doorways for new students beyond the standard intro pass
• What real lead follow-up looks like (hint: 10–20 touchpoints, not two emails)
• How to prescribe class schedules so students succeed instead of floundering
• Ways to use software properly — not just to collect leads, but to actually track, nurture, and convert them
Chris and Steph are in the trenches with studios every day, helping owners stop bleeding leads and start creating predictable growth. If you’ve ever felt like you’re working harder than your marketing is, this episode is for you.
👉 Want support building the systems and strategy that make a yoga studio thrive? Book a free strategy call with me at www. yogabizchamp.link/podlink
To book a chat with Chris himself at TSA https://www.thesalesarms.com/yogabizchamp
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
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